What Track Brewing Company does

Track Brewing Company Limited is a Manchester-based independent craft brewery founded in 2014 by Sam, following a 2008 global cycling journey across 25 countries that inspired the concept. The company operates from Unit 18, Piccadilly Trading Estate, where a production brewery shares premises with a taproom fitted with 20 keg lines and 3 cask lines. Its portfolio centres on hop-forward styles (IPAs, DIPAs, pale ales, sours, lagers, barrel-aged and West Coast beers) using named hop varieties such as Citra, Mosaic, Galaxy, Nelson Sauvin, Cryo and Dynaboost, with the flagship Sonoma Pale Ale (3.8% ABV) anchoring a structured sub-brand architecture that includes Gold Top, Dreaming Of..., Digital Neighbourhood, CULTIVATE, Reflections and IWD Collabs. The online catalogue lists 128 products spanning beers, branded apparel, glassware, art prints and accessories.

The business runs a hybrid go-to-market model combining direct-to-consumer e-commerce on Shopify, a physical taproom (with Slice Culture Pizza as an in-house food partner since July 2023), a dedicated wholesale portal (trackbrewingwholesale.co) for pubs, restaurants and retailers, ticketed brewery tours at £20 per person, and gift cards in £10-£100 denominations. Distribution is UK-wide with free local Manchester delivery, £5.99 flat-rate mainland shipping (free over £60), premium routes to Northern Ireland and the Isle of Man, and quoted international shipping to Europe. A 4°C cold-room and rapid-ship fulfilment support a freshness-led value proposition; non-beer adjacencies include Spirit of Sonoma Gin, Hop Water and Sonoma Negroni, plus 5L mini casks and a Build-A-Box custom pack.

The company is privately held with no disclosed external funding, founder-led, and operates with a 9-person team. Customer engagement is reinforced by community assets including the One Foot Forward running club, The Thirst Time podcast, the Welcome To The Neighbourhood festival, the Track Tokens loyalty programme, and international collaboration brews with Ghost Town, Bale Breaker / Loftus Ranches, Garage Project, Orchestrated Minds, Badlands Brewing and Willibald.

Name

Track Brewing Company

Legal name

Track Brewing Company Limited

Website

https://trackbrewing.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Track Brewing Company is a Manchester-based independent craft brewery (founded 2014) selling hop-forward beers, merchandise and art prints direct-to-consumer via Shopify, through a 20-line taproom, and via a wholesale portal to UK and European trade customers.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beer brewing
• Hop forward ipas
• Pale ale production
• Brewery taproom
• Craft beer ecommerce

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Beer Sales: Sale of canned and bottled craft beer through e-commerce website, with various pack sizes (4-pack, 6-pack, 12-pack, 24-pack) and styles including IPAs, DIPAs, pale ales, sours, lagers, and alcohol-free variants.
2. Merchandise Sales: Sale of branded apparel including t-shirts, sweatshirts, hoodies, caps, tote bags, glassware (willi becher glasses, stemmed glasses, tumbler pints), art prints, and stickers.
3. Taproom & On-Premises: Direct sales of draft beer, bottles/cans, food (via Slice Culture Pizza partnership), and other beverages at the Manchester taproom location. Features 20 keg lines and 3 cask lines.
4. Brewery Tours: Guided brewery tour experiences at £20 per person, including brewery tour, 4 beer samples, and tailored tasting session. Also sells brewery tour gift cards.
5. Trade/Wholesale: B2B sales to trade customers including pubs, restaurants, and retailers through dedicated wholesale portal.
6. Gift Cards: Digital gift cards redeemable on online store (beers and merch) in denominations of £10, £25, £50, and £100.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Track Brewing Company is a Manchester-based craft brewery that produces and sells hop-forward beers including pale ales, IPAs, DIPAs, lagers, sours, and barrel-aged styles. The company distributes through its own e-commerce store with cold-chain home delivery, a 20-keg-line taproom in Manchester, wholesale trade accounts to pubs and retailers, and ticketed brewery tours.

Product overview

Track Brewing Company is a Manchester-based craft brewery operating primarily as an e-commerce business with a physical taproom. Their product portfolio centers on craft beers across multiple styles (pale ales, IPAs, DIPAs, lagers, sours, dark beers, West Coast styles, and barrel-aged beers) with flagship products Sonoma Pale Ale (3.8%) and Half Dome Pale Ale (5.3%). The offering includes core permanent products, limited/seasonal releases through Fresh Drops and collaboration series (Digital Neighbourhood, Gold Top, Dreaming Of...), and an alcohol-free variant (Sonoma AF). Beyond beer, they sell branded merchandise (glassware, apparel, art prints), offer brewery tours, operate a taproom with pizza partnership (Slice Culture), maintain a loyalty program (Track Tokens), and provide gift cards. The business is structured around the Shopify e-commerce platform with DPD shipping integration.

