Tölzer Eissport GmbH

What Tölzer Eissport GmbH does

Tölzer Eissport GmbH is a privately held German limited liability company (GmbH) that operates the Tölzer Löwen professional ice hockey franchise, which competes in the Oberliga Süd — the third tier of German professional ice hockey. The company runs the professional team out of the Hacker-Pschorr Arena in Bad Tölz, Bavaria, while the associated EC Bad Tölz e.V. (founded 1928) operates the youth, amateur, women's, and figure-skating programs. The professional club holds two German championships (1962, 1966) and a 757-game franchise record, and in March 2026 became the only Oberliga club to receive a 5-star DEB youth certification.

The company's revenue model is a multi-stream sports-operations business: (1) matchday ticket sales across single-game, season, VIP, and group categories; (2) e-commerce merchandise sales (including apparel, anniversary items, lifestyle goods) shipped within the EU via DHL; (3) corporate sponsorship, including a granular 59+1 game-minute sponsorship product priced at €399+VAT annually alongside larger partner packages with regional firms (AutoDoc, Frimberger Recycling, DN-Sport) and hotel partners; and (4) VIP hospitality and arena events. The underlying technology stack is commodity infrastructure — PayPal/DHL for payments and fulfilment, Hetzner for hosting, DN-Sport for sponsorship activation, Jersey53 as apparel supplier — with no proprietary platform or AI components.

The customer base spans regional Bavarian fans, season-ticket holders, youth-hockey families (via the EC Bad Tölz e.V. youth pyramid), small and mid-sized local corporate sponsors, and institutional partner EHC Red Bull München, with whom a Förderlizenz player-development agreement formalizes a talent pipeline to the DEL. Content distribution extends to the Schwarz & Gelb podcast, available across multiple platforms including Deezer. Headcount in the GmbH is approximately seven employees, consistent with a lean regional professional-sports operation.

Name

Tölzer Eissport GmbH

Legal name

Tölzer Eissport GmbH

Website

https://toelzer-eissport.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Tölzer Eissport GmbH operates the Tölzer Löwen professional ice hockey franchise competing in Germany's third-tier Oberliga Süd, generating revenue from tickets, merchandise, corporate sponsorships, and VIP hospitality at the Hacker-Pschorr Arena in Bad Tölz, Bavaria.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Tölz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets (Dauerkarten), VIP experiences (Löwen-Lounge, Logen), group tickets, and mini-subscriptions for ice hockey games at the Hacker-Pschorr Arena.
2. E-commerce / Fan Shop: Online merchandise sales including jerseys, clothing, accessories, novelty items (plush lions, thermal flasks, beer steins, Christmas ornaments, deck chairs), and fan merchandise. Items shipped via DHL throughout the EU.
3. Corporate Sponsorship - 59+1 Game Minute Program: Annual sponsorship package at €399 (+ VAT) per game minute. Sponsors receive social media feature when goals are scored in their sponsored minute, permanent logo visibility on the Sponsorenwand in the Hacker-Pschorr Arena, invitations to exclusive 89+1 sponsor events, and two tickets to home games.
4. Partner & Sponsorship Agreements: Various sponsorship tiers including warmup jersey naming rights, partnership packages, and benefit partner (Vorteilspartner) arrangements with local businesses.
5. Stadium Events & Hospitality: Revenue from stadium events, VIP hospitality services including the Löwen-Lounge and loges, and venue rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Tölzer Eissport GmbH operates the professional Tölzer Löwen ice hockey franchise competing in the Oberliga Süd, runs the affiliated youth and amateur organization EC Bad Tölz (U7 through U20 plus figure skating), sells branded club merchandise through an online fan shop shipped across the EU, and delivers ticketing, VIP hospitality, and corporate sponsorship programs at the Hacker-Pschorr Arena in Bad Tölz, Bavaria. Revenue is generated from ticket sales, season subscriptions, VIP lounge/loge experiences, branded merchandise, and structured sponsorship packages such as the 59+1 game-minute program.

Product overview

Tölzer Eissport GmbH operates three core brands: the professional ice hockey team Tölzer Löwen competing in the Oberliga Süd, the youth and amateur organization EC Bad Tölz with teams across all age groups (U7 through seniors) plus figure skating, and the official Fan-Shop selling merchandise including jerseys, apparel, and branded items. The company also offers ticket sales, event hosting at the Hacker-Pschorr Arena, and sponsorship programs like 59+1 game-minute sponsorship. The Tölzer Löwen have won German championships in 1962 and 1966, and Oberliga championships in 1994 and 2012. The youth program received 5-star certification from the DEB. The online shop is integrated with PayPal for payments and DHL for EU shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Schwarz & Gelb: Official podcast of the Tölzer Löwen ice hockey team, hosted by Florian von Guttenberg, covering club news and guest interviews.

