Sway Social
Sway Social is a Nashville-based boutique social media management agency founded in 2021, providing affiliate strategy, content creation, and campaign execution to a roster of 40+ creators and 8+ influencer management agencies across six U.S. cities, plus paid online courses via Sway Social Academy.
- Company typePrivate
- Founded2021
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sway Social does
Sway Social is a privately held, boutique social media management company founded in 2021 by Callen Hamilton Boyer and headquartered in Nashville, Tennessee. The company specializes in social media and project management services for content creators, influencers, and influencer management agencies, operating with a high-touch, selectively-curated client model across six U.S. cities (Nashville, NYC, LA, San Diego, Salt Lake City, and Austin).
The company's core offerings are organized into two service lines. The first is direct service to creators, which includes affiliate marketing strategy and management, organic content creation and execution, YouTube video editing, campaign execution, newsletter and blog copy, and paid ads management. The second is a white-label offering for influencer management agencies, under which Sway Social functions as an embedded extension of agency teams serving their talent rosters, with dedicated account managers and customizable service allocation. The company also operates Sway Social Academy, an education sub-brand selling standalone digital courses (Introduction to Affiliate Marketing at $150, the ShopMy Guide at $50, and the Holiday Content Playbook at $25) to aspiring creators and social media managers.
Business model is anchored on recurring monthly subscriptions for service work, with a stated minimum investment of $3,000 per client, supplemented by one-time digital product revenue from Academy courses. Go-to-market is sales-led and relationship-driven: the company works directly with a roster of 40+ creators and brands and partners with 8+ influencer management companies. No proprietary technology platform, AI/ML capability, API, or integration ecosystem is disclosed; service delivery is human-led and project-managed. The company is bootstrapped, with no disclosed funding rounds, no parent company, and no institutional investors identified in the source material.
Sway Social firmographics
Firmographics- Name
- Sway Social
- Legal name
- Sway Social
- Website
- https://theswaysocial.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sway Social is a Nashville-based boutique social media management agency founded in 2021, providing affiliate strategy, content creation, and campaign execution to a roster of 40+ creators and 8+ influencer management agencies across six U.S. cities, plus paid online courses via Sway Social Academy.
- Ownership category
- akta.pro rank
Sway Social industry classification
Industry- Product category
- Social Media Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where Sway Social is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Sway Social business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creator Social Media Management Services: Comprehensive social media management services for creators including affiliate strategy, content creation, campaign execution, and platform management. Services include organic social media management, YouTube video editing, newsletter and blog copy, and paid ads.
- Agency White-Label Services: White-label social media management and affiliate strategies provided to agencies, acting as an extension of their team with dedicated account managers and customizable service allocation.
- Online Courses and Educational Materials: Sway Social Academy offers online courses for creators and social media managers. Products include Introduction to Affiliate Marketing ($150 one-time), Content Creators' Guide to ShopMy ($50), and Holiday Content Playbook ($25).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Media Management Services |
| One time/ perpetual license | Pay-as-you-go | Introduction to Affiliate Marketing Course |
| One time/ perpetual license | Pay-as-you-go | Content Creators' Guide to ShopMy |
| One time/ perpetual license | Pay-as-you-go | Sway's Holiday Content Playbook |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sway Social product offering
Product offeringCore offering
Sway Social is a boutique social media management agency that delivers end-to-end content and affiliate services to individual creators—including organic social, YouTube editing, newsletter/blog copy, paid ads, and affiliate strategy execution—while also providing a white-label version of the same services to influencer management agencies that want to extend their offering to roster talent without in-house hires. The company supplements these services with Sway Social Academy, an education sub-brand that sells on-demand courses on affiliate marketing and seasonal content planning.
Product overview
Sway Social is a boutique social media management company offering two core service lines: (1) direct services for creators including affiliate branding/strategy, organic content creation, YouTube editing, campaign execution, newsletter and blog copy, and paid ads; and (2) white-label social media management for agencies. The company also operates Sway Social Academy as an education sub-brand offering courses including the Introduction to Affiliate Marketing Course, Content Creators' Guide to ShopMy, and Sway's Holiday Content Playbook. These products form an integrated ecosystem supporting creators from content production through monetization.
