Scuderia Toro Rosso F1 Team

What Scuderia Toro Rosso F1 Team does

Visa Cash App Racing Bulls Formula One Team (VCARB) is a privately held Formula One racing team wholly owned by Red Bull GmbH, tracing its operational lineage to the Minardi team founded in 1979, acquired by Red Bull in 2005 as Scuderia Toro Rosso, rebranded as AlphaTauri in 2020, and re-launched as Visa Cash App Racing Bulls in 2024. The team operates dual factories in Faenza, Italy and Milton Keynes, England, with roughly 110 employees, and competes in the FIA Formula One World Championship, F1 Academy, F2, F3, and the F1 Sim Racing World Championship. Its 2026 technical platform centers on the VCARB 03 chassis powered by the new Red Bull Ford Powertrains hybrid unit, supported by Siemens NX/Simcenter/Fibersim for design and manufacturing, Octave Attune for asset lifecycle management, and Roboze 3D printing for high-performance components.

Revenue is generated almost exclusively through B2B channels rather than direct consumer sales. The primary revenue streams are title and tier-one sponsorship agreements (Visa, Cash App, Ford, Siemens, Salesforce, Dynatrace, HUGO, TUDOR, Barilla, Mobil 1, Peloton, among others), FIA Constructors' Championship prize money disbursed by Formula One Management, and ancillary merchandise sales through the Red Bull Shop. The team's customer base is a small set of enterprise counterparties seeking global brand exposure, while its secondary stakeholder set is talent — the team functions as a development platform for drivers progressing through the Red Bull Junior Programme, exemplified by 2026 signings Arvid Lindblad and Liam Lawson, and F1 Academy driver Rafaela Ferreira. Pricing is contractually negotiated with sponsors and is not publicly disclosed.

Commercially, VCARB is repositioning itself from a pure racing entity into a culture-led, technology-enabled platform: the Creator Platform programme, Salesforce Agentforce 360 and TORO AI agent deployment, and Fan Engagement Garage Sessions collectively signal a strategy aimed at converting F1's global distribution into recurring sponsor value and direct fan monetization. Operational data flows are increasingly AI-mediated through Dynatrace and RebelDot, while sustainability infrastructure is anchored by a Cefla Fuel Cell partnership and FIA Three Star Accreditation. The team's core competitive position rests on its guaranteed F1 franchise slot, Red Bull financial backing, talent pipeline, and a stacked enterprise technology ecosystem rather than on standalone financial scale.

Name

Scuderia Toro Rosso F1 Team

Legal name

Visa Cash App Racing Bulls Formula One Team

Website

https://tororosso.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Visa Cash App Racing Bulls is a privately held Formula One team owned by Red Bull GmbH, operating from Faenza, Italy and Milton Keynes, England. It competes in the FIA F1 World Championship, F1 Academy, and Sim Racing, generating revenue primarily through enterprise sponsorship, prize money, and merchandise.

Ownership category

akta.pro rank

Product category

Motorsport / Formula One Racing

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Formula One racing
• Motorsport competition
• F1 car development
• Racing team sponsorships
• Junior driver development

Headquarters

HQ city

Faenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sponsorship and Branding Rights: Primary revenue comes from title sponsorship (Visa, Cash App) and team partnerships with various brands across automotive, technology, lifestyle, and financial sectors. Partners receive branding placement on cars, team apparel, and activation opportunities at race events.
2. Ford Powertrain Partnership: Technical partnership with Ford through Red Bull Ford Powertrains for power unit supply. Ford provides over 125 years of engineering heritage and powertrain technology for the 2026 regulations.
3. Prize Money and Championship Points: Revenue generated from competitive performance in F1 Constructors' Championship, with better results yielding higher prize distributions from Formula One Management.
4. Merchandise and Retail: Sale of team merchandise through Red Bull Shop, including apparel, accessories, and collectibles featuring VCARB branding.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Scuderia Toro Rosso / VCARB is a Formula One constructor that designs, builds and races the VCARB 03 F1 car in the FIA Formula One World Championship, alongside programmes in F1 Academy, Formula 2, Formula 3 and Sim Racing. The team sells sponsorship rights, brand activation and merchandise around its racing activities to corporate sponsors and motorsport fans globally.

