Ape
Ape Studios is a UK-based boutique sustainability and innovation studio combining environmental consulting, innovation workshops, and purpose coaching for enterprise clients. Founded by Mark Shayler in 2012, its four-person team serves major global brands including Nike, Coca-Cola, Patagonia, and Unilever.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ape does
Ape Studios is a UK-based boutique sustainability and innovation studio founded in 2012 by Mark Shayler, operating as a professional services firm that combines environmental consulting, insight and innovation agency work, and business consultancy into integrated engagements for enterprise clients. The firm structures its offering around five service pillars: Environmental stuff (carbon footprint assessment across scopes 1-3, eco-design, sustainability strategy, life-cycle assessment, greenwashing risk review), Purpose stuff (purpose workshops based on Simon Sinek's methodology and culture alignment), Innovation stuff (ideation, product development, startup advisory), Brand stuff (sustainable brand development, tone of voice, brand audit), and Coaching and Workshops (executive and team coaching delivered primarily by the founder). The team comprises four named professionals — environmental scientists, business experts, and creatives — and is positioned as a multidisciplinary alternative to single-discipline consultancies.
Ape firmographics
Firmographics- Name
- Ape
- Legal name
- Ape Studios
- Website
- https://thisisape.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ape Studios is a UK-based boutique sustainability and innovation studio combining environmental consulting, innovation workshops, and purpose coaching for enterprise clients. Founded by Mark Shayler in 2012, its four-person team serves major global brands including Nike, Coca-Cola, Patagonia, and Unilever.
- Ownership category
- akta.pro rank
Ape business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sustainability and Innovation Consulting: Professional services engagements delivering environmental strategy, carbon assessment, sustainability strategy, and innovation consulting to corporate clients. Engagements are bespoke and project-based.
- Workshops and Training: Environmental workshops, innovation workshops, team building workshops, and sustainability training delivered to corporate teams. Sold directly to enterprise clients.
- Executive and Team Coaching: One-to-one and one-to-many coaching services for executives and teams, focusing on leadership, removing behavioral blockers, and team alignment. Delivered by founder Mark Shayler.
- Book Sales and Publishing: Revenue from book sales through publishers (Kogan Page for 'You Can't Make Money from a Dead Planet', Do Book Co. for 'Do Disrupt' and 'Do Present') and the team's own publishing venture 'Reasons to be Cheerful'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ape product offering
Product offeringCore offering
Ape Studios is a UK-based sustainability and innovation studio that delivers bespoke consulting services to enterprise clients across five integrated pillars: environmental strategy and carbon assessment, purpose discovery workshops, innovation facilitation, sustainable brand development, and executive coaching. The studio combines environmental scientists, business experts, and creatives to help large organizations reduce environmental impact while improving commercial performance. It also generates revenue from published books and a small publishing sub-brand.
Product overview
Ape Studios is a sustainability and innovation studio offering five integrated service pillars: Environmental stuff (carbon assessment, eco-design, sustainability strategy), Purpose stuff (purpose workshops, culture alignment), Innovation stuff (ideation, product development, startup support), Brand stuff (brand development, sustainable branding), and Coaching and Workshops (executive coaching, team development). The studio also publishes books through its sub-brand Reasons to be Cheerful, including titles on sustainability, disruption, and presentation skills. The offering is structured as a consultancy with service modules that can be engaged individually or as a integrated program.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Sales increased by 8000% for RS Components through circular economy business model
- +3 more outcomes
Companies that use Ape
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Ape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ape partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Ape competitors and assessment
Company assessmentBroad incumbents
- Carbon Trust: Established carbon and sustainability advisory with broader service portfolio including certification and standards. Comparable on carbon-assessment and eco-design offerings.
- frog (Capgemini Invent): Design and innovation consultancy that integrates sustainability into product and brand work. Comparable on the design-led, multidisciplinary innovation-plus-purpose positioning.
- Accenture Sustainability Services: Global consultancy with a large sustainability practice serving the same enterprise clients. Represents the broader competitive threat Ape faces from incumbent consultancies.
Direct peers
- SustainAbility: Strategy consultancy focused on sustainability and corporate responsibility programmes for global enterprises. Direct overlap with Ape's environmental strategy and purpose work.
- Futerra: London-based sustainability communications and brand strategy agency serving major consumer brands. Closely comparable to Ape on the brand-plus-sustainability intersection and similar enterprise client base.
- EcoAct: Carbon footprint, climate strategy consultancy with offices in Europe. Direct competitor for scope 1-3 assessments and science-based target-setting work.
- BBMG: Brand and sustainability strategy consultancy that helps companies grow through purpose-led positioning. Direct competitor in purpose-discovery and sustainable brand-building services.
- Forum for the Future: International sustainability non-profit and consultancy running innovation programmes with major corporates. Comparable on sustainability-strategy-plus-innovation methodologies and large enterprise engagements.
- The Future Laboratory: Trends, foresight and innovation consultancy running workshops and events for enterprise clients. Closely comparable on the innovation-workshop, trends-research and event-driven GTM mechanics.
- Anthesis Group: Boutique-to-mid-market sustainability consultancy offering carbon assessments, eco-design and sustainability strategy — directly competitive on Ape's core service pillars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Ape social profiles
Digital presenceApe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ape leadership team
Management profileNumber of profiles
Profiles4 records
Ape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ape
What does Ape do?
Ape Studios is a UK-based sustainability and innovation studio that delivers bespoke consulting services to enterprise clients across five integrated pillars: environmental strategy and carbon assessment, purpose discovery workshops, innovation facilitation, sustainable brand development, and executive coaching. The studio combines environmental scientists, business experts, and creatives to help large organizations reduce environmental impact while improving commercial performance. It also generates revenue from published books and a small publishing sub-brand.
Is Ape a public or private company?
Ape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ape founded?
Ape was founded in 2012. It employs 51 to 100 people.
How does Ape make money?
Four revenue lines are on record. Sustainability and Innovation Consulting is the primary driver. The others are workshops and Training, executive and Team Coaching and book Sales and Publishing.
Who are Ape's main competitors?
Broad incumbents on record are Carbon Trust, frog (Capgemini Invent) and Accenture Sustainability Services. Direct peers are SustainAbility, Futerra, EcoAct, BBMG, Forum for the Future, The Future Laboratory and Anthesis Group.
Does Ape have an API?
No public API is recorded for Ape.