Travelheart Family

Name

Travelheart Family

Legal name

Travelheart Family A/S

Website

https://travelheartfamily.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Leisure Travel Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Family & Multigenerational Travel Agencies (THAKAFAD), Family & Multi-Generational Ocean Cruise Lines (THAEAAAC)

Keywords

• Package tour operator
• Ski holiday packages
• Charter flight services
• Travel booking software
• Hospitality hotel management

Headquarters

HQ city

Ringkøbing

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tour and Package Holiday Sales: Core revenue from selling packaged tours including charter holidays, ski trips, tailor-made journeys, cruise bookings, activity holidays, city breaks, motorhome rentals, self-drive holidays, beach holidays and luxury vacations across 117 destinations.
2. Own Airline Operations (Airseven): B2B airline operations providing charter flights, ACMI (Aircraft, Crew, Maintenance, Insurance) services, and ad-hoc charter for sports clubs, companies, organizations and event organizers.
3. Own Hotel Operations (Heart Hotels): Revenue from operating owned hotels in the Alps and Mediterranean regions, managed with Scandinavian personnel and focusing on ski and sun holiday markets.
4. Travel Technology (Tourpaq): Booking system software sold to travel agencies for managing tours, bookings, customers, sales and marketing CRM.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Travelheart Family sells package holidays to Danish travelers across 105+ destinations through 16 specialized brands covering charter sun holidays, ski trips, tailor-made long-haul journeys, cruises, safaris, and city breaks. It vertically integrates the value chain by owning its own airline (Airseven), its own hotels (Heart Hotels in the Alps and Mediterranean), and proprietary booking technology (Tourpaq). It serves more than 300,000 guests annually through online booking, six physical offices across Denmark, phone sales, and tailor-made travel consultation.

Product overview

Travelheart Family is Denmark's largest travel group comprising 16 travel companies unified under one family brand in 2023. The portfolio spans multiple specializations: Charter/Sun brands (Primo Tours, Bravo Tours, SunCharter, Århus Charter, Amisol Travel) offer package holidays with Danish tour guides; Tailor-made/Leisure brands (DANexplore, USA Tours, Top Tours, Unique Travel) create custom itineraries to long-haul destinations; Ski brands (Danski, Nortlander, Slopetrotter, SnowTours) arrange ski holidays across the Alps and Scandinavia; Supporting brands include Airseven (own airline), Heart Hotels (owned properties), and Tourpaq (booking/technology platform). The unified offering combines charter holidays, ski travel, tailor-made journeys, aviation, hotels and travel technology.

Differentiator

Problem solved

Functional benefit

Brands

• Travelheart Sun: Sun and charter holidays with near presence, Danish guides, and safe frames.
• Travelheart Snow
• Travelheart Leisure
• Travelheart Flight
• Travelheart Hotel
• Travelheart Tech

Products and services

• Primo Tours Danish charter holiday specialist offering direct flights, Danish tour guides, personal service and well-known holiday destinations as well as smaller authentic gems. Targeted at Danish consumers seeking charter sun holidays.
• Bravo Tours Danish charter operator with personal service at the center, offering trips to classic charter destinations and further destinations including Asia and Africa, with Danish tour guides and additional offerings like Bravo Golf and Bravo Safari. Targeted at Danish charter travelers.
• SunCharter North Jutland-based charter travel brand focused on holidays from Aalborg Airport, offering trips for families, young travellers and older guests who want direct flights and a safe, Danish travel experience.
• Århus Charter Danish charter operator created in 1988, known for high service level, personal contact and charter flights from Aarhus Airport, with Danish tour guides welcoming guests at the destination. Seven-time winner of Denmark's Best Charter Operator award.
• DANexplore Tailor-made travel specialist creating trips to North America, Oceania, Africa and Asia, combining destination knowledge with both well-known highlights and overlooked experiences. Travel consultants follow guests throughout the journey. Targeted at Danish consumers seeking customized long-haul trips.
• USA Tours Danish-owned specialist in tailor-made journeys to North America, creating trips from scratch with personal travel consultants who build itineraries around the traveller's wishes for USA, Canada, Mexico and the Caribbean.
• Top Tours Danish-owned travel agency with more than 20 years of experience creating package tours to destinations in the East and the Indian Ocean including Thailand, Bali, Maldives, Mauritius, Zanzibar, Vietnam, Sri Lanka, Singapore, Dubai, Qatar, Seychelles, Malaysia and Cambodia.
• Unique Travel Creates tailor-made package tours especially to Asia, building each journey around the traveller's wishes, budget and expectations with a personal consultant, offering access to a personal travel page with itinerary, hotels, room types and transport in one place.
• Tourpaq SaaS booking and CRM system that helps travel agencies manage tours, bookings and customers more efficiently, increase revenue, save time and reduce operating costs. Features online booking engine, sales and marketing CRM, customer management, communication and payments in one place. Sold to external travel agencies as a subscription SaaS.
• Nortlander One of Denmark's leading alpine ski travel agencies since 1990, arranging ski trips to high-altitude resorts in the Alps with a broad selection of 350+ hotels, apartments and chalets, offering bus, self-drive, flight and train options.
• SnowTours Affordable ski trip provider offering trips to 23 destinations in Norway, Sweden, Italy and Austria, keeping prices low through efficient purchasing while focusing on safety and quality, with flexible transport options including self-drive, bus, train and fly.
• Danski Ski holiday specialist since 1981 focusing on snow-secure destinations in Austria, Italy and France, created by skiers for skiers, offering social ski trips for families, friends, groups with own hotels, skilled guides and carefully selected destinations.
• Airseven Danish B2B airline operating charter flights and ACMI (Aircraft, Crew, Maintenance, Insurance) services for travel agencies. Serves as main operator on majority of Travelheart Family production and offers ad-hoc charter flights to sports clubs, companies, organizations and event organizers.
• Heart Hotels Collection of owned hotels in the Alps and Mediterranean operated by Travelheart Family with Scandinavian staff, homely atmosphere, social dining, wellness facilities and personalized hospitality. Targeted at ski and sun holiday guests of the group's travel brands.

