Comité Régional du Tourisme Centre-Val de Loire

What Comité Régional du Tourisme Centre-Val de Loire does

Comité Régional du Tourisme Centre-Val de Loire (CRT) is a non-profit regional tourism committee established in 1986 and headquartered at 3–5 Boulevard de Verdun, Orléans. Operating under the authority of the Conseil Régional Centre-Val de Loire, the CRT implements the region's tourism policy across the six departments of Cher, Eure-et-Loir, Indre, Loir-et-Cher, Loiret, and Touraine, serving Offices de Tourisme, Agences Départementales du Tourisme (ADTs), the Regional Council, and regional tourism businesses and professionals.

The CRT's product surface is anchored by the tourisme-pro-centre-valdeloire.fr professional platform and a suite of supporting modules: the Observatoire Régional du Tourisme (economic observation with dynamic dashboards and the June 2026 survey of 2,822 tourism professionals), the Place de Marché Touristique Régionale (regional B2B marketplace), the Photothèque (image library), Formations Tourisme O'Centre (professional training), Onidot (business tool), TOURINSOFT (regional tourism information system managed with departmental CDT/ADT partners), and the dynamic statistics dashboards. The CRT also holds exclusive regional management of the La Loire à Vélo brand (with arbitrage over brand attribution) and the Accueil Vélo cycling-tourism quality label.

As a publicly funded regional government entity, the CRT generates no disclosed commercial revenue. Its funding flows through Regional Council subsidies and project grants; it does not sell to end tourists but rather serves professional stakeholders by deploying tools, labels, training, observation, and destination promotion (including a new Val de Loire promotional video launched in July 2025 and a refreshed Accueil Vélo brand platform in 2025). Distribution is exclusively regional (Centre-Val de Loire) via direct professional engagement, training programs, and digital tools rather than consumer-facing sales channels.

Name

Comité Régional du Tourisme Centre-Val de Loire

Legal name

Comité Régional du Tourisme Centre-Val de Loire

Website

https://tourisme-pro-centre-valdeloire.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Comité Régional du Tourisme Centre-Val de Loire is a publicly funded regional tourism committee that implements tourism policy across six departments for the Conseil Régional, serving Offices de Tourisme, departmental tourism agencies, and tourism professionals with promotion, observation, training, and the Accueil Vélo cycling label.

Ownership category

akta.pro rank

Headquarters

HQ city

Orléans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels6 records

Core offering

The Comité Régional du Tourisme Centre-Val de Loire (CRT) is the official regional body that implements the tourism policy of the Conseil régional Centre-Val de Loire. It coordinates regional tourism promotion (in France and internationally), conducts economic observation and market research, provides professional training, manages cycling tourism quality labels (Accueil Vélo) and the La Loire à Vélo brand, and deploys digital tools (including the TOURINSOFT regional tourism information system) across the regional network of tourism offices.

Product overview

The CRT Centre-Val de Loire operates primarily as a regional tourism promotion committee and not as a technology product company. Its core offering is the online platform tourisme-pro-centre-valdeloire.fr, which serves as a hub for tourism professionals — aggregating news, publications, service portals, and downloadable resources. This platform is supplemented by a suite of specialized tools: the regional Observatoire (tourism observatory with dynamic dashboards), the Place de Marché Touristique Régionale (regional marketplace), the Photothèque (image library), Onidot, and Formations Tourisme O' Centre (training). The CRT also manages the Accueil Vélo cycling label and La Loire à Vélo brand, and operates the TOURINSOFT regional tourism information system in partnership with departmental organizations. The overall portfolio is organized around regional tourism promotion, professional support services, data observation, training, and sustainable tourism strategy execution.

Differentiator

Problem solved

Functional benefit

Brands

• Accueil Vélo: Quality label for cycling-friendly accommodation and services along veloroutes and greenways in the Centre-Val de Loire region.
• La Loire à Vélo

