What Powered Now does

Powered Now is a UK-focused cloud-based SaaS company that develops job management software for small and micro trade businesses, including plumbers, electricians, gas engineers, builders, landscapers, and 10+ adjacent trades. Founded in 2013 and headquartered in Teignmouth, England (with a registered address in East Cowes), the company operates as a private, bootstrapped business with reported 1-10 employees (though actual operational headcount may be larger given customer scale). The platform is delivered as native iOS and Android applications plus a browser-based web interface, with offline-first architecture enabling field use in low-connectivity environments.

The core product, Powered Now Core, handles the complete job lifecycle — quoting, scheduling, invoicing, digital certificates, forms, team GPS tracking, expenses, and HMRC Making Tax Digital tax compliance (both VAT and Income Tax Self Assessment). Two companion products extend the platform: AI Receptionist (from £29.99/month, an AI-powered 24/7 call-answering service using natural language processing in a British voice) and Here Is My Work (a freemium AI-assisted portfolio website builder for showcasing completed work). The product is offered in three subscription tiers ranging from £28/month for sole traders to £40/user/month for the Premium tier, with annual billing offering a 2-month discount. The company maintains an ecosystem of 14+ partner integrations including Xero (accounting), SumUp (payments), Which? Trusted Traders, and various insurance, lead-generation, and trade-service providers. Distribution is primarily self-serve through a 14-day free trial, supplemented by inside sales for larger team accounts.

The company monetises through subscription recurring revenue, freemium upsell on Here Is My Work, and affiliate/referral commissions from partner service providers. Customer reach is described as 'thousands' of UK trade businesses, supported by 1,200+ Trustpilot reviews at a 4.7/5 rating. The business model is geographically constrained to the United Kingdom and serves only the trade/SMB segment, with stated support for businesses of up to 50 staff — establishing it as a vertically-specialised product rather than a horizontal field-service platform.

Name

Powered Now

Legal name

Powered Now Limited

Website

https://powerednow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Powered Now is a UK-focused SaaS platform providing all-in-one job management software for trade businesses such as plumbers, electricians, gas engineers, and builders, offering quoting, invoicing, scheduling, digital certificates, HMRC MTD tax compliance, and offline mobile functionality.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Job management software
• Field service management
• Trade business software
• Mobile workforce app
• Invoicing and quoting

Headquarters

HQ city

East Cowes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Three-tier subscription model (Business, Professional, Premium) with per-user pricing. Monthly and annual billing options. Annual billing offers 2 months free (equivalent to ~17% discount). Additional add-ons include AI Receptionist at £29.99/month.
2. Partner Services & Referral Commissions: Revenue sharing arrangements with partner companies including SumUp (payment processing), Kingsbridge (insurance), and other trade service providers. Referral fees for successful customer acquisitions.
3. Here Is My Work Premium: Free portfolio website builder with premium features (custom domains, SEO) available at £100/year or free with Powered Now Premium subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Powered Now is a cloud-based SaaS job management platform purpose-built for UK trade businesses (plumbers, electricians, gas engineers, builders, landscapers, and other skilled trades), handling the full job lifecycle from initial quote through certificate, invoice, payment, and HMRC tax compliance. The platform is delivered via web, native iOS, and native Android apps with full offline capability, and is offered through three per-user subscription tiers (Business, Professional, Premium). A separately priced AI Receptionist add-on provides 24/7 AI-powered call answering, and a free sub-brand, Here Is My Work, generates trade portfolio websites from job photos.

Product overview

Powered Now is a unified SaaS platform purpose-built for UK trade businesses (plumbers, electricians, gas engineers, builders, landscapers, and 10+ other trades). The core product is Powered Now Core, an all-in-one job management app handling the complete job lifecycle—quoting, scheduling, invoicing, certificates, forms, team GPS tracking, payments, expenses, and HMRC MTD tax compliance. This core is available across three pricing tiers: Business (£28/month) for sole traders, Professional (£32/user/month) adding team management and Xero integration, and Premium (£40/user/month) adding customer portal and AI features. Two companion products extend the platform: AI Receptionist (from £29.99/month) provides 24/7 AI-powered call answering and lead capture, while Here Is My Work offers a free trade website builder for showcasing completed jobs. The platform features nearly 100 trade-specific digital certificates and forms, full offline mobile functionality, and integrates with Xero for accounting and SumUp for card payments.

