The Shire of Trayning

Name

The Shire of Trayning

Legal name

Shire of Trayning

Website

https://trayning.wa.gov.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Sanitary Services (4950)

akta.pro primary industry

Public Works / In-House Municipal Collection Operations (EUAIAAAF)

akta.pro secondary industry

Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)

Keywords

• Local government services
• Municipal administration
• Community facilities
• Public infrastructure
• Waste management

Headquarters

HQ city

Trayning

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rates (Property Taxation): Annual property rates levied on rateable properties within the Shire, with payment options including full payment, four instalments, or special payment arrangements. Rates are issued in August each year.
2. Fees and Charges: Various service fees including dog/cat registration, facility hire, caravan park fees, swimming pool admission, library services, planning applications, and cemetery fees.
3. Government Grants: Funding received from State and Federal government programs for infrastructure, community services, and emergency management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Shire of Trayning is a local government authority in Western Australia that provides statutory municipal services to residents and ratepayers within its district. Core activities include road and infrastructure maintenance, waste and recycling collection, community and recreational facility management, planning and building approvals, rates administration, and local community support programs.

Product overview

The Shire of Trayning offers a unified portfolio of local government and community services across the North Eastern Wheatbelt region of Western Australia. The core offering is council administrative services including governance, planning, ranger services, waste management, and rates administration. Complementing these are community facilities including the Trayning Caravan Park, Swimming Pool, Public Library, Ninghan Fitness Centre, multiple halls and venues, and three cemeteries. The Shire also provides tourism accommodation through the caravan park and two short-stay cottages (Conder and Rance), and publishes the monthly Ninghan News newsletter. Services operate from the Shire Office in Trayning with community facilities distributed across Trayning, Kununoppin, and Yébeni.

Differentiator

Problem solved

Functional benefit

Brands

• Ninghan Fitness Centre: Community fitness facility located overlooking the Trayning Aquatic Centre with various pieces of commercial grade fitness equipment including treadmill, elliptical trainer, and multi-gym.
• Ninghan Lodge

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• WALGA (Western Australian Local Government Association)coreStrategic or Co-development PartnerThe Shire participates in WALGA's Great Eastern Country Zone Committee and accesses training, advocacy, and support services through WALGA. WALGA provides councillor induction programs and professional development that elected members complete.
• NEWROC (North Eastern Wheatbelt Regional Organisation of Council)coreStrategic or Co-development PartnerNEWROC is a regional organization of councils that the Shire of Trayning participates in for collaborative initiatives including waste management studies and regional council coordination. The Shire has an MoU with NEWROC.
• Kununoppin and Districts HospitalcoreOthersThe Shire works with Kununoppin and Districts Hospital which also houses the Ninghan Lodge aged care facility. Joint initiatives include supporting medical practice services and health advisory groups.
• HBP Services / LGCSolutionsminorImplementation/ SI/ Consulting PartnerThe Shire engages HBP Services (through LGCSolutions) for environmental health, building, and planning services including consultant Toni Turner for these regulatory functions.
• Kununoppin Medical PracticecoreOthersThe Shire has representation on the Kununoppin Medical Practice Committee, supporting local healthcare access for the community.
• State Library of Western AustraliaminorStrategic or Co-development PartnerThe Shire of Trayning Library participates in the State-wide public library network operating between local government authorities and the State Library, providing access to over 2 million items.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shire of Kellerberrin: Neighbouring Wheatbelt shire explicitly referenced in the Shire of Trayning's caravan park location (Bencubbin/Kellerberrin Road), indicating close geographic and operational ties. Similar service portfolio and revenue profile.
• Shire of Tammin: Small Wheatbelt shire in the same broader region of WA, with comparable population, rates-and-grants funding model, and community facility footprint. Direct peer for small rural shire benchmarking.
• Shire of Mt Marshall: Adjacent North Eastern Wheatbelt shire with comparable population size, agricultural dependence, and community-facility operating model. Useful peer for benchmarking small rural shire performance.
• Shire of Koorda: Neighbouring Wheatbelt shire with similar scale, agricultural economy, and small rural service portfolio. Directly comparable in terms of operating model, revenue mix, and regional collaboration through NEWROC.
• Shire of Mukinbudin: Adjacent small Wheatbelt shire in the North Eastern region, member of the same NEWROC grouping, with comparable population, rate base, and infrastructure footprint. Direct comparable for benchmarking service delivery and grant dependency.
• Shire of Wyalkatchem: Small Wheatbelt shire neighbouring Trayning with similar demographic profile, agricultural base, and reliance on rates, grants, and community facilities. Operates under the same statutory framework with comparable service delivery challenges.
• Shire of Nungarin: Very small Wheatbelt shire immediately adjacent to Trayning, with a comparable population, agricultural economy, and service mix. Highly comparable as a near-identical small rural WA local government entity operating under the same Local Government Act 1995.

Broad incumbents

• City of Greater Geraldton: Significantly larger WA regional local government operating under the same Local Government Act 1995 but with a much bigger rate base, broader service portfolio, and urban–regional mix. Useful broader incumbent comparison for governance and service-delivery models at scale.
• Shire of Augusta Margaret River: Larger WA shire with a stronger tourism and hospitality orientation (caravan parks, short-stay, event venues), broadly comparable to the tourism-side of Trayning's portfolio but operating at much greater scale. Relevant peer for benchmarking tourism-revenue diversification.

Others

• WALGA (Western Australian Local Government Association): Peak industry body representing all WA local governments including the Shire of Trayning. Not a competing council, but the principal advocacy, training, and shared-services counterpart for WA shires and a key enabling partner for procurement, professional development, and policy coordination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShireOfTrayning
• LinkedInlinkedin.com/company/the-shire-of-trayning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shire of Trayning