Transform magazine

What Transform magazine does

Transform magazine, operated by Cravenhill Publishing and headquartered at 12 Ravensbury Terrace in London, is a specialist B2B media business focused exclusively on rebranding and brand development. It produces a quarterly print publication paired with a daily-updated digital news site at transformmagazine.net, and positions itself as the only global magazine dedicated to the brand strategy and rebranding profession, serving brand managers, strategists, designers, corporate communications teams, employer brand professionals and branding agencies across Europe, North America, Asia-Pacific, the Middle East, ANZ and the Nordics.

The company's core products comprise the Transform Magazine (print and digital), the Transform Awards franchise (regional ceremonies in London, Dubai, Mumbai, New York, Singapore, Stockholm and Sydney, plus the Transform Awards Europe, Asia, North America, MEA and ANZ programs), specialised awards including the European Wayfinding Awards, the Employer Brand Management Awards and the Transform Diamond Awards, and a conferences and webinars portfolio including Transform Live regional events, the Transform Brand Summit series and the House of Brand Transformation at Cannes Lions. Distribution combines direct print subscriptions, a self-serve website with daily news and an article archive, an RSS feed, social channels (LinkedIn, Instagram, Facebook, YouTube) and email newsletters. Revenue is generated through four streams: magazine subscriptions, awards entry fees and platinum table/sponsorship packages, conference and event registrations, and advertising/editorial placements. Pricing is not publicly disclosed; sponsorship and entry tiers (e.g., early entry discounts, aggregate multi-entry discounts, platinum table packages including full-page advertisements and thought leadership features) are quoted on application.

The business runs with a lean team of 6 employees, has been covering the industry for over 15 years, and has systematically expanded its awards footprint since 2014 into new regions and sub-categories. There is no disclosed funding, no venture or private equity investment indicated, and no AI/ML technology stack or platform integrations present in the data.

Name

Transform magazine

Legal name

Transform magazine (operated by Cravenhill Publishing)

Website

https://transformmagazine.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Transform magazine, published by Cravenhill Publishing and headquartered in London, is a global B2B media and events business serving brand strategy and rebranding professionals through a quarterly print and daily-updated digital publication, the multi-region Transform Awards franchise, specialised awards and conferences.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

akta.pro secondary industry

Reputation Recovery & Rebranding Post-Crisis (MPAAAOAP)

Keywords

• Trade publishing media
• Brand development coverage
• Rebranding journalism
• Industry awards programs
• Business conferences events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Magazine subscriptions: Quarterly print magazine and online subscription model for brand strategy and rebranding professionals.
2. Awards programs: Entry fees for Transform Awards across multiple regions (Europe, Asia, MEA, ANZ, North America), European Wayfinding Awards, and Transform Diamond Awards. Includes various sponsorship tiers.
3. Conferences and events: Conference attendance fees, table reservations at awards ceremonies, and speaking engagement registrations. Includes events like Transform Live, House of Brand Transformation, and Employer Brand Management conferences.
4. Advertising and editorial: Magazine advertising and editorial content opportunities within the print and digital publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Transform magazine publishes a quarterly print magazine and daily online news platform dedicated to rebranding and brand development for brand strategy professionals, agencies, and corporate brand teams. It runs the multi-region Transform Awards franchise (Europe, North America, Asia, MEA, ANZ), the Employer Brand Management Awards, the European Wayfinding Awards, and the Transform Diamond Awards, alongside conferences and webinars such as Transform Live and the House of Brand Transformation series. Revenue is generated through magazine subscriptions, advertising and sponsorship, paid awards entries and table reservations, and conference attendance fees.

Product overview

Transform magazine is the only global publication dedicated to rebranding and brand development, available both as a quarterly print magazine and online with daily-updated news. The company operates a portfolio of products including the Transform Awards held annually in London, Dubai, Mumbai, New York, Singapore, Stockholm, Sydney, and other locations; Transform conferences and webinars including the House of Brand Transformation series; the Employer Brand Management Awards; European Wayfinding Awards; Transform Diamond Awards; and related publications including past winners books and event calendars. The editorial coverage spans reputation management, brand repositioning, employer branding, nation/place branding, brand experience, and corporate communications.