Differentiator

Problem solved

Functional benefit

Brands

• Here Is My Work: A free professional trade website builder that turns finished jobs into portfolio websites for tradespeople. AI-powered features help build the site in minutes.
• AI Receptionist

Products and services

• Powered Now Core Cloud-based all-in-one job management SaaS platform for UK trade businesses (plumbers, electricians, gas engineers, builders, landscapers, and 10+ other trades). Handles the full job lifecycle: quoting, scheduling, invoicing, certificates, forms, team GPS tracking, expenses, and HMRC Making Tax Digital tax compliance. Delivered via web, native iOS, and native Android apps with full offline capability; available across Business, Professional, and Premium subscription tiers.
• AI Receptionist AI-powered virtual receptionist sold as a £29.99/month add-on that answers customer calls 24/7 in a natural British voice, captures caller details (name, number, job requirements), and routes leads directly to the trader's phone. Targeted at trade businesses that miss calls while on the tools and want to convert after-hours calls into booked jobs.
• Here Is My Work Free trade website builder sub-brand that turns finished job photos into professional portfolio websites, helping tradespeople showcase work, display verified reviews and accreditations, and win new customers. AI-powered features accelerate site creation; premium features (custom domain, SEO) available at £100/year or free with Powered Now Premium.

Quantifiable outcome

• Quotes sent from driveway before leaving the job site
• +4 more outcomes

Named customers10 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature11 records

Partnerships

17 partnerships are on record, tiered core, flagship, major and minor.