Product overview

Visa Cash App Racing Bulls is a Formula One team operating as a single unified racing programme. The core product is the VCARB 03 Formula 1 car competing in the FIA Formula One World Championship. The programme is supported by several sub-products: the Racing Bulls Sim Racing Team competing in the F1 Sim Racing World Championship; the F1 Academy Programme developing young female drivers; the Creator Platform showcasing emerging creative talent at race events; and the VCARB Garage interactive fan experience. The team operates from facilities in Faenza, Italy and Milton Keynes, England, with technical partnership from Ford through Red Bull Ford Powertrains.

Differentiator

Problem solved

Functional benefit

Brands

• VCARB Academy Programme: Young driver development programme supporting drivers in F1 Academy and Formula Regional racing
• Racing Bulls Sim Racing

Products and services

• VCARB 03 F1 Car
• Racing Bulls Sim Racing

Quantifiable outcome

• Historic first 1-2 finish in F1 Sim Racing World Championship at Spa (2026)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

21 partnerships are on record, tiered major, core and minor.

• Anastasia Beverly HillsmajorGTM or Marketing Partner · 1 May 2026Anastasia Beverly Hills is a leading beauty brand and team beauty partner. Special livery collaboration for British Grand Prix featuring Kiss Theory-inspired pink-sparkle design on F1 Academy car, with global launch on June 30.
• OctavemajorTechnology or Integration · 1 March 2026Octave is enterprise software leader transforming data into intelligence at scale. Asset Lifecycle Management Partner bringing Octave Attune (HxGN EAM) as central intelligence layer providing unified source of truth for assets and real-time visibility into asset health.
• SalesforcecoreTechnology or Integration · 1 February 2026Salesforce, the world's #1 Agentic CRM, partners with VCARB to transform fan engagement through AI. Partnership includes Agentforce 360 deployment for unified fans, data, and team operations with real-time Tableau dashboards and TORO AI agent for live performance insights.
• FordcoreTechnology or Integration · 1 January 2026Ford is a Power Unit Manufacturer providing over 125 years of heritage, innovation, and dedication to performance. Ford and Red Bull joined forces in 2026 as power unit manufacturer through Red Bull Ford Powertrains, combining racing heritage with cutting-edge innovation.
• EnchantéminorGTM or Marketing Partner · 1 January 2026Enchanté is a premium lifestyle brand founded by Daniel Ricciardo. Partnership with VCARB Academy Programme features team kit and co-branded apparel. Fusion of style and speed targeting fashion-forward F1 fans.
• AirtaskerminorGTM or Marketing Partner · 1 February 2025Airtasker is Australia's leading online marketplace for local services, connecting people who need work done with people who want to work. Entered F1 as official team partner in 2025, having put over $600m into workers' pockets since 2012.
• Student.comminorGTM or Marketing Partner · 1 February 2025Student.com is the world's leading online student housing marketplace across 400+ cities and 32 countries with over 2.5 million student beds. First-of-its-kind collaboration connecting student housing industry and motorsport to reach Gen Z audience.
• DynatracecoreTechnology or Integration · 1 January 2025Dynatrace is the official Observability and Performance Analytics Technology Partner of VCARB starting 2025. The AI-powered platform transforms how the team observes, monitors, and analyses millions of data points, enabling predictive rather than reactive decision-making.
• CeflamajorTechnology or Integration · 1 January 2025Cefla is a Sustainability Partner, founded in 1932 in Imola, Italy. They develop solutions to achieve sustainability objectives including the groundbreaking Fuel Cell plant unveiled in 2026. The company operates across multiple business units globally.
• Cash AppcoreGTM or Marketing Partner · 1 February 2024Cash App is the money app providing easy ways to spend, send, and store money. Part of the title partnership with VCARB, appearing on F1 cars and F1 Academy entry. Partnership announced February 2024 alongside Visa.
• BarillamajorGTM or Marketing PartnerBarilla is a family-owned company founded in 1877, operating 30 production sites globally with 18 trusted brands. Partnership celebrates bringing families together, exemplified by Miami activation featuring Barilla pasta experiences.
• XMTradingminorGTM or Marketing PartnerXMTrading is a leading online broker specializing in CFD and FX, serving over 1 million clients worldwide since 2010. Partnership unites worlds of elite motorsport and trading, offering elevated experience to fans and traders.
• TUDORmajorGTM or Marketing PartnerTUDOR is an award-winning Swiss-made watch brand founded in 1926. Continues to go all in with VCARB for 2026 Formula 1 season. TUDOR logo appears prominently on rear wing of VCARB car, with elevated placement building on existing presence.
