ONG TIERRA Y SER

What ONG TIERRA Y SER does

ONG Tierra y Ser is a Peruvian non-profit organization founded in 2007 in response to the Pisco earthquake. It pursues two stated missions: providing immediate humanitarian assistance during natural, ecological, and human disasters following Peruvian Red Cross guidelines, and protecting the environment through volunteer-led recycling and cleanup programs. The organization's flagship initiative is the 'Reciclando Ando' program, relaunched in 2021 as 'El Plasticón,' which collects plastic caps from beverages, pharmaceuticals, and other sources, sells them to formal recyclers, and uses the proceeds to purchase orthopedic equipment (wheelchairs, crutches, walkers, canes) for low-income people with disabilities.

The organization's portfolio includes seven named programs: the core El Plasticón plastic cap recycling loop, the Ecoguerreros Sociales volunteer network (10,000+ trained volunteers), the Eco Embajadores corporate sponsorship package, environmental awareness and sensitization talks (500+ delivered), beach cleanups (e.g., Huanchaco), river cleanups (e.g., Vilcanota Sacred Valley), and disaster relief operations (including COVID-19 response in Piura with 100,000+ chickens distributed). Distribution is handled through a Lima headquarters drop-off, a national plastic cap collection network via Caja Trujillo branches and Cámara de Comercio Junior offices, and direct field delivery to vulnerable communities.

The business model is donation-driven across four streams: cash donations from individuals and corporations (with donation certificates issued under the organization's 'perceptores de donaciones' tax registration), product donations of food and medicine from companies with unsellable inventory, recycling proceeds from sold plastic caps, and Eco Embajador corporate sponsorships supporting RSE and UN SDG compliance. The organization is based in Santiago de Surco, Lima, operates across four Peruvian regions (Lima, Piura, Cusco, Trujillo), runs with a paid staff of 8 supported by a large volunteer ecosystem, and is led by co-founder and President Erika Schaefer alongside Founder Lilian Cuculiza de Schaefer and Creative Director/Co-founder German Loli.

Name

ONG TIERRA Y SER

Legal name

ONG TIERRA Y SER

Website

https://tierrayser.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

ONG Tierra y Ser is a Peruvian non-profit founded in 2007 that funds orthopedic equipment for low-income people with disabilities through a plastic cap recycling program (El Plasticón), while running volunteer-led environmental cleanups and disaster relief operations across Peru.

Ownership category

akta.pro rank

Product category

Humanitarian and Environmental Non-Profit Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Materials Recovery Facilities (56292)

SIC

Services-Social Services (8300), Refuse Systems (4953)

akta.pro primary industry

Early Recovery & Rapid Rehabilitation (Debris Removal, Repairs, Livelihood Restart) (BPADADAJ)

akta.pro secondary industry

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

Keywords

• Plastic cap recycling
• Disaster relief services
• Humanitarian aid programs
• Orthopedic equipment donation
• Corporate social responsibility

Headquarters

HQ city

Santiago de Surco, Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Cash Donations: Direct monetary donations from individuals and corporations, with donation certificates provided for tax deduction purposes as the organization is a registered donation recipient.
2. Product Donations: Accepts donations of products (food, medicine, goods) from companies that cannot sell them in market, distributing to vulnerable populations.
3. Plastic Cap Recycling Program (Reciclando Ando / El Plasticón): Collects plastic caps which are sold to formal recyclers; proceeds used to purchase orthopedic equipment for people with disabilities.
4. Eco Embajador Corporate Sponsorship: Companies sponsor the organization's programs in exchange for social impact recognition, donation certificates, and help meeting RSE/ODS compliance goals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ONG Tierra y Ser is a Peruvian non-profit organization that collects plastic caps through a nationwide volunteer network, sells them to formal recyclers, and uses the proceeds to purchase orthopedic equipment (wheelchairs, crutches, walkers, canes) for people with disabilities from low-income backgrounds. The organization also provides immediate disaster relief following Peruvian Red Cross guidelines, conducts environmental cleanups (beaches, rivers), delivers corporate social responsibility programs, and runs environmental awareness workshops across Peru.