• XerocoreTechnology or IntegrationXero accounting software integration allowing financial data synchronization between Powered Now and Xero. Users can export invoices and financial data for accounting purposes.
• SumUpcoreTechnology or IntegrationIntegrated payment processing partnership for on-site card payments. SumUp card readers (available for £30+VAT) integrate directly with Powered Now invoicing. Transaction rates start at 1.69% with exclusive rates for Powered Now customers. £50 voucher offered when invoicing £100.
• Which? Trusted TradersflagshipGTM or Marketing PartnerOfficial endorsement partnership providing 50% discount on Which? Trusted Traders memberships for Powered Now customers. Helps trade businesses build trust, boost visibility, and access expert support through the trusted trader endorsement.
• KingsbridgemajorGTM or Marketing PartnerExclusive 10% discount on Kingsbridge Trades Insurance package covering Public and Employer's Liability. Includes £2,500 tools cover at no extra cost, fast payouts, and no excess for most professions.
• MyJobQuotemajorGTM or Marketing PartnerLead generation partnership providing Powered Now customers access to local homeowner leads. Customers can quote only for work they want with 30-day free trial and up to £75 in free credits.
• DriveSimpleminorGTM or Marketing PartnerVan subscription partnership offering £400 discount on DriveSimple van subscriptions for Powered Now customers. Provides flexible, risk-free access to vans with custom terms, frozen prices, and quick credit checks.
• GasTecminorGTM or Marketing PartnerTraining provider partnership offering 10% off GasTec engineering courses for Powered Now members. Provides professional training for compliance maintenance and practical engineering skills.
• AnyJunkminorGTM or Marketing PartnerWaste collection partnership offering 10% off AnyJunk website prices. Man & van service for kitchen rip-outs, old boilers, pallets, and construction waste.
• TradekartminorGTM or Marketing PartnerTrade materials delivery partnership providing materials delivered in as little as 30 minutes. Powered Now members receive £20 off orders over £50 using promo code 'PN20'.
• VettifyminorGTM or Marketing PartnerTrust-building platform partnership helping tradespeople showcase qualifications, reviews, insurance, and accreditations. Offers 14-day free trial and 35% discount for Powered Now customers.
• Cost EstimatorminorGTM or Marketing PartnerConstruction estimating partnership offering 25% off first estimate and 10% off future estimates. Upload plans for fast material and labour breakdowns.
• WEX (Fuel Cards)minorGTM or Marketing PartnerFuel card partnership helping businesses manage fuel spending with cards accepted at multiple stations. Powered Now members can save up to 5p per litre.
• BIFISminorGTM or Marketing PartnerAccreditation body partnership for fitted interiors professionals. Government-sanctioned accreditation with 14 months for price of 12 (2 months free) for Powered Now customers.
• GRFT AcademyminorGTM or Marketing PartnerTrade business education partnership offering 50% off GRFT Academy courses. Helps trade businesses learn confident pricing, better systems, and 5-star service.
• TradesconnectminorGTM or Marketing PartnerUK construction trades community platform for networking and finding work. Free platform for Powered Now customers to connect, showcase skills, and access industry opportunities.
• HMRC (Making Tax Digital)coreTechnology or IntegrationOfficial HMRC-recognized software status for Making Tax Digital compliance. Direct connection for MTD for VAT (digital record-keeping and VAT return submission) and MTD for Income Tax Self Assessment (ITSA).
• Powered Now Referral ProgrammajorGTM or Marketing PartnerRefer-a-friend program paying £50 per successful referral. Partners and existing customers can earn rewards by recommending Powered Now to other trade businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ServiceM8: Mobile-first job management platform for trades and service businesses with strong iOS/Android app focus and offline capability. ServiceM8's mobile and offline-first architecture closely mirrors Powered Now's approach, though it serves Australia/NZ/US trades primarily.
• Housecall Pro: All-in-one field service management for home service professionals with CRM, job scheduling, dispatching, and payment processing. Housecall Pro targets similar trade verticals and has begun international expansion that could eventually reach UK trade SMBs.
• Workiz: Field service management platform for home service businesses including locksmiths, plumbers, electricians, and HVAC. Workiz offers similar quoting, scheduling, dispatching, and payment functionality and competes in the trade SMB segment.
• SimPRO: Field service management software for trade and contracting businesses with quoting, scheduling, job costing, and invoicing. SimPRO targets similar trade verticals including plumbing, electrical, HVAC, and construction, competing head-to-head with Powered Now in the UK SMB trade segment.
• Jobber: Field service software for home service businesses including plumbers, electricians, and HVAC contractors. Jobber offers quoting, scheduling, invoicing, and customer management for trade SMBs and is a key alternative for UK trade customers evaluating Powered Now.
• Commusoft: UK-based field service management software specifically built for plumbing, heating, and electrical contractors. Commusoft is the closest direct competitor to Powered Now, serving overlapping UK trade verticals with similar job management, scheduling, and invoicing functionality.
• FieldAware: Field service management solution for service-based businesses with work order management, scheduling, and mobile field apps. FieldAware serves similar trade and field service verticals with comparable functionality to Powered Now's job management suite.
• Tradify: Job management software purpose-built for tradespeople including electricians, plumbers, and builders. Tradify offers quoting, invoicing, scheduling, and time tracking with similar trade-vertical focus, primarily in Australia/New Zealand.

Broad incumbents

• ServiceTitan: Largest field service management platform for the trades, publicly listed and well-capitalised. ServiceTitan serves plumbing, HVAC, electrical, and other trades with a much broader enterprise feature set, representing a competitive threat if it expands deeper into the UK SMB trade market.

Others

• Xero: Cloud accounting platform with MTD compliance and integrated workflows for UK SMBs. Xero is both a Powered Now integration partner and an adjacent competitor for the accounting/MTD compliance layer that contributes to Powered Now's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PoweredNow
• Facebookfacebook.com/PoweredNow
• LinkedInlinkedin.com/company/powered-now
• Instagraminstagram.com/powerednowapp
• Xx.com/powerednow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powered Now