Differentiator
Problem solved
Functional benefit
Brands
- Sway Social Academy: Online learning platform offering courses in affiliate marketing and content strategy for creators and social media managers. Courses include Introduction to Affiliate Marketing ($150), Content Creators' Guide to ShopMy ($50), and Sway's Holiday Content Playbook ($25). Founded by Callen Hamilton Boyer, the Founder + CEO of Sway Social.
Quantifiable outcome
- Roster of over 40 creators and brands served
- +2 more outcomes
Companies that use Sway Social
Customer profileNamed customers51 records
Segments3 records
Ideal customer profiles3 records
Sway Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sway Social partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Select EntertainmentminorSelect Entertainment is a production arm referenced in the context of client management. Sway Social works alongside over 8 influencer management companies to provide social media management services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sway Social competitors and assessment
Company assessmentBroad incumbents
- Aspire (formerly AspireIQ): Aspire is a venture-backed influencer marketing platform that combines software tooling with agency services for creator campaigns. It overlaps Sway's affiliate and campaign execution work but operates at a larger, more tech-enabled scale.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with agency-style services for campaign management and analytics. It is comparable to Sway as a higher end, software-led influencer marketing services provider rather than a pure boutique agency.
- LTK (formerly LiketoKnow.it): LTK is the largest creator commerce platform powering affiliate shopping content across Instagram, TikTok, and YouTube. Overlaps Sway's affiliate strategy and management services but at vastly greater platform scale.
Emerging players
- ShopMy: ShopMy is a fast-growing affiliate and creator commerce platform where Sway actively helps clients build presence. It is a critical ecosystem partner and partial competitor — it could expand into agency services over time, competing directly with Sway.
- Later (formerly Later.com): Later is a social media management platform with influencer marketing capabilities, used by both creators and agencies. It overlaps Sway on the social media management and creator workflow side and represents a software-enabled alternative.
Direct peers
- Social Media 55: Social Media 55 is a boutique digital marketing agency providing social media management, content creation, and influencer services to brands and creators. Comparable as a similarly sized, services-led competitor in the social media management space.
- Shine Influencers: Shine Influencers is a boutique influencer agency offering campaign management and creator partnerships for lifestyle, fashion, and beauty brands. Closely comparable to Sway in boutique positioning and creator-centric services.
- Obviously: Obviously was a boutique influencer marketing agency known for high-touch creator partnerships and brand campaigns, with strong overlap in target customers (lifestyle and beauty creators). Recently acquired by Billion Dollar Boy, but historically a close comp to Sway's positioning.
- The Influencer Marketing Factory: The Influencer Marketing Factory is an agency specializing in end-to-end influencer campaign management across TikTok, Instagram, and YouTube. Comparable to Sway in its focus on creator campaign execution and affiliate-driven outcomes.
- HireInfluence: HireInfluence is a full-service influencer marketing agency offering campaign strategy, content creation, and execution for brands and creators. It directly parallels Sway's boutique, services-led approach but at larger agency scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sway Social social profiles
Digital presenceSway Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sway Social leadership team
Management profileNumber of profiles
Profiles1 record
Sway Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sway Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sway Social
What does Sway Social do?
Sway Social is a boutique social media management agency that delivers end-to-end content and affiliate services to individual creators—including organic social, YouTube editing, newsletter/blog copy, paid ads, and affiliate strategy execution—while also providing a white-label version of the same services to influencer management agencies that want to extend their offering to roster talent without in-house hires. The company supplements these services with Sway Social Academy, an education sub-brand that sells on-demand courses on affiliate marketing and seasonal content planning.
Is Sway Social a public or private company?
Sway Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sway Social founded?
Sway Social was founded in 2021. It employs 11 to 50 people.
Where is Sway Social based?
Sway Social is headquartered in Nashville, United States, in the North America region.
How does Sway Social make money?
Three revenue lines are on record. Creator Social Media Management Services are the primary driver. The others are agency White-Label Services and online Courses and Educational Materials.
Who are Sway Social's main competitors?
Broad incumbents on record are Aspire (formerly AspireIQ), CreatorIQ and LTK (formerly LiketoKnow.it). Emerging players are ShopMy and Later (formerly Later.com). Direct peers are Social Media 55, Shine Influencers, Obviously, The Influencer Marketing Factory and HireInfluence.
Does Sway Social have an API?
No public API is recorded for Sway Social.
What industry is Sway Social in?
Sway Social's product category is Social Media Management Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 5418 and its SIC code is 7311.