Products and services

• Plateforme Tourisme Pro Centre-Val de Loire The primary online platform serving tourism professionals in the Centre-Val de Loire region. It aggregates news, publications, services, training offerings, press resources, and downloadable tools (Onidot, Photothèque, Place de Marché). It is targeted at tourism offices, ADTs, regional authorities, and tourism businesses rather than end consumers.
• Observatoire Régional du Tourisme Regional tourism observatory delivering economic observation of the tourism sector, including dynamic dashboards, key figures publications, tourism activity surveys, cycling route frequency data, and conjuncture notes. Operated in partnership with departments, CCIs, and state services for the benefit of public authorities and tourism professionals.
• Place de Marché Touristique Régionale Regional digital marketplace connecting tourism service providers within the Centre-Val de Loire region. Used by regional tourism professionals to access offers, services, and commercial relationships within the local tourism ecosystem.
• Photothèque Professional-grade photo library providing visual assets depicting the Centre-Val de Loire region for use by media, tourism offices, and tourism professionals in their communications and promotional materials.
• Formations Tourisme O' Centre Training program for tourism professionals offering calendar-based training actions, webinars, and replay sessions to develop skills and competencies across the regional tourism network. Targeted at employees and stakeholders of regional tourism offices and businesses.
• Accueil Vélo Cycling tourism quality label managed by the CRT for accommodation providers, activity providers, and rental operators located near regional véloroutes and voie verte routes. The label certifies cycling-friendly services and is awarded to qualifying regional businesses.
• TOURINSOFT (Système d'Information Touristique Régional) Regional tourism information system managed by the CRT in partnership with departmental CDT/ADT organizations, deployed across the regional network of tourism offices for data management and tourist information distribution.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Conseils Départementaux (Eure-et-Loir, Indre, Indre-et-Loire, Loiret)coreStrategic or Co-development PartnerPartnership with departmental councils for monitoring bicycle traffic on véloroutes through counter data collection and analysis
• Syndicat du Canal du BerrycoreStrategic or Co-development PartnerCollaboration for monitoring cycling traffic on Canal du Berry cycling route
• Syndicat des Mobilités de TourainecoreStrategic or Co-development PartnerPartnership for monitoring cycling traffic data in Touraine area
• Communauté de Communes Loches DéveloppementminorStrategic or Co-development PartnerLocal intermunicipal collaboration for cycling traffic monitoring
• Communauté de Communes Touraine Vallée de l'IndreminorStrategic or Co-development PartnerLocal intermunicipal collaboration for cycling traffic monitoring
• Orléans MétropolecoreStrategic or Co-development PartnerMetropolitan partnership for cycling infrastructure monitoring
• CCI Centre-Val de Loire (Réseau des Chambres de Commerce et d'Industrie)coreStrategic or Co-development PartnerPartnership with regional Chamber of Commerce and Industry network for tourism economic observation surveys
• Agences Départementales du Tourisme (ADT)coreStrategic or Co-development PartnerLong-standing partnerships with departmental tourism agencies for regional tourism development, observation, and promotion activities
• Région Centre-Val de LoirecoreStrategic or Co-development PartnerParent organization and primary stakeholder - CRT executes regional tourism policy on behalf of the Regional Council
• Les CoflocsminorStrategic or Co-development PartnerVideo production company commissioned to create promotional content for Val de Loire destination

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Comité Régional du Tourisme et des Loisirs d'Occitanie: Regional tourism committee for Occitanie. Comparable in scale, departmental-network coordination, cycling and outdoor-tourism promotion, and observatoire/data functions.
• Bourgogne-Franche-Comté Tourisme: Regional tourism agency for Bourgogne-Franche-Comté with a similar mandate to CRT Centre-Val de Loire. Comparable on heritage-tourism promotion, observatory functions, and coordination of departmental tourism offices.
• Tourisme Bretagne: Regional tourism body for Brittany operating under the same French CRT model. Comparable in scope, professional-services portfolio (training, observatories, labels), and B2B distribution to tourism offices and professionals.
• Agence de Développement Touristique Provence-Alpes-Côte d'Azur: Regional tourism agency for PACA under the same French public-tourism model. Comparable in promoting a major French region internationally, managing observation, training, and quality-label programs.
• Agence Régionale du Tourisme Grand Est: Regional tourism agency for Grand Est. Comparable in observatory functions, professional training, departmental coordination, and cycling-routes promotion.
• Normandie Tourisme: Regional tourism agency for Normandie under the same French model. Comparable in managing heritage tourism, professional services for tourism offices, and regional promotional activities.
• Comité Régional du Tourisme de Nouvelle-Aquitaine: French regional tourism committee with the same statutory mandate, structure, and funding model as CRT Centre-Val de Loire. Directly comparable on observatory, training, brand management, and departmental-coordination activities.
• Comité Régional du Tourisme des Pays de la Loire: Co-manager of the La Loire à Vélo brand with CRT Centre-Val de Loire. Shares brand governance, cycling-tourism monitoring, and cross-regional coordination responsibilities, making it the single most directly comparable peer.

Broad incumbents

• Atout France: France's national tourism development agency. Operates as a broader, national-level incumbent that sets strategy and provides tools the CRT leverages; not a direct competitor but a framework-defining counterpart.
• ADN Tourisme: National federation representing tourism offices and territorial tourism bodies in France. Acts as a broader industry umbrella that coordinates and standardizes practices across entities like CRT Centre-Val de Loire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/comite-regional-tourisme-centre-val-de-loire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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