The Surfrider Malibu
The Surfrider Malibu is a privately held 20-room boutique hotel on Pacific Coast Highway overlooking Surfrider Beach, serving upscale leisure travelers, wedding groups, and corporate retreats through direct booking, a guest-only Roof Deck restaurant, beach amenities, and full property buyouts under the Casetta Hotels portfolio.
- Company typePrivate
- Founded2014
- HeadquartersMalibu, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Surfrider Malibu does
The Surfrider Malibu is a privately held, 20-room boutique hotel located on Pacific Coast Highway overlooking Surfrider Beach in Malibu, California. Originally constructed in 1953 as the Malibu Shores Motel, the property was rebranded in 2014 and now operates as a guest-only California Beach House under the Casetta Hotels (Casetta Group, LLC) portfolio. The hotel offers individually designed rooms and suites, a guest-exclusive Roof Deck Bar and Restaurant serving coastal-Californian cuisine, complimentary Mick Fanning surfboards and Alo Yoga amenities, an on-site merchandise shop, and private event spaces accommodating celebrations and full property buyouts of up to 40 guests.
The business generates revenue through multiple streams: nightly room rates with a first-night deposit guarantee, a mandatory $55 per-night amenity fee, a $25 per-night self-parking charge, guest-only food and beverage (including a $40 corkage fee), private events and full property buyouts, gift cards sold through a dedicated e-commerce storefront, and merchandise via a Shopify-powered shop. Distribution is predominantly direct through the property's website (Cloudbeds reservation system) and phone reservations, with group bookings (5+ rooms) and corporate/wedding events routed through a dedicated events team. Technology infrastructure relies on third-party platforms including Cloudbeds (PMS and booking), Shopify (retail), and an AI-powered accessibility interface ensuring WCAG 2.1 AA compliance.
The Surfrider Malibu serves upscale leisure travelers seeking an authentic Malibu beach lifestyle, as well as niche segments including intimate wedding groups, corporate retreat organizers requiring full property buyouts, and small celebration events of 8 to 65 guests on the Roof Deck. The property has been validated by consecutive Travel + Leisure World's Best Awards (2022, 2023) and editorial features in Vogue, The New York Times, Architectural Digest, Forbes, and Condé Nast Traveller, positioning it as a recognized boutique hospitality brand within the premium California coastal segment.
The Surfrider Malibu firmographics
Firmographics- Name
- The Surfrider Malibu
- Legal name
- Casetta Group, LLC
- Website
- https://thesurfridermalibu.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Surfrider Malibu is a privately held 20-room boutique hotel on Pacific Coast Highway overlooking Surfrider Beach, serving upscale leisure travelers, wedding groups, and corporate retreats through direct booking, a guest-only Roof Deck restaurant, beach amenities, and full property buyouts under the Casetta Hotels portfolio.
- Ownership category
- akta.pro rank
The Surfrider Malibu industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
Keywords
Where The Surfrider Malibu is headquartered
LocationHeadquarters
- HQ city
- Malibu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Surfrider Malibu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Hotel Accommodations: Room bookings for the 20-room boutique hotel. Revenue generated from nightly rates, with pricing varying by room type and season. First night's room rate plus tax is charged at booking to guarantee reservation.
- Food & Beverage: Roof Deck Bar and Restaurant serves breakfast, lunch, dinner, and drinks exclusively to hotel guests. Room service available 7am-10pm. Corkage fee of $40 for guests bringing their own wine.
- Daily Amenity Fee: Mandatory daily amenity fee of $55 (plus tax) that includes restaurant access, surfboard/Paddleboard use, beach equipment, yoga mats, Wi-Fi, morning coffee/tea delivery, filtered water, and EV charging.
- Parking: Self-parking at $25.00 per night, maximum one car per room.
- Events & Private Bookings: Corporate retreats, weddings, and celebrations hosted at the property. Roof Deck capacity for cocktail parties (up to 65 people) and seated meals (24-48 people). Full property buyouts available.
- Gift Cards: Digital and physical gift cards available for purchase online or on property. Gift cards do not expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Rooms - Queen bed configurations |
| Subscription | Pay-as-you-go | Suites - California King configurations |
| Subscription | Pay-as-you-go | Daily Amenity Fee |
| Unit Pricing | Pay-as-you-go | Self-Parking |
| Unit Pricing | Pay-as-you-go | Late Check-out Fees |
| Unit Pricing | Pay-as-you-go | Corkage Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Surfrider Malibu product offering
Product offeringCore offering
The Surfrider Malibu operates a 20-room boutique California Beach House hotel on Pacific Coast Highway overlooking Surfrider Beach in Malibu. The property sells nightly room and suite accommodations (Queen-bedded rooms and California King suites), a guest-exclusive rooftop bar and restaurant, complimentary beach amenities (Mick Fanning surfboards, paddle boards, beach equipment, Alo yoga mats), and hosts private events, weddings, corporate retreats, and full property buyouts.
Product overview
The Surfrider Malibu is a boutique hotel offering a unified hospitality experience centered around its 20-room California Beach House accommodation. The property combines core lodging with integrated amenities including the guest-exclusive Roof Deck Bar & Restaurant, complimentary Beach House amenities (surfboards, paddle boards, beach equipment), The Shop for merchandise, and private event spaces for celebrations and corporate retreats. The portfolio operates as a single property with add-on services rather than a platform architecture, all designed to deliver an authentic Malibu lifestyle experience.
