What The Pearl Hotel does

The Pearl Hotel is a 23-key boutique hotel located at 1410 Rosecrans St in the Point Loma neighborhood of San Diego, California, operated by Casetta Group, LLC. The property is housed in a mid-century modern building originally designed by architect Robert Platt in 1959 and previously operated as Sportsman's Lodge, before a thoughtful renovation by Casetta Group introduced contemporary design, vintage decor, custom local artwork, Parachute Home linens, and the property's signature 1950s oyster-shaped saltwater pool. The hotel serves leisure travelers visiting San Diego's beaches and downtown, while also dedicating capacity to weddings, corporate retreats, and group events accommodating between 15 and 300 guests.

The operation spans three revenue streams: hotel room bookings across categories ranging from the 112 sq ft Mini Pearl to the 360 sq ft Pearl Suite, direct-to-consumer bookings via Cloudbeds-powered website plus third-party OTAs; the on-site Ponyboy restaurant and cocktail bar, open Tuesday through Saturday with Golden Hour and dinner service, sourcing seasonally from local San Diego farmers, fishermen, and ranchers; and events and catering including weddings up to 120 guests, full hotel buyouts for up to 48 guests, and pool deck events for up to 300 guests. The technology stack is light by design — Cloudbeds for reservations, Matterport for 3D virtual tours, Resy for dining reservations, and social channels (Instagram, Facebook, TikTok under @casetta_group) for demand generation. Room pricing is quote-based and not publicly disclosed; prepaid, weekday escape, and AAA discount packages are offered.

The business model is a single physical property operating as a hybrid hospitality platform, with revenue mechanics driven by room-night transactions, F&B spend, and event contracts. The customer base is fragmented across individual travelers, group bookers, and local community F&B patrons, with no disclosed repeat-buyer program beyond an email newsletter. The Pearl is part of the Casetta Group portfolio (Casa Cody in Palm Springs, Hotel Marina Riviera in Big Bear Lake, The Surfrider in Malibu, and Hotel Willa in Taos and Hotel Lucile in Los Angeles coming soon), which provides shared brand equity, cross-property marketing, and centralized procurement.

Name

The Pearl Hotel

Legal name

Casetta Group, LLC

Website

https://thepearlsd.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

The Pearl Hotel is a 23-key boutique hotel in Point Loma, San Diego, operated by Casetta Group, offering mid-century modern guest rooms, the on-site Ponyboy restaurant, and event spaces for weddings, corporate retreats, and group buyouts.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Room Bookings: Overnight accommodations across 23 unique guest rooms ranging from Mini Pearl (112 sq ft) to Pearl Suite (360 sq ft), with various bed configurations and amenities. Direct booking through Cloudbeds platform with special offers including prepaid discounts, weekday escape packages, and AAA discounts.
2. Ponyboy Restaurant & Bar: On-site restaurant and cocktail bar featuring modern classic recipes with locally-sourced seasonal ingredients from San Diego farmers, fishermen, and ranchers. Open Tuesday-Saturday with Golden Hour (4-5PM) and dinner service (4-10PM).
3. Events & Catering: Private event hosting including weddings (up to 120 guests), corporate retreats, photoshoots, and group buyouts. Full hotel buyout available for up to 48 guests. Lounge events for 15-35 guests, pool deck/bar buyout for up to 300 guests. Group bookings require minimum 10 rooms for discounted rates.
4. Parking Services: On-site parking available for purchase. Electric vehicle charging stations provided complimentary for guest use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Pearl Hotel operates 23 unique mid-century modern guest rooms in Point Loma, San Diego, ranging from Mini Pearl (112 sq ft) to Pearl Suite (360 sq ft). The property features the on-site Ponyboy restaurant and cocktail bar serving locally-sourced seasonal cuisine, versatile event spaces accommodating 15-300 guests, an original 1950s oyster-shaped saltwater pool, and weekly programming including Dive-In Movies and Supper Club dinners.

