What THUIS! does

THUIS! is a Netherlands-based sole proprietorship (eenmanszaak) registered in 2020 and operating out of Setersewag 7, 4903 RV Oosterhout. The business is owned and operated by a single practitioner, Esther, who delivers an integrated wellness practice marketed under the domain thuisinjelijf.nl. The service portfolio spans massage (including a specific APK Massage product), breathwork and rebirthing, guided plant medicine journeys, pulse therapy, and themed workshops. Distribution is direct-to-consumer and entirely by appointment, with no retail, marketplace, or enterprise channel.

Operationally, the practice is human-capital intensive: Esther's credentials include 25+ years in massage, 15+ years in breathwork, and 10+ years facilitating plant medicine work, which constitutes the core production input. There is no software platform, app, or proprietary technology underpinning delivery. Service pricing ranges from approximately €35 for entry-level sessions up to €234 for higher-value offerings such as intensive plant medicine journeys, suggesting a tiered, transaction-based revenue model rather than subscriptions or contracts. The business is geographically anchored to Oosterhout, serving a local and regional Dutch clientele.

The commercial model is best characterized as a single-practitioner professional services micro-enterprise. A notable partnership with Gwendolina of Lust voor Leven has been established to co-deliver plant medicine journeys, providing limited capacity extension without adding headcount. There is no external funding, no technology stack, no data assets, and no evidence of paid customer acquisition; growth is constrained by Esther's available appointment hours.

Name

THUIS!

Legal name

Thuisinjelijf

Website

https://thuisinjelijf.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

THUIS! is a Netherlands-based sole proprietorship in Oosterhout, operated by practitioner Esther, offering by-appointment wellness services including massage, breathwork, plant medicine journeys, pulse therapy, and workshops to direct-to-consumer clients.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Reiki & Energy Healing (HSADAHAM)

Keywords

• Holistic massage therapy
• Breathwork sessions
• Plant medicine journeys
• Wellness workshops
• Body-centered healing

Headquarters

HQ city

Oosterhout

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Wellness Services (Massage, Breathwork, Plant Medicine Journeys): One-time service sessions and full-day experiences. Services include breathwork sessions (90 min), holistic massage (60-120 min), pulse therapy (30 min), and full-day plant medicine journeys. Gift vouchers and subscription options are also available for repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

THUIS! is a sole-practitioner holistic wellness practice in Oosterhout, Netherlands, offering in-person massage therapy (60, 90, 120-minute holistic sessions plus a 45-minute APK diagnostic massage), 90-minute breathwork (rebirthing) sessions, full-day psilocybine-assisted plant medicine journeys with intake and integration interviews, and small group workshops (4-8 participants) combining breathwork, dance, massage, walking, and meditation. A 30-minute Pulse rocking/shaking add-on can be combined with other treatments. All services are delivered by founder Esther at a fixed practice location next to Sophia's Tuin biological garden, by appointment only.

Product overview

THUIS! is a wellness practice offering a portfolio of holistic bodywork and consciousness-expanding services. The core offerings consist of Holistische Massage (available in 60, 90, and 120-minute sessions plus a 45-minute APK variant), Ademwerk/Rebirthing breathwork sessions (90 minutes), individual Plantmedicijnreis (full-day psilocybine-assisted journeys), and group Workshops (4-8 participants). A supplementary Pulse service (30 minutes) can be added to treatments. All services are facilitated by Esther from the practice's location adjacent to Sophia's Tuin biological garden in Oosterhout, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistische Massage Holistic massage services tailored to the client's physical and energetic/emotional condition in the moment, available in 60, 90, and 120-minute durations.
• Ademwerk (Rebirthing) An intensive connected breathing technique (rebirthing) approximately 90 minutes in length that brings blocked energy into consciousness, using breath as a vehicle for inner exploration and healing.
• Plantmedicijnreis Full-day individual psychedelic plant medicine journeys using psilocybine (Psilocybe Hollandia), including 30-minute intake and integration interviews, guided meditation, breathwork, and an organic vegetarian meal. Minimum age 23 years.
• Workshops Group workshops for 4-8 participants focused on breathwork, often combined with dance, massage, walking, and meditation. Frequently organized in collaboration with colleagues and cover topics including plant medicine journeys.
• Pulse 30-minute rocking and shaking of the body technique that allows energy to flow freely and brings calm to the mind. Can be applied over clothing. Available as a supplementary service.
• APK Massage 45-minute diagnostic massage session designed to address specific or acute physical complaints, delivered as a firm relaxation massage including pressure points.

Quantifiable outcome

• Reports of improved sleep and reduced pain after massage treatments
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gwendolina van Lust voor LevencoreStrategic or Co-development PartnerGwendolina co-hosts plant medicine journeys with THUIS! on a monthly basis. They create a safe, sacred space where the magical effects of blue lotus, mushrooms, and cacao take participants on a journey of healing, insight, connection, and wonder. The partnership combines Gwendolina's expertise with Esther's experience in creating a safe container for psychedelic-assisted inner work.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Synthesis: Netherlands-based legal psilocybin retreat organization offering facilitated plant medicine journeys — closely comparable to THUIS!'s Plantmedicijnreis offering within the same Dutch regulatory environment.
• Mindvalley: Online personal-growth education platform featuring transformation and consciousness curricula — adjacent to THUIS!'s workshop and plant-medicine learning journey offerings.
• Beckley Retreats: Psychedelic-assisted wellness retreats running legal psilocybin programs — directly comparable in service line to THUIS!'s plant medicine journeys, though at much larger scale.

Broad incumbents

• Calm: Mass-market meditation, breathwork, and wellness app — a broad incumbent competing in the adjacent digital channel for the relaxation and breathwork use case THUIS! serves in person.
• Massage Heights: Franchised massage and wellness chain offering therapeutic bodywork memberships — a broad incumbent comparable to the massage half of THUIS!'s holistic practice.
• Headspace: Large digital meditation and mindfulness platform — a broad incumbent competing for the same end-customer attention around stress relief and mind-body awareness, though distributed via app rather than in-person.
• Hand & Stone Massage and Facial Spa: Large franchised massage and spa network — represents scaled, mainstream competition for THUIS!'s massage services within the broader personal-care category.

Direct peers

• Wim Hof Method: Global breathwork training brand built around a single practitioner's methodology — analogous to how THUIS! is anchored by Esther's individual breathwork/rebirthing expertise.
• Othership: Toronto-based chain of breathwork/contrast-therapy studios combining guided breathwork, sauna, and ice bath sessions — directly comparable to THUIS!'s breathwork and group workshop format.

Others

• Gaia: Streaming platform for yoga, meditation, and consciousness content — adjacent ecosystem player serving similar mind-body/spiritual-content demand via digital rather than in-person delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thuis-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THUIS!