Little
Little (Little Internet) is an India-based hyper-local deals app founded in 2015 that aggregates discounts on restaurants, movies, hotels, salons, gyms, and spas for urban Indian consumers. It was acquired by Paytm between 2016 and 2017.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Little does
Little (legal name: Little Internet) is an India-based hyper-local consumer deals platform founded in 2015 and headquartered in Bangalore. The mobile app aggregated discounts and promotional offers across a broad set of local services — restaurants, movies, hotels, salons, gyms, and spas — targeting urban Indian consumers seeking value-based local commerce discovery. The platform functioned as a deal-aggregation layer between local merchants and end consumers, with revenue mechanics tied to merchant promotions and partnership placements rather than disclosed subscription or transaction-take-rate pricing.
Little pursued a capital- and M&A-intensive growth strategy, raising $50 million in July 2015 in a round led by Paytm, with participation from SAIF Partners and Tiger Global Management, and securing a follow-on investment from GIC in January 2016. The company expanded its merchant surface area through acquisitions of Trideal.in (October 2015), a deals platform, and Stylofie (January 2017), a salon- and personal-services-focused player, signaling category broadening into travel deals and beauty/wellness services. The only named executive in the source data is Satish Mani, founder and CTO.
Between March 2016 and June 2017, Little was acquired by Paytm (One97 Communications) and folded into Paytm's broader consumer-commerce and payments ecosystem, after which it ceased to operate as an independent reporting entity. The acquisition later became subject to regulatory scrutiny when the Reserve Bank of India imposed an INR 18.8 lakh FEMA compounding penalty on Paytm in February 2026 for foreign-exchange violations related to this and related transactions. Little's current independent operating status is unclear, and no post-acquisition revenue, headcount, or product-level disclosures are available in the source material.
Little firmographics
Firmographics- Name
- Little
- Legal name
- Little Internet
- Website
- https://littleapp.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Little (Little Internet) is an India-based hyper-local deals app founded in 2015 that aggregates discounts on restaurants, movies, hotels, salons, gyms, and spas for urban Indian consumers. It was acquired by Paytm between 2016 and 2017.
- Ownership category
- akta.pro rank
Where Little is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
Little business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Little product offering
Product offeringCore offering
Little is a hyperlocal mobile app that helps consumers discover and access the best deals and offers on restaurants, movies, hotels, salons, gyms, spas, and other local services. The platform aggregates offers across multiple categories within a single consumer-facing application, targeting urban Indian users seeking city-level discounts.
Product overview
Little Monk operates as an educational technology provider offering summer camp programs for middle school students (classes VI-IX). The company provides a unified offering focused on STEM education through integrated modules covering robotics, artificial intelligence, drone dynamics, aeronautics, and aerospace engineering. Programs are delivered in partnership with the Socio Economic Development Trust and HCL, positioning Little Monk as a private player in the technology education space for students in Chennai, India.
Differentiator
Problem solved
Functional benefit
Products and services
- Little App Hyperlocal mobile application for individual consumers to discover and redeem deals on restaurants, movies, hotels, salons, gyms, spas, and other local services.
Companies that use Little
Customer profileIdeal customer profiles1 record
Little technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Little partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Little competitors and assessment
Company assessmentEmerging players
- GrabOn: Indian coupon and deals aggregator across e-commerce, food, travel, and recharge. Comparable aggregation-plus-cashback proposition targeting similar Indian consumers.
- EarnKaro: India-based reselling and deals platform enabling users to earn commissions on shared offers. Overlaps with Little's discovery-and-deal mechanics for online categories.
Direct peers
- Nearbuy: Indian hyper-local deals platform (formerly with Groupon heritage) operating in restaurants, salons, activities, and travel. Effectively the brand successor that absorbed Little post-Paytm acquisition.
- CashKaro: India-based cashback and coupon platform operating across e-commerce, travel, and offline merchants. Comparable deals/cashback mechanics and merchant-funded revenue model.
- Magicpin: Indian hyper-local deals and cashback platform connecting users with nearby restaurants, salons, and stores. Most directly comparable peer in the same category, geography, and business model.
- GoPaisa: Indian cashback and coupon site covering e-commerce, travel, and offline merchants. Operates a similar affiliate- and merchant-funded deals model.
Others
- Paytm (One97 Communications): Acquirer and parent; while not a peer in the competitive sense, Paytm's in-app deals/cashback features (including the integrated Little/Nearbuy stack) represent the closest substitute product.
Broad incumbents
- Groupon: Global pioneer of the local deals marketplace model, with historical India operations. Comparable deal-redemption product and merchant acquisition playbook, though at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Little social profiles
Digital presenceLittle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little leadership team
Management profileNumber of profiles
Profiles1 record
Little funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little
What does Little do?
Little is a hyperlocal mobile app that helps consumers discover and access the best deals and offers on restaurants, movies, hotels, salons, gyms, spas, and other local services. The platform aggregates offers across multiple categories within a single consumer-facing application, targeting urban Indian users seeking city-level discounts.
Is Little a public or private company?
Little is a private company. It is classified as unknown and is currently acquired.
When was Little founded?
Little was founded in 2015. It employs 501 to 1,000 people.
Where is Little based?
Little is headquartered in Bangalore, India, in the Asia region.
Who are Little's main competitors?
Emerging players on record are GrabOn and EarnKaro. Direct peers are Nearbuy, CashKaro, Magicpin and GoPaisa. Paytm (One97 Communications) is listed as an others. Groupon is listed as a broad incumbent.
Does Little have an API?
No public API is recorded for Little.