Casetta Hotels
Casetta Group is a privately held boutique hospitality company that restores and operates architecturally significant historic hotels across the US, serving design-conscious leisure travelers and private-event clients through five operating properties (Palm Springs, San Diego, Big Bear, Taos, Malibu) with two more in development.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Casetta Hotels does
Casetta Group, LLC is a privately held boutique hospitality management company headquartered in Santa Barbara, California (Delaware LLC) that acquires, restores, and operates architecturally significant and historic hotels across the United States. The portfolio currently comprises five operating properties — Casa Cody (Palm Springs, the city's oldest operating hotel), The Pearl Hotel (San Diego's Point Loma), Hotel Marina Riviera (Big Bear Lake), Hotel Willa (Taos, New Mexico), and The Surfrider Malibu — plus two properties under development: Hotel Lucile (25-room conversion of a 1931 church in Silver Lake, Los Angeles, opening 2026) and Hudson Hotel (40-room renovation of a late-1800s mansion in Hudson, New York). Each property carries a proprietary on-site food and beverage concept — Harriet's (Casa Cody), Ponyboy (Pearl), De La Nonna (Marina Riviera), and Juliette (Hotel Willa) — alongside edible gardens and locally rooted programming.
The company monetizes through five primary streams: room accommodations (booked via a Cloudbeds-powered direct booking engine and OTAs), on-site F&B, private events and weddings with capacity up to 200 guests, packaged stays (Stay More & Save More 20-30% off extended stays, Weekday Escape, Treat Yourself, Spring Forward), and ancillary commerce through Casetta Shop (branded merchandise, Other People's Coffee, Roen Candles, gift cards via Egiftify) and the recently launched Casetta Club membership program. There is no proprietary technology platform, no mobile app, and no disclosed AI/ML capability; the tech stack is limited to Cloudbeds reservations, Egiftify gift cards, Google Recaptcha on contact forms, and a website built by Lumi Hospitality.
Casetta positions itself around curated, design-forward, sustainability-led boutique hospitality, partnering with Aesop (amenities), Parachute Home (linens), Ocean Bottle/Plastic Bank (environmental impact), 1% for the Planet (1% of annual revenue donated), and a roster of local artists, farmers, and community organizations (e.g., The Paseo Project at Hotel Willa). Distribution is direct-to-consumer via the website, social channels (Instagram, Facebook, TikTok), an email newsletter, and Modern Currency PR for earned media. The team of 41 is led by Co-Founder Carolyn Schneider and includes a Chief of Staff, Director of Finance, Director of Sales & Marketing, Director of Operations, Revenue Analyst, and supporting sales, social, and project management functions.
Casetta Hotels firmographics
Firmographics- Name
- Casetta Hotels
- Legal name
- Casetta Group, LLC
- Website
- https://casetta.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casetta Group is a privately held boutique hospitality company that restores and operates architecturally significant historic hotels across the US, serving design-conscious leisure travelers and private-event clients through five operating properties (Palm Springs, San Diego, Big Bear, Taos, Malibu) with two more in development.
- Ownership category
- akta.pro rank
Casetta Hotels industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Hospitality (Hotel) Property Management (BPAJAGAG), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where Casetta Hotels is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Casetta Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Hotel Accommodations: Room bookings across 5 operating boutique hotels (Casa Cody, The Pearl Hotel, Hotel Marina Riviera, Hotel Willa, The Surfrider) and 2 properties in development (Hotel Lucile, Hudson Hotel). Revenue generated through direct website bookings and third-party platforms.
- Food and Beverage: On-site restaurants and bars including Harriet's at Casa Cody, Ponyboy at The Pearl Hotel, De La Nonna at Hotel Marina Riviera, and Juliette at Hotel Willa. Revenue from dining, cocktails, and catering services.
- Events and Weddings: Private event hosting including weddings, corporate functions, and celebrations. Each property offers dedicated event spaces with varying capacities.
- Merchandise and Retail: Sale of branded products through Casetta Shop including Other People's Coffee, Roen Candles, merchandise, and gift cards.
