Shire of Augusta Margaret River

What Shire of Augusta Margaret River does

The Shire of Augusta Margaret River is a statutory local government authority operating under the Local Government Act 1995 (Western Australia), serving the South West region of Western Australia. Its jurisdiction covers the towns and localities of Margaret River, Augusta, Cowaramup, Gracetown, Karridale, Prevelly, and surrounding areas. It is governed by an elected Council led by a Shire President, with executive leadership provided by Chief Executive Officer Andrea Selvey and a four-director leadership team covering Corporate and Customer Services, Sustainable Development and Infrastructure, and Sustainable Economy and Communities.

The Shire delivers a comprehensive portfolio of municipal services rather than a single unified software product. Core service lines span planning and building approvals, waste and recycling (including FOGO), fire and emergency management, rates collection, animal registration, and libraries. It also operates community-facing infrastructure including the Margaret River Recreation Centre, community halls and venues for hire, the Margaret River HEART (Nala Bardip Mia) cultural centre, and the Yiradjinda Holiday Parks along the Blackwood River and Southern Ocean coast. Underlying technology is limited to a website platform compliant with WCAG 2.1 Level AA accessibility standards; no APIs, software development kits, or AI capabilities are disclosed.

Revenue is generated through four primary streams: annual rates and service charges levied on property owners, transactional fees and charges for planning, building, waste, library, hall hire and other council services, State and Federal government grants and subsidies, and transactional revenue from Yiradjinda Holiday Parks. The Shire also distributes funding via a portfolio of grant programs — Major Events Grants, Community Support Services Grants, Environmental Management Fund Grants, and Interest Free Loans to incorporated community organisations — which serve as both economic development levers and tourism attractors across the region.

Name

Shire of Augusta Margaret River

Legal name

Shire of Augusta Margaret River

Website

https://amrshire.wa.gov.au

Company type

Private

Founded year

1891

Operating status

Operating

Short description

The Shire of Augusta Margaret River is a Western Australian local government authority delivering statutory municipal services — including planning, building, waste, libraries, recreation, and emergency management — to residents, ratepayers, businesses, and visitors across the Margaret River, Augusta, Cowaramup, and Gracetown region, funded primarily through property rates, service fees, and government grants.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administration of Urban Planning and Community and Rural Development (92512), Administration of Conservation Programs (924120), Administration of Environmental Quality Programs (9241)

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industry

Water Resources Administration (Watersheds, Rivers, Groundwater) (BPAIAMAE)

Keywords

• Local government services
• Municipal administration
• Community facilities
• Planning approvals
• Waste management

Headquarters

HQ city

Margaret River

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rates and Service Charges: The primary revenue stream is rates levied on property owners within the Shire boundaries, collected annually with options for instalment payments.
2. Fees and Charges: Various service fees including planning/development fees, building fees, library fees, hall hire, waste management, cemetery fees, rangers fees, environmental health fees.
3. Grants and Subsidies: Funding from State and Federal government for various programs and projects.
4. Holiday Parks Revenue: Revenue from Yiradjinda Holiday Parks and campgrounds throughout the region.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

The Shire of Augusta Margaret River is a statutory local government authority delivering essential municipal services to residents, ratepayers and visitors within its boundary in South West Western Australia. Its core offerings include rates administration, planning and building approvals, waste and recycling collection, libraries, recreation centres, community halls, fire and emergency management, animal registration, cultural venues (Margaret River HEART), holiday parks (Yiradjinda), and grant programs for community organisations, events and environmental projects.

Product overview

The Shire of Augusta Margaret River is a local government council providing comprehensive community services and facilities to residents. The shire offers a diverse portfolio of services organized into community facilities (libraries, recreation centres, community halls), cultural venues (Margaret River HEART), tourism infrastructure (Yiradjinda Holiday Parks), regulatory services (planning, building, animal registration), emergency management (fire and emergency), environmental services (waste, recycling, sustainability), financial services (rates, payments), and grant programs (Major Events Grants, Community Support Services Grants, Environmental Management Fund Grants, Interest Free Loans). These services operate as distinct municipal offerings rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Yiradjinda Holiday Parks: Holiday parks and campgrounds operated by the Shire along the Blackwood River and Southern Ocean coast in South West WA.
• Margaret River HEART (Nala Bardip Mia)
• Cabin Fever Festival

