TRAVEL & VACATIONS

What TRAVEL & VACATIONS does

Travel Vacations (legal name VACATIONS GROUPS S.A.C., RUC 20612076040) is a privately held Peruvian travel agency founded over 16 years ago and operating from offices in Miraflores, Lima and California, USA. The company sells domestic and international travel packages, individual activities, flight+hotel bundles, hotel+activity bundles, guaranteed-departure group tours, cruise packages, travel insurance, and car rentals. Its product footprint covers major Peruvian destinations (Cusco, Arequipa, Amazon/Iquitos, Cajamarca, Tarapoto) and international leisure destinations (Caribbean including Punta Cana, Cancun, Jamaica, Aruba; Colombia). It is registered with the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR, registration N° 036-2016-DGPDT) and is a member of APAVIT and the Lima Chamber of Commerce.

The company operates a WordPress/WooCommerce e-commerce booking platform with payment integrations to IZIPAY, OPENPAY, and BBVA Continental. Underlying the platform are standard booking, reservation management, dynamic pricing, and a digital customer complaints book system compliant with Peruvian regulations. The technology stack is commodity rather than proprietary, and no AI/ML features, mobile applications, or public APIs are evident. Distribution combines self-serve online booking with a personalized travel-advisor model delivered via phone, WhatsApp, and email from 8AM to 8PM, positioning the company as a hybrid self-serve/agent-assisted OTA.

The business model is primarily commission and transaction-fee based across multiple product categories, with pricing in USD and Peruvian soles (reference rate S/3.50 per USD). Per-unit pricing ranges from approximately $25 for day tours to $1,390+ for premium international packages, with 10% commission on selected tour packages and non-refundable prepaid bookings. Customer segments include individual travelers (primary), families/groups, and business travelers, served through multi-channel social media (Facebook, Instagram, Twitter, YouTube, TikTok), email newsletters, and referrals. The leadership team comprises President Jemmy Ruiz, General Manager Elizabeth Ganoza, Sales Manager Luis Socorro, Management Assistant Hadid Ruiz, and accounting staff Melissa Vilca, supported by a 26-person total workforce.

Name

TRAVEL & VACATIONS

Legal name

VACATIONS GROUPS S.A.C.

Website

https://travelvacations.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Travel agency services
• Tour packages
• Flight booking
• Hotel reservations
• Cruise bookings

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tours and Travel Packages: Commission and transaction fees from selling complete travel packages including flights, hotels, activities, and transfers. Prices range from $245 for basic packages to $1390+ for premium destinations.
2. Airline Ticket Sales: Sales of airline tickets with commission-based revenue model. LATAM and other airlines supported with electronic ticket issuance.
3. Hotel Reservations: Hotel booking services with commission earnings. Offers accommodations from 3-star to 5-star properties across Peru and international destinations.
4. Cruise Bookings: Specialized cruise booking services for cruisers with access to major cruise lines.
5. Travel Insurance: Travel assistance cards and insurance products offered as add-on services for travelers.
6. Car Rentals: Vehicle rental bookings through partnered car rental companies.
7. Professional Services: Customized travel advisory services including itinerary planning, destination consulting, and documentation assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Travel Vacations is a Peruvian travel agency that curates and sells packaged travel products including domestic and international tour packages, airline tickets, hotel reservations, cruise packages, travel insurance, and car rentals. The company operates a WordPress/WooCommerce booking website supplemented by personalized travel advisors who assist customers from initial consultation through reservation, reconfirmation, and post-trip support via phone, WhatsApp, and email.

Product overview

Travel Vacations is a Peruvian travel agency operating as a travel package marketplace and tour operator. The core offering consists of five main product categories: Actividades (day tours and excursions), Vuelo + Hotel (flight + accommodation packages), Hotel + Actividad (combined hotel and activity packages), Salidas Garantizadas (scheduled group tours with guaranteed departures), and Cruceristas (cruise packages). Additional services include travel insurance, car rentals, and personalized travel advisory. The platform offers both domestic destinations across Peru (Cusco, Arequipa, Amazon/Iquitos, Cajamarca, Tarapoto) and international destinations (Caribbean, Mexico, Colombia). Their service model centers on personalized travel advisors providing assistance from initial consultation through post-travel support.

