Total Protect

What Total Protect does

Total Protect is a Mexico City-based B2B fleet security company founded in 2017 that combines proprietary IoT hardware, a cloud software platform, and a 24/7 human-operated monitoring center into an integrated service for enterprise fleet operators. The company installs GPS trackers, fuel sensors, in-route and in-cabin cameras, electronic cargo locks, and remote vehicle immobilization devices on customer fleets, then continuously monitors the resulting telemetry, video and event data through certified operators who verify alerts and coordinate with authorities. Its core platform consolidates video, alerts and location data into a single interface, applies AI-driven prioritization of critical events, and reports a sub-three-minute mean time to response and a 90%+ vehicle recovery rate over the trailing twelve months.

The commercial offering is structured as a modular suite: the core TOTAL PROTECT platform plus add-on products PROTECT VIDEO (video surveillance with cloud storage), VAULT (electronic cargo locks with geofence/schedule/personnel access verification), SECURE (anti-theft technology with automatic vehicle blocking), LOCATE (GPS tracking and geofencing), and ADD-ONS (notably fuel sensors for consumption and theft detection). Total Protect sells primarily through a direct enterprise sales motion targeting fleet operators across cargo transport, passenger transport, automotive dealerships, motorcycle fleets, last-mile delivery, and insurance carriers, with a stated base of 140+ enterprise customers including Elektra, Banco Azteca, TV Azteca, Totalplay, Italika, BAZ, Triromo and neto.

Revenue is generated through a combination of upfront device hardware sales and installation, recurring subscription fees for the 24/7 monitoring center and platform access, and software-as-a-service fees for the cloud platform. Pricing is quote-based and varies with fleet size, number of units and module selection. Operations are concentrated in Mexico with headquarters in Miguel Hidalgo, Mexico City, and the company employs approximately 36 people, primarily across sales, operations, and the monitoring center function. No external funding rounds, M&A activity, or ownership disclosures are available in the source material.

Name

Total Protect

Legal name

Total Protect

Website

https://totalprotect.mx

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Protect is a Mexico City-based B2B fleet security provider that combines IoT hardware, a cloud platform, and a 24/7 monitoring center to protect and optimize enterprise fleets across cargo, passenger, last-mile, and dealer use cases.

Ownership category

akta.pro rank

Product category

Fleet Security & Monitoring Services

NAICS

Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fleet Access & Keyless Systems (Digital Keys, Telematics-Enabled Access Control) (TLABALAI), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• Fleet security monitoring
• GPS vehicle tracking
• Cargo protection services
• Remote vehicle immobilization
• Video telematics surveillance

Headquarters

HQ city

Miguel Hidalgo, Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Monitoring Services: Recurring subscription-based monitoring services including 24/7 monitoring center access, alert verification, and protocol activation
2. Device Hardware Sales: Sale and installation of proprietary devices including GPS trackers, fuel sensors, video cameras, electronic locks, and anti-theft equipment
3. Software Platform Access: Access to cloud-based platform for real-time monitoring, reporting, and fleet management

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Total Protect sells an integrated fleet security solution for enterprise fleet operators in Mexico, combining proprietary IoT hardware (GPS trackers, video cameras, electronic cargo locks, fuel sensors, anti-theft devices) with a cloud-based AI-powered software platform and a 24/7 human-operated monitoring center. The offering delivers prevention, verification, and rapid reaction capabilities — including real-time GPS tracking, intelligent geofencing, remote vehicle blocking, cargo protection, and operator-safety alerts — sold as a unified subscription service plus hardware deployment.

Product overview

Total Protect is a unified platform-plus-modules architecture that combines a centralized platform, IoT devices (sensors, cameras, GPS), and a 24/7 Monitoring Center to provide comprehensive fleet security and operational optimization. The core TOTAL PROTECT platform serves as the central hub integrating video, alerts, and telemetry with AI to prioritize critical events, supported by five specialized product modules: PROTECT VIDEO for video surveillance and evidence, VAULT for cargo control via electronic locks, SECURE for anti-theft protection with automatic vehicle blocking, LOCATE for GPS tracking and geofencing, and ADD-ONS including fuel sensors for monitoring consumption and theft detection. The products work together to deliver prevention (real-time monitoring, geofences, alerts), reaction (verified alerts triggering remote blocking or authority coordination), and results (over 90% vehicle recovery rate).

Differentiator

Problem solved

Functional benefit

Products and services

• TOTAL PROTECT Core integrated fleet security platform combining proprietary IoT devices (GPS, cameras, electronic locks, fuel sensors, anti-theft units), a cloud-based AI-powered software dashboard, and a 24/7 human-operated monitoring center to deliver prevention, verification, and rapid reaction for enterprise fleet operators in Mexico.
• PROTECT VIDEO Video surveillance module providing in-route and in-cabin video with cloud storage and 24/7 verification by certified operators, generating evidence for incidents and supporting driver accountability.
• VAULT Electronic cargo-lock system with remote monitoring that secures cargo from origin to destination, controlling access by geofence, schedule, or authorized personnel.
• SECURE Anti-theft and anti-assault technology module with 24/7 monitoring that protects operators and cargo in transit, including automatic vehicle blocking to prevent robbery before it occurs.
• LOCATE GPS tracking module providing precise real-time vehicle location with historical route and position data, enabling full fleet visibility from any location.
• Fuel Sensor (ADD-ONS) Fuel level sensor add-on that monitors refills, consumption, performance, and detects fuel theft, sending notifications to fleet operators.

Quantifiable outcome

• +90% vehicle recovery rate (last 12 months)
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Trimble Transportation: Comprehensive transportation and fleet management for logistics-heavy industries. Overlaps in telematics and fleet analytics but with a broader enterprise focus spanning supply chain, mapping, and transportation management systems.
• Solera: Vehicle and fleet risk management including asset tracking and recovery services. Overlaps with Total Protect in fleet and vehicle security, but operates across a broader automotive insurance and dealer portfolio.
• Verizon Connect: Verizon's fleet telematics and field service management offering, part of a broader telecom-backed portfolio. Overlaps with Total Protect in GPS tracking and fleet monitoring but addresses a much wider enterprise telematics footprint.

Direct peers

• Lytx: Specializes in video telematics, driver safety scoring, and fleet risk management using machine vision on dashcam footage. Comparable emphasis on AI-based video monitoring, safety scoring, and incident verification for commercial fleets.
• Samsara: US-listed provider of video-based telematics, AI dashcams, GPS tracking, and fleet management software. Closely comparable to Total Protect's integrated hardware-plus-AI-plus-monitoring approach for commercial fleets, with the same B2B enterprise sales motion.
• Geotab: Global leader in fleet telematics with GPS tracking, vehicle analytics, and a large ecosystem of integrations. Direct comparable in B2B fleet customer focus and telematics category, with active operations across Mexico and Latin America.
• MiX Telematics: International fleet telematics provider covering safety, security, and asset management across commercial fleets. Comparable B2B telematics offering with global presence including Latin American markets.
• Motive: Provides AI dashcams, fleet telematics, and an operations platform for commercial fleets. Direct overlap with Total Protect's video/AI fleet security and GPS tracking offering, especially in the US and Mexico corridor.

Emerging players

• LightMetrics: AI-based video telematics focused on driver behavior and safety for commercial fleets. Emerging player in the same video-based fleet safety/security category, often partnering with larger telematics platforms.
• Netradyne: AI-powered dashcams and video telematics for commercial fleets using edge AI for driver behavior scoring. Emerging competitor focused on the same AI-driven fleet safety/security niche as Total Protect.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/totalprotectmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Protect