Products and services

• Public Libraries Public library services offering books, digital resources, computers, WiFi, programs for children, teens and adults, and community spaces, available to residents and visitors within the Shire.
• Sport and Recreation Centres Recreation facilities including the Margaret River Recreation Centre offering pools, fitness facilities, inflatable fun days, and aquatic programs for residents and visitors.
• Community Halls and Venues for Hire Multiple community venues available for hire including Margaret River Zone Room and Youth Hall, Alexandra Bridge Hall, Augusta Centennial Hall, Cowaramup District Hall, and other Shire-owned halls, targeted at community groups, businesses and event organisers.
• Yiradjinda Holiday Parks Holiday parks and campgrounds operated by the Shire from the banks of Goorbilyup (Blackwood River) to the Southern Ocean, providing waterside accommodation for tourists and visitors.
• Margaret River HEART (Nala Bardip Mia) Cultural centre hosting arts, events, and community programs in the Margaret River region, available for community events and cultural programming.
• Planning and Building Services Statutory planning approvals, development applications, building permits, property mapping, heritage protection, and development assessment services for property owners, developers and builders within the Shire.
• Waste and Recycling Collection Kerbside bin collections, recycling facilities, green waste disposal, e-waste handling, hazardous waste management, and FOGO (Food Organics Garden Organics) processing services for Shire residents and businesses.
• Fire and Emergency Management Bushfire preparedness, fire danger ratings, firebreak requirements, fire bans, fire control officers, and emergency management coordination services for residents and visitors in the Shire.
• Animal Registration and Management Registration and management services for cats, dogs, bees, poultry, livestock, and handling of native animals, pests, and feral animals for Shire residents.
• Rates and Payments Administration Rates assessment and collection, payment options including online BPoint payments, financial hardship support, and rate rebates for Shire property owners.
• Major Events Grants Program Funding program supporting major events of State or National significance that attract visitors and generate economic activity, offering up to $20,000 financial and $5,000 in-kind support per year to event organisers.
• Community Support Services Grants Grant supporting delivery of direct social support services within the Shire, funding community organisations for community wellbeing, capacity building and resilience programs.
• Environmental Management Fund (EMF) Grants Funding of up to $40,000 (ex GST) per project for environmental and sustainability projects including biodiversity protection, waterway health, coastal management, sustainability, and environmental education for community organisations.
• Interest Free Loans for Community Organisations Interest-free loans up to a maximum of $20,000 for incorporated community-based volunteer and not-for-profit organisations with current property lease agreements with the Shire.

Quantifiable outcome

• Cabin Fever festival has generated more than $1.78 million in ticket sales with revenue returned directly to local businesses
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Augusta Community Resource CentrecoreStrategic or Co-development Partner · 26 June 2026Collaboration on End of Life Matters - a four-part community information series exploring death, dying and end-of-life planning. Sessions held at the Augusta Community Resource Centre (66 Allnut Terrace, Augusta).
• WA Country Health Service - South West Regional Palliative Care ServicecoreStrategic or Co-development PartnerPalliative Care session presenter for the End of Life Matters series, providing factual information about palliative care support and services available.
• WA Voluntary Assisted Dying Statewide Care Navigator ServicecoreStrategic or Co-development PartnerPresenter for the Voluntary Assisted Dying session in the End of Life Matters series, providing information about legislation, process, and support services.
• Margaret River Region Open StudioscoreStrategic or Co-development PartnerMajor Events Grant recipient receiving $20,000 for 3 years to support arts and cultural tourism through open studio events showcasing local artists.
• Cabin Fever FestivalflagshipStrategic or Co-development PartnerMajor Events Grant recipient receiving $18,000 for 3 years for the annual winter festival celebrating food, wine, music and local experiences. Has generated over $1.78 million in ticket sales.
• Cape to Cape Mountain Bike RacecoreStrategic or Co-development PartnerMajor Events Grant recipient receiving $18,000 for 1 year for the mountain biking event attracting participants to the region.
• CinefestOZ Film FestivalflagshipStrategic or Co-development PartnerMajor Events Grant recipient receiving $16,000 for 3 years for the annual film festival bringing film lovers and industry to the region.
• Lunar CircuscoreStrategic or Co-development PartnerMajor Events Grant recipient receiving $20,000 for year 1 and $15,000 for years 2 and 3 for circus and performing arts events.
• Augusta Community Resource CentrecoreStrategic or Co-development PartnerVenue partner for End of Life Matters series and other community programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shire of Capel: The Shire of Capel is a regional WA local government authority adjacent to Augusta Margaret River, delivering comparable municipal services (waste, recreation, planning, environmental programs) to a similarly sized South West population. Its regional council operating model and service mix make it a strong structural peer.
• City of Busselton: The City of Busselton is a neighbouring Western Australian local government authority with a similar tourism-driven coastal economy on Geographe Bay. It provides directly comparable municipal services (recreation, libraries, planning, holiday parks, events) to a regional population, making it the closest functional peer for Augusta Margaret River.
• City of Greater Bendigo: City of Greater Bendigo is a Victorian regional council of comparable scale, delivering a similarly broad portfolio of community, recreation, planning, environmental, and events services to a regional population. Its tourism-and-events activation model (events grants, cultural venues) parallels the Shire's approach.
• Shire of Donnybrook-Balingup: The Shire of Donnybrook-Balingup is a neighbouring South West WA local government authority of similar size and rural-tourism character. It provides comparable council services including recreation, waste, planning, and community grants to a small regional population.
• City of Mandurah: The City of Mandurah is a coastal Peel-region WA local government authority delivering a comparable suite of council services (recreation centres, libraries, holiday parks, planning, events, environment programs). Its tourism-and-retiree-driven coastal economy parallels Augusta Margaret River's profile.

Emerging players

• Margaret River Region Tourism Association: Margaret River Region Tourism Association is the regional destination marketing organisation for the same tourism catchment the Shire serves. It is an ecosystem partner focused on tourism promotion and event attraction, comparable as a stakeholder in the same visitor economy rather than a direct service competitor.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfbe0ssOlJferRuvE7TVbNw
• Facebookfacebook.com/AMRShire
• LinkedInlinkedin.com/company/shire-of-augusta-margaret-river

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shire of Augusta Margaret River