Toom Agency

What Toom Agency does

Toom Agency is a privately held Netherlands-based creative agency and coaching business operating from Uden, North Brabant, with a team of approximately seven employees. The company sells the Creative Engine OS, a packaged plug-and-play ad production system that combines a video masterclass, weekly live coaching, an AI-powered creative strategist, pre-built templates and SOPs, and a private founder community. The system targets performance-driven e-commerce brands running Meta, TikTok, and YouTube ads that want to build in-house creative teams capable of producing 15-30 performance creatives per week, with agencies serving e-commerce clients as a secondary segment.

The business operates a cohort-based, application-gated go-to-market model in which prospective customers must apply and be qualified before enrolling. The primary revenue stream is a one-time annual fee granting access to the full program, including course content, live coaching calls (three per week), community access, AI assistant access, and all updates during the year, with renewal available after twelve months. A separate 1-on-1 coaching package is offered as a premium upsell for teams wanting deeper, tailored implementation support. Distribution is global and primarily digital, supported by website-driven application, testimonial-driven mid-funnel content, and urgency created by limited cohort starts.

Over roughly six years of operation, Toom Agency reports having worked with 102+ brands, produced 2,300+ ads, and supported $6M+ in ad spend. The company is founder-led by Thomas and Jesse, who deliver weekly coaching, and shows no evidence of external funding, parent company affiliation, or institutional ownership, consistent with a bootstrapped agency model that has productized its internal methodology into a recurring educational offering.

Name

Toom Agency

Website

https://toom.agency

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toom Agency sells the Creative Engine OS, a cohort-based training and coaching program that helps performance-driven e-commerce brands and agencies build in-house creative teams producing 15-30 ads per week. The Netherlands-based, founder-led firm monetizes via an annual cohort fee plus premium 1-on-1 coaching.

Ownership category

akta.pro rank

Product category

Advertising and Creative Production Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Training & Enablement (MPAAACAO)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Ad production systems
• Creative workflow training
• E-commerce advertising
• Cohort-based coaching
• Performance creative agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Cohort Program (Creative Engine OS): One-time annual fee for full program access including course, community, live calls, and all updates/new assets during the year. Includes masterclass, weekly coaching, AI access, and templates. Renewable after 1 year.
2. 1-on-1 Coaching Packages: Separate premium coaching tier for teams wanting deeper, tailored support working directly with system owner/strategist. Priced separately and offered after joining the main program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Toom Agency sells a 30-day cohort-based training program called Creative Engine OS that teaches e-commerce brands and agencies how to build in-house ad production teams capable of producing 15-30 performance creatives per week. The program bundles a video masterclass, weekly live coaching calls, an AI creative strategist, pre-built templates and SOPs, and a private founder community. A separate premium 1-on-1 coaching tier is offered as an upsell after joining the main cohort.

Product overview

Toom Agency offers Creative Engine OS, a comprehensive plug-and-play ad production system designed for e-commerce brands and agencies. The core offering consists of the Creative Engine Masterclass (full A-to-Z course) supplemented by Weekly Coaching, a 24/7 Creative Strategist AI, pre-built Plug & Play templates/SOPs, and a Private Founder Community. These components are delivered through cohort-based programs (Q1 Cohort) lasting 30 days, with the goal of helping brands build in-house teams producing 15-30 performance creatives per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Engine OS The central operating system for building an in-house ad production system. Provides a plug-and-play framework for e-commerce brands and agencies to scale creative output to 15-30 performance ads per week, including masterclass training, weekly live coaching with founders Thomas and Jesse, a 24/7 Creative Strategist AI, plug-and-play templates and SOPs, and a private founder community. Sold via an application-gated, cohort-based enrollment model.
• Q1 Cohort Program A specific 30-day cohort enrollment instance of the Creative Engine OS, with three weekly live coaching calls (Data & Performance, Production, Team & Systems), community access, and implementation support for building an in-house creative system. Limited-access enrollment with a January 17th start date.
• 1-on-1 Coaching Packages Separate premium coaching package for teams wanting deeper, tailored support working directly with Toom's system owner and strategist. Priced separately and offered after joining the main cohort program.

Quantifiable outcome

• 15-30 creatives per week production capability within 30 days
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Foreplay: Foreplay provides a creative briefing, inspiration, and workflow tool for performance ad teams, including templates and ad-saving features. It overlaps with Toom's plug-and-play SOP and briefing layer, appealing to similar in-house creative team buyers.
• Motion: Motion offers a template-driven creative and motion design platform used by performance marketing teams. It overlaps with Toom's plug-and-play template/SOP layer, providing an alternative for teams seeking to systematize creative production without a coaching program.
• Predis.ai: Predis.ai offers AI-driven ad creative generation and social media content tooling for e-commerce and SMBs. It overlaps with Toom's AI-augmented creative production pitch, particularly for performance-driven brands looking to scale output without an in-house team.
• Madgicx: Madgicx combines AI ad creative generation with Meta ads optimization for e-commerce advertisers. It competes with Toom on the AI-enabled creative production layer, though with a stronger emphasis on media buying automation.

Direct peers

• AdCreative.ai: AdCreative.ai is an AI-native ad creative generation platform that competes directly with Toom's Creative Strategist AI and template system. Both target performance marketers seeking to scale ad creative output, though AdCreative.ai is more self-serve and software-led.
• Depesh Mandalia: Depesh Mandalia runs a high-ticket e-commerce advertising coaching and agency program focused on Meta ads performance. He is a direct competitor in the paid-coaching segment serving e-commerce brands with creative and media buying education.
• Sabri Suby / King Kong: King Kong is a performance marketing agency that has productized its methodologies into a coaching/education business, closely paralleling Toom's model of converting agency IP into a teachable system for e-commerce brands. Both target performance-driven e-commerce operators seeking to systematize customer acquisition.
• Teach Me Ads (Dylan Vogt): Teach Me Ads is a coaching and training program focused on Meta ads creative and media buying for e-commerce brands. It is a direct competitor to Toom's Creative Engine OS, targeting similar performance-driven operator profiles with cohort-style education.

Broad incumbents

• Tier 11: Tier 11 is a performance creative agency offering courses and training alongside agency services. It is a broader incumbent in the performance creative education and execution space, with overlapping customer segments among DTC e-commerce brands.

Others

• Motion Education / DTC Letter community: DTC Letter and adjacent newsletters provide e-commerce performance marketing education and community to brand operators. They are an adjacent ecosystem player with overlapping audience and content positioning, though not a direct program competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toom-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toom Agency