TravelShop Turkey

What TravelShop Turkey does

TravelShop Turkey is a TURSAB-licensed travel agency and tour operator headquartered in Istanbul, Turkey, operating continuously since 2005/2006. The company functions as an online marketplace aggregating 2,906 tours and activities across 110+ destinations in Turkey, organized into 16 tour categories and 165 destination pages. Its product portfolio spans daily tours, multi-day city packages, guaranteed-departure and group tours, cruise-ship shore excursions, and a wide range of special-interest offerings including cultural/historical, biblical, Islamic, adventure, eco, golf, yacht/blue-cruise, deluxe, and honeymoon tours. Beyond tour retail, the company provides Destination Management Company (DMC) services, wedding planning, and MICE & Congress organization, and distributes COVID-19 Tourist Protection Insurance through a partnership with Türk Sigorta.

The underlying technology is a direct-to-consumer web booking platform with EUR and USD multi-currency pricing, an English-language interface, Google OAuth sign-in, WhatsApp live-chat integration, and PCI-DSS-compliant payment processing with TLS encryption. Distribution is anchored on the company's own website, with Tripadvisor review integration (607 reviews, 4.8/5 rating, Travelers' Choice 2026) serving as the primary social-proof layer and SEO/ content marketing across the 165 destination pages and a travel blog acting as top-of-funnel acquisition.

TravelShop Turkey monetizes via a marketplace commission model on tour and activity bookings, supplemented by unit-priced insurance add-ons (€18-77 per traveler depending on trip length). The company targets a diversified set of customer segments — individual/solo travelers, group-tour travelers, cruise-ship passengers, special-interest travelers (Indian outbound, ANZAC, religious, adventure), MICE/corporate groups, and wedding/honeymoon couples — with WhatsApp and phone consultation supplementing self-service booking. The customer base is described as 1M+ lifetime happy travelers, served by a team of 36 employees.

Name

TravelShop Turkey

Legal name

TravelShop Turkey

Website

https://travelshopturkey.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TravelShop Turkey is a TURSAB-licensed Istanbul-based online tour marketplace aggregating 2,906 tours and activities across 110+ Turkish destinations, serving international leisure, cruise, MICE, and special-interest travelers via a commission-based booking platform with EUR/USD pricing and WhatsApp support.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Travel Agencies (561510), Tour Operators (56152), Travel Arrangement and Reservation Services (5615)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Tour operator services
• Travel agency services
• Destination management
• Guided tour packages
• Online tour booking

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour and Activity Bookings: TravelShop Turkey acts as a tour marketplace/agency, earning commissions on bookings made through their platform for tours, activities, and travel packages across Turkey.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TravelShop Turkey operates an online tour marketplace and full-service travel agency, aggregating 2,906 tours and activities across 110+ destinations in Turkey through partnerships with local operators. The company also functions as a Destination Management Company (DMC), wedding planner, and MICE (Meetings, Incentives, Conferences, Events) organizer, offering licensed local guides, multi-currency booking, verified Tripadvisor reviews, and 24/7 emergency support to international travelers.

