Trendy Trims Limited
- Company typePrivate
- Founded1977
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Trendy Trims Limited firmographics
Firmographics- Name
- Trendy Trims Limited
- Legal name
- Trendy Trims Limited
- Website
- https://trendytrims.co.nz
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Trendy Trims Limited industry classification
Industry- Product category
- Wholesale Haberdashery and Craft Supplies
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Trims & Notions (Zippers, Buttons, Elastics, Labels, Threads) (CRAAAMAH)
- akta.pro secondary industries
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH)
Keywords
Where Trendy Trims Limited is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Trendy Trims Limited business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Wholesale Distribution: Wholesale distribution of sewing, haberdashery, and knitting supplies to trade businesses and resellers across New Zealand. Revenue generated through bulk product sales to retailers and craft businesses rather than direct consumer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Trendy Trims Limited product offering
Product offeringCore offering
Trendy Trims Limited is a New Zealand-based wholesale distributor of sewing, haberdashery, and knitting supplies, selling exclusively to trade businesses and resellers. The company curates an extensive range spanning 12 product categories (fabric, thread, zips, buttons, elastic, trimmings, scissors, lighting, quilting supplies, needlework, knitting & crochet, craft & books) and holds NZ distribution rights for premium international brands including Rowan Yarns, DMC, Tulip (Japan), Pony, Clover, and KnitPro, along with NZ-made Broadway Yarns. Customers are trade account holders or authorised resellers, with end consumers directed to a reseller network via the company's distributor locator.
Product overview
Trendy Trims Limited is a wholesale supplier of sewing, haberdashery, and knitting supplies based in Auckland, New Zealand. The company operates as a distributor offering an extensive product portfolio organized across 12 main categories: Craft & Books, Elastic, Needlework, Fabric, Haberdashery, Knitting & Crochet, Lighting, Quilting & Patchwork, Scissors, Thread, Trimmings, and Zips & Buttons. They distribute premium yarn brands including Rowan Yarns (as NZ distributor), DMC embroidery threads, and Japanese-made Tulip needles and tools. Their product offering spans from basic sewing notions to luxury yarns like Kidsilk Haze and MODE at Rowan, along with comprehensive pattern collections for knitting. The company sells exclusively to trade businesses through a network of resellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Haberdashery Range Wholesale range of sewing notions, pins, scissors, and essential sewing tools and accessories, supplied to NZ trade businesses and resellers.
- Knitting & Crochet Range Wholesale range of yarns, knitting needles, crochet hooks, patterns, and accessories, including Rowan Yarns, Kidsilk Haze, MODE at Rowan, and KnitPro needles, supplied to NZ trade businesses and resellers.
- Needlework Range Wholesale range of needles, embroidery threads, and needlework accessories, including DMC stranded cotton and Tulip (Japan) needles, supplied to NZ trade businesses and resellers.
- Fabric Range Wholesale range of fabrics for quilting, patchwork, and sewing projects, including Kaffe Fassett/Benartex designer collections, supplied to NZ trade businesses and resellers.
- Thread Range Wholesale range of sewing threads including DMC threads, cotton, polyester, and specialty threads, supplied to NZ trade businesses and resellers.
- Quilting & Patchwork Range Wholesale range of quilting fabrics, tools, patterns, and accessories, including The Gypsy Quilter products and Creative Grids rulers, supplied to NZ trade businesses and resellers.
- Zips & Buttons Range Wholesale range of zippers and buttons in various sizes and styles for garment making, including Abbey Buttons, supplied to NZ trade businesses and resellers.
- Trimmings Range Wholesale range of decorative trims, ribbons, and embellishments for sewing and crafting, supplied to NZ trade businesses and resellers.
- Scissors Range Wholesale range of scissors for cutting fabric, thread, and crafting materials, supplied to NZ trade businesses and resellers.
- Elastic Range Wholesale range of elastic supplies for sewing and craft applications, supplied to NZ trade businesses and resellers.
- Craft & Books Range Wholesale range of craft supplies and books for various needlework and sewing projects, including RIT fabric dye and pattern collection books, supplied to NZ trade businesses and resellers.
