Center for Teacher Effectiveness

Name

Center for Teacher Effectiveness

Legal name

Time To Teach

Website

https://timetoteach.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)

akta.pro secondary industries

Teacher Professional Development & In-Service Training Institutes (EDAHAFAM), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• K-12 professional development
• Classroom management training
• Educator training programs
• Teacher professional services
• School district training

Headquarters

HQ city

Hayden, Idaho

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Development Training Services: On-site professional development training delivered by master trainers. Schools can bring a Time To Teach® trainer to campus for full staff training, typically one full day or two days for deeper implementation. Also available as live interactive virtual training.
2. Train-the-Trainer Certification: Two-year certification program where districts certify their own staff members to deliver Time To Teach® training internally. Includes certification training, complete training materials, and two years of in-house training rights. Renewal options available.
3. Books and Training Materials: Sale of training resource manuals, books, and classroom tools. Products include Classroom Management Training Resource Manual ($199.00), Teach-To's: 100 Behavior Lesson Plans ($89.95), Encouragement Empowerment Excellence book ($35.95), and various other educational resources. Physical products shipped to address provided; digital products delivered electronically.
4. Streaming Content: Streaming audiobooks and video content including Encouragement, Empowerment, Excellence streaming video ($899.95), audiobooks for key training topics, and Teachin' the Blues Away streaming music ($17.95).
5. College Credit Partnership: Optional graduate-level credit through UMass Global partnership. Up to 4 credits for Classroom Management training, up to 3 for Student Engagement & Motivation, 1 credit for AI for Teachers. Additional fee paid directly to UMass Global plus practicum project completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Center for Teacher Effectiveness (Time To Teach®) delivers research-based professional development training services to K-12 schools and school districts, anchored by its flagship five-component Classroom Management system designed to reduce office referrals and suspensions. Training is delivered on-site by master trainers (former teachers and school leaders), virtually, or through Train-the-Trainer certification, and the company also sells companion training manuals, lesson plan guides, books, and streaming audio/video through its own e-commerce store.

Product overview

Time To Teach® is a professional development organization delivering research-based training programs for K-12 educators, not a software platform. The core offering consists of five training programs: Classroom Management (flagship, since 1993), Student Engagement & Motivation, Educator Safety & Security, AI for Teachers, and Culturally Responsive Teaching. These are delivered through on-site training, train-the-trainer certification, virtual delivery, or keynote speaking. Additionally, the company offers a library of supplementary products including training resource manuals, books, lesson plan guides, 21st Century curriculum resources across subjects, streaming audiobooks/video content, and classroom tools like the Classroom DICE randomization tool. College credit through UMass Global is available as an add-on for qualifying trainings. The product portfolio is unified around a five-component behavior management and engagement framework, with physical/digital products serving as supplements to the core training services rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Classroom Management Training Flagship five-component professional development system for K-12 educators (Self-control, Taught Expectations, Consistent Response, Classroom Environment, Relationships). Designed to reduce office referrals by 30–96%. Delivered on-site or via Train-the-Trainer certification.
• Student Engagement & Motivation Training Professional development program delivering differentiated instruction strategies covering positive feelings about learning, attention and interest, connectedness, self-efficacy, and collaborative teacher practice.
• Educator Safety & Security Training Safety training for educators covering environmental awareness, evacuation planning, entry control, threat assessment, lockdown procedures, and digital security. Includes onsite security assessment and security team training.
• AI for Teachers Training Professional development teaching practical AI strategies covering Understanding AI, Planning & Preparation, Instruction & Delivery, Assessment & Feedback, and Classroom Management & Administration, with FERPA/COPPA compliance and ethics components.
• Culturally Responsive Teaching Training Training program building cultural awareness and practical strategies for reaching every student regardless of background, covering Identity, Culture, Diversity, and Respect.
• Keynote Speaking Services Keynote presentations on themes including The Power of One System, Why You Became an Educator, Building Relationships That Change Classrooms, and From Good to Exceptional, delivered by practitioner-speakers with real classroom experience.
• College Credit & CEUs Optional graduate-level college credit through the UMass Global partnership for qualifying Time To Teach trainings — up to 4 credits for Classroom Management, up to 3 for Student Engagement & Motivation, and 1 credit for AI for Teachers.
• Train-the-Trainer Certification Two-day intensive certification training that certifies internal staff members to deliver Time To Teach training, including complete materials and two years of in-house training rights.
• Classroom Management Training Resource Manual Complete classroom management training resource manual used in all Time To Teach programs. The foundational reference for the five-component system. Priced at $199.00.
• Teach-To's: 100 Behavior Lesson Plans 100 ready-to-use behavior lesson plans for direct instruction of classroom expectations. Enables teachers to explicitly teach behavioral expectations like academic content. Priced at $89.95.
• Encouragement, Empowerment & Excellence in Every Classroom Cornerstone book on creating positive classroom culture; available in book, streaming audiobook, and streaming video formats. Book priced at $35.95; streaming video priced at $899.95.
• Student Engagement & Motivation Training Resource Manual Complete training manual for the Student Engagement & Motivation program, serving as the companion resource for the five engagement components training.
• Differentiated Instruction, Engagement & Motivation in Every Classroom Book on practical differentiated instruction strategies for every learner. Available in book and streaming audiobook formats.
• 21st Century Products, Projects & Performances Curriculum Bundle of K-8 curriculum projects and performance assessments across subjects: Products, Projects & Performances Elementary 3-5, plus 21st Century ELA, Math, Science, and Social Studies project editions.
• Safety & Security Habits for Educators Practical safety habits for every educator. Companion resource to the Educator Safety & Security training. Priced at $44.95.
• Classroom DICE Classroom decision dice — a practical tool for randomization and engagement activities. Priced at $29.95.
• Streaming Audiobooks & Video Content Digital streaming content including Encouragement, Empowerment, Excellence audiobook and video, Differentiated Instruction audiobook, and Teachin' the Blues Away music streaming.