- Hotel Packages and Offers: Special rate packages including Stay More & Save More (20-30% off for extended stays), Weekday Escape deals, and seasonal promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Stay More & Save More - Extended Stay Discount |
| Subscription | Pay-as-you-go | Weekday Escape Package |
| Subscription | Pay-as-you-go | Treat Yourself Package - Casa Cody |
| Subscription | Pay-as-you-go | Spring Forward Package - Hotel Willa |
| Unit Pricing | Pay-as-you-go | Host Position - Hotel Marina Riviera |
| Unit Pricing | Pay-as-you-go | Server/Cashier Position - Hotel Marina Riviera |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Casetta Hotels product offering
Product offeringCore offering
Casetta Hotels operates and manages a portfolio of architecturally significant boutique hotels across the U.S., providing accommodations, on-site food and beverage, weddings and private events, and branded merchandise and memberships. Revenue is generated primarily through room bookings (direct website and OTAs), on-property restaurants and bars, and event hosting, supported by an e-commerce shop, gift cards, and the Casetta Club membership program.
Product overview
Casetta Hotels is a boutique hospitality management company operating a portfolio of architecturally significant and historic hotels across the United States. The portfolio consists of five operating properties (Casa Cody in Palm Springs, The Pearl Hotel in San Diego, Hotel Marina Riviera in Big Bear, Hotel Willa in Taos, and The Surfrider Malibu) plus two in development (Hotel Lucile in Silver Lake opening 2026, and Hudson Hotel in New York). The company also operates culinary programs including Harriet's at Casa Cody, Ponyboy at The Pearl Hotel, and its proprietary coffee brand Other People's Coffee. Additional revenue streams include the Casetta Club membership, an online shop, gift cards, and private event venue rentals. Properties feature sustainability initiatives including edible gardens, solar power, Aesop amenities, and partnerships with Parachute Home, Ocean Bottle, and Roen Candles.
Differentiator
Problem solved
Functional benefit
Brands
- Other People's Coffee: Original coffee brand celebrating the daily cup and every hand that touches it along the way. High quality organic coffee beans sourced with farmers first.
- Harriet's Bar & Lounge
- Ponyboy
- De La Nonna
- Juliette
Products and services
- Casa Cody Casa Cody is Palm Springs' oldest operating hotel, an intimate oasis two blocks from downtown with lush grounds, two pools, hidden gardens, and event spaces accommodating up to 200 guests; on-site bar Harriet's serves artisan-inspired food and drink.
- The Pearl Hotel The Pearl Hotel is a 1960s boutique hotel in San Diego's Point Loma community offering the on-site poolside restaurant and cocktail bar Ponyboy, modern classic recipes with seasonal local ingredients, and event hosting up to 120 guests.
- Hotel Marina Riviera Hotel Marina Riviera is a lakeside retreat in Big Bear, CA housed in a thoughtfully renovated mid-century Viking-inspired lodge with panoramic Big Bear Lake views, cozy fire pits, sauna rituals, on-site Italian restaurant De La Nonna, and event hosting up to 150 guests.
- Hotel Willa Hotel Willa is a reimagined 1960s motel turned design-forward boutique hotel in Taos, NM, featuring historic adobe architecture, an on-site gallery activated by The Paseo Project, restaurant Juliette led by chefs Johnny Ortiz-Concha and Maida Branch Ortiz-Concha, and event hosting for up to 200 guests.
- The Surfrider Malibu The Surfrider Malibu is a boutique beachfront hotel in Malibu, CA offering coastal hospitality within the Casetta portfolio.
- Hotel Lucile Hotel Lucile is a 25-room boutique hotel under development in Silver Lake, Los Angeles, housed in a church built in 1931, featuring a pool, restaurant, and rooftop; expected to welcome guests in 2026.
- Hudson Hotel Hudson Hotel is a 40-room boutique hotel currently under development in Hudson, New York, in a renovated historic mansion built in the late 1800s, planned to include a restaurant, bar, event space, wellness space, and pool.
