Transformational Connection

What Transformational Connection does

Transformational Connection is a private personal development and experiential education organization founded in 2012 by John Thompson and Sean Wilkinson, operating under the proprietary Surrendered Leadership methodology and 5 Principles of Transformational Connection framework. The company delivers facilitator training, coaching certification, and group practices focused on presence, authentic relating, and collective intelligence, serving primarily individual consumers seeking personal growth and a secondary segment of professional coaches and organizations pursuing leadership development. Headquartered in Amsterdam with operational presence across the Netherlands, United Kingdom, Sweden, Denmark, and Estonia—and a California-incorporated legal entity—the company runs in-person weekends, online cohorts, an annual International Festival, and a flagship 6-month SAS Facilitator Training priced at €4,381 with optional Leader in Training certification at €2,940.

The product portfolio spans a free-intro funnel, drop-in sessions (€20–25), foundational and mastery online courses (€169–€489), weekend immersions (€320), week-long intensives (€1,730), and multi-month facilitator certifications. Distribution is direct-to-consumer through a Kajabi-powered website, supplemented by event-driven GTM including free introductory sessions, exploratory enrollment calls, an active YouTube channel, podcast, email newsletter, and a Facebook community. Approximately 1,000 people have completed the SAS program across 70+ cohorts since 2013, with hundreds of certified facilitators operating in over 30 countries.

The business model is founder-owned and self-funded, with no disclosed external investment. Revenue derives from one-time program fees and payment-plan installments across multiple price points and customer segments. The company has secured public endorsements from Ken Wilber, Harvard GSE Teaching Fellow Rob McNamara, the European Psychodrama Federation, and an MIT professor, and has been featured in Forbes alongside Microsoft and Mindvalley. It has no patents, no app products, no AI/ML infrastructure, and no disclosed regulatory actions or M&A activity.

Name

Transformational Connection

Legal name

Transformational Connection – Inc.

Website

https://transformationalconnection.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Transformational Connection is a private experiential education organization that trains individuals, coaches, and organizations in its proprietary Surrendered Leadership methodology through in-person weekends, online cohorts, and a flagship 6-month facilitator certification program across Europe.

Ownership category

akta.pro rank

Product category

Personal Development and Leadership Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Stakeholder, Communication & Change Management (EDABAHAF)

akta.pro secondary industry

Change Management for Operations Transformations (EDABAKAM)

Keywords

• Personal development training
• Leadership development programs
• Experiential education services
• Authentic relating workshops
• Facilitator certification programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Programs: Revenue from 6-month SAS (Surrendered Leadership) facilitator training programs, coaching training, mastery series courses, and foundational courses. Programs priced at €169 to €4,381 with payment plan options.
2. Events and Experiences: Revenue from weekend workshops, drop-in sessions, intro workshops, and the annual International Transformational Connection Festival. Festival priced at €980-€1,100, weekends at €320, drop-ins at €20-25.
3. Coaching Services: One-on-one coaching sessions offered as additional support during training programs and as standalone services.
4. Certifications: Certification programs for facilitators, with optional Leader in Training progression (€2,940).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Transformational Connection operates as a personal-development and leadership-training organization delivering experiential education programs centered on its proprietary Surrendered Leadership methodology and Five Principles of Transformational Connection. Its flagship is the six-month SAS Facilitator Training, offered in-person across European cities (Amsterdam, London, Edinburgh, Stockholm, Malmö) and online, with optional certification. The portfolio is rounded out by coaching training, mastery-series courses, foundational courses, weekend workshops, drop-in practice sessions, and an annual international festival.

