What FEED Projects does

FEED Projects is a privately-held, B Corp certified social enterprise founded in 2007 by Lauren Bush Lauren, operating as FEED Projects LLC from New York, NY with a fulfillment center in Atlanta, GA. The company designs, sources, and sells reusable tote bags, crossbody bags, wallets, and pouches primarily through its Shopify-based direct-to-consumer e-commerce site (feedprojects.com), with each product embedding a fixed monetary donation that funds school meals for children; the company-disclosed counter stands at 128+ million school meals provided since inception. The product mix spans organic cotton totes (FEED 10 Bag at $28, FEED 1 Bag at $78-$98, Market and Heritage Market Totes from $75 to $148, Crossbody Book Bag at $68), premium leather goods (Leather Wallet at $118, Leather Sling Bag at $188), and limited-edition collaborations (FEED x Katie Kime at $98, FEED x minnow at $75).

The business model is straightforward one-time product sales priced from $28 to $188, supplemented by bundle discounts (3/5/10 bags saving 10/15/20%), a $15 monogram personalization add-on, and free US shipping over $100. Distribution is primarily DTC with FedEx/UPS/USPS ground, expedited, and next-day options; international shipping is handled case-by-case via customer service. Two secondary revenue streams — wholesale ([email protected]) and corporate/custom orders ([email protected]) — extend reach into retailers and enterprise gifting, while limited-edition co-branded collaborations (Katie Kime, minnow, Package Free) generate premium-priced launches. Marketing relies on email capture with a 15% first-purchase incentive plus organic social (Instagram, Facebook, Pinterest, TikTok) and a content blog (Everyday Activist).

The company serves four primary customer segments: socially conscious consumers (primary, persona-based), gift buyers, environmentally conscious shoppers, and corporate/wholesale buyers. Underlying technology is a Shopify storefront with no disclosed AI, app, or proprietary platform. Three core giving partners channel donations to school meal programs: the UN World Food Programme (global), No Kid Hungry (US), and Akshaya Patra (India), with secondary cause partnerships including Every Mother Counts (Mama Tote), Ali Forney Center (Pride Tote), and Feeding America (FEED Supper grassroots initiative). Headcount is 1-10 with no disclosed external funding, parent company, or institutional investment.

Name

FEED Projects

Legal name

FEED Projects LLC

Website

https://feedprojects.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

FEED Projects is a B Corp certified social enterprise founded in 2007 that designs and sells reusable tote bags, crossbody bags, and wallets direct-to-consumer, with each purchase funding a fixed number of school meals for children through NGO partners (UN WFP, No Kid Hungry, Akshaya Patra).

Ownership category

akta.pro rank

Product category

Sustainable Fashion Accessories

NAICS

Paper Bag and Coated and Treated Paper Manufacturing (322220), Paper Bag and Coated and Treated Paper Manufacturing (32222)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

School Feeding & Child Nutrition Programs (BPADAJAD)

Keywords

• Social impact fashion
• Reusable tote bags
• Organic cotton accessories
• Cause-based handbags
• Sustainable fashion retail

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Others, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of tote bags, crossbody bags, wallets, pouches, and accessories. Each product has a fixed donation amount built into the price, providing school meals to children. Revenue is generated from one-time product purchases with no subscription component.
2. Custom/Corporate Orders: Custom printing of company logos or artwork for corporate gifts and events, fulfilling large order inquiries via [email protected].
3. Limited-Edition Collaborations: Co-branded products with partners like minnow and Katie Kime sold at premium price points, with each collaboration supporting the same school meal mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

FEED Projects designs, sells, and ships its own line of reusable tote bags, crossbody bags, wallets, pouches, and accessories made primarily from GOTS-certified organic cotton and premium leather. Each product is priced with a fixed, transparent monetary donation built in, providing a stated number of school meals to children through giving partners such as the UN World Food Programme, No Kid Hungry, and Akshaya Patra. The flagship products are the FEED 10 Bag (provides 10 meals) and the FEED 1 Bag (provides 170 meals), alongside Market Totes, Heritage Collection bags, Conversation Collection statement totes, limited-edition collaborations, and leather goods.

Product overview

FEED Projects is a social impact-driven fashion brand offering a diverse portfolio of tote bags, crossbody bags, wallets, and pouches. The product lineup centers around iconic reusable cotton and leather bags that provide school meals with each purchase. Core offerings include the FEED 10 Bag (lightweight organic cotton tote providing 10 meals), the FEED 1 Bag (flagship reversible burlap/canvas design providing 170 meals), Market Totes (organic cotton canvas in standard and XL sizes), and Crossbody Book Bags. The Heritage Collection features the Heritage XL Market Tote with the classic 'Help FEED the children of the world' branding. The Conversation Collection includes limited-edition statement totes celebrating motherhood, womanhood, and community (Mama Tote, Woman on a Mission, LOVE Tote, Pride Tote, Queen of Hearts). Leather goods include the Leather Sling Bag, Suede Sling Bag, and Leather Wallet made with semi-vegetable tanned leather. Accessories include the Oversized Pouch, Packable Zip Tote, and themed bundles. Collaborations include FEED x minnow and FEED x Katie Kime. The brand operates as a B Corp certified social business with donations supporting No Kid Hungry, United Nations World Food Programme, and Akshaya Patra.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Collection: Collection featuring FEED's classic 'Help FEED the children of the world' branding and premium leather accessories.
• Market Collection
• Travel Collection
• Conversation Collection

