Toza Marković d.o.o.

What Toza Marković d.o.o. does

Toza Marković d.o.o. is a Kikinda, Serbia-based manufacturer of clay-based ceramic building products, organized as a private limited liability company (d.o.o.) following its 2006 privatization. Founded in 1866 and recognized as the oldest and largest brick company in Serbia, the company operates two principal product lines: coarse ceramics (clay roof tiles under brands such as Mala Kikinda, Velika Kikinda, Holandez, Portugalac, Classic, and Premium, with a 50-year product warranty) and fine ceramics (glazed and porcelain wall and floor tiles, including bathroom, kitchen, living room, outdoor terrace, mosaic, high-gloss, and large-format collections, plus 13,500 tons/year of ceramic frits and glazes). Annual production capacity totals 100 million roof tiles, 2 million sqm of wall tiles, and 1 million sqm of floor tiles, executed across a 214-hectare industrial complex that relies on local Kikinda clay as its primary raw material. Decorative ceramics produced via a third-firing process (introduced 1972) and digital printing of ceramic tiles (introduced 2017) are noted proprietary process capabilities.

The company sells through a multi-channel go-to-market: company-owned retail showrooms in Kikinda and Subotica serving individual consumers and small contractors; dedicated domestic and foreign wholesale sales sectors serving construction companies, dealers, and bulk buyers; and presence at regional construction exhibitions in Belgrade, Banja Luka, Bucharest, and Timișoara. Customers include residential and commercial construction firms, interior designers, and heritage/religious institutions — the most prominent named reference is the 2021 roof restoration of the 230-year-old Karlovci Theological Seminary. Pricing is not publicly disclosed; customers obtain quotes via phone or email. The company holds ISO 9001 and ISO 14001 certifications, exports to more than 10 countries, and has cumulatively invested approximately 25 million EUR since 1996 under a strategic investment cycle. Ownership is private, no parent company, subsidiaries, or funding rounds are disclosed, and current operating headcount of 21 is a sharp contraction from peak employment of 2,400+ in 1985.

Name

Toza Marković d.o.o.

Legal name

Toza Marković d.o.o. Kikinda

Website

https://toza.co.rs

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Toza Marković d.o.o. is a Serbian clay-ceramics manufacturer founded in 1866, producing roof tiles (100M pieces/year capacity) and ceramic wall and floor tiles from its Kikinda industrial complex, selling through retail showrooms, wholesale, and exports to 10+ countries.

Ownership category

akta.pro rank

Product category

Ceramic Building Materials Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250), Pottery & Related Products (3260)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic roof tiles
• Clay brick manufacturing
• Ceramic wall tiles
• Porcelain floor tiles
• Construction ceramics

Headquarters

HQ city

Kikinda

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coarse Ceramics (Roof Tiles): Manufacturing and sale of clay roof tiles including various models (Mala Kikinda, Velika Kikinda, Holandez, Portuguese, Classic, Premium). Production capacity of 100 million pieces annually.
2. Fine Ceramics (Tiles): Production and sale of ceramic wall tiles (2 million sqm capacity) and floor tiles (1 million sqm capacity), including porcelain tiles, decorative tiles, and large format tiles. Also includes 13,500 tons of ceramic frits and glazes.
3. Wholesale and Retail Sales: Direct sales through company-owned retail showrooms in Kikinda and Subotica, as well as wholesale distribution to dealers and construction companies

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Toza Marković d.o.o. manufactures and sells clay ceramic products in two main lines: coarse ceramics consisting of clay roof tiles (crep) in multiple models such as Mala Kikinda, Holandez, Portugalac, Classic, Velika Kikinda, Klasik Premium, and Banat, and fine ceramics comprising glazed ceramic and porcelain (gres) wall and floor tiles for bathrooms, kitchens, living rooms, and outdoor terraces. The company also produces special roof tile accessories, ceramic frits and glazes, and decorative mosaic and high-gloss tiles, selling through company-owned retail showrooms in Kikinda and Subotica as well as wholesale channels across Southeast Europe.

Product overview

Toza Marković d.o.o. is a traditional ceramics manufacturer producing two main product lines: coarse ceramics (roof tiles/crep) and fine ceramics (ceramic wall and floor tiles/pločice). The roof tile portfolio includes basic interlocking models (Mala Kikinda, Holandez, Portugalac, Classic, Velika Kikinda, Klasik Premium, Premium Kikinda, Banat) along with special accessory pieces (finishing tiles, verge tiles, ventilation tiles, snow guards, ridge tiles). The ceramic tile portfolio includes bathroom tiles, kitchen tiles, living room tiles, outdoor terrace tiles, porcelain tiles, mosaic tiles, high gloss tiles, and large format tiles, organized in various collections. The company operates from Kikinda, Serbia, and uses local clay as the primary raw material.

