Trends
Trends is HubSpot's free data-backed business-trends newsletter and research publication, powered by The Hustle, that delivers original reports, podcasts, and operator guides to entrepreneurs, marketers, and SMBs as a top-of-funnel engine for HubSpot's CRM and marketing software.
- Company typePublic
- Founded2020
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Trends does
Trends is a data-backed business-trends newsletter and research publication operated as an internal content brand of HubSpot, Inc. (NYSE: HUBS), a publicly traded marketing and CRM software company headquartered in Cambridge, Massachusetts. Trends was launched in 2020 following HubSpot's acquisition of The Hustle, and is produced by HubSpot's Media Monetization Team; it does not exist as a separate legal entity and has no standalone revenue. The publication delivers original operator guides, downloadable flagship reports (State of Marketing, State of Consumer Trends, Entrepreneurship Report), podcasts (HubSpot Podcast Network), video, and interactive business tools (Business Growth Grader, Website Grader, Buyer Persona Generator) targeting entrepreneurs, SMB operators, marketers, sales leaders, customer success teams, and solopreneurs.
Trends' core technology is its editorial and research platform rather than a SaaS stack: it runs original quantitative surveys (500+ SMB owners, 1,400+ global marketers, 700+ consumers, 1,500+ marketers for the 2026 State of Marketing Report) and leverages HubSpot's underlying marketing technology infrastructure for distribution, including AI-assisted content creation tooling. The product surface is intentionally content-first and ungated: articles, reports, podcasts, and videos are free to readers, with no paid tier, subscription pricing, or advertising line disclosed.
Trends operates a product-led growth motion as a top-of-funnel demand-generation engine for HubSpot's broader Customer Platform (Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, Smart CRM, Agent Hub). Content readers convert into HubSpot's free CRM as the entry point, then progress through Starter, Professional, and Enterprise bundles via self-serve PLG and a sales-assisted enterprise motion, supplemented by the Solutions Partner channel and HubSpot Marketplace integrations. Trends itself does not monetize directly; its economic function is brand authority, audience capture, and lead generation for HubSpot's recurring-revenue software products.
Trends firmographics
Firmographics- Name
- Trends
- Legal name
- HubSpot, Inc.
- Website
- https://trends.co
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trends is HubSpot's free data-backed business-trends newsletter and research publication, powered by The Hustle, that delivers original reports, podcasts, and operator guides to entrepreneurs, marketers, and SMBs as a top-of-funnel engine for HubSpot's CRM and marketing software.
- Ownership category
- akta.pro rank
Trends industry classification
Industry- Product category
- Business Content and Research Publication
- NAICS
- Marketing Research and Public Opinion Polling (54191), Periodical Publishers (51312), Other Publishers (51319)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Trends business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Content-Driven Demand Generation: Trends content functions as a top-of-funnel marketing asset that attracts potential customers to HubSpot's paid software products (Marketing Hub, Sales Hub, Service Hub, etc.). The content generates leads for HubSpot's sales team while building brand authority.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Trends product offering
Product offeringCore offering
Trends by HubSpot is a data-backed business trends newsletter and research publication that provides entrepreneurs, marketers, and business owners with industry analyses, trend predictions, and actionable insights. The publication produces operator's guides, downloadable research reports (State of Marketing, Entrepreneurship Report, Consumer Trends), videos, podcasts, and interactive business tools, and functions as a top-of-funnel demand-generation engine for HubSpot's CRM and marketing software products.
Product overview
Trends by The Hustle is a business trends newsletter and research publication by HubSpot that aggregates data-backed insights, industry analyses, and actionable content for entrepreneurs. It publishes operator's guides, business ideas, reports, and media content including videos. The publication is part of HubSpot's broader content ecosystem, which includes the HubSpot Customer Platform with products like Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, Smart CRM, and Agent Hub.
Differentiator
Problem solved
Functional benefit
Products and services
- Trends by The Hustle
Quantifiable outcome
- 93.2% of marketers say personalized/segmented experiences have led to more leads and purchases
- +6 more outcomes
Companies that use Trends
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Trends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Trends partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The HustlecoreHubSpot acquired The Hustle in 2020, integrating it as the flagship business newsletter in HubSpot Media's portfolio. The Hustle delivers daily business and tech news to millions of subscribers and serves as a primary vehicle for Trends content distribution and brand building.
- HubSpot Marketplace PartnerscoreHubSpot's ecosystem includes hundreds of integration partners through the Marketplace, allowing customers to connect their favorite apps (sales, marketing, and service tools) to HubSpot's platform for seamless data flow and unified customer management.
