Tohe social enterprise

What Tohe social enterprise does

Tòhe Social Enterprise (Công ty CP Tòhe) is a privately held Vietnamese social enterprise founded in 2006 and headquartered in Hanoi, operating under the brand tagline "100% hồn nhiên" (100% Innocent). The company's core activity is running free weekly creative art classes for special-needs children across Vietnam (5,300+ beneficiaries and 3,000+ classes delivered to date), curating their artwork through an in-house design team, and applying that artwork to a broad lifestyle product portfolio — including áo dài (traditional Vietnamese dresses), t-shirts, bags, wallets, hats, scarves, stationery, art prints, toys, New Year decorations, and seasonal calendars. The company also operates an enterprise channel ("Quà tặng doanh nghiệp") supplying corporate gifts with documented social impact, exemplified by the PNJ "Giấc mơ Lọ Lem" (Cinderella Dream) CSR partnership.

Its underlying "technology" is a content-and-community pipeline rather than software: digitized children's artwork feeds a proprietary design and product-development workflow, and the resulting IP is the basis for a recurring royalty mechanism — 5% of product sales revenue is paid back to the child artists ("nghệ sĩ bé") via the proprietary "Ngân hàng Hồn Nhiên" (Innocence Bank) platform at bank.tohe.vn. The commercial pipeline runs through Tòhe's own e-commerce site (tohe.vn), a Hanoi flagship retail store at Số 8 phố Đỗ Quang, Shopee and TikTok Shop marketplace storefronts, and a dedicated corporate-gift hotline (083 779 0465), with both domestic and international shipping. Revenue is generated through one-time unit-priced product sales spanning roughly 15,000 VND to 1,490,000 VND per item; there are no subscriptions or recurring contracts. Recognition includes selection as one of three Vietnamese social enterprises at the ASEAN Business & Investment Summit (ABIS) 2024 in Vientiane. The company remains small (1–10 employees) with no disclosed external funding or institutional investors.

Name

Tohe social enterprise

Legal name

Công ty CP Tòhe

Website

https://tohe.vn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social Enterprise Lifestyle Products

NAICS

Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Apparel & Accessory Stores (5600), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

Keywords

• Social enterprise merchandise
• Children's art products
• Lifestyle apparel
• Corporate social gifts
• Art-inspired accessories

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Product Sales: One-time product sales across multiple categories including fashion (áo dài, áo thun, quần), accessories (túi, ví, khăn, mũ, tất), children's items, home décor (tranh), stationery, and corporate gifts. Products feature original artwork created by special needs children.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tòhe is a Vietnamese social enterprise that designs, develops, and sells lifestyle products featuring original artwork created by children with special needs. Product categories include fashion (Áo Thun, Áo Dài, Quần), accessories (bags, wallets, hats, scarves, hair ties, socks), home décor (canvas art prints), stationery (notebooks, scratch cards), children's items (toys, clothing), seasonal goods (Vietnamese New Year decorations, calendars), and corporate gifts. The company also operates free weekly creative art classes, coaching, and vocational training for special needs children, and pays 5% of product sales as royalties to the child artists through the 'Innocence Bank' initiative.

Product overview

Tòhe is a social enterprise (Công ty CP Tòhe) established in 2006 that creates a diverse portfolio of lifestyle products featuring artwork from children with disabilities. The core offering centers on transforming children's artistic creations into commercial products including Áo Thun (t-shirts), Áo Dài (traditional Vietnamese dresses), Túi xách (bags), Ví (wallets), Mũ (hats), Khăn (scarves), Sổ Mini A6 (notebooks), Tranh (art prints), Đồ chơi (toys), and seasonal items like Treo Tết (New Year decorations) and Thẻ Cào (scratch cards). The company operates both as a direct-to-consumer e-commerce platform and as a B2B corporate gifts provider (Quà tặng doanh nghiệp). The business model allocates 5% of revenue as royalties to the child artists, supporting creative education programs for children with special needs.