Product overview

TravelShop Turkey is a TURSAB-licensed travel agency and tour operator offering a comprehensive online marketplace for Turkey tours and vacation packages. The company operates as both a Travel Agency and Destination Management Company (DMC) providing 2,906 tours and activities across 165 destinations in Turkey. The product portfolio includes Single Tours Turkey (2,213 options), Cruise Ship Vacations Turkey (1,574 options), Daily Tours Turkey (1,332 options), City Packages Turkey (1,261 options), Guaranteed Departure Turkey (1,193 options), and Group Tours Turkey (1,193 options). The company also offers specialized tour categories including Cultural & Historical Tours, Complete Turkey Tours, Adventure Tours, Nature and Eco Tours, Blue Cruise/Yacht Charters, Luxury Istanbul Tours, Biblical Tours, Islamic Tours, Culinary Tours, Golf Packages, Honeymoon Tours, and Winter Skiing packages. Beyond tour retail, services extend to Wedding Planning, MICE & Congress Organization, and COVID-19 Tourist Protection Insurance through Türk Sigorta. The platform provides a travel blog with destination guides, multi-language support (English), multi-currency options (EUR, USD), and customer support via WhatsApp and Tripadvisor review integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Turkey Tours & Vacation Packages Handpicked tours, daily activities, and vacation experiences across Turkey covering 165+ destinations; the company's flagship product line encompassing all tour types including daily tours, multi-day packages, and guaranteed departure tours.
• Single Tours Turkey Individual tours for solo travelers with 2,213 tour options, designed for independent travelers seeking flexible departure dates and individual participation.
• Cruise Ship Vacations Turkey Shore excursion tours and cruise vacation packages with 1,574 tour options for cruise ship passengers visiting Turkish ports.
• Daily Tours Turkey Day trips and excursions with 1,332 tour options, short-duration tours departing daily for travelers with limited time.
• City Packages Turkey Multi-day city-focused vacation packages with 1,261 tour options, including accommodation, transportation, and guided experiences within specific cities.
• Guaranteed Departure Turkey Tours with confirmed departure dates featuring 1,193 tour options, providing booking security with guaranteed tour operation regardless of group size.
• Group Tours Turkey Group travel packages with 1,193 tour options, shared experiences with other travelers at fixed rates per person.
• Destination Management Services (DMC) Full-service Destination Management Company operations across 110+ Turkish destinations including logistics, transportation, guiding, and local supplier coordination for other travel agencies and tour operators.
• Wedding Planner Services Wedding planning services for destination weddings in Turkey, including venue selection, henna night events, private beach parties, and wedding ceremony coordination.
• MICE & Congress Organizer Services Meetings, Incentives, Conferences & Events (MICE) planning services including corporate event organization, meeting venues, and team-building activities.
• COVID-19 Tourist Protection & Support Insurance Travel insurance covering COVID-19 hospitalization expenses for foreign travelers in Turkey, provided through Türk Sigorta, with coverage up to €3,000 per person and tiered pricing based on trip duration (1-7 days: €18, 1-14 days: €34, 1-21 days: €51.5, 1-28 days: €69, 1-31 days: €77).
• Luxury Istanbul City Tours Premium Istanbul tours with luxury amenities and high-end accommodations featuring 1,091 tour options.
• Deluxe Tours Premium travel experiences with luxury hotels (Raffles, Grand Hyatt, Hilton Istanbul, Fairmont), private guides, and refined touches; 62+ deluxe tour options available.
• Yacht Charter Turkey Private yacht rental and charter services along Turkish coastlines, including Bosphorus sunset cruises, private luxury yacht tours, and gulet blue cruises.
• Blue Cruise Turkey Yacht and sailing tours along Turkey's Mediterranean and Aegean coasts, blue-voyage experience combining sailing, swimming, and coastal exploration.
• Honeymoon Tours Turkey Romantic vacation packages for couples including honeymoon-specific itineraries, cave hotel stays in Cappadocia, and romantic cruise experiences.
• ANZAC Day Tours Turkey Commemorative tours to Gallipoli for ANZAC Day celebrations with 10 tour options, including April 25th commemorative services and historical site visits.
• Indian Guaranteed Departure Tours Specialized guaranteed departure tours tailored for Indian travelers with 50 tour options, including culturally appropriate itineraries, Indian food options, and Hindi/Indian language support.
• Golfing Tour Package Turkey Golf-focused vacation packages at Turkish golf resorts with 188 tour options, including tee times at championship courses and golf resort accommodations.
• Islamic Tours Turkey Specialized tours covering Islamic heritage sites, mosques, and religious landmarks in Turkey, including sahabe tours and Islamic pilgrimage itineraries.
• Biblical Tours Turkey Religious tours to biblical sites including Seven Churches of Revelation, St. Paul routes, House of Virgin Mary in Ephesus, and ancient Christian sites.
• Adventure Tours Turkey Active tours including paragliding (Fethiye/Babadag), ATV safaris, jeep safaris, trekking, rafting, and extreme sports activities.
• Cultural & Historical Tours Tours focusing on Turkey's cultural heritage and historical sites with 475 tour options, including ancient ruins, museums, and UNESCO World Heritage sites.
• Complete Turkey Tours Comprehensive multi-region tours covering multiple destinations with 475 tour options, extended itineraries for thorough Turkey exploration.
• Nature and Eco Tours in Turkey Eco-friendly and nature-focused tours with 82 options, including trekking, wildlife watching, national parks, and sustainable tourism experiences.
• Culinary Tours Turkey Food and wine tasting tours including Turkish cooking classes, gastronomy experiences, and culinary heritage tours across Turkish regions.
• Winter Skiing Turkey Ski tours to Uludag (Bursa) and other Turkish ski resorts, including ski packages, equipment rental coordination, and winter sports itineraries.
• Safe Tourism Certificate Services Travel services compliant with Turkey's Safe Tourism certification program, including COVID-19 precautions and tourist protection measures.

