Trademark Universal Stone

What Trademark Universal Stone does

Trademark Universal Stone, LLC is a Louisville, Kentucky-based stone countertop fabricator founded in April 2009 by Henry Berroa. The company designs, fabricates, and installs granite, marble, quartz, quartzite, and man-made quartz countertops for builders, remodelers, homeowners, cabinet companies, and interior designers, primarily across the Louisville metropolitan area and broader Kentucky market. Its core offering is a four-step end-to-end service: digital templating (Proliner + LT55 laser), CNC and Baca Robotic Saw-jet fabrication with a proprietary 6-step polishing process using two-part epoxy, professional installation, and a dedicated post-installation quality control inspection backed by a 1-year limited warranty.

The business is run by a 17-person team operating from a single headquarters at 4103 Bishop Lane, Louisville, with approximately 12 installation jobs completed per day and a maintained lead time of two weeks or less. Underlying technology is centered on precision stone fabrication equipment rather than software IP; the company uses Alpha Cam and AutoCAD for CNC programming, SlabCloud for stone inventory management, and partners with Hearth to offer customer financing. Pricing is unit-based, varying by stone group (A–I), square footage, edge profile, and cut complexity, with all-inclusive quotes that charge only for stone used. Marketing is overwhelmingly word-of-mouth driven, augmented by a portfolio website launched in 2018, Stone Gallery and Horus visualizers, and recurring participation in Homearama and Charity Homes showcase events since 2010.

The company is privately held and bootstrapped, with no disclosed outside funding, parent company, or acquisition history. Its revenue model is one-time project sales, not recurring contracts, making top-line directly correlated to Louisville-area residential construction and remodeling activity. Founder Henry Berroa remains involved in customer relationships and project oversight, indicating a founder-led, relationship-driven operating style rather than a venture-scaled organization.

Name

Trademark Universal Stone

Legal name

Trademark Universal Stone, LLC

Website

https://trademarkuniversalstone.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Trademark Universal Stone is a privately held Louisville, Kentucky-based fabricator of granite, marble, and quartz countertops serving builders, remodelers, homeowners, cabinet companies, and interior designers across Kentucky with end-to-end design, CNC/robotic fabrication, installation, and quality control services.

Ownership category

akta.pro rank

Product category

Stone Countertop Fabrication & Installation

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industry

Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

Keywords

• Stone countertop fabrication
• Granite countertop installation
• Marble fabrication services
• Quartz countertop design
• Custom stone fabrication

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Countertop Fabrication and Installation: One-time sale of custom granite, marble, and quartz countertops including design consultation, templating, fabrication, and professional installation. Pricing based on square footage and material selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Trademark Universal Stone fabricates and installs custom countertops in granite, marble, quartz, quartzite, and man-made quartz for kitchens, bathrooms, laundry rooms, basement bars, and fireplace surrounds. The offering is delivered as a four-stage integrated service: design consultation and digital templating, robotic/CNC fabrication including edge work and a proprietary 6-step polishing process, professional installation, and a dedicated post-installation quality control inspection backed by a 1-year limited warranty. Pricing is based on square footage, material group, edge style, and cut complexity, and the company serves homeowners directly as well as builders, remodelers, cabinet companies, and interior designers through referrals.