Differentiator

Problem solved

Functional benefit

Brands

• Tòhe Fun: Art playground and creative learning center for special children
• Tòhe Play
• Ngân hàng hồn nhiên

Products and services

• Áo Thun / T-shirts

Quantifiable outcome

• 5% of all product sales paid as royalties to child artists

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• PNJcoreGTM or Marketing Partner · 15 March 2025Tòhe co-sponsored PNJ's 'Giấc mơ Lọ Lem' (Cinderella Dream) CSR initiative. Tòhe participated as a companion sponsor, meeting and engaging with beneficiaries of the program. This partnership aligns with Tòhe's mission of supporting special needs children through creative education.
• Hanoi Creative Design Festival 2024minorStrategic or Co-development Partner · 1 November 2024Tòhe participated in the Hanoi Creative Design Festival 2024, marking their first time at this event. The company showcased a 100% natural, friendly exhibition and booth featuring their products and social mission.
• ASEAN Business and Investment Summit (ABIS) 2024coreStrategic or Co-development Partner · 1 October 2024Tòhe was honored as one of Vietnam's representatives and one of 3 Social Enterprises representing Vietnam at the ASEAN Business & Investment Summit 2024 held in Vientiane, Lao PDR. This event validates Tòhe's standing as a leading social enterprise in the ASEAN region.
• Ngân hàng Hồn Nhiên (bank.tohe.vn)minorOthersTòhe operates 'Ngân hàng Hồn Nhiên' (Innocence Bank), a social initiative component where child artists receive their royalty payments from product sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Warby Parker: Warby Parker is a certified B Corp retail brand with a buy-a-pair-give-a-pair social mission. While focused on eyewear, its vertically integrated social-enterprise retail model is structurally similar to Tòhe's mission-anchored consumer brand.
• Allbirds: Allbirds is a values-driven lifestyle brand emphasizing sustainability and impact. Tòhe operates a similar values-led lifestyle positioning in Vietnam, though at a much smaller scale and with a children's-art education mission rather than materials sustainability.

Direct peers

• TOMS: TOMS pioneered the one-for-one social-impact lifestyle model, donating a product for each item sold. Tòhe mirrors this through a 5% royalty paid to child artists per product sold, combining consumer goods with a verifiable social-mission mechanism.
• Sseko Designs: Sseko Designs is a social-impact fashion brand employing women in Uganda to make footwear and accessories, using proceeds for education. Like Tòhe, it sells a broad lifestyle assortment with a mission tied to artisan empowerment.
• Roma Boots: Roma Boots sells rain boots and accessories, donating a pair to a child in need for every pair sold. It is comparable to Tòhe as a social-enterprise lifestyle brand combining fashion products with a one-to-one children's-impact narrative.
• Love Your Melon: Love Your Melon sells apparel and accessories and donates to pediatric cancer and children's causes. Tòhe parallels this through lifestyle products whose proceeds fund special-needs children's art education — both pair consumer goods with children's-impact missions.
• Krochet Kids intl. Krochet Kids produces apparel handcrafted by artisans in Uganda and Peru, with each item signed by its maker — directly comparable to Tòhe's model of featuring named child artists on apparel and accessories with royalty payments.
• FEED Projects: FEED sells bags and lifestyle accessories with a transparent social-impact donation tied to each purchase. Like Tòhe, it couples everyday consumer products with a per-sale impact narrative and a documented beneficiary model.

Others

• Etsy: Etsy operates a global marketplace for handmade and artisan goods, providing an ecosystem analogous to what Tòhe is building — a marketplace/retail layer where children's original artwork is commercialized. It is adjacent rather than directly competing, since Tòhe sells its own curated products.

Regional players

• KOTO Vietnam: KOTO is a well-known Vietnamese social enterprise training at-risk youth in hospitality. It is comparable to Tòhe as a peer Vietnamese social enterprise combining a social mission with a commercial operation, providing regional context for mission-driven business models in Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ToheFun
• TikTokvt.tiktok.com/ZS9eqB2Hfe3UT-Zoza8
• LinkedInlinkedin.com/company/tohevn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tohe social enterprise