What Le-Vel - Thrive Brand Promoter does

Le-Vel Brands, LLC is a privately-held, Frisco, Texas-based health and wellness company operating through a multi-level direct sales model. Independent Brand Promoters sell the THRIVE Experience — a three-step daily routine comprising Lifestyle Capsules, a Lifestyle Mix shake, and Derma Fusion Technology (DFT) transdermal wearable patches — directly to consumers alongside the XERA skincare line powered by proprietary exosome technology, the Le-Vel Rx telehealth subscription service for compounded GLP-1 and peptide prescriptions, MYFRESH meal delivery, and the THRIVE myGLP metabolic support system.

The company has accumulated more than $3 billion in lifetime sales across over 10 million customers globally and holds 30+ proprietary patents covering transdermal and exosome delivery platforms. Le-Vel Rx operates through a NABP-certified pharmacy network spanning all 50 US states, with 20,000+ licensed healthcare providers accessed via the OpenLoop Health partner network. Products are sold via a Brand Promoter direct-sales force, an e-commerce storefront (treasurechest.le-vel.com), and subscription autoship programs, with revenue streams spanning supplement autoship ($13-$14/meal for MYFRESH, ~$160-$200/month for XERA), prescription peptide subscriptions ($129-$379/month for Le-Vel Rx), and a Refer 2 referral credit program. The company serves consumers in the US, Canada, Australia, New Zealand, the UK, the Philippines, Guam, and Puerto Rico.

The business is founder-controlled with Jason Camper as Owner and CEO of Le-Vel Rx. Corporate headquarters is in Frisco, Texas (9201 Warren Pkwy, Suite 200) with Le-Vel Rx operations also based in Frisco (815 Brazos Street, Suite 500). The company maintains an unusually lean headcount of 21 disclosed employees relative to its $3B+ cumulative revenue and millions of active customers, reflecting the leverage of its independent-contractor Brand Promoter distribution model.

Name

Le-Vel - Thrive Brand Promoter

Legal name

Le-Vel Brands, LLC

Website

https://treasurechest.le-vel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Le-Vel is a privately-held, Frisco, Texas-based direct-sales wellness company selling the THRIVE Experience, XERA exosome skincare, Le-Vel Rx telehealth peptides, and MYFRESH meals through independent Brand Promoters to over 10 million customers across 8 countries.

Ownership category

akta.pro rank

Product category

Wellness and Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Direct sales wellness
• Nutritional supplements
• Telehealth peptides
• Skincare formulations
• Meal delivery

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Le-Vel operates as a direct sales company where independent Brand Promoters sell THRIVE wellness products directly to consumers. Products include the 3-step THRIVE Experience (capsules, lifestyle mix, DFT patches), XERA skincare, and MYFRESH meal delivery. Revenue flows from retail product sales with commissions paid to Brand Promoters.
2. Autoship/Subscription Program: Monthly subscription service where customers receive regular product deliveries. The Autoship program allows customers to save on products and enables Brand Promoters to earn credits when their referred customers maintain autoship orders.
3. Le-Vel Rx Telehealth Subscriptions: Subscription-based telehealth service providing access to prescription peptides and wellness medications including GLP-1 Semaglutide, Tirzepatide, NAD+, Sermorelin, and B12-MIC injections. Monthly memberships range from $129-$379 depending on the treatment protocol.
4. MYFRESH Meals: Farm-to-table meal delivery service with chef-designed meals. Pricing at $12.95-$14.95 per meal with autoship options. Currently temporarily unavailable but accepting preorders.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Le-Vel manufactures and sells a 3-step daily THRIVE Experience (Lifestyle Capsules, Lifestyle Mix shake, and a DFT transdermal nutrient patch) through independent Brand Promoters and its e-commerce site. The portfolio has expanded into the XERA skincare line using proprietary exosome technology, the Le-Vel Rx telehealth platform dispensing compounded GLP-1 peptides and NAD+/Sermorelin/B12-MIC injections, and MYFRESH chef-designed farm-to-table meal delivery. All consumer wellness purchases are supported by monthly autoship subscriptions, Refer-2-for-free-product referral credits, and direct-to-door nationwide shipping.

