Name

Thic Cookies

Legal name

Thic Cookies

Website

https://thiccookies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisanal Cookies

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Artisanal cookies
• Handcrafted baked goods
• Made-to-order bakery
• Premium ingredients
• Cookie catering services

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Cookie sales: Primary revenue from made-to-order cookie sales with minimum order of 6 cookies (2 per flavour). Products include classic cookies, lux/limited edition cookies, and specialty items like cookie cups, brownies, and banana bread.
2. Bespoke and catering services: Corporate, wedding, and event gifting services with custom orders and catering.
3. Baking classes: In-person baking classes offered to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Thic Cookies produces and sells handcrafted, made-to-order cookies and baked goods in Hong Kong, built around premium international ingredients (New Zealand butter, French chocolate from Chocolaterie de L'Opéra, Valrhona cocoa, Japanese eggs). The range includes signature thick cookies, limited-edition "LUX" varieties, supersized specialty items (half-kilo cookies, cookie bars, cookie cups, brownies, banana loaf), and bespoke corporate/wedding/event gifting, catering, and baking classes. Orders are taken via Instagram DM and email, with free Central pickup and weekend delivery to HK Island and Kowloon.

Product overview

Thic Cookies is a Hong Kong-based artisanal cookie bakery offering a portfolio of handcrafted baked goods. The core product line consists of three classic thick cookies (THE OG, DOUBLE TROUBLE, DOCTOR'S ORDER) made with premium international ingredients including New Zealand butter, French chocolate from Chocolaterie de L'Opéra®, Valrhona cocoa, and Japanese eggs. The specialty offerings include super-sized items like the 1/2 KILO COOKIE (500g), COOKIE BAR (800-900g), COOKIE CUPS (box of 6), BROWNIES, and CARAMELISED BANANA LOAF with various flavors. Limited edition 'LUX' varieties such as COOKIES N CREAM, NUTELLA FILLED, and PB&J are offered subject to availability. Additional services include bespoke corporate/wedding/event gifting and catering, along with baking classes. All products are made to order with no preservatives.

Differentiator

Problem solved

Functional benefit

Products and services

• THE OG Signature thick chocolate chip cookie packed with 70% premium French dark chocolate chunks from Chocolaterie de L'Opéra, designed to be crispy on the outside with a gooey centre. Targeted at individual consumers and gifters in Hong Kong.
• DOUBLE TROUBLE Double chocolate cookie made with Valrhona chocolate, offering a brownie-like texture with a robust dark chocolate aftertaste. For individual consumers and gifting.
• DOCTOR'S ORDER Chewy oatmeal cookie with chocolate chunks, a twist on the classic OG without raisins. For individual consumers.
• COOKIES N CREAM Limited-edition cookie with chunks of Oreo mixed through the dough and topped with additional Oreos, subject to availability. For individual consumers seeking novelty flavours.
• WHITE CRANBERRIES Limited-edition golden cookie packed with white chocolate chips and dried cranberries, subject to availability. For individual consumers seeking seasonal or giftable varieties.
• MARSHYMELLOW Limited-edition cookie with a marshmallow filling, subject to availability. For individual consumers.
• NUTELLA FILLED Limited-edition premium thick cookie with a soft 100% Nutella centre, subject to availability. For individual consumers and gifting.
• PB&J Limited-edition cookie featuring the classic combination of peanut butter and jelly in cookie form, subject to availability. For individual consumers seeking novelty flavours.
• TRASH Limited-edition brownie cookie loaded with chocolate chunks, chocolate candy and filled with the OG, subject to availability. For individual consumers seeking indulgent novelty.
• WHITE STUFFED Limited-edition Double Trouble cookie with a twist of white chocolate chunks, subject to availability. For individual consumers.
• 1/2 KILO COOKIE Super-sized 500g version of the classic OG chocolate chip cookie, the company's most popular specialty item. For individual consumers, gifting and celebrations in Hong Kong.
• CARAMELISED BANANA LOAF Moist and dense banana bread best eaten toasted and buttered, available in Original, Miso, Chocolate Chip and Peanut Butter Chocolate varieties. For individual consumers.
• COOKIE CUPS Cupcake-shaped cookies that are crispy on the outside, soft and chewy on the inside, and stuffed with Oreos, sold in boxes of 6. For individual consumers and gifting.
• COOKIE BAR Six-inch cookie bar stuffed with candy chocolate or chocolate chip, weighing 800-900g. For individual consumers, celebrations and event catering.
• BROWNIES Decadent fudge brownies that are crisp on the outside and fudgy on the inside, available in Plain, Nutella Stuffed, Oreo Loaded or Peanut Butter variants, sold as 6-inch slabs or boxes of 12. For individual consumers and gifting.
• BANANA BITES Mini bite-sized versions of the banana loaf with the same taste and fluffiness, sold in boxes of 12. For individual consumers and gifting.
• Corporate/Wedding/Event Gifting & Catering Bespoke cookie gifting and catering services for corporate events, weddings, and special occasions, with customization options for personal indulgence or business gifting. Targeted at Hong Kong businesses and event organizers.
• Baking Classes In-person cookie baking classes offered as part of the THIC CREW experience. Targeted at individual consumers in Hong Kong interested in learning the brand's recipes.

Quantifiable outcome

• 7-day shelf life when stored in airtight container

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Chocolaterie de L'OpéraminorOthersPremium French chocolate supplier providing chocolate chunks used in The OG and other cookies. Key ingredient partner contributing to product quality and brand positioning.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crumbl Cookies: Large specialty cookie brand that scaled via DTC, weekly rotating menu of limited-edition flavors, and heavy social-media marketing. Closest analog for Thic's LUX limited-edition drop strategy and Instagram-led GTM.
• Insomnia Cookies: Late-night cookie delivery chain founded as a direct-delivery cookie concept. Comparable in online ordering + last-mile delivery GTM, though operating at vastly greater scale.
• Levain Bakery: Iconic NYC thick-cookie bakery built on a hand-crafted, oversized, premium-ingredient cookie (chocolate chip walnut). Same artisanal thick-cookie positioning and direct-to-consumer-plus-courier model that Thic Cookies emulates in HK.
• Baked by Melissa: DTC bite-size treat brand; comparable in e-commerce gifting model, Instagram-driven growth, and premium positioning for corporate and personal gifting.
• Milk Bar: NYC-born DTC bakery brand built on cult baked goods (including signature cookies) sold via retail and online; comparable in DTC-first, premium-ingredient positioning and social-media-driven brand building.
• Chip City Cookies: NYC-based DTC cookie shop brand focused on thick, premium, rotating cookies with storefront plus delivery/pickup - directly comparable model to Thic's HK operation.
• Tiff's Treats: Original warm-cookie delivery brand; similar model of made-to-order cookies delivered direct to consumer, with strong corporate/event gifting vertical.

Broad incumbents

• Mrs. Fields: Long-established American cookie retail/franchise brand. Broader incumbent in the same packaged premium-cookie category that sets the gifting benchmark Thic competes with in the corporate vertical.
• Tate's Bake Shop: Established premium cookie/cracker CPG brand. Comparable product category (premium cookies for gifting and everyday consumption), operating at retail distribution scale.

Regional players

• Bakehouse by Grégoire Michaud: Leading Hong Kong artisan bakery founded by a former Élysée chef; sets the local premium-international-ingredient benchmark that Thic competes against in the HK specialty bakery market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thiccookies.hk
• Instagraminstagram.com/thic.cookies
• LinkedInlinkedin.com/company/thiccookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thic Cookies