Product overview

ONG Tierra y Ser operates as a non-profit organization with a portfolio of interconnected social and environmental programs. The core offering is the 'Reciclando Ando' program (recently relaunched as 'El Plasticón'), which collects plastic caps to fund the donation of orthopedic equipment to people with disabilities. This is supported by the 'Ecoguerreros Sociales' volunteer network and the 'EcoEmbajadores' corporate sponsorship program. Additional services include environmental awareness workshops, beach and river cleanup campaigns, and disaster relief assistance. The organization connects corporate social responsibility objectives with measurable environmental and social impact through its integrated program ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• El Plasticón: Rebranded program formerly known as 'Reciclando Ando', focused on collecting plastic caps to fund biomechanical equipment for people with disabilities.
• Eco-Guerreros Sociales
• Eco-Embajadores

Products and services

• Reciclando Ando / El Plasticón (Plastic Cap Recycling Program) The flagship environmental program that collects plastic caps (from beverages, water, yogurt, shampoo, toothpaste, tetra pack, medications and other clean sources) through volunteers across Peru. Caps are sold to formal recyclers and proceeds are used to purchase orthopedic equipment such as wheelchairs, crutches, walkers, and canes for low-income people with disabilities.
• Ecoguerreros Sociales (Social Eco-Warriors Volunteer Program) A volunteer network of environmentally conscious citizens trained to participate in plastic cap collection, beach and river cleanups, and environmental awareness campaigns across Peru. Over 10,000 Ecoguerreros have been trained and sensitized.
• Eco Embajadores (Corporate Sponsorship Program) Corporate sponsorship package designed for purpose-driven and B Corp companies seeking to fulfill their RSE (Corporate Social Responsibility) and UN SDG (ODS) commitments. Sponsors receive social-ecological recognition and donation certificates for tax deduction purposes as Tierra y Ser is a registered donation recipient (perceptores de donaciones).
• Charlas de Concientización y Sensibilización (Awareness Talks) Educational presentations and workshops on environmental protection, biodiversity, and sustainable practices delivered to communities, schools, and organizations. Over 500 awareness and sensitization talks have been conducted.
• Limpieza del Río Vilcanota (Vilcanota River Cleanup) River cleanup initiative in the Sacred Valley of the Incas (Cusco), conducted in partnership with public entities and civil organizations to promote sustainable tourism and environmental conservation.
• Limpieza de Playas (Beach Cleanup Campaigns) Beach cleanup campaigns that remove solid waste from coastal areas through volunteer participation and corporate sponsorship, such as the Huanchaco cleanup initiative in Trujillo.
• Asistencia en Desastres Naturales (Natural Disaster Relief) Emergency response and disaster relief services following guidelines of the Peruvian Red Cross, providing immediate assistance during natural, ecological, and human disasters. The organization has reached 5 million families in the last 5 years with food and medicine donations.

Quantifiable outcome

• Reached 5 million families in 5 years with food and medicine donations
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and supporting.

