What Tier 11 does

Tier 11 is a privately held digital marketing agency founded in 2008 and operated through Antares Enterprises, Inc., a Delaware-incorporated entity headquartered in Vancouver, Canada, with a remote-first team distributed across the United States, Colombia, the United Kingdom, Australia, the Philippines, and South Africa. The firm specializes in managing large-scale paid advertising campaigns on Meta (Facebook and Instagram) and adjacent platforms, serving direct-to-consumer and beauty and wellness brands as its primary verticals while also engaging clients in financial services, food, home services, education, pet health, marine and real estate, and gifting. Tier 11 positions itself as a strategy-first, full-funnel operator rather than a media-buying vendor, anchored by a proprietary methodology called the Conversion Engine and supported by modular service lines covering paid traffic, creative production, email and SMS, and the Tier 11 Data Suite™.

The underlying technology stack is built around the Tier 11 Data Suite™, an edge-server platform that captures, cleans, and visualizes cross-channel customer-behavior data, combined with a trademarked metrics framework called Marketing Performance Indicators™ (encompassing MER, nCAC, LTV, and incrementality testing). The agency's go-to-market is exclusively direct-sales: enterprise marketing leaders — CMOs, VPs, and founders — enter a three-step discovery process culminating in a Growth Diagnostic and ongoing weekly engagement calls with a dedicated Growth Strategist. Tier 11 does not publish pricing and operates on custom monthly retainers with a no-refund policy, indicating a high-touch, long-cycle enterprise engagement model rather than a self-serve or productized offering. No funding rounds, M&A, or institutional investors are disclosed, and the company is founder-led by CEO Ralph Burns alongside a small executive team spanning client success, people and culture, and traffic strategy.

Name

Tier 11

Legal name

Antares Enterprises, Inc.

Website

https://tiereleven.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Tier 11 is a privately held, remote-first digital marketing agency that manages large-scale paid social campaigns for direct-to-consumer and beauty and wellness brands via its proprietary Conversion Engine methodology and Data Suite™ analytics platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing strategy, paid traffic management, creative services, email/SMS marketing, and data analytics. Services are delivered through ongoing client engagements with fees based on recommendations made during the onboarding process. The company operates on a retainer model with no refund policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Tier 11 is a digital marketing agency that builds, manages, and optimizes large-scale Facebook and Instagram ad campaigns for D2C and enterprise brands. Its core offering is the proprietary Conversion Engine methodology, which integrates strategy, creative production, paid traffic management, landing page work, and data analytics into a unified growth system. Services are delivered through ongoing retainer engagements and supported by the proprietary Tier 11 Data Suite™ edge-server technology and the Marketing Performance Indicators™ (MPI) framework.

Product overview

Tier 11 is a digital marketing agency that operates as a platform-plus-methodology offering built around its proprietary Conversion Engine. The core Conversion Engine unifies strategy, creative, traffic, landing pages, and data into a single operating system for growth. Supporting this core are modular components including the Tier 11 Data Suite™ for advanced analytics and customer behavior tracking, Paid Traffic for multi-platform media buying, Creative Services for content production, Email & SMS for retention marketing, and Marketing Performance Indicators™ for measurement frameworks. The company specializes in serving D2C brands and Beauty & Wellness verticals, helping clients move beyond traditional vanity metrics to focus on business-centric outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Conversion Engine: Proprietary methodology that unifies strategy, traffic, creative, and data across the customer journey to drive growth for clients.
• Tier 11 Data Suite™
• Marketing Performance Indicators™
• Conversion Architecture™

Products and services

• Conversion Engine Tier 11's flagship unified methodology and core service offering that integrates strategy, creative, traffic, landing pages, and data into a single operating system to drive actual business growth. It is designed for D2C and enterprise brand clients seeking full-funnel marketing transformation.
• Tier 11 Data Suite™ Proprietary edge-server technology that captures, cleans, and visualizes customer behavior data across multiple marketing channels, providing unified analytics and cross-channel attribution that traditional tools cannot achieve. Used to support client growth diagnostics and reporting.
• Paid Traffic Data-driven paid media management service that maximizes advertising ROI across Meta (Facebook/Instagram), Google, TikTok, and Snapchat. Targeted at brands scaling paid social and search ad spend.
• Creative Services Strategic creative production services that fuel performance marketing through structured creative testing, format diversification, and iterative optimization across formats, angles, hooks, and audiences.
• Email & SMS Data-driven email and SMS marketing services designed to drive retention and revenue by turning subscribers into loyal customers for D2C and ecommerce brands.
• Marketing Performance Indicators™ Business-centric metrics framework and measurement service built on MER (Marketing Efficiency Ratio), nCAC (new Customer Acquisition Cost), LTV (Lifetime Value), and incrementality testing. Designed to replace vanity metrics like ROAS and CPA with KPIs that reflect real business outcomes.