Product overview

Le-Vel is a direct sales wellness company offering a multi-product portfolio centered on the THRIVE Experience—a 3-step daily wellness system comprising Lifestyle Capsules, Lifestyle Mix shakes, and DFT wearable nutrition patches. The company has expanded into prescription wellness through Le-Vel Rx (telehealth peptide therapies), advanced skincare via the XERA exosome technology line, and meal delivery with MYFRESH. The THRIVE myGLP System provides additional metabolic support, while XERA includes both skincare (3-part system) and hair care (Exosome Rejuvenating Hair Serum) products.

Differentiator

Problem solved

Functional benefit

Brands

• THRIVE: Main product line - 3-step daily wellness experience including lifestyle capsules, lifestyle mix, and DFT (Derma Fusion Technology) wearable nutrition patches for energy, metabolism, and performance support.
• Le-Vel Rx
• XERA
• MYFRESH Meals
• myGLP
• DFT (Derma Fusion Technology)

Products and services

• THRIVE Experience A 3-step daily wellness experience consisting of Lifestyle Capsules (formulated for women or men), a Lifestyle Mix shake, and a DFT (Derma Fusion Technology) wearable patch that infuses nutrients through the skin over 24 hours, targeting health-conscious consumers seeking energy, metabolism, and everyday performance support.
• THRIVE myGLP System A holistic metabolic support system designed to work with the body's natural processes and complement the core THRIVE Experience with additional weight management and metabolic wellness support for adult consumers.
• Le-Vel Rx Telehealth Peptide and Wellness Program A subscription-based telehealth platform providing access to licensed U.S. healthcare providers who review patient assessments and prescribe compounded medications including GLP-1 Semaglutide (injection and oral), Tirzepatide injection, microdosing Semaglutide/Tirzepatide, NAD+ injections, Sermorelin, B12-MIC, Methylene Blue, Glutathione, and Lipo-C for weight management, longevity, and whole-body optimization, with monthly memberships priced from $129 to $379.
• XERA Skincare System A 3-part skincare essentials system powered by proprietary eXosome Technology, including a Dermal Prepping Cleanser, Exosome Daily Repair Hydrator, and Exosome Tightening Repair Lift, delivering topical anti-aging and skin rejuvenation benefits through extracellular-vesicle delivery of peptides, proteins, RNA, and growth factors.
• XERA Exosome Rejuvenating Hair Serum A hair serum powered by proprietary exosome technology designed to support a healthier scalp environment and promote thicker, fuller-looking hair, formulated with a peptide and copper density-support complex, deep hydration support, and cooling botanical activation; available via one-time purchase ($200) or autoship ($160/month).
• MYFRESH Meals Fresh, never-frozen farm-to-table meal delivery featuring chef-designed meals made with locally-sourced ingredients, with classic, vegan, and gluten-free menu options, priced at $12.95–$14.95 per meal on weekly Autoship.

