TONIC Architecture + Design

What TONIC Architecture + Design does

TONIC Architecture + Design is a Brisbane-based, privately held architectural and interior design practice founded in 2002 by Matt Riley. Operating as a 6-person studio from Bowen Hills, Queensland, the firm delivers five core service areas: residential architecture, hospitality architecture, multi-residential architecture, commercial architecture, and urban + master planning, supplemented by an integrated interior design capability and a curated furniture line (TONIC Objects / JOYNT Collection) launched in 2018.

The firm serves a diversified client base spanning individual residential homeowners, commercial businesses, hospitality operators, and property developers. Notable enterprise clients include Crown Casino Melbourne, Melbourne IT, GO1 Australia, Shangri-La Group, DEXUS Property Group, Frasers Property Group, and Rydges. Service delivery uses standard CAD-based architectural technology led by a Documentation Manager; no proprietary technology stack or AI components are disclosed.

Revenue is generated through project-based professional services fees, with pricing determined per project by scope, complexity and client requirements; no standard tiers or recurring contracts are published. The practice operates primarily across Brisbane and Queensland, with episodic international projects in New Zealand, Vietnam and Indonesia. Go-to-market is sales-led, driven by direct client engagement, referrals, portfolio marketing via website, Instagram and Houzz, and earned media through industry awards and publications.

Name

TONIC Architecture + Design

Legal name

TONIC Architecture + Design Pty Ltd

Website

https://tonic.cc

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

TONIC Architecture + Design is a privately held, 6-person Brisbane architectural and interior design studio founded in 2002, delivering residential, hospitality, multi-residential, commercial and urban planning projects for homeowners, developers and enterprise clients across Australia and selectively in New Zealand, Vietnam and Indonesia.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Services

NAICS

Architectural Services (54131), Interior Design Services (541410)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Interior design services
• Hospitality design services
• Residential architecture services
• Urban master planning

Headquarters

HQ city

Bowen Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: Professional architecture and interior design services for residential, commercial, hospitality, multi-residential, and urban planning projects. Revenue generated through project-based design fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TONIC Architecture + Design is a professional services firm offering architectural and interior design across five core typologies: residential, hospitality, multi-residential, commercial, and urban + master planning. The firm delivers projects from concept through construction documentation, partnering with developers, hospitality operators, and individual homeowners, and complements these services with a curated furniture and objects collection (TONIC Objects / JOYNT Collection).

Product overview

TONIC Architecture + Design is a full-service architectural and interior design firm based in Brisbane, Australia. The company operates as a single integrated practice offering five core service areas: Residential Architecture, Hospitality Architecture, Multi-Residential Architecture, Commercial Architecture, and Urban + Master Planning Services. Additionally, the firm offers an interior design service line and a complementary product line called TONIC Objects / JOYNT Collection featuring bespoke furniture and design objects. The practice emphasizes sustainable, people-oriented design across all project typologies, delivering projects from concept through construction documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Architecture Services Design and architectural services for private residential projects including new homes, renovations, extensions, apartments, and heritage property transformations across Queensland, delivered for individual homeowners.
• Hospitality Architecture Services Specialized design services for hotels, restaurants, bars, cafes, entertainment venues, and hospitality establishments, including branding-aligned interior design, delivered to hospitality operators.
• Multi-Residential Architecture Services Design services for townhouse developments, apartment complexes, mixed-use residential buildings, and multi-unit housing projects, delivered to property developers.
• Commercial Architecture Services Office, retail, industrial, and corporate interior and exterior design solutions for commercial properties and business environments, delivered to commercial enterprises and professional practices.
• Urban + Master Planning Services Large-scale urban design, master planning, and mixed-use development conceptualization for precincts, resorts, and multi-tower projects, delivered to developers and planning authorities.
• Interior Design Services Comprehensive interior design services including space planning, material selection, furniture design, and finish specification, integrated with TONIC's architectural projects for residential, commercial, hospitality, and multi-residential clients.
• TONIC Objects / JOYNT Collection A curated furniture and design object collection designed by TONIC in collaboration with JOYNT, comprising bespoke furniture and design objects complementing the firm's architectural and interior design practice.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• D'Cruz Design GroupcoreStrategic or Co-development PartnerCollaboration with D'Cruz Design Group on New Farm Penthouse project, where D'Cruz provided interior design and decoration services alongside TONIC's architectural work. This partnership demonstrates collaborative approach to high-end residential projects.
• NJS ArchitectureminorStrategic or Co-development PartnerInternational collaboration with NJS Architecture in New Zealand for Q Residence project in Queenstown, demonstrating cross-border design partnerships for luxury residential projects.
• Frasers Property GroupcoreStrategic or Co-development PartnerEngaged by Frasers Property Group to design 24 luxury townhouses for the Cova Precinct on Hope Island. This is a significant developer relationship for multi-residential projects.
• DEXUS Property GroupcoreStrategic or Co-development PartnerUndertook refurbishment project for DEXUS Property Group, one of Australia's leading property owners, managers and developers. Project included warehouse conversion to offices at Oxley House.
• Daniela TalassiminorStrategic or Co-development PartnerWorked with artist Daniela Talassi to design feature artwork for Ha'ne Sushi Lutwyche restaurant, demonstrating collaborative design approach with artists for hospitality interiors.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bates Smart: Long-established Australian architecture firm with deep commercial, hospitality and multi-residential portfolios; competes for enterprise-level design briefs in the same sectors as TONIC.
• Cox Architecture: National Australian architecture practice covering hospitality, commercial, residential and urban projects; a scaled competitor for the same large enterprise and developer clients.
• Hassell: Major Australian architecture firm with significant hospitality, commercial and urban design practice; competes for the same enterprise clients (Crown, hotel groups) but at far greater scale and with broader geographic reach.
• Fender Katsalidis: Australian architecture firm with mixed-use, hospitality and multi-residential work; overlaps with TONIC's multi-residential and masterplanning segments at a much larger scale.

Direct peers

• Studio Tate: Melbourne-based integrated architecture and interior design practice with a strong hospitality and commercial portfolio; mirrors TONIC's combined architecture + interior design delivery model.
• Hecker Guthrie: Award-winning Melbourne studio combining architecture and interior design across residential, hospitality and commercial projects; shares TONIC's integrated service model and award-driven positioning.
• Golden: Brisbane-based architecture and interior design studio of comparable size with similar multi-residential, hospitality and residential focus; the closest geographic and segment competitor to TONIC.

Regional players

• Blight Rayner: Brisbane-headquartered architecture firm working across commercial, residential and public projects; a same-city peer that competes for Queensland-based enterprise and developer briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tonicdesign
• LinkedInlinkedin.com/company/tonic-architecture-and-design

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TONIC Architecture + Design