Toasties Limited

What Toasties Limited does

Toasties Limited is a privately-held fast-casual restaurant chain founded in 2016 and headquartered in Lagos, Nigeria. The company operates five physical outlets across Lagos's premium commercial corridors — Ikoyi (HQ at 113 Awolowo Road), Ikeja (MMA2 airport food court), Lekki 1, Oniru, and Victoria Island — offering dine-in, takeaway, and delivery via its own website (toasties.ng) and third-party aggregators Glovo and Chowdeck. The core product is hot toasted fusion sandwiches combining Nigerian proteins (suya, asun, kpomo) with international flavors, complemented by daily rotating specials (Taco Tuesday, Wing Wednesday, Bao Thursday), salads, seasonal bowls (Toasty Pots), catering for events, and curated gift boxes. The menu is priced accessibly, with a meal deal (toastie + fries + drink) at N600 (regular) to N800 (large).

The business operates on a direct-to-consumer counter-service model with one-time per-transaction pricing. Revenue is generated entirely from food sales across the five outlets and delivery channels; no subscription, licensing, or advertising revenue is disclosed. The company is founder-operated with 18 total employees, no institutional investors, no disclosed funding rounds, and no proprietary technology platform beyond its website and standard POS. Marketing is concentrated on Instagram (2,036+ followers) and an editorial blog (Biscuitboneblog), supplemented by email newsletter capture. Customer acquisition is local and consumer-driven, targeting Lagos on-the-go professionals and diners seeking variety and quality in grab-and-go meals.

The technology footprint is minimal: no mobile app, no API, no SDK, no AI capabilities, and no disclosed data assets. Distribution is a hybrid of physical retail and aggregator-mediated delivery, with one outlet (Lekki 1) operating as a delivery/pickup-only micro-format. The company has sustained 8 years of operation, marked by limited menu innovation cycles and selective brand activations (e.g., 2024 pop-up at Ecobank HQ during the Plus234 Art Fair), positioning Toasties as a stable, brand-led independent rather than a scaling franchise.

Name

Toasties Limited

Legal name

Toasties

Website

https://toasties.ng

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Toasties Limited is a Lagos-based fast-casual restaurant chain operating five physical outlets that serve hot toasted fusion sandwiches, daily specials, and catering to on-the-go consumers across Lagos, Nigeria, with delivery via its own site and aggregators Glovo and Chowdeck.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and takeaway food sales: Revenue generated from direct customer purchases at five restaurant locations across Lagos, Nigeria. Customers order hot toasted fusion sandwiches, salads, wings, tacos, bao buns, and daily specials at the counter or for takeaway.
2. Online and delivery orders: Revenue from orders placed through the company's own website (toasties.ng) and via third-party delivery platforms Glovo and Chowdeck. Delivery orders are fulfilled from physical locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Toasties Limited runs a fast-casual restaurant chain in Lagos, Nigeria, selling hot toasted fusion sandwiches (beef, chicken, fish, suya, asun, kpomo fillings) along with salads, weekly daily specials (tacos, Korean BBQ wings, bao buns), and seasonal items. Customers order dine-in, takeaway, or delivery at five Lagos outlets, with online ordering via toasties.ng and third-party delivery through Glovo and Chowdeck.

Product overview

Toasties Limited operates a fast-casual dining restaurant chain in Lagos, Nigeria, built around its signature hot toasted fusion sandwiches as the core product. The portfolio includes the main toastie menu with various fillings (beef, chicken, fish, and Nigerian fusion ingredients like suya, asun, and kpomo), complemented by daily rotating specials (Taco Tuesday, Wing Wednesday, Bao Thursday), fresh salads, meal deals pairing sandwiches with sides and drinks, and catering services for events. The company also offers gift boxes for special occasions. Products are available for dine-in at multiple Lagos locations, takeout, and delivery through third-party platforms Glovo and Chowdeck.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Toasted Fusion Sandwiches (Toasties)
• Catering Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor.

• GlovominorChannel Partner/ Reseller/ Distributor · 1 March 2024Glovo is a third-party delivery aggregator that handles last-mile delivery for Toasties' online orders. Customers can order Toasties products via the Glovo platform. The partnership expands Toasties' delivery reach and convenience for customers.
• Ecobank NigeriaminorGTM or Marketing Partner · 1 March 2024Toasties operated a pop-up café at Ecobank Nigeria HQ during the Plus234 Art Fair (March 22-31, 2024), in collaboration with Ecobank Nigeria, Soto Gallery, and Africa Finance Corporation. Toasties served its menu at the event location.
• Africa Finance CorporationminorGTM or Marketing Partner · 1 March 2024Africa Finance Corporation co-sponsored the Plus234 Art Fair pop-up event where Toasties operated a café at Ecobank Nigeria HQ. Toasties served its menu to fair attendees.
• Soto GalleryminorGTM or Marketing Partner · 1 March 2024Soto Gallery co-organized the Plus234 Art Fair where Toasties ran a pop-up café. The partnership gave Toasties visibility among Lagos' art and culture community.
• ChowdeckminorChannel Partner/ Reseller/ Distributor · 1 January 2024Chowdeck is a local delivery aggregator platform through which Toasties offers delivery orders. Referenced frequently across Toasties' Instagram posts as an ordering option alongside the website and Glovo.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Chicken Republic: Major Nigerian QSR chain specializing in chicken-based fast food with widespread Lagos presence. Competes with Toasties for the same on-the-go lunch and family-meal occasions in Lagos.
• The Place Restaurant: Lagos-based casual dining chain serving a broad local and continental menu at accessible price points. Closest direct analogue to Toasties by city, format (multiple dine-in outlets), and target customer (urban Lagos professionals and families).
• Tantalizers PLC: Long-standing Nigerian fast-casual restaurant chain with outlets across Lagos and other cities. Comparable to Toasties in casual dine-in format, broad menu, and Nigerian urban target customer.
• Domino's Pizza Nigeria: International QSR franchise operating dine-in and delivery pizza locations across Lagos. Competes with Toasties for delivery occasions, casual lunch/dinner spend, and aggregator-led ordering behavior.
• Sweet Sensation Confectionery and Restaurant: Nigerian restaurant and bakery chain with multiple Lagos outlets serving quick, affordable meals, pastries, and full menu options. Comparable to Toasties in city footprint, casual format, and value-oriented pricing strategy.
• Debonairs Pizza (Nigeria): South African pizza franchise with Lagos outlets offering dine-in and delivery meals. Comparable to Toasties in delivery-aggregator reliance and Lagos counter-service casual format.

Broad incumbents

• Hard Rock Cafe Lagos: International themed restaurant in Lagos offering casual American dining and branded merchandise. Broader incumbent competing for the same Lagos casual-dining and event-hungry customer base.
• Johnny Rockets Nigeria: American-style diner franchise with Lagos locations serving burgers, sandwiches, and shakes. Comparable to Toasties in casual dine-in sandwich-led menu and counter-service experience.
• Burger King Nigeria: Global QSR brand with Lagos locations, offering burgers and combo meals in a fast-casual counter-service format. Comparable broad incumbent competing for the same grab-and-go customer set at similar price points.
• KFC Nigeria: International QSR brand with Lagos outlets offering fried chicken meals and combos. Comparable as a broader fast-food incumbent competing for urban Lagos on-the-go spending at accessible price tiers.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/biscuitboneblog
• Facebookfacebook.com/toastiesbybiscuitbone
• Instagraminstagram.com/toasties.ng
• LinkedInlinkedin.com/company/toasties-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toasties Limited