Tivoli Road Bakery

What Tivoli Road Bakery does

Tivoli Road Bakery operates a single artisan bakery and cafe at 3 Tivoli Road in South Yarra, Melbourne, open seven days a week from 7:30am to 3pm. Founded by British-born baker Michael James and partner Pippa James around 2013, the business produces a core range of sourdough breads baked on a stone hearth using certified organic flour and traditional slow-fermentation methods, alongside Viennoiserie (croissants, Danish pastries), pies, sausage rolls, sandwiches, salads, and signature doughnuts. Underlying craft methods emphasise a simple flour-water-salt philosophy with no additives, improvers, or stabilisers, supported by a curated supplier network of Australian primary producers including Mount Zero Olives.

Name

Tivoli Road Bakery

Legal name

Tivoli Road Bakery

Website

https://tivoliroad.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location artisan bakery and cafe in South Yarra, Melbourne, producing organic sourdough breads, pastries, and cafe fare for walk-in retail customers, supplemented by cookbook sales and small-event catering.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Cafe

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Retail-Food Stores (5400)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Dessert Cafes (Coffee + Desserts) (THAFADAH), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Artisan bakery
• Sourdough bread
• Bakery cafe
• Event catering
• Pastry retail

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Others

Revenue model

1. Cafe and Bakery Retail: In-store sales of freshly baked bread, pastries, sandwiches, coffee, and other food items. Customers visit the physical cafe location for dine-in breakfast and lunch service, as well as take-away bread and baked goods.
2. Catering Services: Catering for small events including pastries, sandwiches, salads, pies, sausage rolls, cakes, and doughnuts. Items can be boxed for venue styling or provided as individual breakfast or lunch boxes.
3. E-commerce Product Sales: Online sales of The Tivoli Road Baker book and merchandise, shipped via Australia Post to Australian capital cities (3-5 business days), regional areas (up to 7 working days), and internationally via quote. In-store pickup available at no charge.
4. Book and Merchandise: Sale of The Tivoli Road Baker cookbook ($60.00) and book bundle with canvas tote bag ($63.64 AUD incl. GST). Books come gift wrapped with option for personal inscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Tivoli Road Bakery is an artisan bakery and cafe in South Yarra, Melbourne, that produces and sells stone hearth-baked sourdough breads, viennoiserie, savory pastries, sandwiches, salads, and beverages from its single storefront. The business also offers catering for small events and operates an online shop selling its published cookbook and branded merchandise to customers across Australia and internationally.

Product overview

Tivoli Road Bakery is a bakery and cafe in South Yarra, Melbourne, offering a unified offering of artisan baked goods and cafe services. The core products include sourdough breads made with certified organic flour and stone hearth baking, Viennoiserie such as croissants and Danish pastries, and savory items including pies and sausage rolls. The cafe serves breakfast and lunch with sandwiches and salads. The business also operates an online shop selling The Tivoli Road Baker cookbook and a canvas tote bag bundle. Catering services for small events complement the in-store offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Sourdough Breads

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Mount Zero OlivesminorOthersPrimary produce supplier of olives and related ingredients. Featured on the Our Suppliers page as one of the producers supplying raw ingredients for the bakery's menu.
• Various Australian Primary ProducersminorOthersThe bakery highlights various primary producers and growers who supply raw ingredients. The produce available at any given time informs what can be made, with suppliers credited as heroes in their eyes.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brasserie Bread: An Australian artisan bread producer and bakery cafe with multiple sites, supplying wholesale and retail. Comparable on sourdough-led product range, Australian footprint, and cafe-bakery format.
• Bourke Street Bakery: A multi-site Australian artisan bakery and cafe known for sourdough, pies, sausage rolls, and pastries. Comparable on product mix (sourdough, pies, sausage rolls, pastries), cafe-bakery model, and premium artisan positioning across Australian cities.
• Cobb Lane Bakehouse: A Melbourne-based artisan bakery and cafe focused on naturally leavened bread and pastries. Directly comparable on craft sourdough methodology, cafe-bakery format, and Melbourne customer demographic.
• Sonoma Bakery: An Australian artisan bakery and cafe chain focused on sourdough and traditional baking techniques. Comparable on artisan positioning, cafe-bakery model, and Australian distribution, though with a broader (including gluten-free) product range.
• Lune Croissanterie: A Melbourne-based bakery specialising in viennoisserie and pastries with a strong artisan, technique-led identity and cult following. Highly comparable to Tivoli Road Bakery on craft positioning, premium pricing, and Melbourne cafe-bakery customer base.
• AP Bakery (AP Cafe): An artisan bakery and cafe in Melbourne producing naturally leavened breads and pastries. Closely comparable on sourdough and viennoiserie craft, Melbourne locality, and cafe-bakery operating model.

Broad incumbents

• Breadtop: An Asian-Australian bakery cafe chain offering a broad range of breads, pastries, and cakes. Comparable on the cafe-bakery format and product range, but at lower price points and broader convenience-store positioning rather than artisan craft.
• Bakers Delight: Australia's largest specialty bakery franchise with hundreds of storefronts selling breads and baked goods. Operates in the same overall category as Tivoli Road Bakery but at mass-market scale and price points, providing a useful incumbent benchmark for category economics.

Emerging players

• Loafer Bread: An emerging Melbourne-based artisan bakery focused on sourdough and slow fermentation. Comparable on craft philosophy, Melbourne locality, and emerging small-scale artisan positioning, though with a narrower product set than Tivoli Road.

Others

• The Grounds of Alexandria: A high-profile Sydney cafe and bakery destination known for destination dining, branded merchandise, and event catering. Comparable on the cafe-bakery-plus-destination model, branded merchandise revenue stream, and catering/occasion-based revenue that Tivoli Road also pursues, but at larger scale and different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tivoli-road-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tivoli Road Bakery