Tones Solar and Electrical

What Tones Solar and Electrical does

Tones Solar and Electrical (trading as Tones Electrical) is a family-owned, Northern Tasmania-based trade services business founded in 1987 by Anthony (Tone) Hemelaar and now operated by his son Brenton Hemelaar as Managing Director. The company delivers supply, installation, servicing, and repair across electrical, solar and battery storage, EV charging, heat pump and air conditioning, refrigeration, and hardwired appliance work for residential, commercial, and industrial customers in the Launceston and Devonport region. It is not a technology platform: all hardware (Sigenergy battery/inverter systems, Fronius, Goodwe, Victron, Hopergy, Suntech panels, and Samsung, Daikin, Mitsubishi Electric, Fujitsu, Hisense, MHI, and Westinghouse air conditioning units) is sourced from third-party OEMs and bundled into project quotes, with services executed on customer sites by qualified, licensed, and insured field technicians.

The business operates exclusively through direct channels — phone (1300 985 985), 24/7 SMS, website contact form, walk-in to two physical offices, and an active Facebook page — with quote-based per-project pricing and no published price lists or subscription tiers. Revenue is generated from three streams: installation project fees (solar, battery, EV charger, AC, heat pump, electrical rewiring), bundled hardware markups on third-party equipment, and recurring servicing/repair callouts. The company holds the necessary regulatory credentials (ELEC LIC 949826 and ARC LIC AU64207) and reports thousands of solar installations completed across Tasmania since inception, alongside a community partnership program established in 2018 with reported investment exceeding A$8 million.

Scale is intentionally constrained: headcount is reported at 5 employees, there is no external funding, no subsidiaries, and operations are confined to Northern Tasmania with no global footprint claim. Strategic posture is that of a long-tenured, community-anchored local trade business undergoing measured product-line modernization (most notably VPP-ready batteries and EV charging) rather than aggressive geographic or scale expansion, leaving growth tightly coupled to the founder-family's appetite for reinvestment.

Name

Tones Solar and Electrical

Legal name

Tones Electrical

Website

https://toneselectrical.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Tones Solar and Electrical is a family-owned, Northern Tasmania trade-services business (founded 1987) delivering residential and commercial electrical, solar and battery, EV charging, air conditioning, and refrigeration installation, service, and repair from offices in Launceston and Devonport.

Ownership category

akta.pro rank

Product category

Residential Electrical and Solar Services

SIC

Electrical Work (1731)

akta.pro industry

PRIMARYHSAOADAD

Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub)

Home & Personal Services/Plumbing, Electrical & HVAC Services/Electrical Installation, Wiring & Panel Upgrades

SECONDARYHSAEAJAL

Solar Panel Cleaning

Home & Personal Services/Home Cleaning & Housekeeping/Window & Glass Cleaning

SECONDARYEUAEADAJ

Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks)

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Renewable Balance-of-Plant EPC (Wind/Solar/Hydro)

Keywords

• Residential electrical services
• Solar installation
• Battery storage systems
• EV charging installation
• Heat pump services

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Installation Services: One-time professional installation of solar systems, battery storage, EV chargers, air conditioning, heat pumps, and electrical systems for residential and commercial customers. Revenue is earned as a project/service fee tied to the scope of work.
2. Hardware/Equipment Sales: The company supplies and installs equipment from third-party brands (solar panels, inverters, batteries, heat pumps, air conditioners, EV chargers). Hardware costs are bundled into overall project pricing.
3. Servicing and Repair: Ongoing servicing, cleaning, and repair work for installed solar, air conditioning, refrigeration, and electrical systems. Generates recurring service revenue from both existing customers and new fault-callouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tones Solar and Electrical is a licensed electrical contracting business that supplies, installs, services, and repairs residential and commercial electrical systems, solar PV and battery storage, EV chargers, air conditioning (split, cassette, ducted), heat pumps, and refrigeration in Northern Tasmania. Services are delivered on-site by qualified electricians and refrigeration/heat-pump specialists dispatched from offices in Launceston and Devonport, with all work provided on a quote basis.

Product overview

Tones Solar and Electrical operates as a service-based company offering a unified portfolio of electrical and energy solutions across Tasmania. The core offering combines electrical installation and repair services with specialized divisions for EV charging (home charger installation up to 7 kW), solar and battery systems (grid-connected, battery storage, and off-grid setups), and air conditioning/heat pump services. The solar division integrates branded products including Sigenergy smart home energy systems with 32 kWh battery storage, 10 kW inverters, and gateway backup capabilities. Air conditioning services encompass split systems, cassette units, and ducted systems with zone control from brands like Samsung, Daikin, Mitsubishi Electric, Fujitsu, Hisense, MHI, and Westinghouse. The company also provides electrical fault finding guidance and hardwired appliance services. Services are delivered as discrete offerings that can be combined (e.g., solar + EV charging integration) rather than as a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Installation
• Solar & Battery Systems
• Air Conditioning Installation, Service & Repair
• Heat Pump Services
• Electrical Installations, Renovations & Repairs
• Hardwired Appliance Services

Quantifiable outcome

• Thousands of solar installations completed across Tasmania

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SigenergycoreTechnology or IntegrationTones Electrical installs Sigenergy smart home energy systems, including the Sigenergy SigenStor battery system (32 kWh), 10 kW Sigenergy inverter, Sigenergy Gateway Backup, and integrated energy management. The company completed a 2026 case study project featuring full Sigenergy integration with solar, battery storage, EV charging, and Tariff 93 energy optimisation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RACV Solar: Victorian-based solar and battery installation service backed by the Royal Automobile Club of Victoria. Overlaps with Tones on residential solar, battery, and EV charger installations, leveraging a strong regional brand similar to Tones' Tasmania brand equity.
• Inspired Solar: National residential solar and battery installer active across Australian states. Comparable to Tones in product offering (solar + battery + EV charging) and target customer segment (homeowners), with similar direct-to-consumer GTM.
• Solahart: One of Australia's largest residential solar and hot water installers with a national dealer network. Directly comparable to Tones as a residential solar PV installer, with overlapping offerings in solar, battery storage, and heat pump hot water.
• SolarGain: Australian solar and battery installer with operations across multiple states. Directly comparable in offering solar, battery storage, and EV charging installations to residential customers with a similar direct sales model.
• Smart Energy: National Australian residential solar installer offering solar panels, batteries, and EV charging. Competes with Tones for the same homeowner customer segment using a similar direct-to-consumer installation model.

Broad incumbents

• Origin Energy: One of Australia's largest energy retailers with a residential solar and battery offering. A much larger incumbent operating in the same end market as Tones, but solar is one of many lines in a broader energy portfolio.
• AGL Energy: Major Australian energy retailer with solar, battery, and EV charging offerings. Competes with Tones for residential electrification customers but as part of a much broader energy retail business.
• EnergyAustralia: Large Australian energy retailer serving residential and commercial customers with bundled solar and battery solutions. Overlaps with Tones' customer segment but operates as a broad utility rather than a specialist installer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toneselectrical
• LinkedInlinkedin.com/company/tones-electrical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tones Solar and Electrical