- Lighting Range Wholesale range of sewing and crafting lamps and lighting solutions for better visibility during detailed work, supplied to NZ trade businesses and resellers.
- Rowan Yarns Distribution Exclusive New Zealand wholesale distribution of Rowan Yarns, a premium yarn brand established in the 1980s, including 273+ products such as Kidsilk Haze, Brushed Fleece, Felted Tweed, and various pattern collections and magazines.
- DMC Distribution Wholesale distribution of DMC products, including the world's finest stranded embroidery threads (the standard colour reference for embroidery patterns worldwide), knitting yarn, patterns, and kits for embroidery, cross-stitch, and needlework.
- Tulip (Japan) Distribution Wholesale distribution of Tulip (Japan) needlecraft products, including high-quality needles, crochet hooks, pins, and sewing kits such as the Sashiko World series featuring designs from various countries.
- Pony Distribution Wholesale distribution of Pony brand products, including hand sewing needles, knitting needles, crochet hooks, and accessories, backed by 50+ years of needle manufacturing heritage.
- Clover Distribution Wholesale distribution of Clover brand sewing and knitting notions, pins, and craft tools, supplied to NZ trade businesses and resellers.
- Broadway Yarns Distribution Wholesale distribution of Broadway Yarns' NZ-made product line, including Broadway Premium NZ Merino yarn and Luna Hand Dyed ranges, supplied to NZ trade businesses and resellers.
- MODE at Rowan Distribution Wholesale distribution of MODE at Rowan premium yarns, including Cotton DK, Alpaca Cotton, Alpaca Haze, Mohair Soft, and other luxury fiber blends, supplied to NZ trade businesses and resellers.
- KnitPro Distribution Wholesale distribution of KnitPro knitting needles and accessories, including the popular Symfonie line, supplied to NZ trade businesses and resellers.
Companies that use Trendy Trims Limited
Customer profileSegments2 records
Ideal customer profiles1 record
Trendy Trims Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trendy Trims Limited partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- DMCcoreTrendy Trims added DMC to their product range in March 2026. DMC is a leading global needlecraft company that produces the world's finest embroidery threads. Their iconic stranded embroidery thread is the standard color reference in embroidery patterns and fashion houses worldwide. The partnership includes high-quality threads, knitting yarn, patterns, and kits for embroidery, cross-stitch, and needlework.
- Rowan YarnscoreTrendy Trims serves as the exclusive New Zealand distributor for Rowan Yarns, a renowned luxury yarn brand that has played a significant role since the 1980s in setting the bar for aesthetics of knitting design and luxury yarns. The partnership includes an extensive array of yarns and patterns from 4Ply and DK to Worsted and Chunky yarns, spanning 273+ products.
- Tulip (Japan)majorTulip Japan is a Japanese company with a long and proud tradition of creating high-quality products for needlecrafts and handicrafts. Trendy Trims distributes Tulip products including needles, crochet hooks, pins, and sewing kits (including the Sashiko World series featuring designs from various countries).
- PonymajorPony has been producing high-quality needles for over 50 years and is known worldwide for excellent quality, durability, and value. Product range includes hand sewing needles, knitting needles, and accessories.
- Broadway YarnsmajorBroadway Yarns produces Broadway Premium quality NZ Merino Yarn. Trendy Trims promotes this as a key NZ-made product in their portfolio.
- ClovermajorClover is a key brand partner offering high-quality knitting accessories, pins, and craft tools. Featured prominently in promotional materials.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Trendy Trims Limited competitors and assessment
Company assessmentOthers
- Coats Group: Global industrial thread and textile manufacturer whose consumer thread brands (Coats, Anchor) are carried by Trendy Trims. Functions as both a potential upstream supplier/partner and a category incumbent in the thread and yarn segment.
- Prym Consumer: German manufacturer of sewing notions, needles, and haberdashery products whose category overlaps Trendy Trims' core product range. Acts as a brand owner/competitor in the notions segment and a potential supplier partner rather than a direct channel peer.
