Travel Trends

What Travel Trends does

Travel Trends is a privately held, founder-led marketing agency headquartered in Merelbeke, Belgium, specializing exclusively in the travel and tourism sector. Founded by Frederik De Roo as a newsletter on marketing and tourism trends more than fifteen years ago, the company has evolved into a full-service agency offering four interconnected service lines: custom marketing strategy development, content creation (video, social, UGC, long-form, design), performance marketing across paid social, search, and emerging AI-search surfaces, and creative campaign and event concept development. The agency operates with a 5-person core team (founder, two marketeers, and a content marketeer) supplemented by fixed freelancers.

Its underlying technology stack is conventional: Google Analytics, Google Tag Manager, Meta Business Suite, and a proprietary real-time performance dashboard that consolidates cross-channel campaign KPIs for clients. The agency's primary technical differentiator is the Performance Thinking Model, a 5-step methodology combining strategy, creativity, and optimization, paired with AI-augmented audience segmentation via platform-provided lookalike and remarketing features. No proprietary AI/ML models, APIs, or SDKs are disclosed.

The business model is professional-services based: bespoke project and retainer engagements with custom pricing, multi-year contract cadence, and direct sales motion led personally by the founder. Customer segments are concentrated in regional and municipal destination marketing organizations (DMOs) and hospitality providers in Belgium and the Netherlands, with the only disclosed enterprise logo being Belgian Coast Hotels. Go-to-market is founder-led, content-supported (whitepaper, newsletter, Travel Trend Talks webinars, case studies), and high-touch — the agency explicitly avoids vendor handoffs and emphasizes continuity.

Name

Travel Trends

Legal name

Travel Trends

Website

https://traveltrends.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel Trends is a Belgian founder-led marketing agency specializing exclusively in travel and tourism. It provides strategy, content, performance marketing, and creative campaigns to regional DMOs and hospitality brands in Belgium and the Netherlands via bespoke multi-year engagements.

Ownership category

akta.pro rank

Product category

Travel Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

CRM & Loyalty Marketing Automation (Email/SMS/Push, Journeys, Campaigns) (THALAKAG)

akta.pro secondary industries

Traveler Behavior & Segmentation Analytics (THACAOAE), Travel Search, Shopping & Conversion Analytics (THALAIAF)

Keywords

• Travel marketing services
• Performance marketing agency
• Tourism campaign development
• Content creation services
• Marketing strategy consulting

Headquarters

HQ city

Merelbeke

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Strategy Consulting: Custom marketing strategy development for travel and tourism organizations, including persona development, customer journey mapping, audits, and comprehensive marketing plans.
2. Content Creation Services: Video content, social media content, user-generated content, long-form content, digital design, print materials, and copywriting for tourism clients.
3. Performance Marketing Services: Advertising campaigns across Instagram, TikTok, Facebook, Google Ads, YouTube, Pinterest, plus SEO and GEO/AI-search. Includes campaign setup, optimization, and reporting.
4. Campaign & Event Organization: Exclusive events, pop-up glampings, kick-off events, travel fairs, out-of-home marketing, talkshows, and influencer marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Travel Trends is a Belgian marketing agency that helps travel and tourism organizations attract more travelers and bookings through four core offerings: custom marketing strategy, multi-format content creation, data-driven performance marketing, and creative campaign and event concept development. The agency combines measurable performance marketing with creative storytelling, applying tools like Google Ads, Meta, TikTok, YouTube, Pinterest, SEO, and AI-search together with proprietary frameworks such as the Performance Thinking 5-step cycle and a real-time performance dashboard.

Product overview

Travel Trends is a marketing agency specializing in the travel and tourism sector, offering four interconnected core services: Marketingstrategie op maat (custom marketing strategy development), Contentcreatie (content production across video, social media, print, and digital formats), Performance marketing (data-driven advertising across Google Ads, Meta, TikTok, YouTube, Pinterest, plus SEO and AI-search), and Campagnes & conceptuitwerking (creative campaign development and event execution). The agency complements its service portfolio with knowledge-sharing content products including the Travel Trends en Social Media Secrets whitepaper and Travel Trend Talks video series. The agency emphasizes the combination of performance metrics with creative approaches, distinguishing itself through measurable results and storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketingstrategie op maat (Custom Marketing Strategy)
• Contentcreatie (Content Creation) Comprehensive content creation service for tourism businesses including video content, social media content, user-generated content, long-form content, digital design, print/magazines, and copywriting delivered within a strategic content plan.
• Performance Marketing Data-driven advertising service running campaigns across Instagram Ads, TikTok Ads, Facebook Ads, Google Ads (SEA), YouTube Ads, Pinterest Ads, SEO, and GEO/AI-search, with real-time performance dashboards, audience targeting via lookalikes and AI segmentation, and continuous optimization.
• Campagnes & conceptuitwerking (Campaigns & Concept Development) Creative campaign development and concept execution service for travel and tourism clients, including exclusive events, pop-up glampings, out-of-home marketing, talkshows, long-form formats, print materials, proposition claiming, and influencer marketing campaigns.

Quantifiable outcome

• 275+ qualified leads delivered monthly to clients
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Sophie Allegaert (Travel Journalist)minorOthersCollaborates with travel journalist Sophie Allegaert for editorial content creation on the Scheldeland vacation planner project. Contributed to route development and local ambassador interviews.
• Xavier Samyn (Content Marketeer)minorOthersTeam member at Travel Trends working as content marketeer. Also collaborates on editorial projects including Scheldeland vacation planner.
• Rokon ProductionsminorOthersProduction partner for video content creation. Collaborated on team photography and video production for Travel Trends marketing materials.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Valtech: Global digital agency with travel and hospitality clients offering strategy, performance marketing, and martech. Larger multi-capability agency competing for similar travel brand engagements.
• DEPT®: Global digital agency with a dedicated travel and hospitality vertical delivering performance marketing, content, and technology services. Broader incumbent competing in the same travel marketing services space at larger scale.
• Essence Global: Global media agency with significant travel and hospitality client base running performance-driven campaigns at scale. Competes for the same DMO/hospitality paid media budgets with a much larger footprint.
• Sojern: Travel-specific digital marketing platform combining data, programmatic media, and campaign management for tourism and hospitality brands. Larger, tech-enabled incumbent that competes for travel marketing budgets via a more scalable platform model.
• Sid Lee: Creative-led agency with travel and tourism work across brand storytelling, campaigns, and digital. Broader incumbent competing on creative campaign mandates for destination and hospitality brands.

Emerging players

• Brands2Life: PR and integrated communications agency with a travel and hospitality practice serving brands and destinations. Partial overlap: focuses on communications and earned media rather than full performance marketing, but competes for the same DMO/hospitality budgets.

Direct peers

• Brighter Group: UK-based PR and marketing agency specializing exclusively in travel, leisure, and tourism clients. Most comparable direct peer: boutique travel-specialist agency model, founder-led, multi-service proposition (strategy, content, campaigns) targeting DMOs and travel brands.
• The Garrison Group: Travel and tourism marketing agency in North America offering strategy, digital, content, and campaign services to DMOs and hospitality clients. Direct peer in travel-specialist agency category.
• Dog Digital: Travel and hospitality digital marketing agency offering strategy, content, paid media, and SEO services to tourism clients. Direct peer in the niche travel marketing services space with overlapping channel expertise (Google Ads, social, content).
• Marketing4Tourism (M4T): Belgium-headquartered marketing consultancy specialized in tourism and travel destinations. Highly comparable given shared Belgian base and tourism DMO focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/traveltrends-be

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Trends