Products and services

• FEED 10 Bag Lightweight and foldable classic tote made from 100% GOTS certified organic cotton, providing 10 school meals per purchase; available in 15+ colors and bundle-friendly for individual consumers seeking mission-aligned everyday carry.
• FEED 1 Bag Reversible burlap and canvas shoulder bag designed in 2007 by founder Lauren Bush Lauren, the original FEED design inspired by UN WFP food ration bags; provides 170 school meals per purchase for individual consumers and gift buyers.
• Market Tote Sturdy cotton canvas everyday market tote with interior pockets for phone and wallet; the smallest of the Market Tote collection, designed for grocery shopping and everyday errands using 100% GOTS certified organic cotton canvas.
• XL Market Tote Largest Market Tote in the collection, made from eco-starched organic cotton for lightweight structure, with large capacity and interior pockets for grocery shopping, errands, and travel.
• Heritage XL Market Tote Largest Market Tote in the Heritage Collection, featuring the classic 'Help FEED the children of the world' branding, made from eco-starched organic cotton with interior pockets for high-capacity grocery and travel use.
• Cultivate Kindness Carryall Large-capacity carryall tote with wide shape, one interior slip pocket, and Green Cabana Stripe pattern; made from organic cotton for travel days, errand running, and everyday use.
• Carryall Tote Generous capacity carryall tote with wide shape, one interior slip pocket, and a throw-it-in-and-go silhouette; available in limited-edition prints including Green Cabana Stripe, Green Trellis, and Ochre Gingham.
• Woman on a Mission Tote Classic everyday tote bag with 'Woman On A Mission' design made from organic cotton, providing 10 school meals per purchase and serving as a Conversation Collection statement piece for gifting and self-purchase.
• The Mama Tote Limited-edition organic cotton tote featuring the word Mama translated into global languages, supporting No Kid Hungry and Every Mother Counts with $5 donations per purchase in addition to 10 school meals.
• I Heart Mom Book Bag Limited-edition book bag made from organic cotton twill with embroidered I Heart Mom design, created in partnership with No Kid Hungry and providing a $2.50 donation per tote for mothers and children.
• LOVE Tote Limited-edition organic cotton tote with LOVE theme providing 10 school meals per purchase, positioned as a meaningful gift for Valentine's Day and everyday expression.
• Pride Tote Limited-edition Pride Tote in celebration and support of the LGBTQ+ community, providing 10 school meals plus a $5 donation to the Ali Forney Center per purchase, supporting LGBTQ youth experiencing homelessness.
• Queen of Hearts Tote Limited-edition Queen of Hearts Tote from the Conversation Collection, celebrating womanhood through a meaningful statement design and providing school meal contributions per purchase.
• Crossbody Book Bag Functional everyday crossbody bag made from organic eco-starched cotton canvas, featuring exterior and interior slip pockets with magnetic closure; sized for books, laptop, lunch, and daily essentials.
• Leather Sling Bag Dual-pocket leather sling bag crafted from premium semi-vegetable tanned leather, designed for carrying important items with an elevated everyday silhouette.
• Suede Sling Bag Effortless sling bag made from Italian suede, featuring premium materials and a sophisticated finish for elevated everyday carry.
• Leather Wallet Premium wallet crafted from semi-vegetable tanned leather produced through a bark, roots, and leaves tanning process, with inner pocket and 8 card slots.
• Packable Zip Tote Versatile packable tote with zipper closure in a compact, portable design intended for travel and everyday use.
• Oversized Pouch Oversized organic cotton zipper pouch featuring a leaf block print design, sized to organize accessories and daily essentials.
• Conversation Tote Bundle Bundle of limited-edition Conversation Collection totes celebrating motherhood and womanhood, including The Mama Tote, Woman on a Mission Tote, LOVE Tote, I Heart Mom Book Bag, and Pride Tote, with each tote supporting charitable causes including No Kid Hungry and Every Mother Counts.
• The Mama Bundle Limited-edition bundle thoughtfully designed to celebrate motherhood with powerful phrases, sold as a coordinated multi-bag set.
• The Peace Bundle Bundle featuring a Fresh Air theme with coordinated bags and pouches, sold as a cohesive set for style alignment.
• FEED x minnow Tote Limited-edition collaboration tote with minnow featuring signature blue gingham pattern, made from 100% GOTS certified organic cotton canvas, monogrammable, and providing 10 school meals per purchase.
• FEED x Katie Kime Hamptons Toile Carryall Tote Limited-edition FEED x Katie Kime collaboration carryall tote featuring a Hamptons-inspired Toile print, with $5 donation per tote included in the purchase price.
• FEED x Katie Kime Florida Toile Carryall Tote Limited-edition FEED x Katie Kime collaboration carryall tote featuring a Florida-inspired Toile print, with $5 donation per tote included in the purchase price.
• Custom and Corporate Gift Printing Custom printing service that places company logos or custom artwork on FEED bags and accessories for corporate gifting, event merchandise, and large-volume business orders, fulfilled via the [email protected] channel.

