Tenda Horse Products

What Tenda Horse Products does

Tenda Horse Products is a privately held, for-profit retailer that offers nutritional supplements and remedies for horses. According to its short firmographic description, the company's product focus is equine nutrition and health remedies, serving individual horse owners and likely small equine operations in the United States. The business is headquartered in Sandusky, US, and operates at micro-enterprise scale with a headcount band of 1–10 employees, suggesting an owner-operated or family-run specialty retail operation rather than a scaled brand.

The company's go-to-market appears to be direct-to-consumer via its website, tendahorse.com, which is its primary identifiable digital asset. However, the website returned only a generic loading/verification page ("One moment, please...") at the time of data collection, and no product catalog, pricing, brand positioning, certifications, or distribution arrangements were extractable from public sources. There is no disclosed evidence of proprietary formulations, regulatory registrations, retail partnerships, e-commerce platform integrations, or subscription mechanics, and no management team, ownership, or funding information is publicly available.

Revenue mechanics cannot be characterized with confidence: no pricing model, no unit volume, no customer count, and no financial filings are present in the source data. The absence of disclosed product listings, technology stack, or operational footprint indicates a very small-scale operation whose addressable surface — equine supplements and remedies — is competitive and fragmented. As a result, any investment-relevant assessment must rely almost entirely on the stated business description and firmographics, with substantial gaps across products, customers, financials, and strategic activity.

Name

Tenda Horse Products

Website

https://tendahorse.com

Company type

Private

Headcount range

1–10 employees

Short description

Tenda Horse Products is a privately held US retailer, based in Sandusky, that sells nutritional supplements and remedies for horses. It operates at micro-enterprise scale (1–10 employees) and serves individual horse owners through its website, tendahorse.com.

Ownership category

akta.pro rank

Product category

Equine Nutritional Supplements

NAICS

Farm Supplies Merchant Wholesalers (42491), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industries

Equine Nutrition & Therapeutic Diets (HLAMAHAE), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)

Keywords

• Equine supplements
• Horse nutrition
• Equine remedies
• Horse care products
• Equine health

Headquarters

HQ city

Sandusky

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Tenda Horse Products formulates and sells nutritional supplements and remedies intended for horses. The company's offering targets the equine health and wellness category, providing products designed to address the nutritional and remedy needs of horses. Operations are based in Sandusky, United States, with a small employee base of 1–10.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Farnam Horse Products: Farnam is one of the largest and most established equine care product manufacturers in the U.S., offering a broad portfolio of nutritional supplements, fly control, dewormers, and topical care products for horses. Directly comparable to Tenda as a leading incumbent in the equine supplements category.
• Purina Animal Nutrition (Equine): Purina's equine line includes feeds, supplements, and nutritional products marketed through feed dealers and online channels. Comparable as a broad incumbent with overlapping nutritional supplement offerings for horses.
• Nutramax Laboratories (Cosequin Equine): Nutramax Laboratories markets Cosequin Equine and other joint-health supplements widely sold through veterinarians, tack shops, and online. Comparable in the equine joint supplement sub-category and as a brand with strong veterinary endorsement.

Direct peers

• SmartPak Equine: SmartPak Equine is a direct-to-consumer equine supplement retailer offering custom supplement packs, branded formulations, and a wide catalog of joint, digestive, calming, and hoof supplements. Highly comparable to Tenda's stated product focus, with strong brand recognition among horse owners.
• Platinum Performance: Platinum Performance produces premium equine nutrition formulas (including the well-known Platinum Performance Equine wellness blend) sold direct to horse owners and via veterinarians. Directly competes in the equine supplements and nutritional remedies space.
• Manna Pro Corporation: Manna Pro manufactures and distributes equine supplements, treats, and nutritional products sold through farm supply and feed retail channels. Comparable in product category and customer base (horse owners), with deeper distribution reach.
• Kentucky Performance Products: Kentucky Performance Products develops and sells targeted equine supplements (e.g., Elevate, Neigh-Lox, Quiessence) focused on joint, digestive, and metabolic support. A direct niche peer to Tenda in specialty equine nutritional supplements.
• Uckele Health & Nutrition: Uckele Health & Nutrition formulates and sells equine, canine, and human nutritional supplements, including joint, hoof, calming, and digestive formulas for horses. Closely comparable in product type and target market.
• AniMed (AniMedica): AniMed manufactures equine and small animal nutritional supplements and topical care products distributed through tack shops, feed stores, and online channels. Comparable niche equine supplement peer at similar scale.

Regional players

• Hilton Herbs (Hilton Herbol): Hilton Herbs is a UK-based manufacturer of herbal supplements and remedies for horses and other animals. Comparable in product type (nutritional and herbal remedies) but serves primarily the UK and European markets rather than the US-centric Tenda customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key highlights3 records

Customer concentration

• Xx.com/TendaHorse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenda Horse Products