Tradies Success Academy

What Tradies Success Academy does

Tradies Success Academy (legal entity: The Success Academy Group Pty Ltd) is a Byron Bay, Australia-based education and coaching platform serving trade business owners across Australia and New Zealand. Founded in 2016 by Greg Allan—an electrician who built and operates Response Electricians (30+ staff, 1,950+ five-star Google reviews) and was named National Electrician of the Year in 2017 and 2024—the company targets owners of businesses in 29 trade categories including electrical, plumbing, building, carpentry, HVAC, landscaping, roofing, painting, concreting, solar, tiling, and plastering. Its value proposition addresses trade owners working 60+ hour weeks trapped in their own businesses, teaching pricing, hiring, operations, leadership, and financial systems derived from running an actual trade operation rather than from generic business-school theory.

Name

Tradies Success Academy

Legal name

The Success Academy Group Pty Ltd

Website

https://tradies-success-academy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradies Success Academy is a Byron Bay-based education and coaching platform serving trade business owners across Australia and New Zealand, offering a free ABN-verified mobile app plus a tiered ladder of paid coaching programs built inside a real operating trade business.

Ownership category

akta.pro rank

Product category

Trade Business Coaching and Education

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Trade business coaching
• Tradie education platform
• Small business training
• AI business automation
• Online course library

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Learning Hub Subscription: Self-paced online course library with 62 courses and 567 lessons covering pricing, hiring, marketing, operations, leadership. Subscription model at $199/month + GST with full access from day one.
2. New Business Starter Course: One-time payment for self-paced startup course covering business structure, legal setup, insurance, pricing strategy, and first systems. Lifetime access model.
3. Business Foundations: Weekly live group training sessions with Greg Allan covering six foundational business areas. Membership pricing quoted on call.
4. AI Club: Weekly live AI workshops with prompt pack library. Application-only with 7-day free trial and month-to-month billing. Refund available if any month does not deliver.
5. Tradie Teams: Small group training with owners in same trade, phase-matched, fortnightly sessions led by coach. Application only, pricing quoted on call.
6. Freedom Fighter 1:1: Private fortnightly 1:1 coaching sessions with dedicated coach plus direct access to specialty coaches in HR, finance, marketing, operations. Application only, pricing quoted on call.
7. Inner Circle: Top-tier program for owners taking the business all the way. Invitation only, pricing quoted on call.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Tradies Success Academy sells a tiered program ladder of business coaching, training, and education for owners of trade businesses in Australia and New Zealand, anchored by a free mobile app (The Tradies App) with ABN verification and an AI Task Manager. Paid tiers include a self-paced Learning Hub subscription ($199/month + GST, 62 courses/567 lessons), weekly live group training (Business Foundations, AI Club), small-group same-trade coaching (Tradie Teams), private 1:1 coaching (Freedom Fighter 1:1), an invitation-only Inner Circle top tier, and a one-time New Business Starter course ($792 + GST).

Product overview

Tradies Success Academy operates as a platform-plus-modules architecture anchored by 'The Tradies App' (a free mobile application for verified ABN holders in Australia and New Zealand) that serves as the front door and delivery mechanism for all programs. The product portfolio consists of: the free Tradies App tier (with The Crew community, Daily Q&A, Starter Courses, and Business Health Check), followed by paid modules on the ladder — Learning Hub ($199/month, 62 courses/567 lessons self-paced), Business Foundations (weekly live sessions with Greg Allan), AI Club (weekly live AI workshops and prompt pack library), Tradie Teams (small-group same-trade training), Freedom Fighter 1:1 (private coaching), and Inner Circle (invitation-only top tier). A standalone New Business Starter course ($792 one-time) and the Tradies Success Podcast (65+ episodes) extend the brand externally. The entire ecosystem is unified by the same operating system for trade businesses, with programs structured around four growth phases (Foundation, Growth, Expansion, Scale).

Differentiator

Problem solved

Functional benefit

Brands

• The Tradies App: A free mobile application for trade business owners providing lessons, a members community, AI task manager, and business tools. Available for verified ABN holders in Australia and New Zealand.
• The Success Academy Group

Products and services

• The Tradies App
• Learning Hub
• Business Foundations
• AI Club
• Tradie Teams
• Freedom Fighter 1:1
• Inner Circle
• New Business Starter

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators12 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Procore: US-based construction management software platform. Comparable as a broad incumbent serving the broader construction/trade ecosystem with operational tooling, though significantly larger and focused on project-level management rather than SMB owner coaching.
• ServiceTitan: US-based software platform serving trade and home service businesses. Comparable as it serves the same trade SMB customer base with operational tooling, though significantly larger in scope and lacking the coaching/education layer.
• Thryv: US-based small business software platform serving SMBs across verticals including trades. Comparable as an SMB-focused operational platform, though much broader in scope than the trade-specific vertical focus of Tradies Success Academy.

Emerging players

• Blue Collar Millionaire: US-based community and coaching platform for blue collar and trade business owners. Comparable as a vertically focused community and education platform serving trade business owners seeking growth, with similar target customer and growth-focused content.

Direct peers

• Service Business Mastery: US-based coaching and training program for service business owners. Directly comparable as a coaching platform targeting service business operators with similar frameworks around pricing, hiring, and operational scaling.
• Tradify: New Zealand-based job management software for tradespeople. Directly comparable as an ANZ platform serving trade businesses with operational and business management tools, sharing similar geographic focus and SMB trade customer base.
• ServiceM8: Australian field service management software for trade businesses. Directly comparable as an ANZ-headquartered platform serving the same trade SMB customer segment (electricians, plumbers, builders) with operational tooling and mobile-first product approach.
• Jobber: Canadian field service software for small home service businesses. Comparable as a platform serving trade SMBs (HVAC, plumbing, electrical, landscaping) with operational business tools, similar in target market and product approach though serving North American customers.
• Contractors Business School: US-based coaching and training programs for contractors and trade business owners. Direct comparable as an education/coaching platform serving trade business owners with similar business growth, pricing, and operations frameworks.

Regional players

• Powered Now: UK-based field service management software for trades and small contractors. Comparable as a regional trade SMB platform with similar operational tooling and target customer, though operating in the UK rather than ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TradiesSuccessAcademy
• Facebookfacebook.com/TradiesSuccessAcademy
• LinkedInlinkedin.com/company/tradies-success-academy
• Instagraminstagram.com/tradiesacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradies Success Academy