Quantifiable outcome

• Over 10 million customers worldwide
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USA PickleballcoreGTM or Marketing Partner · 14 November 2025Official partnership with USA Pickleball bringing performance nutrition to the fastest-growing sport in America. Le-Vel serves as the nutritional partner, providing THRIVE products to athletes at major tournaments including Golden Ticket events and Nationals 2026. Partnership includes brand visibility, product sampling, and sponsorship of pickleball events across the country.
• OpenLoop HealthcoreTechnology or IntegrationLe-Vel Rx provides access to telehealth services through independent licensed healthcare providers participating in the OpenLoop Health provider network. The organization has licensed pharmacies in all 50 states, thousands of clinicians in their network, and processes over 800,000 prescriptions per month with 24/7 patient support.
• RedRock PharmacycoreTechnology or IntegrationPartner pharmacy fulfilling Le-Vel Rx prescriptions. Located at 1240 E 100 S #220, St. George, UT 84790. Part of the NABP-certified 503A/503B pharmacy network.
• Health WarehousecoreTechnology or IntegrationPartner pharmacy fulfilling Le-Vel Rx prescriptions. Located at 7107 Industrial Rd. Florence, KY 41042. Licensed pharmacy partner for compounded medications.
• Precision Compounding PharmacycoreTechnology or IntegrationPartner pharmacy fulfilling Le-Vel Rx prescriptions. Located at 2657 Merrick Road, Bellmore, NY 11710. Specializes in compounded peptide and wellness medications.
• Triad RxcoreTechnology or IntegrationPartner pharmacy fulfilling Le-Vel Rx prescriptions. Located at 26258 Pollard Road, Daphne, AL 36526. Part of the trusted pharmacy network serving patients in all 50 states.
• Selkirk (SLK Halo Pickleball Paddle)minorGTM or Marketing PartnerPickleball equipment partner included in THRIVE Pickleball Giveaway prize pack. The SLK Halo Pickleball Paddle Set is part of the $780 prize package alongside YETI cooler and THRIVE products.
• YETI (Tundra 45 Hard Cooler)minorGTM or Marketing PartnerPremium cooler brand partner included in THRIVE Pickleball Giveaway prize pack. YETI Tundra 45 Hard Cooler ($325 value) is part of the $780 total prize package.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Herbalife: Global nutrition direct-sales/MLM company selling meal-replacement shakes, supplements, and weight-management products through independent distributors. Most structurally comparable peer given shared MLM model, supplement-heavy portfolio, autoship, and global footprint.
• Plexus Worldwide: US-based MLM wellness brand selling weight-loss, gut-health, and nutritional supplements through "Ambassadors" using autoship and referral credits. Closest direct competitor to Le-Vel's THRIVE line in channel, customer profile, and product positioning.
• Nu Skin Enterprises: Global direct-sales company combining nutritional supplements with anti-aging skincare (ageLOC) sold through independent sales representatives. Comparable to Le-Vel's THRIVE-plus-XERA combination via MLM and proprietary skincare tech.
• LifeVantage: MLM wellness company built around Protandim/NRF1/healthy-aging supplements sold through independent distributors. Comparable in niche wellness/anti-aging positioning, MLM autoship model, and patent-based differentiation narrative.
• Rodan + Fields: Skincare MLM (multi-level marketing) brand using patented Regimen approach and independent consultants for direct sales. Comparable to Le-Vel/XERA in combining proprietary skincare tech with a direct-sales consultant channel.
• Shaklee: Direct-sales nutrition and wellness company offering vitamins, supplements, and clean-meal products through independent distributors. Comparable legacy MLM peer with similar wellness/clean-nutrition positioning.
• USANA Health Sciences: Direct-selling supplement company offering vitamins, nutrition, and personal-care products through independent associates. Comparable in MLM structure, premium positioning, and multi-category portfolio (supplements + skincare).
• Hims & Hers Health: DTC telehealth platform offering prescription weight-loss (GLP-1), wellness, and skincare via digital consultations and subscription. Most direct comparable to Le-Vel Rx's subscription telehealth GLP-1 model.

Emerging players

• Ro: DTC telehealth company with weight-loss (GLP-1), men's/women's health, and skincare subscriptions. Comparable emerging telehealth player to Le-Vel Rx, though without Le-Vel's pre-existing 10M-customer supplement funnel.

Broad incumbents

• Amway: Largest global MLM selling nutrition (Nutrilite), beauty, and home products through independent distributors. A broad incumbent whose nutrition and personal-care portfolios overlap directly with Le-Vel's THRIVE and XERA lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/le-vel---thrive-brand-promoter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le-Vel - Thrive Brand Promoter