Differentiator
Problem solved
Functional benefit
Products and services
- The Surfrider Malibu Hotel
Companies that use The Surfrider Malibu
Customer profileSegments4 records
Ideal customer profiles3 records
The Surfrider Malibu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
The Surfrider Malibu partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Kind Traveler's Every Stay Gives Back ProgramminorThe Surfrider Malibu partners with Kind Traveler's Every Stay Gives Back program. For every stay booked through this program, $2 is donated to the Los Angeles Emergency Preparedness Foundation, which focuses on creating partnerships, providing resources, sharing knowledge, and implementing programs to enhance community resilience.
- Mick FanningcoreThe hotel features custom Mick Fanning Surfboards designed by the 3x world champion. These surfboards are available for complimentary use by guests throughout their stay. Beginner softboard rental is also complimentary, providing guests with authentic surf experiences.
- Alo YogaminorComplimentary Alo yoga mats provided for guest use during their stay. Includes access to wellness content from Alo Moves digital platform.
- Casetta HotelscoreThe Surfrider Malibu is a Casetta Hotels property. Casetta was founded by boutique hotel lovers who give storied properties new life. The parent company handles hotel operations, branding, and manages a portfolio of architecturally significant boutique hotels including Casa Cody (Palm Springs), Hotel Marina Riviera (Big Bear Lake), The Pearl Hotel (San Diego), Hotel Willa (Taos, NM), and Hotel Lucile (Los Angeles, coming soon).
- CloudbedscoreCloudbeds provides the hotel's reservation and property management system. The booking engine (hotels.cloudbeds.com) handles room reservations for The Surfrider Malibu website.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
The Surfrider Malibu competitors and assessment
Company assessmentDirect peers
- Shutters on the Beach: Iconic luxury beachfront boutique hotel in Santa Monica, comparable size and full-service amenity set including a flagship oceanfront restaurant. Competes with The Surfrider for affluent Los Angeles leisure travelers.
- Casa Cody: Casetta Hotels sister property in Palm Springs. Same operating model, same parent management, comparable small-format historic boutique positioning — the most direct internal comparable for performance benchmarking.
- Malibu Beach Inn: Direct competitor: a 47-room luxury boutique hotel on Pacific Coast Highway in Malibu, also oceanfront with full-service F&B. Closest geographic and positioning comp to The Surfrider Malibu.
- The Ranch at Laguna Beach: Award-winning luxury boutique resort in Southern California with a strong experiential/outdoor positioning (canyon-to-ocean setting). Comparable in scale, Southern California leisure target, and editorial-driven brand profile.
- Hotel Casa del Mar: Luxury beachfront hotel in Santa Monica with similar heritage (historic 1920s building) repositioned as an upscale boutique. Closest analog for "reimagined historic California coastal hotel" positioning outside Malibu.
- The Pearl Hotel: Casetta Hotels sister property in San Diego. Same management, branding, and small-format boutique design philosophy. Useful for understanding Casetta's playbook and unit economics across geographies.
- Hotel Willa: Casetta Hotels sister property in Taos, New Mexico. Same operator, same "reimagined historic property" thesis, comparable scale and target customer. Direct portfolio sibling.
- Hotel Marina Riviera: Casetta Hotels sister property in Big Bear Lake. Same operator and small-format boutique model, but inland/lake — illustrates how Casetta adapts the Surfrider playbook to non-coastal markets.
- Nobu Ryokan Malibu: Boutique luxury hotel in Malibu operated under the Nobu brand, similarly small-format and beachfront. Competes for the same affluent leisure traveler seeking an exclusive Malibu experience.
Broad incumbents
- Belmond El Encanto: Luxury resort in Santa Barbara operated by a global hospitality group (Belmond/LVMH). Broader amenity set and brand infrastructure, but competes in the same affluent California coastal leisure segment at similar ADR points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
The Surfrider Malibu social profiles
Digital presenceThe Surfrider Malibu compliance and trust
Trust signalCompliance1 record
The Surfrider Malibu financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Surfrider Malibu leadership team
Management profileNumber of profiles
The Surfrider Malibu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Surfrider Malibu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Surfrider Malibu
What does The Surfrider Malibu do?
The Surfrider Malibu operates a 20-room boutique California Beach House hotel on Pacific Coast Highway overlooking Surfrider Beach in Malibu. The property sells nightly room and suite accommodations (Queen-bedded rooms and California King suites), a guest-exclusive rooftop bar and restaurant, complimentary beach amenities (Mick Fanning surfboards, paddle boards, beach equipment, Alo yoga mats), and hosts private events, weddings, corporate retreats, and full property buyouts.
Is The Surfrider Malibu a public or private company?
The Surfrider Malibu is a private company. It is classified as corporate owned and is currently operating.
When was The Surfrider Malibu founded?
The Surfrider Malibu was founded in 2014. It employs 11 to 50 people.
Where is The Surfrider Malibu based?
The Surfrider Malibu is headquartered in Malibu, United States, in the North America region.
How does The Surfrider Malibu make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, daily Amenity Fee, parking, events & Private Bookings and gift Cards.
Who are The Surfrider Malibu's main competitors?
Direct peers on record are Shutters on the Beach, Casa Cody, Malibu Beach Inn, The Ranch at Laguna Beach, Hotel Casa del Mar, The Pearl Hotel, Hotel Willa, Hotel Marina Riviera and Nobu Ryokan Malibu. Belmond El Encanto is listed as a broad incumbent.
Does The Surfrider Malibu have an API?
No public API is recorded for The Surfrider Malibu.
What industry is The Surfrider Malibu in?
The Surfrider Malibu's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.