Differentiator

Problem solved

Functional benefit

Products and services

• Actividades (Day Tours and Excursions) Day tours, excursions, and adventure activities including walking tours, hiking, rafting, bungee jumping, and cultural experiences across Peru, sold to individual travelers and groups.
• Vuelo + Hotel (Flight + Hotel Packages) Combined flight and hotel packages for both domestic Peruvian destinations and international destinations including Cusco, Punta Cana, Cancun, Jamaica, Aruba, and Cartagena.
• Hotel + Actividad (Hotel + Activity Packages) Packages combining hotel accommodation with guided activities and excursions at various destinations.
• Salidas Garantizadas (Guaranteed Departures) Scheduled group tours with guaranteed departure dates for destinations requiring a minimum of 10 passengers.
• Cruceristas (Cruise Packages) Cruise vacation packages and shore excursion combinations for cruisers, with access to major cruise lines.
• Seguros (Travel Insurance) Travel insurance and travel assistance cards providing coverage during trips, sold as an add-on to travel packages.
• Autos (Car Rentals) Vehicle rental services with various vehicle categories and rental conditions booked through partnered car rental companies.
• Cusco Tours Extensive range of tours in the Cusco region including Machu Picchu, Sacred Valley, Rainbow Mountain, Humantay Lagoon, and multi-day packages ranging from 3 to 7 days.
• Amazon Rainforest Packages (Iquitos) Iquitos jungle lodge packages including Amazon Rainforest Lodge and Ceiba Tops, with activities such as wildlife viewing, indigenous community visits, and river excursions.
• Arequipa & Colca Canyon Tours Tours to Arequipa, Colca Canyon, and Puno including the 3-day Arequipa-Colca-Puno route with condor viewing.
• Caribbean Packages International packages to destinations including Punta Cana, Cancun, Jamaica, Aruba, and Riviera Maya with all-inclusive flight + hotel options.
• Personalized Travel Advisory Service Personalized travel advisory service including trip planning, reservations, itinerary management, documentation assistance, and WhatsApp support from travel experts with 15+ years of experience.

Quantifiable outcome

• Over 16 years of experience in tourism leadership
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and moderate.

• MINCETURcoreOthersGovernment tourism authority registration required for operating as a travel agency in Peru. Provides legitimacy and regulatory compliance.
• Cámara de Comercio de LimamoderateOthersLima Chamber of Commerce membership providing business legitimacy and networking within the Peruvian business community.
• APAVITmoderateOthersPeruvian Association of Travel Agencies and Tourism membership providing industry representation and standards.
• IZIPAYcoreTechnology or IntegrationPayment gateway integration for processing credit and debit card transactions securely on the website.
• OPENPAYcoreTechnology or IntegrationAlternative payment processor integration for additional payment options including credit and debit cards.
• BBVA Banco ContinentalcoreTechnology or IntegrationBank transfer and deposit services for payment processing. Provides business checking accounts for soles and dollars.
• LATAM AirlinesmoderateTechnology or IntegrationPartner airline for flights within Peru and international routes. Electronic ticketing and reservation integration.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GetYourGuide: Global marketplace for tours, activities, and travel experiences. Directly comparable for their activity and excursion offerings, with a strong presence in Peru and Latin America and a digital marketplace model that competes for the same Actividades category.
• Despegar: Latin America's largest online travel agency, operating across the region including Peru. Directly comparable as both sell flights, hotels, packages, and travel services to Latin American consumers, though Despegar operates at much greater scale and with a digital-first model.
• Klook: Asia-Pacific rooted travel activities and services platform expanding globally including Latin America. Comparable for their activities marketplace and tour booking capabilities, posing increasing competitive pressure in the experiences category.
• Condor Travel: Established Peruvian travel agency offering tour packages, hotel reservations, and airline tickets across Peru and Latin America. Direct competitor in the Peruvian travel agency market with similar product mix (packages, tours, flights) and customer base.
• Viator: Global online platform for booking tours, activities, and excursions. Comparable for their day-tour and excursion products, particularly around Cusco, Machu Picchu, and Amazon experiences, though operating globally with much larger scale and a digital-only model.
• Peru For Less: Peru-focused tour operator offering custom Peru travel packages including Machu Picchu, Cusco, Amazon, and multi-day itineraries. Comparable for Peru destination specialization and custom itinerary planning capability.

Broad incumbents

• Trip.com: Global online travel agency with strong Asia-Pacific presence and expanding Latin America operations. Broad incumbent offering flights, hotels, and packages with global scale advantages and growing regional competition.
• Expedia: Major global online travel platform offering flights, hotels, packages, and activities. Broad incumbent with significantly larger scale, technology investment, and brand recognition than traditional travel agencies — sets the competitive baseline.
• Booking.com: Global online travel agency with comprehensive hotel, flight, and activity inventory. Broad incumbent in online travel with much larger scale and global reach, posing competitive pressure on traditional agencies across multiple product lines.

Emerging players

• Intrepid Travel: Specialty tour operator focused on small-group adventure tours worldwide, including Peru. Comparable for their group tour model (analogous to Travel Vacations' Salidas Garantizadas) and Peru destination coverage, particularly adventure and cultural experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TRAVELVACAT
• YouTubeyoutube.com/channel/UCsc8ZqphEGH9ZzJmvU1fPJQ
• Facebookfacebook.com/travelvacationsperu
• Instagraminstagram.com/travelvacationsperu
• TikToktiktok.com/@travelvacationspe
• LinkedInlinkedin.com/company/travel-&-vacations

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAVEL & VACATIONS