Quantifiable outcome

• Scaled client ad spend from $20,000/month to over $200,000/month (Credit Repair Cloud testimonial)
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta is shown as a platform partner with Tier 11 visible in client work. The company has participated in Meta Agency Summit and discusses Meta Advantage+ Shopping Campaigns extensively. Logo displayed in partner/trusted extension section.
• GooglecoreGTM or Marketing PartnerGoogle Ads expertise demonstrated in podcast episodes and case studies. Tier 11 optimizes Google Ads for reengagement and customer lifecycle goals. Platform logo shown in partner section.
• ShopifycoreTechnology or IntegrationShopify is mentioned as a platform integration for ecommerce clients. Tier 11 works extensively with D2C brands on Shopify platforms. Logo shown in partner/trusted extension section.
• SnapchatminorGTM or Marketing PartnerSnapchat is mentioned as an advertising platform for D2C brand campaigns. Logo displayed in partner section.
• TikTokminorGTM or Marketing PartnerTikTok mentioned as an advertising channel for reaching new audiences and brand awareness. Discussed extensively in podcast episodes about algorithm optimization and creative strategies.
• Apple PodcastsminorChannel Partner/ Reseller/ DistributorPodcast distribution platform for the Customer Acquisition Show podcast.
• SpotifyminorChannel Partner/ Reseller/ DistributorPodcast distribution platform for Customer Acquisition Show.
• YouTubeminorChannel Partner/ Reseller/ DistributorPodcast and video content distribution platform including YouTube Music for Customer Acquisition Show and YouTube channel presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency specialized in paid media and landing page conversion, with a methodology-driven (no-pitch) sales process similar to Tier 11's Growth Diagnostic. Closest peer in paid acquisition focus, ad creative testing discipline, and mid-market/enterprise D2C customer mix.
• Disruptive Advertising: PPC and paid social agency that emphasizes funnel diagnostics, incrementality-style reporting, and a no-obligation proposal model. Comparable to Tier 11 in Meta/Google ad expertise and mid-market/enterprise customer profile, though with a stronger paid-search lens than Tier 11.
• Ladder: Performance marketing agency combining creative production, paid media, and landing-page experimentation in a unified offering. Direct peer given the same creative-test, full-funnel, and growth-strategist operating model Tier 11 describes in its Conversion Engine.
• SmartSites: Full-service digital marketing agency with strong pay-per-click and Facebook ads practice. Comparable in delivering managed paid social at scale for SMB and mid-market clients, with overlapping tech and methodology positioning around data-driven paid media.
• Power Digital Marketing: Performance-marketing agency serving D2C and mid-market/enterprise brands, with proprietary diagnostics and a methodology-plus-tech stack similar to Tier 11's Conversion Engine/MPI offering. Strong overlap in customer base and approach.
• Common Thread Collective: D2C ecommerce growth agency with an emphasis on data, creative, and paid media convergence for scaling brands. Direct peer given very similar positioning around scaling ad spend profitably for D2C clients, a key vertical for Tier 11.
• Cardinal Digital Marketing: Performance marketing agency focused on healthcare and growth-stage consumer brands. Comparable in mid-market/enterprise D2C focus, attribution discipline, and methodology-led sales conversations similar to Tier 11's Growth Diagnostic.

Broad incumbents

• NP Digital: Founded by Neil Patel, NP Digital is a broader full-service digital agency spanning SEO, paid media, and content marketing with global enterprise reach. Overlaps with Tier 11 on paid social and analytics for enterprise clients, but with a much larger service portfolio and brand.
• Tinuiti: Large independent performance marketing agency with deep paid-media, commerce, and analytics capabilities across Meta, Google, and Amazon. Overlaps with Tier 11 on enterprise paid social and attribution but at materially larger scale and broader channel coverage.
• WebFX: Large full-service digital marketing agency with proprietary marketing software and a broad SMB/mid-market client base. Comparable on paid social and SEO offerings, though with broader scope, larger headcount, and more SMB than enterprise tilt than Tier 11.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLsQ90CAO8wGQIdC4l_nMN-G31JAAi7ru2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tier 11