Differentiator

Problem solved

Functional benefit

Brands

• Sonoma: Flagship pale ale series - hazy, sessionable pale ale with Mosaic, Centennial & Citra hops at 3.8%. Also available in alcohol-free version (0.5%).
• Gold Top
• Dreaming Of...
• Digital Neighbourhood
• CULTIVATE
• One Foot Forward

Products and services

• Sonoma Pale Ale
• Half Dome Pale Ale
• Arosa Helles
• Fresh Drops Collection
• Gold Top DIPA Series
• Mini Cask (5L)
• Brewery Tours
• Manchester Taproom
• Branded Glassware Collection
• Branded Apparel
• Art Prints
• Gift Cards

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Slice Culture PizzacoreStrategic or Co-development Partner · 1 July 2023Slice Culture Pizza emerged during the 2021 lockdown pandemic when founder Mike began crafting pizzas in his back garden. Opened in the Track taproom in July 2023 and serves signature taproom-style pizzas during taproom hours (Wed-Sun). The partnership provides food service at the taproom, enhancing the visitor experience.
• Ghost Town BrewingminorStrategic or Co-development PartnerCollaborative brewing partnership with West Oakland, California brewery. Ryan and Noah from Ghost Town visited Track to collaborate on 'Haunt w/ Ghost Town' DDH West Coast IPA, using Ghost Town's dry hopping technique to replicate their exceptional West Coast style beers.
• Bale Breaker Brewing Company / Loftus RanchesminorStrategic or Co-development PartnerFirst collaboration in Track's CULTIVATE series exploring beer as a product of agriculture. Bale Breaker is based on a fourth-generation hop farm in Yakima, Washington. Owner/Brewmaster Kevin visited Track to brew 'Loftus x Bale Breaker' West Coast Pale Ale using hops grown at Loftus Ranches.
• Garage ProjectminorStrategic or Co-development PartnerCollaborative brewing partnership with New Zealand craft brewery. Jointly brewed 'Many Moons w/ Garage Project' pale ale featuring NZ hops (NZ02, Peacharine, Rakau).
• Orchestrated MindsminorStrategic or Co-development PartnerCollaboration on 'Ethos w/ Orchestrated Minds' DIPA featuring Track's hop expertise combined with creative collaboration from Orchestrated Minds.
• Badlands Brewing CompanyminorStrategic or Co-development PartnerDora #90 collaboration IPA (6.5%) with Canadian craft brewery Badlands Brewing Company, available for sale at Track.
• Runaway, Robinsons & CloudwaterminorStrategic or Co-development PartnerStock Party pale ale collaboration featuring Manchester-based craft breweries Runaway, Robinsons, and Cloudwater (collaborative stocking initiative).
• WillibaldminorStrategic or Co-development PartnerTwo Pines DDH IPA collaboration with Willibald brewery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Garage Project: Wellington, New Zealand craft brewery known for experimental hop-forward beers and design-led brand. International collaboration partner with directly comparable hop experimentation and packaging innovation ethos.
• Bale Breaker Brewing Company: Yakima, Washington craft brewery located on a fourth-generation hop farm. Comparable on hop-forward expertise, farm-direct sourcing ethos (CULTIVATE collaboration partner), and craft credibility, but operates in a different geography.

Direct peers

• Verdant Brewing Co. Cornwall-based UK craft brewery specializing in hop-forward hazy IPAs and DIPAs with a strong DTC and community-focused brand. Closely comparable on style specialization, packaging format, and design-led brand identity.
• Duration Brewing: Norfolk-based UK craft brewery combining modern hop-forward beers with farmhouse and barrel-aged styles, plus a taproom and event programming. Comparable on craft positioning, premium pricing, and experience-led brand.
• Cloudwater Brew Co. Manchester-based craft brewery operating a similar DTC + taproom + wholesale model with a focus on hop-forward and barrel-aged beers. Direct local peer with overlapping customer base, distribution geography, and product style mix.
• Marble Beers: Manchester heritage craft brewery with taproom and wholesale presence, producing both modern hop-forward and traditional cask-conditioned ales. Local geographic peer with comparable brewery + pub model.
• Polly's Brew Co. Welsh craft brewery built on hop-forward hazy IPAs with a strong e-commerce DTC business and active social media community. Highly comparable on product mix and digital-first GTM.
• Runaway Brewery: Manchester-based craft brewery with a taproom and wholesale trade model, producing hop-forward and traditional cask ales. Direct local peer; has even collaborated with Track on the Stock Party pale ale.
• Northern Monk: Leeds-based UK craft brewery with a comparable e-commerce + taproom + merchandise + community/event strategy (running clubs, festivals). Highly comparable on GTM motion and brand-building approach, though at a meaningfully larger scale.

Broad incumbents

• Beavertown Brewery: Larger London-based UK craft brewery (now owned by Heineken) with overlapping IPA/hazy beer portfolio, nationwide distribution, and taproom venues. Competes for the same craft consumer with much broader scale and capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Trackbrewingco
• LinkedInlinkedin.com/company/track-brewing-co
• Instagraminstagram.com/trackbrewingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Track Brewing Company