- Harriet's at Casa Cody Harriet's Bar & Lounge at Casa Cody features artisan-inspired food and drink, Lo-Fi natural wines, Mikkeller craft beers, house-made specialty cocktails, and Other People's Coffee for hotel guests and locals.
- Ponyboy at The Pearl Hotel Ponyboy is the poolside restaurant and cocktail bar at The Pearl Hotel in San Diego, featuring modern classic recipes with seasonally-driven ingredients from local farmers, fishermen, and ranchers.
- Other People's Coffee (OPC) Other People's Coffee is Casetta's proprietary coffee brand, sourcing high quality organic beans with a focus on the farmer; served at all Casetta hotels and sold through the Casetta Shop for consumer and wholesale customers.
- Casetta Club Membership Casetta Club is a membership program offering exclusive benefits, offers, and experiences to repeat Casetta guests, available via inquiry-based enrollment through the Casetta Shop.
- Casetta Shop Casetta Shop is an online retail storefront at thecasettashop.com selling Casetta-branded merchandise including Other People's Coffee, Roen Candles, Finery robes, gift cards, and other lifestyle products.
- Gift Cards Gift cards are digital products available for purchase through the Egiftify platform at casetta.egiftify.com, redeemable across Casetta hotel and shop offerings.
- Weddings and Private Events Weddings and private event hosting is offered across all Casetta properties with dedicated event spaces, on-site F&B, and capacities from intimate gatherings up to 200 guests (Casa Cody and Hotel Willa).
Quantifiable outcome
- Each property features edible gardens incorporated into culinary offerings seasonally
- +2 more outcomes
Companies that use Casetta Hotels
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Casetta Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Casetta Hotels partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- 1% for the PlanetcoreEnvironmental membership organization. Casetta donates 1% of annual revenue to environmental organizations working together to support people and the planet. Focus on local communities where hotels operate.
- Friends of the Desert MountainsminorLocal environmental organization based in Palm Springs area. Partnered for Casetta's 1% for the Planet commitment supporting local communities.
- The Surfrider FoundationminorEnvironmental nonprofit focused on ocean conservation. Local chapter partnerships aligned with Casetta's sustainability initiatives.
- Other People's Coffee (OPC)coreCasetta's original coffee brand celebrating the daily cup. Dedicated to sourcing high quality organic coffee beans that put the farmer first. Available at all Casetta hotels and through Casetta Shop.
- FineryminorLA-based apparel brand founded by Min Lee and Greg Sato. Created custom bathrobes for each Casetta hotel room.
- Ocean Bottle / Plastic BankcoreUK-based environmental sustainability company producing refillable water bottles from stainless steel and upcycled ocean-bound plastic. For every Ocean Bottle x Casetta vessel purchased, 22.5 pounds of ocean-bound plastic is recovered. Casetta offsets annual plastic footprint of each team member.
- Roen CandlesminorCandle maker producing hand-poured coconut wax candles. Exclusive releases including Casetta 001, a blend of fig, moss and vetiver.
- AesopcoreProvider of vegan and sustainably sourced bath amenities at all Casetta hotels. Refillable eco-friendly glass bottles utilized at all properties.
- Parachute HomecoreModern lifestyle brand providing bedding and bath linens for all Casetta hotels. Products designed in Los Angeles and responsibly manufactured using premium materials.
- MashaminorEthically sourced tea provider. Products available at Casetta properties as part of sustainability initiatives.
- Mountain Valley Spring WaterminorWater provider supplying glass bottled water at Casetta properties, with water stations for guest convenience.
- PlantPaperminorEarth-friendly toilet paper crafted with bamboo instead of trees, using less bleach, water and plastic. Available in all Casetta hotel restrooms.
- Modern Currency PRcorePR agency handling press inquiries, media requests, and influencer partnerships for Casetta Group.
- Lumi HospitalityminorWebsite development agency credited for creating the Casetta Group website.
