ThorSport Farm

Name

ThorSport Farm

Legal name

ThorSport Ranch

Website

https://thorsportfarm.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equestrian Services

NAICS

Horses and Other Equine Production (11292), Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAEAGAA

Horse Breeding & Stud Farms

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYAFAEAGAF

Sport/Show Horse Training & Performance Programs

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYAFAEAGAD

Yearling/Weanling Raising & Sales Prep

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

Keywords

• Horse breeding services
• Western performance training
• Stallion breeding programs
• Equine breeding operations
• Reining horse sales

Headquarters

HQ city

Aubrey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Horse Sales: Sale of weanlings, yearlings, two-year-olds, aged event horses, and frozen embryos from proven bloodlines
2. Breeding Contracts: Breeding services using stallion semen from their champion stallions (No Smoking Required, Turn Down For What, Smart Cowboy Whiz)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ThorSport Ranch is a western performance horse business operating across three U.S. facilities (Aubrey, TX; Murfreesboro, TN; Sandusky, OH), breeding, raising, training, and selling elite reining and western performance horses. Core offerings include a broodmare program, frozen embryo sales, weanlings, yearlings, two-year-olds under saddle, aged event horses, stallion breeding services from three champion stallions, professional training led by Duane Latimer, and the annual Legacy Reining Breeders Sale, supported by affiliated brands for equine healthcare, footing, and facility maintenance.

Product overview

ThorSport Farm operates as a comprehensive western performance horse business offering an integrated lifecycle of equine services: broodmare breeding program, frozen embryo sales, weanlings, yearlings, two-year-olds under saddle, aged event horses, and stallion breeding services with contracts. Training is led by Duane Latimer with over 40 years of experience in western performance and reining. The company hosts the annual Legacy Reining Breeders Sale and manages three facilities across Texas (200-acre ranch with world's largest private covered arena), Tennessee (training and rehabilitation), and Ohio (training and breeding). ThorSport is part of a family of affiliated companies including Tenda Horse Products (equine health solutions), FarmPaint (agricultural coatings), ThorTurf (synthetic dustless footing), Equine Surgical Center (veterinary/surgical care), and EquiClear (eco-friendly dust control), providing full-spectrum equine performance support from breeding through training and facility management.

Differentiator

Problem solved

Functional benefit

Products and services

• Stallion Breeding Services Premier stallion breeding program featuring champion stallions with exceptional breeding and performance pedigrees, offering breeding contracts to mare owners.
• Broodmare Program The broodmare program serving as the foundation of ThorSport's breeding operation, featuring carefully selected mares chosen for proven bloodlines, athletic ability, and exceptional disposition.
• Frozen Embryos Top-quality frozen embryos from proven bloodlines sold to breeders seeking to produce future champions.
• Weanlings Well-handled and socialized young horses sold as future performance or family horses, started on their development journey.
• Yearlings Healthy, athletic yearlings developing strong foundations for training and competition in western performance disciplines.
• Two Year Olds Under Saddle Two-year-old horses started under saddle with patience and care, preparing them for the next stage of their performance careers.
• Aged Event Horses Experienced, seasoned competition horses that have proven themselves as reliable partners in the arena.
• Western Performance Horse Training Professional training services led by Duane Latimer with over 40 years of experience, focused on producing consistent, long-lasting equine athletes in western performance disciplines including reining.
• Legacy Reining Breeders Sale Annual premier sale event offering buyers access to exceptional prospects from industry-leading breeders, hosted at the Aubrey, Texas facility.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Tenda Horse ProductscoreStrategic or Co-development PartnerTenda has served the performance horse industry for over 50 years developing and manufacturing safe and effective products to promote equine health, soundness, performance, and well-being. Part of the ThorSport family of companies supporting equine care solutions.
• FarmPaintcoreStrategic or Co-development PartnerFarmPaint provides the industry's finest agricultural paints and coatings including Barn & Fence Paint, Dust Control, Roof & Foundation Coatings, Asphalt Driveway Coatings, and Concrete Coatings. Supports facility maintenance for ThorSport operations.
• ThorTurfcoreStrategic or Co-development PartnerThorTurf revolutionized the horse footing industry with advanced synthetic dustless footing technology featuring Dust Lock Additive Polymer technology for dust-free riding. Provides arena footing solutions for ThorSport facilities.
• EquiClearcoreStrategic or Co-development PartnerEquiClear is a safe, eco-friendly solution for arena dust control on existing footings. Organic, nature-friendly clear liquid that lasts up to one year per application, providing safer environment for horses and riders.
• Equine Surgical Center (ESC)coreStrategic or Co-development PartnerESC at ThorSport Farm provides world-class veterinary and surgical care for large animals and performance horses requiring specialized treatment. Located at the Murfreesboro, Tennessee facility and serves the middle Tennessee community.
• Duane LatimercoreOthersDuane Latimer joined ThorSport Ranch as the new trainer leading the western performance team. With over 42 years of experience, he brings NRHA Multi-Million Dollar Rider status, 6× AQHA World Champion, and multiple international competition victories. Formerly with XCS Ranch for eight years.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arcese Quarter Horses USA: Arcese is a top-tier reining and Quarter Horse breeding/training operation with NRHA championship results. Comparable to ThorSport in stallion roster, training program depth, and elite sale pricing on prospects.
• XCS Ranch LLC: XCS Ranch is the most directly comparable peer — a Western performance/reining operation that was Duane Latimer's prior employer for eight years. Same discipline focus, similar stallion/bloodline strategy, and overlapping customer base in the elite reining market.
• Cardinal Hill Reining Horses: Cardinal Hill is a direct peer in reining breeding, training, and sales. Note: the General Manager contact email at ThorSport (@cardinalreininghorses.com) suggests close operational ties between the two organizations, reinforcing comparability in product offering and customer base.
• Fappani Performance Horses: Andrea Fappani's operation is a leading NRHA reining program offering stallion services, training, and sales. Directly comparable on discipline, customer segment (elite reining buyers), and championship-caliber training pedigree.
• Rosenthal Ranch: Rosenthal Ranch is a reining-focused breeding and sales operation offering stallion services and prospects. Similar business model (breeding + sales) and overlapping competitive set at elite reining horse auctions.

Broad incumbents

• Four Sixes Ranch (6666 Ranch): 6666 Ranch is a storied, much larger Quarter Horse/ranch operation with breeding, training, and elite sales. Broader portfolio than ThorSport (multiple breeds and disciplines), but competes in the same elite Western performance horse market.
• WinStar Farm: WinStar is a large, diversified equine operation with stallion services, sales, and training across multiple breeds. Comparable in stallion roster and elite sale positioning but broader in scope than ThorSport's Western reining focus.

Others

• Equine Surgical Center: ESC is an affiliated equine veterinary/surgical practice partnering with ThorSport. Adjacent enabling service rather than competitor — illustrates the integrated ecosystem around ThorSport's horse operations.
• Tenda Horse Products: Tenda is an affiliated brand within the ThorSport family of companies (equine health products). Related ecosystem player rather than competitor — included to highlight the affiliate relationship and product adjacency.
• NRHA (National Reining Horse Association): NRHA is the governing body for the reining discipline and hosts the major competition circuit that drives ThorSport's market. Industry/ecosystem reference rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrUDS6O2Z-tUvzI_ibjm8qA
• Facebookfacebook.com/thorsportfarm
• Instagraminstagram.com/tsportequestrian
• LinkedInlinkedin.com/company/thorsport-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThorSport Farm