Differentiator

Problem solved

Functional benefit

Brands

• Transform Awards: Annual awards program recognizing excellence in rebranding, brand development and brand strategy across multiple global regions
• European Wayfinding Awards
• Employer Brand Management Awards
• Transform Brand Summit
• Transform Live

Products and services

• Transform Magazine Quarterly print and online publication covering rebranding and brand development topics including reputation management, brand repositioning, design, employer brand management, nation/place branding, brand experience, and corporate communications. Sold as a subscription product to brand strategy and design professionals.
• Transform Awards Annual awards program celebrating excellence in rebranding and brand development, delivered through regional editions across Europe, North America, Asia, MEA, ANZ, and additional territories. Customers pay entry fees, table reservations, and sponsorship packages to participate.
• Transform Conferences and Webinars Events and webinars exploring brand management and development topics, including the House of Brand Transformation series at Cannes Lions and Transform Live events held across multiple regions. Customers purchase conference attendance, table reservations, and speaking engagement registrations.
• Employer Brand Management Awards Awards focused specifically on developing strategic employer brands and implementing successful attraction, retention, and engagement programs throughout businesses. Targets HR professionals and internal communications specialists through paid entry fees and conference attendance.
• European Wayfinding Awards Awards program recognizing outstanding work from agencies, studios, and in-house teams who create intuitive wayfinding and signage design. Sold via paid entry fees, table reservations, and sponsorship packages.
• Transform Diamond Awards Prestigious awards program celebrating excellence in brand transformation and development, recognizing strategic, creative, and innovative brand specialists shaping brands and future brands.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• MonotypeminorGTM or Marketing PartnerSponsors the Transform Awards North America. Monotype provides typography and font solutions for brand design professionals.
• Brand LoungeminorGTM or Marketing PartnerSponsor of Transform Awards North America. Brand Lounge is a branding agency based in the Middle East.
• Boost AwardsminorGTM or Marketing PartnerSupporting partner for Transform Awards. Boost Awards supports the awards programme and helps promote excellence in branding.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Adweek: Major US-based trade media brand covering advertising, marketing, and media with digital, print, events, and awards. A larger incumbent in the same broader marketing media space, with overlapping coverage of brand and agency news.
• PRWeek: Global B2B media brand covering PR, corporate communications, and reputation management with a magazine, digital content, events, and awards. Comparable as an adjacent trade title that covers one of Transform's sub-topics (corporate communications, reputation) with similar business model.

Direct peers

• Little Black Book: B2B media brand covering the global creative industry with news, opinion, and events for agencies and brand marketers. Comparable as a digital-first trade title plus events serving overlapping creative and brand audiences.
• Campaign Magazine: Long-standing global trade magazine and awards organizer for the advertising and marketing industry, with regional editions, events, and an awards business. Closely comparable as a B2B marketing media brand with print, digital, and events.
• Creative Review: UK-based trade publication covering creative advertising, design, and branding with digital content, a print heritage, and industry events. Closely comparable as a design and branding-focused B2B title serving overlapping creative agency audiences.
• Design Week: UK trade title covering graphic design, branding, and visual communication with news, features, and awards. Comparable as a B2B design and branding publication with an awards component targeting similar agency and in-house brand audiences.
• Brand New (UnderConsideration): Long-running blog and book series dedicated to reviewing brand identity work and rebranding projects. Highly comparable as a niche publication covering the same rebranding vertical that Transform targets.
• The Drum: Global B2B media brand covering marketing, advertising, and creative industries with a website, events, and awards programs. Directly comparable as a trade publication plus events franchise targeting overlapping marketing and brand audiences.

Emerging players

• It's Nice That: B2B publication and creative community covering design, illustration, and branding with editorial content and events. Comparable as a creative-industry media brand covering overlapping brand and design audiences.
• Contagious: Subscription-based B2B publication and events business covering creative and innovative marketing campaigns. Comparable as an events-plus-editorial business serving brand marketers and agencies in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/transformsays
• YouTubeyoutube.com/channel/UCWLlFttaAyoAQSDznRbB9rQ
• Facebookfacebook.com/transformsays
• LinkedInlinkedin.com/company/transform---magazine
• Instagraminstagram.com/transform_magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transform magazine