Quantifiable outcome

• 757 games played - club record by Christoph Fischhaber
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EHC Red Bull MünchencoreStrategic or Co-development Partner · 10 July 2026Player development partnership through Förderlizenz (player loan) program. Torhüter (goaltender) Matthias Bittner returned to Tölzer Löwen for 2026/27 season via this arrangement. Enables young players from the DEL club to gain ice time and experience in the Oberliga while maintaining ties to the parent club.
• DN-SportcoreGTM or Marketing PartnerCo-developer of the 59+1 Sponsorenwand program. DN-Sport operates the digital sponsorship platform enabling businesses and fans to sponsor individual game minutes. When a goal is scored in a sponsored minute, DN-Sport features the sponsor's logo/name on social media.
• Jersey53coreStrategic or Co-development PartnerOfficial jersey supplier for all Tölzer Eissport teams. Long-term partnership elevated in May 2026 to cover all teams from U7 through professional level with unified jersey design. Located in Amberg, Bavaria.
• Frimberger RecyclingminorGTM or Marketing PartnerPodcast sponsor for 'Schwarz & Gelb' podcast. The podcast is presented by Frimberger Recycling, providing marketing exposure in exchange for podcast sponsorship.
• AutoDocminorGTM or Marketing PartnerFeatured on 'Löwenstarke Zahlen' section of website as benefit partner with advertising presence on the club's digital platforms.
• Hotel-Partner NetworkminorGTM or Marketing PartnerNetwork of local hotels offering discounts and special rates for visiting teams, fans, and players. Includes Hotel Bergeblick in Wackersberg where planning meetings are held.
• Adler KitzbühelminorStrategic or Co-development PartnerAustrian hockey club participating in test games and Alps Hockey League. Mutual scheduling of exhibition matches at Hacker-Pschorr Arena and away games in Tirol.
• Rittner BuamminorStrategic or Co-development PartnerItalian hockey club from South Tyrol competing in Alps Hockey League. Regular test game opponent with home-and-away series.
• Hetzner Online GmbHcoreTechnology or IntegrationWebsite hosting provider. Tölzer Eissport websites are hosted on Hetzner infrastructure. Data processing agreement in place for GDPR compliance.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreTechnology or IntegrationPayment service provider for the online fan shop. PayPal enables secure checkout for merchandise purchases. PayPal's privacy policy and terms govern payment processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EV Füssen: Allgäu-based Oberliga Süd club with strong youth development tradition and similar proximity to winter-tourism flows that shape Tölzer Löwen's regional market.
• Deggendorfer SC: Oberliga Süd competitor from Lower Bavaria with a similar community-owned footprint, sponsorship base, and youth-academy model.
• Heilbronner Falken: DEL2 (second-tier) club with a comparable operational footprint and sponsorship-driven revenue model—just one tier above Tölzer Löwen, representing an aspirational comparable.
• EHC Freiburg: Oberliga Süd competitor operating a similar community-embedded model with multi-tier sponsorship and regional corporate partner base.
• ESV Kaufbeuren: Long-standing Oberliga Süd rival and listed 2026/27 opening-night opponent of Tölzer Löwen. A Bavarian third-tier club of comparable scale and community profile, recently relegated from DEL2.
• SC Riessersee: Historic Bavarian ice hockey club (Garmisch-Partenkirchen) competing in the Oberliga. Closely comparable in regional roots, small-town identity, and youth-development emphasis.
• Blue Devils Weiden: Oberliga-level club from the Oberpfalz region operating at a similar third-tier scale with a comparable mix of ticket, sponsorship, and merchandise revenue.
• Starbulls Rosenheim: Another Bavarian Oberliga club from Rosenheim with comparable attendance scale, sponsorship profile, and Alpine-region supporter base.

Broad incumbents

• EHC Red Bull München: DEL incumbent and Förderlizenz partner of Tölzer Löwen. Operates at vastly larger scale and provides the player-loan pipeline that powers Tölzer's talent-development narrative.

Regional players

• HC Bregenzerwald: Austrian Alps Hockey League side, listed as a new 2026/27 test-game opponent. Comparable community-scale operation but in a different country and league structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@loewentv1928
• Facebookfacebook.com/Eisclub
• LinkedInlinkedin.com/company/toelzer-eissport-gmbh
• Instagraminstagram.com/toelzerloewen
• TikToktiktok.com/@toelzerloewen?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tölzer Eissport GmbH