Differentiator

Problem solved

Functional benefit

Products and services

• Clay Roof Tiles (Crep) Coarse ceramics clay roof tiles for pitched roofing, produced from natural Kikinda clay and offered in multiple models including Mala Kikinda M 272, Velika Kikinda M 333, Holandez M 993, Portugalac M 977, Classic M 002, Klasik Premium, Premium Kikinda, and Banat M 997. Sold to residential homeowners, commercial contractors, and international buyers; annual production capacity of 100 million pieces.
• Special Roof Tile Pieces Accessory clay roof tile components for completing roof installations, including finishing tiles, verge tiles, ventilation tiles, snow guard tiles, antenna tiles, ridge tiles, and front plates. Sold to contractors and construction companies as system accessories.
• Ceramic Wall and Floor Tiles (Fina Keramika) Fine ceramic wall and floor tiles for residential and commercial interiors, including application-specific variants for bathrooms, kitchens, living rooms, and outdoor terraces, organized in collections such as Amalia, Augusta, Amazon, Aurora, Antiope, Belvedere, and Claire. Annual capacity of 2 million sqm wall tiles and 1 million sqm floor tiles.
• Porcelain Tiles (Gres Pločice) Porcelain (gres) ceramic tiles with low water absorption (Eb<0.5%, group BIa) for various wall and floor applications, meeting European quality standards (SRPS EN 14411).
• Decorative and Specialty Ceramic Tiles Decorative and specialty ceramic tiles including mosaic tiles, high-gloss finished wall tiles, and large format tiles (e.g., 60x60 cm) for contemporary interior designs. Sold to interior designers, homeowners, and commercial specifiers.

Quantifiable outcome

• 50-year warranty on roof tiles
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Terra SymposiumminorOthers · 1 January 1981Since 1981, Toza Marković has been the host and patron of the International Sculpture Symposium 'Terra'. The company transformed parts of its old brick and tile factory (dating back to 1905) into a unique art colony, allowing top artists from around the world to develop their creativity. The symposium attracts 6-8 artists annually who create monumental and gallery-format sculptures. Over 130 participants from 25 different countries have participated.

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• BMI Group: Global roofing manufacturer (formerly Braas/Monier) producing clay and concrete roof tiles across Europe. Closely comparable to Toza's coarse ceramics roof tile product line and pan-European distribution footprint.
• Wienerberger AG: Austrian-headquartered, world's largest producer of clay building materials including clay roof tiles and bricks. Direct comparability with Toza Marković's coarse ceramics (roof tile) business, only at vastly greater scale and geographic reach.
• Marazzi Group (Mohawk Industries): Italian ceramic tile leader owned by Mohawk Industries. Comparable on Toza's fine ceramics/porcelain tile production, with similar products (glazed, porcelain, large-format) for residential and commercial applications.

Direct peers

• Erlus AG: German family-owned manufacturer of premium clay roof tiles with strong heritage brand positioning, mirroring Toza's reputation-led go-to-market and accessory-driven product portfolio.
• Keraben Grupo: Spanish ceramic tile manufacturer producing porcelain and wall/floor tiles for European residential and commercial markets, with overlapping SKU categories including large-format and porcelain products.
• Margres: Portuguese porcelain tile producer serving European residential and commercial segments. Comparable in fine ceramics/gres tile focus and in serving export markets beyond home country.
• Creaton GmbH: German premium clay roof tile manufacturer serving European markets with comparable interlocking and accessories-based product architecture to Toza's roof tile lines (Mala Kikinda, Holandez, Portugalac, etc.).
• Tondach (Wienerberger): Austrian/Southeast European clay roof tile brand within Wienerberger. Comparable ceramic roofing product and regional Balkan market overlap with Toza's coarse ceramics line.
• Lasselsberger Rako: Czech ceramic tile manufacturer producing wall, floor, and porcelain tiles for bathroom, kitchen, and living spaces. Closely comparable product mix and European regional distribution to Toza's fine ceramics offering.
• Cersanit: Polish ceramic tile and bathroom fixtures producer with residential-focused brand and similar wall/floor tile collections. Comparable size class and product breadth to Toza Marković.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNUtoOcppun10QTwXKw3jQg
• Facebookfacebook.com/toza.co.rs
• LinkedInlinkedin.com/company/toza-markovic-d-o-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toza Marković d.o.o.