Product overview

The Pearl Hotel is a boutique hotel operated by Casetta Group featuring 23 unique mid-century modern guest rooms surrounding an original 1950s oyster-shaped saltwater pool. The property includes Ponyboy restaurant (open Tue-Sat for dinner with local, seasonal San Diego cuisine), versatile event spaces accommodating 15-300 guests for weddings and corporate functions, and recreational amenities including Dive-In Movies and Supper Club programming. Room categories range from 112 sq ft Mini Pearl rooms to 360 sq ft Pearl Suites, all featuring Parachute Home linens and custom local artwork. Sustainability initiatives include EV charging and organic amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Ponyboy: The hotel's onsite cocktail bar and restaurant featuring modern classic recipes with seasonally-driven ingredients from local farmers, fishermen, and ranchers in San Diego. Open Tuesday through Saturday for dinner service.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• MoonCloth DesignsminorOthersOrganic, sustainably produced body care products provided for in-room amenities, customized with Casetta scent for The Pearl Hotel.
• PlantPaperminorOthersEarth-friendly toilet paper crafted with bamboo instead of trees, using less bleach, water and plastic. Provided for all restrooms at The Pearl.
• MashaminorOthersEthically sourced tea provided at The Pearl Hotel for guest consumption.
• Mountain ValleyminorOthersGlass bottle water provided at the hotel, with water stations for guest convenience.
• Ocean BottleminorOthersCustom Ocean Bottle x Casetta drinking vessels available in each lobby. For every bottle purchased, 22.5 pounds (equivalent to 1000 bottles) of ocean-bound plastic is recovered from the ocean.
• Local Farmers, Fishermen, and RancherscoreStrategic or Co-development PartnerPonyboy restaurant relies on close relationships with San Diego-area farmers, fishermen, and ranchers to source the best seasonally-driven ingredients for their menu.
• Casetta GroupcoreOthersParent hospitality company operating The Pearl Hotel. Casetta (Italian for 'Little House' or 'Lodge') specializes in giving storied properties new life, honoring the past while designing for the future. Other properties include Casa Cody (Palm Springs), Hotel Marina Riviera (Big Bear Lake), The Surfrider (Malibu), Hotel Willa (Taos, coming soon), and Hotel Lucile (Los Angeles, coming soon).
• Parachute HomeminorOthersProvides bed and bath linens for all guest rooms at The Pearl Hotel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pendry San Diego: Larger upscale lifestyle hotel in downtown San Diego with multiple F&B outlets and event spaces. Overlaps with The Pearl on the design-led boutique traveler and corporate event demand, but at a meaningfully larger scale.
• Hotel del Coronado: Iconic large-scale historic San Diego beachfront resort; not a direct head-to-head competitor given much larger scale, but competes in the same San Diego leisure and wedding/event market with a more extensive amenity portfolio.

Direct peers

• Tower23 Hotel: Design-forward boutique hotel in Pacific Beach, San Diego with comparable room count, on-site restaurant and bar, and similar leisure/groups/event focus. Competes for the same coastal San Diego boutique demand segment.
• The Surfrider Malibu: Sister property under Casetta Group; boutique surfside hotel with comparable small-room-count, design-led, and F&B-centric operating model. Closest operational and brand analog to The Pearl within the parent portfolio.
• La Valencia Hotel: Historic boutique hotel in La Jolla, San Diego with similar small-scale, design-led positioning and coastal Southern California leisure traveler base. Directly comparable in room count range, ADR tier, and emphasis on F&B and heritage architecture.
• The Sofia Hotel: Downtown San Diego boutique hotel of similar scale with on-site dining, event programming, and design-led positioning. Competes for San Diego corporate and leisure demand from a different submarket.
• The Inn at Sunset Cliffs: Boutique oceanfront inn in Point Loma / Ocean Beach area, the immediate neighborhood peer. Directly comparable in scale, target market, and coastal Point Loma value proposition.
• Hotel Figueroa: Historic design-led boutique hotel in downtown Los Angeles with similar heritage-architecture positioning, F&B-centric operating model, and event programming. Comparable as a Southern California boutique hotel peer despite different submarket.
• Casa Cody: Sister Casetta Group boutique hotel in Palm Springs with similar small-scale, heritage-architecture positioning. Comparable operating model and shared parent-level marketing and distribution strategy.
• The Lafayette Hotel: Mid-century boutique hotel in San Diego's greater metro area with comparable room count and similar mid-century modern aesthetic. Competes directly for the same San Diego leisure and event-driven demand pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/thepearlhotel
• Instagraminstagram.com/thepearlhotel
• TikToktiktok.com/@casetta_group
• LinkedInlinkedin.com/company/the-pearl-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pearl Hotel