• SiemenscoreTechnology or IntegrationSiemens Digital Industries Software partners with VCARB to unleash business potential using energy-efficient, resource-saving technology. Using NX, Simcenter and Fibersim, the team manages design complexity, improves manufacturing repeatability, and handles thousands of engineering changes per year.
• RandstadmajorImplementation/ SI/ Consulting PartnerRandstad is a global talent leader active since 1960 in search, selection, and training of HR. Official HR Partner with Formula Future programme that brought 250 people into motorsport departments. Training programme fast-tracking students into the sport.
• NEFTminorGTM or Marketing PartnerNEFT is an award-winning vodka crafted in Austria with mineral-rich spring water and ancient grains of non-GMO rye. Sustainability beacon showcased in eco-friendly, unbreakable, easily recyclable metal barrel.
• Mobil 1coreTechnology or IntegrationMobil 1 lubricants deliver exceptional engine performance and protection under extreme motorsport conditions. Technological advances developed in intense competitive environment have improved the Mobil 1 range of oils and lubricants.
• HUGOmajorGTM or Marketing PartnerHUGO, the younger of the two HUGO BOSS brands, champions self-expression and authentic dressing. Brand platform HUGO Your Way targets social generation of changemakers with bold, disruptive spirit. Partnership empowers emerging designer in 2026.
• HUGO EyewearmajorGTM or Marketing PartnerHUGO Eyewear is known for cutting-edge fashion and exceptional craftsmanship, established as leader in premium eyewear. Partnering since 2023, bringing precision design to F1 with performance-enhancing eyewear designed for high-intensity conditions.
• HahnairminorChannel Partner/ Reseller/ DistributorHahnair is a German airline specializing in scheduled and executive charter flights, established in 1999. Plays critical role in optimizing team's logistics with Connoisseur Service across 24 race weekends. Market leader in indirect distribution to over 100,000 travel agencies.
• PelotonmajorGTM or Marketing PartnerPeloton partnership delivers fitness activations at race weekends including VCARB x Peloton Run Club. Fans join VCARB and Peloton ahead of race weekends, with over 400 runners participating in Wings for Life World Run event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MoneyGram Haas F1 Team: Closest small-team F1 competitor with a similar title-sponsorship structure and a smaller headcount footprint. Both teams compete for the lower half of the constructors' standings and operate under the cost cap.
• McLaren Racing: Directly competes in the F1 World Championship with a similar mid-tier constructor profile and a strong commercial sponsorship portfolio (Google, OKX, Dell). Comparable in headcount, multi-race-team structure, and recent commercial momentum.
• Williams Racing: Privately-owned F1 constructor with a heritage brand and a portfolio of B2B sponsors in financial services and tech. Comparable constructor tier, similar focus on engineering partnerships (e.g., Mercedes powertrain).
• Alpine F1 Team: Renault-owned F1 constructor that competes in the same mid-pack tier as VCARB. Comparable in being a works-backed team with a technology syndicate (Renault engine, Alpine brand) and a driver-development mandate.
• Oracle Red Bull Racing: The senior sister team within the Red Bull family and VCARB's closest comparable. Both are Red Bull-owned F1 constructors with overlapping technical infrastructure, the same junior-driver pipeline, and similar B2B sponsorship mix. Direct competition in the Constructors' Championship but sharing personnel and IP.
• Aston Martin Aramco F1 Team: Direct F1 constructor competitor with a similar mix of automotive OEM backing, premium lifestyle sponsors, and a talent factory approach. Both target the upper-mid tier of the constructors' standings.
• Audi F1 Team (formerly Sauber): Becoming a full Audi works team for 2026 with massive automotive OEM backing. Comparable as a constructor entering the 2026 regulations era with a new powertrain partnership, and a direct on-track competitor.

Broad incumbents

• Mercedes-AMG Petronas F1 Team: Multi-championship winning F1 constructor with a similar automotive-OEM plus title-sponsor structure. Comparable commercial scale and B2B partnership mix, but operates at a higher tier of sporting performance.
• Scuderia Ferrari F1: The most established F1 constructor with deeply integrated OEM and luxury brand partnerships. Not a direct sporting peer (top of the standings) but a comparable premium motorsport commercial platform.

Emerging players

• Andretti Cadillac F1: GM-backed new entrant targeting the 2026 season with a major OEM alliance. Relevant as a forward-looking peer entering the same regulatory cycle as VCARB and competing for sponsor mind-share and team-partner dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scuderia-toro-rosso

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scuderia Toro Rosso F1 Team