Quantifiable outcome

• Services over 300,000 guests annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Meta Platforms Ireland LimitedcoreGTM or Marketing PartnerJoint data controllership for Meta pixel and Facebook/Instagram advertising. Travelheart Family uses Meta's Conversion API and Look-a-like audiences solutions for targeted marketing on Facebook and Instagram platforms.
• TikTok Technology LimitedcoreGTM or Marketing PartnerJoint data controllership for TikTok advertising and marketing. Travelheart Family uses TikTok Conversion API and audience targeting solutions.
• Pinterest Europe LimitedcoreGTM or Marketing PartnerJoint data controllership for Pinterest advertising. Travelheart Family uses Pinterest for targeted marketing campaigns.
• Snap Inc.minorGTM or Marketing PartnerSnap Inc. certified under Data Privacy Framework for direct marketing on Snapchat. Snap is used for targeted advertising.
• Google LLCcoreGTM or Marketing PartnerGoogle and YouTube used for direct marketing. Data transfers to Google services may involve transfers to countries outside EU/EØS under standard contract clauses.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerLinkedIn used for professional networking and employer branding. Joint data controllership for advertising activities on LinkedIn.
• Randers Regnskovs NaturfondminorStrategic or Co-development PartnerFor every traveler booking with DanExplore, a portion goes to rainforest preservation in Ecuador through partnership with Randers Rainforest Nature Fund.
• RejsegarantifondencoreOthersTravelheart Family is a member of the Travel Guarantee Fund, ensuring financial protection for customers if unexpected events occur.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TUI Group: Global tourism group combining tour operators, own hotels, and own airlines across European source markets. Highly comparable to Travelheart Family's integrated charter + ski + airline + hotels + tech model, though at vastly larger scale.
• Sunweb Group: European tour operator offering package holidays (summer, winter, ski) across multiple European source markets. Comparable to Travelheart's multi-brand, multi-destination leisure travel model.
• FTI Group: German/European vertically integrated tour operator with own hotels, destination management, and tour brands. Similar combination of mass-market tour operations with owned assets.
• Apollo Rejser: Nordic tour operator (part of Nordic Leisure / DER Touristik group) offering package holidays, ski trips, and tailor-made travel across Scandinavia. Direct Danish and Nordic competitor to Travelheart's charter and ski brands.
• Ving (Vingresor): Nordic tour operator (owned by Nordic Choice/Stena) offering charter holidays, cruises, and ski travel from Sweden, Norway, and Denmark. Direct Nordic peer with overlapping product mix and Scandinavian consumer base.
• Jet2.com / Jet2holidays: UK-based vertically integrated tour operator combining package holidays with own airline capacity and partner hotels. Closely mirrors Travelheart's Airseven + charter + hotel approach but in the UK source market.

Emerging players

• TourRadar: Online marketplace connecting travelers with multi-day tour operators worldwide. Emerging player in tour operator distribution that intersects with Travelheart's DANexplore, USA Tours, and Unique Travel tailor-made brands.

Broad incumbents

• Hotelbeds: B2B travel technology and bedbank platform serving tour operators and travel agencies globally. Relevant to the Tourpaq B2B SaaS arm of Travelheart as a comparator in travel distribution technology.
• DER Touristik: Large German tourism group (part of REWE) operating multiple tour operator brands, hotel collections, and distribution. Broader incumbent with comparable multi-brand tour operator portfolio structure.

Regional players

• Nazar Travel (Solresor): Nordic/Swedish tour operator focused on charter holidays to southern destinations. Regional peer with similar charter product offering, primarily serving the Swedish market rather than Danish.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/travelheartfamily
• Instagraminstagram.com/travelheartfamily
• Pinterestpinterest.com/travelheartfamily
• TikToktiktok.com/@travelheartfamily
• YouTubeyoutube.com/@travelheartfamily
• LinkedInlinkedin.com/company/travelheartfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travelheart Family