• Clínica del ÉxitocoreStrategic or Co-development Partner · 1 January 2022First company in Peru and Latin America combining innovative therapies for emotional wellness. Partnered with Tierra y Ser for joint wheelchair deliveries to vulnerable individuals. Represents a strategic alliance combining healthcare expertise with social impact.
• Patronato del Bicentenario (New7Wonders Peru)flagshipStrategic or Co-development Partner · 23 September 2021Strategic alliance with the Bicentennial Patronage (New7Wonders official representative in Peru) led by Juan Cesar Zubiate Paredes. Partnership aims to clean the Vilcanota River Valley and promote Sacred Valley's candidacy as a New7Wonders site. Involves coordination with multiple government entities (GORE Cusco, municipalities, ANA, OEFA, PNP, Army).
• GORE Cusco (Gobierno Regional del Cusco)flagshipStrategic or Co-development Partner · 23 September 2021Regional government of Cusco partnering in the Vilcanota River cleanup initiative, contributing trade/tourism, health, and environmental management departments to the eco-civic action.
• Caja TrujillocoreStrategic or Co-development Partner · 1 August 2021Caja Trujillo serves as a national collection point network for plastic caps as part of the Reciclando Ando program. The partnership enables plastic cap collection across multiple locations in Peru, supporting the recycling initiative that funds orthopedic equipment purchases.
• Konecta PerúsupportingStrategic or Co-development Partner · 1 August 2021Supported the beach cleanup campaign in Huanchaco, Trujillo by providing gloves, hats, refreshments, and hydration drinks for volunteers participating in the environmental initiative.
• SikasupportingStrategic or Co-development Partner · 1 August 2021Corporate partner supporting the beach cleanup initiative in Huanchaco, Trujillo, providing essential supplies for volunteer participants.
• Arca Continental LindleysupportingStrategic or Co-development Partner · 1 August 2021Corporate sponsor for beach cleanup campaign, providing resources and support for environmental cleanup activities in Trujillo region.
• CIVAsupportingStrategic or Co-development Partner · 1 August 2021Transportation company supporting the beach cleanup initiative in Huanchaco, contributing to the logistics and resources needed for the environmental campaign.
• LATAM AirlinessupportingStrategic or Co-development Partner · 1 August 2021Aviation partner supporting environmental cleanup campaigns, providing backing for volunteer activities in Trujillo region.
• Punta Huanchaco HostelsupportingStrategic or Co-development Partner · 1 August 2021Local hospitality partner contributing to the beach cleanup initiative in Huanchaco, Trujillo.
• Salaverry Terminal Internacional STIsupportingStrategic or Co-development Partner · 1 August 2021Port operator supporting the beach cleanup campaign with resources and logistics support for volunteer activities.
• Municipalidad de Santa María del MarsupportingStrategic or Co-development Partner · 1 May 2021Municipal district partnered to inaugurate art exhibition 'Unidos por una causa, aunque estemos separados' benefiting Tierra y Ser. The municipality and artist Vito Loli collaborated on this fundraising event for the Reciclando Ando program.
• Cruz Roja PeruanacoreStrategic or Co-development PartnerONG Tierra y Ser follows Red Cross guidelines for immediate disaster and ecological emergency assistance, demonstrating adherence to international humanitarian standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cáritas del Perú: Peruvian Catholic charity providing humanitarian aid, disaster response, and social development programs. Comparable donation-funded model, disaster-relief capability, and vulnerable-population focus.
• Aldeas Infantiles SOS Perú: Peruvian branch of an international NGO supporting vulnerable children and families through community-based programs. Comparable NGO operating model, donation-based funding, and vulnerable-population mission in Peru.
• Techo Perú: Latin American NGO operating in Peru that mobilizes volunteers to address poverty through housing and community development. Comparable community-led volunteer model and vulnerable-population focus.
• Fundación Pachacútec: Peruvian NGO delivering education, health, and economic development programs to vulnerable communities. Comparable Peruvian NGO with multi-program approach serving low-income populations.
• Banco de Alimentos del Perú: Peruvian food bank NGO focused on rescuing and distributing surplus food to vulnerable populations. Directly comparable to Tierra y Ser's food/medicine donation program reaching vulnerable families in Peru.

Emerging players

• Plastic Bank: Social enterprise that collects plastic waste in coastal communities and converts it into social impact credits. Directly comparable plastic-collection-for-impact model to Tierra y Ser's El Plasticón program.
• rePurpose Global: Plastic action platform funding recovery of ocean-bound plastic through partnerships with collection enterprises worldwide. Comparable plastic-recovery-and-social-impact model and corporate partnership approach.
• Karün World: Chilean-Latam social enterprise that produces eyewear from recycled fishing nets and ocean plastic. Comparable plastic-recovery-for-social-impact model, though operating as a commercial venture rather than NGO.

Broad incumbents

• WWF Perú: Peruvian branch of global environmental NGO focused on conservation and biodiversity. Comparable environmental mission and corporate partnership approach, though broader in scope.
• UNICEF Perú: UN agency operating in Peru focused on children's rights and welfare through large-scale humanitarian and development programs. Comparable mission around vulnerable populations and disaster response, though at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ongtierrayser
• YouTubeyoutube.com/user/ongtierrayser
• Facebookfacebook.com/ongtierrayser
• LinkedInlinkedin.com/company/ongtierrayser
• Instagraminstagram.com/ongtierrayser/?hl=es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONG TIERRA Y SER