Product overview

Transformational Connection operates as a personal development and training organization offering a comprehensive suite of experiential education programs centered on Transformational Connection and Surrendered Leadership practices. The core product is the SAS (Surrendered Awakening Series) 6-month facilitator training, which provides comprehensive immersion in the methodology with optional certification. This flagship program is supplemented by specialized training tracks including Coaching Training (for SAS graduates), Mastery Series (advanced topic courses), and various shorter programs (Foundational Courses, Weekend Experiences, 6-Week Closed Groups, and Drop-in Sessions). The organization also hosts an annual International Festival and regular free intro sessions. Programs are delivered both in-person across European cities (Amsterdam, London, Edinburgh, Stockholm, Malmö) and online, creating a global community of practitioners. All offerings emphasize experiential learning, presence, authentic relating, and collective intelligence rather than therapeutic or medical interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• SAS 6-Month Facilitator Training The flagship six-month immersive training program in Transformational Connection and Surrendered Leadership, culminating in optional facilitator certification. Includes three in-person weekend immersions (or weekly online sessions), individual coaching, structured weekly practice, cutting-edge curriculum, monthly quad sessions, and access to other events with discounts. Designed for individuals seeking professional facilitation certification or deep personal practice mastery.
• Online SAS

Quantifiable outcome

• Over 1,000 people have completed SAS training since 2013
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• KajabicoreTechnology or IntegrationKajabi provides the platform infrastructure for Transformational Connection's website, course delivery, member portals, payment processing, and email marketing. All courses, events, and member access are delivered through Kajabi.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landmark Worldwide: Landmark Worldwide is a large, established personal development company delivering seminars and leadership programs globally. Both organizations operate in transformational training aimed at personal effectiveness and leadership, but Landmark is a multinational incumbent while TC operates as a niche boutique practice.
• Mindvalley: Mindvalley is a much larger personal transformation e-learning platform offering courses on consciousness, relationships, and personal growth. Featured alongside Transformational Connection in a Forbes article on millennial workplace dissatisfaction, the two operate in adjacent personal development categories, but Mindvalley is a global platform while TC is a boutique practitioner-led community.
• Esalen Institute: Esalen is a renowned personal growth and transformational education center in Big Sur, California, where Transformational Connection's Surrendered Leadership program is offered. Both organizations deliver residential personal growth experiences, though Esalen is a broader institution spanning many modalities while TC is a specialized methodology.
• Hoffman Process Institute: The Hoffman Institute delivers intensive residential transformation programs focused on personal growth and unblocking emotional patterns. Comparable to TC in offering multi-day residential immersive experiences aimed at deep personal transformation, though Hoffman's methodology is distinct and it operates at a larger scale.

Regional players

• Omega Institute for Holistic Studies: Omega Institute is a holistic education retreat center in New York offering workshops on personal growth, relationships, and wellness. Comparable to TC in hosting residential experiential learning events, but Omega is a broader programming venue while TC is a specialized methodology holder.

Direct peers

• Coaches Rising: Coaches Rising is a coaching training and development community where Transformational Connection's Senior Leader Ellen Waenink serves on the core team. Both companies deliver coach certification programs and serve professional coaches seeking deeper methodologies, with overlapping methodologies around presence and embodiment.
• Circling: Circling Institute is the originator of the 'Circling' authentic relating practice from which Transformational Connection (formerly Circling Europe) evolved. Both companies deliver relational practice training, facilitator certification, and group experiences centered on authentic connection and presence.
• Integral Coaching Canada: Integral Coaching Canada offers coach training programs grounded in Integral Theory — the same philosophical framework referenced by Transformational Connection co-founders. Both organizations coach practitioners using developmental frameworks, and share connections to the Integral/Transformational community referenced by Ken Wilber.
• Authentic Relating International (ARI): ARI delivers authentic relating games, workshops, and facilitator training directly comparable to Transformational Connection's methodology. Both organizations operate in the same relational practice category, training facilitators to lead group connection experiences and serving similar individual and professional development customer segments.

Emerging players

• Mindsight Institute: The Mindsight Institute offers training in interpersonal neurobiology and relational mindfulness for coaches and therapists. Comparable to TC in teaching relational presence and emotional regulation for helping professionals, though Mindsight is more clinical in orientation while TC leans toward embodied and transformational practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5LCnHsHa7sMOXIf287xhTw
• Facebookfacebook.com/transformationalconnection
• LinkedInlinkedin.com/company/transformational-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transformational Connection