Broad incumbents
- Michaels Companies: North America's largest specialty retailer of arts, crafts, framing, and sewing supplies with broad category overlap including yarn, fabric, and notions. Publicly traded craft retail incumbent operating at a different scale in a different geography.
- JOANN: US fabric and craft specialty retailer with extensive sewing, quilting, and yarn categories overlapping Trendy Trims' product mix. Despite 2024 bankruptcy and store closures, remains a comparable craft retail format operator in the broader industry.
- Hobby Lobby: Largest privately-held US arts, crafts, and hobby retailer with extensive fabric, yarn, and sewing categories that overlap Trendy Trims' portfolio. Operates at vastly larger scale and in a different geography but represents the same craft-retail category broadly.
Regional players
- Spotlight: Australia and New Zealand's largest specialty craft, fabric, and haberdashery retailer with overlapping product categories (yarn, fabric, notions, sewing supplies). Comparable in product range and Australasian market focus, though Spotlight operates a retail storefront model rather than wholesale distribution.
- Lincraft: Australian craft and haberdashery retailer carrying sewing, knitting, quilting, and fabric supplies directly comparable to Trendy Trims' product categories. Serves the same Australasian craft consumer base through retail channels rather than wholesale distribution.
Emerging players
- Deramores: UK-based online knitting and crochet retailer specializing in yarn, patterns, and knitting accessories with a product focus directly comparable to Trendy Trims' knitting and crochet category. Differentiated by online-first DTC model rather than wholesale distribution.
- LoveCrafts (LoveKnitting): Global online marketplace and DTC retailer for yarn, sewing, and papercraft supplies with direct product category overlap. Carries many of the same premium yarn brands and provides a comparable consumer-facing channel in the knitting/craft category.
- We Are Knitters: Premium online yarn and knitting kit retailer selling natural fiber yarns and DIY knitting/crochet kits. Directly comparable product positioning in the premium knitting category that overlaps with Trendy Trims' Rowan Yarns portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trendy Trims Limited social profiles
Digital presenceTrendy Trims Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendy Trims Limited leadership team
Management profileNumber of profiles
Trendy Trims Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendy Trims Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendy Trims Limited
What does Trendy Trims Limited do?
Trendy Trims Limited is a New Zealand-based wholesale distributor of sewing, haberdashery, and knitting supplies, selling exclusively to trade businesses and resellers. The company curates an extensive range spanning 12 product categories (fabric, thread, zips, buttons, elastic, trimmings, scissors, lighting, quilting supplies, needlework, knitting & crochet, craft & books) and holds NZ distribution rights for premium international brands including Rowan Yarns, DMC, Tulip (Japan), Pony, Clover, and KnitPro, along with NZ-made Broadway Yarns. Customers are trade account holders or authorised resellers, with end consumers directed to a reseller network via the company's distributor locator.
Is Trendy Trims Limited a public or private company?
Trendy Trims Limited is a private company. It is classified as unknown and is currently operating.
When was Trendy Trims Limited founded?
Trendy Trims Limited was founded in 1977. It employs 1 to 10 people.
Where is Trendy Trims Limited based?
Trendy Trims Limited is headquartered in Auckland, New Zealand, in the Oceania region.
How does Trendy Trims Limited make money?
One revenue line is on record: wholesale Distribution.
Who are Trendy Trims Limited's main competitors?
Others on record are Coats Group and Prym Consumer. Broad incumbents are Michaels Companies, JOANN and Hobby Lobby. Regional players are Spotlight and Lincraft. Emerging players are Deramores, LoveCrafts (LoveKnitting) and We Are Knitters.
Does Trendy Trims Limited have an API?
No public API is recorded for Trendy Trims Limited.
What industry is Trendy Trims Limited in?
Trendy Trims Limited's product category is Wholesale Haberdashery and Craft Supplies. Its primary akta.pro industry code is CRAAAMAH, Trims & Notions (Zippers, Buttons, Elastics, Labels, Threads), with a secondary code of CRALACAF, Yarn, Knitting & Crochet Supplies Retail. Its NAICS code is 45913 and its SIC code is 5130.