Quantifiable outcome

• 128+ million school meals provided to children since 2007
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• United Nations World Food Programme (WFP)coreStrategic or Co-development Partner · 1 January 2007FEED's longest-standing giving partner. WFP is the largest non-governmental provider of school meals globally. Their mission is to ensure all school-aged children have access to school meals and are ready to learn. FEED works with WFP for global meal donations.
• No Kid HungrycoreStrategic or Co-development PartnerDomestic giving partner. One in eight children in America lives with hunger. No Kid Hungry works directly with schools and communities to ensure children get three meals daily. FEED products supporting No Kid Hungry include The Mama Tote ($5 donation + 10 meals) and I Heart Mom Book Bag ($2.50 donation).
• Akshaya PatracoreStrategic or Co-development PartnerProvides hot, nutritious lunches to 2 million children every day in India, across 20,000 schools in 14 states. Vision is 'No child shall be deprived of education due to hunger.' FEED's third giving partner expanding global reach.
• Every Mother CountsflagshipStrategic or Co-development PartnerMaternal health organization. The Mama Tote supports Every Mother Counts with additional donations, helping mothers and children around the world.
• Ali Forney CenterminorStrategic or Co-development PartnerLGBTQ youth homeless shelter organization. Pride Tote provides $5 donation to the Ali Forney Center in addition to 10 school meals, supporting LGBTQ youth experiencing homelessness in the United States.
• GoldbellyminorGTM or Marketing PartnerFeatured partnership for Giving Tuesday impact collaboration. FEED and Goldbelly joined forces to make a difference during Giving Tuesday.
• minnowflagshipStrategic or Co-development PartnerFamily lifestyle brand. Limited-edition FEED x minnow Tote designed in partnership featuring minnow's signature blue gingham pattern. Perfect for Mother's Day and summer, each tote provides 10 school meals.
• Katie KimeflagshipStrategic or Co-development PartnerDesigner collaboration for limited-edition toile print totes. FEED x Katie Kime Hamptons Toile Carryall and FEED x Katie Kime Florida Toile Carryall Totes.
• Package FreeminorStrategic or Co-development PartnerSustainability-focused lifestyle brand. Collaboration for Travel Collection, designed with Package Free shop for environmentally conscious travelers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cotopaxi: Cotopaxi is a B Corp outdoor brand that funds poverty alleviation through product sales. Like FEED, it combines sustainable materials, mission-driven storytelling, and limited-edition drops with a focus on measurable social impact.
• ABLE: ABLE is an ethical fashion brand producing bags, clothing, and accessories while providing employment to women overcoming poverty. It overlaps with FEED on mission-driven branding, bags/accessories category, and DTC retail model.
• TOMS: TOMS pioneered the one-for-one giving model in footwear, where each purchase triggers a charitable donation. Like FEED, TOMS sells consumer goods with embedded social impact messaging, operates DTC, and is recognized for mission-driven branding.
• Bombas: Bombas is a DTC apparel brand built on a one-for-one donation model (a clothing item donated for each purchased). It is comparable to FEED in mission-driven positioning, B Corp credentials, and DTC-led go-to-market strategy with social impact as the core differentiator.
• Pura Vida Bracelets: Pura Vida is a cause-related accessories brand that funds artisan and charitable initiatives. It shares FEED's model of funding social programs through consumer product sales and DTC distribution.
• Allbirds: Allbirds is a DTC sustainable fashion brand focused on natural materials and carbon footprint reduction. It overlaps with FEED on sustainability messaging, B Corp credentials, and direct-to-consumer e-commerce distribution.
• Nisolo: Nisolo is an ethical accessories brand producing leather bags, shoes, and accessories with transparent supply chains. It competes directly with FEED's leather bag/pouch/wallet SKUs and shares a sustainability/ethical positioning.

Emerging players

• Made Trade: Made Trade is a sustainable fashion marketplace curating ethical and vegan accessories, apparel, and home goods. It is comparable to FEED in curating mission-driven bags and accessories, though it operates as a multi-brand marketplace rather than a single label.

Broad incumbents

• Warby Parker: Warby Parker is a B Corp-certified DTC pioneer with a buy-one-give-one model. While it operates in eyewear rather than bags, it is a benchmark for mission-driven DTC brands and is significantly larger than FEED.
• Patagonia: Patagonia is a sustainable apparel leader known for environmental activism and long-term brand equity. It represents the upper bound of how a mission-driven fashion brand can scale in size and consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FEEDprojects
• Facebookfacebook.com/feedprojects
• Instagraminstagram.com/feed
• Pinterestpinterest.com/feedprojects
• TikToktiktok.com/@feedprojects

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEED Projects