- Solutions Partner ProgramcoreGlobal network of certified HubSpot partners including agencies, consultants, and system integrators who implement HubSpot solutions, provide training, and resell HubSpot products to businesses of all sizes.
- Startup Partner ProgramminorSpecialized partner program for startup accelerators and early-stage companies, offering discounted HubSpot tools, resources, and support for emerging businesses building their first tech stack.
- Education Partner ProgramminorPartnership with educational institutions through HubSpot Academy, enabling universities and training organizations to integrate HubSpot certifications and curriculum into their programs.
- Affiliate Partner ProgramminorReferral program enabling partners to earn commissions by promoting HubSpot products and referring new customers to the platform.
- Breakthrough Smash RoomminorFeatured case study subject in Trends content. Vincent Serpico, founder of Breakthrough Smash Room, shared his entrepreneurial journey and business insights for Trends' entrepreneur success stories series.
- BrüMateminorFeatured case study subject in Trends content. Dylan Jacob, founder of BrüMate, shared insights on scaling to $100m+ revenue through D2C, Amazon, and wholesale channels.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Trends competitors and assessment
Company assessmentDirect peers
- Adweek: Adweek publishes advertising, marketing, and media industry news and research — directly comparable to Trends' marketing-trend coverage and CMO-facing editorial positioning.
- The Information: The Information is a subscription business/tech news publication producing original reporting and trend analysis for industry professionals — comparable in editorial rigor and audience overlap with Trends' data-backed approach.
- Morning Brew: Morning Brew is a daily business and tech newsletter reaching millions of professionals with free, trend-driven content — directly comparable to Trends in format, audience (entrepreneurs, business operators), and content-led monetization model.
- MarketingProfs: MarketingProfs produces training, research reports, and editorial content for B2B marketers — comparable to Trends' marketing-professional audience and downloadable-report content strategy.
- The Hustle: The Hustle is the original newsletter brand now integrated into Trends by HubSpot; it remains a directly comparable daily business-newsletter property serving the same entrepreneur and operator audience with similar tone and editorial structure.
- Content Marketing Institute (CMI): CMI publishes research, events, and editorial content for content marketers — a directly comparable peer given Trends' emphasis on content marketing trend analysis and original research reports for marketing leaders.
Broad incumbents
- HubSpot (parent platform content): HubSpot's broader Marketing Blog and Academy represent the parent ecosystem from which Trends originates; they share audience and editorial voice and serve as the natural conversion destination for Trends content.
- Inc. Magazine: Inc. is an established business publication covering entrepreneurship, growth, and trends for founders and SMBs — a comparable broad incumbent in business-trend editorial for the entrepreneur audience.
- Entrepreneur Media: Entrepreneur Media operates a long-running magazine, website, and multimedia brand targeting entrepreneurs and small business owners — a broader incumbent serving the same primary audience as Trends.
- Salesforce Newsroom / Salesforce Blog: Salesforce publishes marketing and sales trend content as part of its enterprise software marketing motion — a comparable broad-incumbent approach to using owned media for category thought leadership and demand generation.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Trends social profiles
Digital presenceTrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trends leadership team
Management profileNumber of profiles
Profiles1 record
Trends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trends
What does Trends do?
Trends by HubSpot is a data-backed business trends newsletter and research publication that provides entrepreneurs, marketers, and business owners with industry analyses, trend predictions, and actionable insights. The publication produces operator's guides, downloadable research reports (State of Marketing, Entrepreneurship Report, Consumer Trends), videos, podcasts, and interactive business tools, and functions as a top-of-funnel demand-generation engine for HubSpot's CRM and marketing software products.
Is Trends a public or private company?
Trends is a public company. It is classified as public and is currently operating.
When was Trends founded?
Trends was founded in 2020. It employs 51 to 100 people.
How does Trends make money?
One revenue line is on record: content-Driven Demand Generation.
Who are Trends's main competitors?
Direct peers on record are Adweek, The Information, Morning Brew, MarketingProfs, The Hustle and Content Marketing Institute (CMI). Broad incumbents are HubSpot (parent platform content), Inc. Magazine, Entrepreneur Media and Salesforce Newsroom / Salesforce Blog.
Does Trends have an API?
No public API is recorded for Trends.
What industry is Trends in?
Trends's product category is Business Content and Research Publication. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 54191 and its SIC code is 7310.