- The Paseo ProjectminorLocal art organization activating Hotel Willa's onsite gallery space for immersive guest experiences.
- CloudbedscoreHotel management and reservation system used for Casetta's direct booking engine on the website.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Casetta Hotels competitors and assessment
Company assessmentDirect peers
- Ace Hotel: Lifestyle boutique hotel group known for adaptive-reuse properties, F&B programming, and design-forward identity — directly mirrors Casetta's adaptive-reuse, locally-curated boutique model.
- 1 Hotels: Mission-driven luxury boutique hotel brand with sustainability and design-led positioning. Closely comparable to Casetta's eco-conscious, locally-rooted boutique hotel concept at a slightly higher price point.
- AutoCamp: Boutique outdoor hospitality brand operating design-led accommodations in nature destinations (Russian River, Yosemite, Joshua Tree). Comparable destination-boutique model to Casetta's Malibu and Big Bear properties.
- Graduate Hotels: Collection of boutique hotels in university towns with hyperlocal design storytelling per property. Comparable niche-boutique positioning and storytelling-driven marketing.
- Soho House: Membership-based boutique hotel and club operator with multiple F&B venues per property. Highly comparable to Casetta's per-property F&B stack plus newly launched Casetta Club membership.
- Standard Hotels: Design-forward boutique hotel group with strong F&B and nightlife programming at each property. Comparable in per-property food-and-beverage layering and lifestyle branding.
- Bunkhouse Hotels: Austin-based boutique hospitality group operating a small portfolio of design-led, locally-rooted hotels with on-site F&B — closely aligned with Casetta's boutique scale and adaptive-reuse thesis.
Broad incumbents
- The Hoxton: Internationally scaled boutique hotel brand with co-working, F&B, and event spaces per property. Larger and broader than Casetta but directly comparable on the design/F&B/event layering per hotel.
- Kimpton Hotels & Restaurants: Boutique-style hotel brand (now part of IHG) with on-site restaurants and events as core to the model. Comparable on F&B-anchored boutique operations but at materially larger scale and with chain infrastructure.
Others
- Pinterest (referral traffic for destination discovery): Listed as an ecosystem comparator: Casetta's Instagram/Pinterest-driven discovery model places it adjacent to visual discovery platforms that shape destination-travel intent. Included as a thematically relevant OTHERS rather than a true hospitality competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Casetta Hotels social profiles
Digital presenceCasetta Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casetta Hotels leadership team
Management profileNumber of profiles
Profiles10 records
Casetta Hotels subsidiaries and ownership
Company hierarchySubsidiaries7 records
Casetta Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casetta Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casetta Hotels
What does Casetta Hotels do?
Casetta Hotels operates and manages a portfolio of architecturally significant boutique hotels across the U.S., providing accommodations, on-site food and beverage, weddings and private events, and branded merchandise and memberships. Revenue is generated primarily through room bookings (direct website and OTAs), on-property restaurants and bars, and event hosting, supported by an e-commerce shop, gift cards, and the Casetta Club membership program.
Is Casetta Hotels a public or private company?
Casetta Hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casetta Hotels founded?
Casetta Hotels was founded in -1. It employs 11 to 50 people.
Where is Casetta Hotels based?
Casetta Hotels is headquartered in Los Angeles, United States, in the North America region.
How does Casetta Hotels make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food and Beverage, events and Weddings, merchandise and Retail and hotel Packages and Offers.
Who are Casetta Hotels's main competitors?
Direct peers on record are Ace Hotel, 1 Hotels, AutoCamp, Graduate Hotels, Soho House, Standard Hotels and Bunkhouse Hotels. Broad incumbents are The Hoxton and Kimpton Hotels & Restaurants. Pinterest (referral traffic for destination discovery) is listed as an others.
Does Casetta Hotels have an API?
No public API is recorded for Casetta Hotels.
What industry is Casetta Hotels in?
Casetta Hotels's product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of BPAJAGAG, Hospitality (Hotel) Property Management. Its NAICS code is 72111 and its SIC code is 7000.