Total Aquatic Programming, LLC.

Name

Total Aquatic Programming, LLC.

Legal name

Total Aquatic Programming, LLC.

Website

https://totalaquatic.llc

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Aquatic Business Management Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Aquatic facility management
• Swim coaching services
• Aquatic business consulting
• Pool operations training
• Aquatic membership programs

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Total Aquatic Programming operates an integrated online platform that delivers aquatic-industry business services to facility owners, swim coaches, and pool operators. Named service offerings include Build A Pool, Virtual BAP, Coaches BAP, Business Workshops, Owners Advocate, Health Club Model, Training Tools, and Sponsor TDR, supported by a Member Portal, resource library, event calendar, project tracker, and in-house store.

Product overview

Total Aquatic Programming, LLC. offers a unified platform for aquatic businesses to manage operations. The platform manages 5 data types including blog posts and provides tools to organize, track, and share work in one place for teams and solo users. The core product portfolio includes: Build A Pool (pool building management), Virtual BAP and Coaches BAP (business aquatic programming services), Business Workshops (professional development), Owners Advocate (business owner support), Health Club Model (facility management), Training Tools (professional training resources), and Sponsor TDR (sponsorship management). Supporting platform features include Member Portal, Resource Library, Event Calendar, Store, Projects, Blog, Testimonials, Team management, and Contact management. The platform appears designed for aquatic facilities, swim coaches, and pool operators seeking integrated business management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Build A Pool

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Others

• PushPress: Gym and fitness studio management platform with member management, billing, and content apps. Adjacent enabling platform for boutique fitness operators with overlapping operational features.

Broad incumbents

• Mindbody: Large SaaS platform for fitness studios, salons, and wellness businesses with membership management, scheduling, and commerce. A broad incumbent whose swim/aquatic customers overlap Total Aquatic Programming's target market.
• Active Network (Community Brands): Recreation and parks management software used by municipalities, YMCAs, and clubs to manage programs, facilities, and registrations including aquatic programs. Comparable as a broad incumbent serving aquatic program operators.
• Daxko: Enterprise software for YMCAs, JCCs, and member-based recreation organizations including aquatic facilities. Comparable because it serves the same membership recreation club customer base with operations and programming software.
• Jonas Software (Recreation): Vertical-specific software acquirer and operator with recreation and club management solutions including aquatic facility management. Comparable as a broad incumbent offering club management software in adjacent verticals.

Direct peers

• SwimTopia: Swim team and aquatic club management software serving swim teams, coaches, and aquatic facilities with member management, event scheduling, and communications. Highly comparable to Total Aquatic Programming's swim-focused operating tools.
• TeamUnify (Stack Sports): Swim team management platform providing websites, registration, meet entry, and member portals for swim clubs. Directly competes in the swim/aquatic club operations software category.

Emerging players

• EZFacility: Facility management software for sports complexes, recreation centers, and aquatic facilities covering scheduling, registration, and memberships. Comparable because it explicitly serves aquatic facilities with operational software.
• ClubReady: Club management platform for fitness and personal training studios with member engagement and billing. Overlaps with Total Aquatic Programming's Health Club Model and membership portal positioning.
• PerfectMind: Membership management platform for recreation, fitness, and community organizations. Comparable for membership-based aquatic clubs and recreation operators needing portals and scheduling.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/totalaquatic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Aquatic Programming, LLC.