Product overview

Trademark Universal Stone is a granite, marble, and quartz countertop design, fabrication, and installation company serving the Louisville, Kentucky area. The company operates as a single integrated service offering with four core service components: Design Services, Fabrication Services, Installation Services, and Quality Control Services. The company also offers complementary digital tools including Stone Gallery Visualizer and Horus Visualizer for customer visualization. Their workflow spans from initial design consultation and digital templating through fabrication using robotic saw-jet and CNC technology to professional installation and quality control inspection. They specialize in serving builders, remodelers, homeowners, cabinet companies, and interior designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Expert design consultation for countertop projects, including stone selection assistance, project templating, information gathering, and slab layout planning. Provided as a complementary service to clients.
• Fabrication Services Custom stone fabrication including editing, cutting, routing, and polishing, using a Baca Robotic Saw-jet, CNC Fabrication Center, Alpha Cam and AutoCAD programs, and a proprietary 6-step polishing process with two-part epoxy pore filling.
• Installation Services Professional countertop installation by in-house artisan teams with over 30 years of combined experience, completing approximately 12 jobs per day and typically scheduled about two weeks after templating.
• Quality Control Services Post-installation quality inspection by a dedicated QC team using a dedicated QC vehicle, backed by a 1-year limited warranty on fabrication and installation issues.
• Stone Gallery Showroom Physical showroom and gallery where customers can view and select stone materials for their projects.
• Stone Gallery Visualizer Digital visualization tool that lets customers preview how different stones will look in their spaces.
• Horus Visualizer Advanced stone visualization technology for project planning and design preview.
• Digital Templating Precision templating using the Proliner Digital Templating Computer and LT55 Laser Measuring System to produce exact blueprints for fabrication.

Quantifiable outcome

• Lead time of 2 weeks or less
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MSI (M S International): One of the largest importers and distributors of natural stone, quartz, and porcelain slabs in North America, with extensive fabrication and distribution networks. Comparable because it serves the same countertop material categories and the same builder/remodeler/retailer customer base, though at a national scale and with a much broader product portfolio.
• Cosentino (Silestone/Dekton): Global manufacturer of Silestone quartz and Dekton ultracompact surfaces, widely specified in residential and commercial countertops. Comparable because Cosentino's Silestone is one of the named materials Trademark Universal Stone installs, and it operates a national network of fabrication partners and showrooms serving the same end customers.
• Arizona Tile: Large distributor of natural stone, quartz, porcelain, and glass surfaces with showrooms across the Western US. Comparable as a broad-line countertop/slab supplier and fabricator-adjacent distributor serving the same end-customer categories (homeowners, builders, remodelers) with similar materials.
• Cambria: Family-owned American producer of quartz surfaces with a large national showroom and fabricator network. Comparable because Cambria competes for the same quartz countertop projects and relies on regional fabricator partners, including in the Kentucky market, to install its product in homes.
• Caesarstone: Global manufacturer of engineered quartz surfaces used for kitchen and bathroom countertops. Comparable because Caesarstone quartz is a core product category at Trademark Universal Stone, and Caesarstone drives demand through a national network of certified fabricators and showrooms.

Direct peers

• Triton Stone Group: Multi-state distributor and fabricator of natural stone and quartz surfaces with showrooms across the Southeast. Directly comparable because Triton operates regional fabrication-and-installation service centers serving builders, remodelers, and homeowners with the same materials and turnkey service as Trademark Universal Stone.
• Omni Surfaces: Mid-Atlantic and Southeast fabricator of granite, quartz, and marble countertops offering design, templating, fabrication, and installation. Comparable because Omni runs a similar full-service residential countertop model, with showrooms and CNC-driven fabrication shops serving builders and homeowners.
• Marble & Granite Inc. Independent stone slab distributor and fabricator serving the Northeast US with showrooms and a fabrication shop. Directly comparable as a full-service stone fabricator offering granite, marble, and quartz countertops with design consultation, templating, fabrication, and installation, similar to Trademark's end-to-end model.
• Pacific Stone Design: Independent stone countertop fabricator on the West Coast with a similar full-service offering of design, fabrication, and installation of granite, quartz, and marble. Comparable as a similarly sized independent fabricator with CNC and digital templating capabilities serving the same residential customer segments.

Regional players

• Stone Center (Stone Center of Ohio/Indiana): Midwest regional natural stone and quartz countertop fabricator and installer based in Ohio/Indiana. Comparable as a regional single-market stone fabricator serving residential and light-commercial customers with the same end-to-end model, but operating in an adjacent geography to Trademark's Louisville base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trademark-universal-stone

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trademark Universal Stone