The Tshirt Shop
- Company typePrivate
- Founded-
- HeadquartersJaipur, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Tshirt Shop firmographics
Firmographics- Name
- The Tshirt Shop
- Legal name
- The T-shirt Shop
- Website
- https://thetshirtshop.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where The Tshirt Shop is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
The Tshirt Shop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail T-shirt Sales: The company generates revenue through direct sales of branded t-shirts including men's, women's, and kids' categories. Products are sold at various price points ranging from Rs. 379 to Rs. 1,999. The company offers both ready-made designs and custom-printed t-shirts.
- Customization Services: Corporate and individual customization services for t-shirts, hoodies, and other apparel. Customers can design their own products with company support via WhatsApp.
- Corporate/Bulk Orders: B2B sales of team shop and office apparel through WhatsApp business channel for teams and corporate customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly basic tees |
| Unit Pricing | Pay-as-you-go | Mid-range printed and graphic t-shirts |
| Unit Pricing | Pay-as-you-go | Premium polo and oversized t-shirts |
| Transaction based/ take rate | Pay-as-you-go | Combo and bundle offerings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Tshirt Shop product offering
Product offeringCore offering
The T-shirt Shop designs, sources, and sells branded, themed, and customizable T-shirts for men, women, and kids across styles including plain, printed, polo, oversized, and full-sleeve. The company offers on-demand custom T-shirt printing for individual customers and bulk corporate/team apparel orders, with distribution through a Shopify e-commerce storefront and 6 physical retail stores in Jaipur, India.
Product overview
The T-shirt Shop is a pure-play T-shirt e-commerce retailer operating on Shopify's platform. The core offering centers on men's, women's, and kids' T-shirts across multiple styles (plain, printed, polo, oversized, full sleeve) with 100% cotton fabrics (180-240 GSM). The company differentiates through interest-based themed collections (Spiritual, Music, Travel, Yoga, Motivation, F1, Biker, Anime), a customization/Corporate Team Shop service for bulk orders, and physical retail presence with 6 stores across Jaipur, India. The product portfolio includes mainline offerings for everyday wear, winter-specific full sleeve options, and premium embroidered polo styles. Distribution is both online (thetshirtshop.in) and through physical retail locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's T-shirts
Quantifiable outcome
- Over 1 million customers served
Companies that use The Tshirt Shop
Customer profileSegments9 records
Ideal customer profiles2 records
The Tshirt Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
The Tshirt Shop partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Sweet GingercoreSweet Ginger is a sub-brand/partner brand sold through The T-shirt Shop, contributing to multiple collections including Spiritual (5 products), Yoga (all 17 products), Travel (all 5 products), Motivation (all 7 products), and Printed T-shirts (53 products).
- LBTcoreLBT brand provides 5 products in men's collection and 3 winter t-shirts sold through The T-shirt Shop platform.
- Stich MecoreStich Me brand contributes 14 kids products and 23 oversized t-shirts to The T-shirt Shop's product catalog.
- OffbeatcoreOffbeat brand supplies 38 kids products and 17 yoga products to The T-shirt Shop's themed collections.
- CluelessminorClueless brand provides 4 polo t-shirts and contributes to the branded collections at The T-shirt Shop.
- MenologyminorMenology brand supplies 6 men's t-shirts to The T-shirt Shop's product offerings.
- StrideminorStride brand provides footwear/accessories and 5 polo t-shirts featured in The T-shirt Shop's brand collections.
- TinderminorTinder brand (distinct from the dating app) provides 7 men's t-shirts sold through The T-shirt Shop.
- RufftycoreRuffty brand supplies 17 men's products and 18 polo t-shirts to The T-shirt Shop's catalog.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
The Tshirt Shop competitors and assessment
Company assessmentEmerging players
- XYXX Apparel: India-based D2C innerwear-and-casualwear brand expanding into t-shirts, polos, and loungewear with premium positioning. Comparable on premium cotton fabric quality, omnichannel growth ambition, and tier-1 metro focus.
- HRX: Hrithik Roshan's fitness-and-activewear D2C apparel brand (Myntra-distributed) selling t-shirts, hoodies, and athleisure to Indian youth. Overlaps on t-shirts and themed-design approach, with a sharper sports/fitness angle than The T-shirt Shop.
- Freakins: India-based D2C women's casualwear brand (crop tops, t-shirts, co-ords) targeting young female buyers with trend-led drops. Overlaps with The T-shirt Shop's women's category and casualwear positioning, though narrower in audience.
Direct peers
- Snitch: Bengaluru-based D2C menswear brand specializing in shirts, t-shirts, and streetwear with a focus on trend-led design and Instagram-driven marketing. Comparable in product mix, online-only D2C motion, and price ladder to The T-shirt Shop's mainline t-shirt business.
- The Souled Store: Indian D2C apparel brand operating a thematic, pop-culture- and interest-led catalog (Superheroes, Anime, Travel, Yoga-spiritual) across men's, women's, and kids' categories with similar pricing tier and online-plus-offline omnichannel strategy. Closest direct competitor to The T-shirt Shop's themed-tee positioning.
- Bewakoof: Mumbai-based D2C apparel brand selling graphic t-shirts, hoodies and casual wear primarily to Indian millennials/Gen-Z with similar mid-price positioning and thematically curated collections (pop culture, fandom, humor). Directly comparable model on pricing, channels, and audience.
- Bonkers Corner: Mumbai-headquartered D2C streetwear and graphic-tee brand selling oversized t-shirts, co-ords, and casual wear online with strong Instagram-led marketing. Comparable product mix (oversized, printed, premium cotton) and target audience (young Indian men) as The T-shirt Shop.
Broad incumbents
- Jockey India: Established innerwear-and-activewear incumbent in India with broader casual apparel extension (t-shirts, loungewear) sold through large offline retail and online channels. Comparable on cotton-led product quality and pan-India retail presence, though much larger scale.
- Myntra: Walmart-owned Indian fashion e-commerce marketplace carrying thousands of third-party and owned labels (Roadster, HRX, Levis). Operates as the dominant distribution and discovery layer for D2C apparel brands including many of The T-shirt Shop's thematic competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Tshirt Shop social profiles
Digital presenceThe Tshirt Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tshirt Shop leadership team
Management profileNumber of profiles
The Tshirt Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tshirt Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tshirt Shop
What does The Tshirt Shop do?
The T-shirt Shop designs, sources, and sells branded, themed, and customizable T-shirts for men, women, and kids across styles including plain, printed, polo, oversized, and full-sleeve. The company offers on-demand custom T-shirt printing for individual customers and bulk corporate/team apparel orders, with distribution through a Shopify e-commerce storefront and 6 physical retail stores in Jaipur, India.
Is The Tshirt Shop a public or private company?
The Tshirt Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tshirt Shop founded?
The Tshirt Shop was founded in -1. It employs 1 to 10 people.
Where is The Tshirt Shop based?
The Tshirt Shop is headquartered in Jaipur, India, in the Asia region.
How does The Tshirt Shop make money?
Three revenue lines are on record. Retail T-shirt Sales are the primary driver. The others are customization Services and corporate/Bulk Orders.
Who are The Tshirt Shop's main competitors?
Emerging players on record are XYXX Apparel, HRX and Freakins. Direct peers are Snitch, The Souled Store, Bewakoof and Bonkers Corner. Broad incumbents are Jockey India and Myntra.
Does The Tshirt Shop have an API?
No public API is recorded for The Tshirt Shop.