Quantifiable outcome

• Office referrals reduced by 30-96% across all school levels
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• UMass GlobalminorStrategic or Co-development PartnerPartnership with UMass Global (formerly Brandman University) to offer optional graduate-level credit for qualifying Time To Teach® professional development trainings. Up to 4 graduate credits available for Classroom Management training, up to 3 for Student Engagement & Motivation, and credit options for AI for Teachers and Culturally Responsive Teaching. Earning credit is optional and requires an additional fee paid directly to UMass Global plus completion of a follow-up practicum project.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Positive Behavioral Interventions and Supports (PBIS) OSEP Technical Assistance Center: PBIS is the federal/state-funded behavior framework that TTT explicitly complements. As a free, government-backed alternative, PBIS sets a baseline against which TTT must justify its premium-priced behavior PD.
• Solution Tree: Solution Tree is a larger professional development and publishing organization serving K-12 districts with conferences, books, and on-site training across multiple instructional frameworks — broader portfolio but overlapping district buyer.
• Corwin Professional Development: Corwin (a SAGE imprint) provides K-12 professional development books and on-site services across instructional leadership, equity, and classroom practice — a broader incumbent competing for the same PD dollars.

Direct peers

• Ron Clark Academy: Ron Clark Academy runs teacher training programs and conferences for K-12 educators focused on engagement, classroom culture, and high-energy instructional practice, with comparable school-district buyers.
• Kagan Professional Development: Kagan delivers on-site K-12 professional development focused on cooperative learning and engagement structures, with a similar Train-the-Trainer footprint and school-district sales motion.
• Conscious Discipline: Conscious Discipline provides classroom management and social-emotional learning professional development to K-12 schools, with practitioner-led training and school-wide implementation models.
• Safe & Civil Schools (CHAMPS): Safe & Civil Schools publishes the CHAMPS classroom management program and delivers on-site PD to districts, addressing behavior expectations and discipline systems — directly overlapping with Time To Teach's flagship offering.
• Capturing Kids' Hearts: Capturing Kids' Hearts delivers relationship-driven classroom culture and classroom management PD through on-site training and Train-the-Trainer models, competing for the same K-12 district PD budget.
• Love and Logic Institute: Love and Logic delivers classroom management and discipline training to K-12 educators and schools via on-site workshops and Train-the-Trainer programs, addressing a similar behavior-management niche.

Emerging players

• BetterLesson: BetterLesson delivers virtual, cohort-based K-12 professional development and coaching with a more digital-native delivery model, representing an emerging competitor in scalable PD formats.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TimeToTeachInc
• Facebookfacebook.com/timetoteach
• LinkedInlinkedin.com/company/timetoteach
• Instagraminstagram.com/timetoteach

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Teacher Effectiveness