Quantifiable outcome

• 4.8/5 average rating on Tripadvisor with 607 verified reviews
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and supporting.

• TÜRSABcoreStrategic or Co-development PartnerTravelShop Turkey is a TURSAB-licensed travel agency, meaning they hold official membership and accreditation from the Association of Turkish Travel Agencies (TÜRSAB), Turkey's primary travel industry regulatory body. This licensing provides credibility, regulatory compliance, and industry recognition.
• Türk SigortasupportingStrategic or Co-development PartnerPartnership with Türk Sigorta (Türkiye Sigorta) for providing COVID-19 Tourist Protection & Support Insurance to travelers. The insurance covers COVID-19 hospitalization expenses for foreign travelers visiting Turkey, with coverage up to €3,000 EUR per person for trips up to 31 days.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Klook: Asia-headquartered tours and activities marketplace expanding globally. Comparable online marketplace model targeting leisure travelers with similar tours and activities inventory alongside ticketing and ancillary services.
• Headout: Curated tours, attractions, and experiences marketplace with a similar last-mile operator model. Competes for the same leisure traveler searching for destination experiences and uses comparable SEO and content-led acquisition strategies.
• TourRadar: Online marketplace specializing in multi-day guided tours and package holidays. Closely comparable to TravelShop Turkey's multi-day tour and complete Turkey tours segments, with similar operator-supplier aggregator model.
• Viator: Tripadvisor-owned marketplace for tours and activities. Most direct functional competitor and operates in Turkey alongside TravelShop Turkey, with overlapping supplier networks and the same Tripadvisor review infrastructure TravelShop leverages for trust.
• GetYourGuide: Global online marketplace for tours, attractions, and activities. Directly competes with TravelShop Turkey in the same online tours-and-activities category, serving leisure travelers booking experiences in destinations worldwide — including Turkey.

Broad incumbents

• TUI Group: Global integrated tourism conglomerate operating tour operators, airlines, and hotels. Overlaps with TravelShop Turkey's package tours and MICE capabilities but at vastly larger scale with owned inventory and an international brand.
• Airbnb Experiences: Global marketplace where 'Experiences' represents a rapidly growing tours and activities vertical. Competes for the same leisure traveler mindshare and travel dollars, with significantly larger distribution and brand reach.

Regional players

• Jolly Tur: One of the largest Turkish tour operators and incoming travel agencies. Direct domestic competitor to TravelShop Turkey across outbound Turkish travelers and inbound tour operations, with comparable TURSAB-aligned offerings.
• ETS Tur: Major Turkish travel agency and tour operator serving both domestic and inbound travelers. Competes directly with TravelShop Turkey in the Turkish tour and package market, with overlapping tour categories and B2C online booking.

Emerging players

• TourScanner: Tour comparison and aggregator platform enabling travelers to compare tour operators and prices. Adjacent competitor pulling demand via price comparison, putting pressure on TravelShop Turkey's consumer-facing pricing visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/travelshop-turkey

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TravelShop Turkey