Trev Deeley Motorcycles
Trev Deeley Motorcycles is an authorized Harley-Davidson dealership (Dealer #9400) in Vancouver, BC, selling new and pre-owned motorcycles across five model categories alongside factory-trained service, genuine parts, financing, rentals, and branded apparel for individual riders across British Columbia.
- Company typePrivate
- Founded-
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Trev Deeley Motorcycles does
Trev Deeley Motorcycles is an authorized Harley-Davidson motorcycle dealership (Dealer #9400) operating from a single showroom at 1875 Boundary Rd, Vancouver, British Columbia, with a stated headcount of approximately 31 employees. The company sells new Harley-Davidson motorcycles across five categories — Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike — alongside a pre-owned motorcycle inventory, supported by a factory-trained service department, a genuine parts and accessories division, and a Motorclothes apparel offering. Current inventory totals 107 units (79 new and 28 used), with new motorcycles priced between approximately CAD $22,396 and $49,000 and used units ranging from CAD $10,408 to $43,608.
The dealership operates a direct-to-consumer model combining a physical showroom with a Shopify-based e-commerce storefront (trev-deeley-motorcycles.myshopify.com) for branded merchandise, supplemented by online financing applications through Harley-Davidson's credit platform and partnerships with external lenders. Additional service lines include motorcycle rentals, a Learn to Ride training program, and an official Harley Owners Group (HOG) chapter hosting community events and rides. The marketing mix spans the dealership website, newsletter, event calendar, national Harley-Davidson promotions (e.g., CAD $1,500 customer cash offers on select Road Glide and Street Glide models), and Google Remarketing.
Revenue is generated across six streams: new motorcycle sales, pre-owned sales, service and maintenance, parts and accessories, financing facilitation, motorcycle rentals, and motorclothes/apparel. The business is privately held with no disclosed ownership structure, parent entity, external funding, or acquisition history in the available data, and its economics are tightly linked to brand-level demand for Harley-Davidson products and broader discretionary spending on premium motorcycles in British Columbia.
Trev Deeley Motorcycles firmographics
Firmographics- Name
- Trev Deeley Motorcycles
- Legal name
- Trev Deeley Motorcycles
- Website
- https://trevdeeley.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trev Deeley Motorcycles is an authorized Harley-Davidson dealership (Dealer #9400) in Vancouver, BC, selling new and pre-owned motorcycles across five model categories alongside factory-trained service, genuine parts, financing, rentals, and branded apparel for individual riders across British Columbia.
- Ownership category
- akta.pro rank
Trev Deeley Motorcycles industry classification
Industry- Product category
- Motorcycle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Trev Deeley Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Trev Deeley Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Sales: Sales of new Harley-Davidson motorcycles from current model year inventory, plus pre-owned/used motorcycle sales. The dealership offers comprehensive inspection of all used motorcycles by trained service technicians.
- Service and Maintenance: Factory-trained service department providing maintenance and repairs for Harley-Davidson motorcycles. Fully trained experts with knowledge of Harley trade inside out.
- Parts and Accessories: Parts department offering genuine Harley-Davidson parts and accessories for repairs and motorcycle customization.
- Financing Services: In-house financing options working with top lenders to secure competitive rates for motorcycle purchases. Process includes online application, approval, and document signing.
- Motorcycle Rentals: Motorcycle rental services offered through Riders Corner section, allowing customers to experience Harley-Davidson motorcycles before purchasing.
- Motorclothes: Sale of Harley-Davidson branded apparel and riding gear including jackets, helmets, gloves, and other motorclothes merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Harley-Davidson Motorcycles |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Motorcycles |
| Subscription | Monthly | Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Trev Deeley Motorcycles product offering
Product offeringCore offering
Trev Deeley Motorcycles is an authorized Harley-Davidson dealership in Vancouver, BC, selling new and pre-owned Harley-Davidson motorcycles across Touring, Cruiser, Sport, Adventure Touring, and Trike categories. The dealership also provides factory-trained service and maintenance, genuine Harley-Davidson parts and accessories, motorclothes apparel, in-house financing, motorcycle rentals, and HOG community membership.
Product overview
Trev Deeley Motorcycles is a Harley-Davidson motorcycle dealership offering a comprehensive portfolio of products and services. The core business consists of new and used Harley-Davidson motorcycle sales across five main categories: Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike. The dealership operates complementary service lines including parts and accessories sales, factory-trained maintenance and repair, Motorclothes apparel, flexible financing options, and motorcycle rentals. Rider support services include Harley-Davidson Riders' Group (HOG) membership, learn-to-ride programs, and special collections such as the Icons Collection and Enthusiast Collection. The business also maintains an online Shopify store for merchandise sales.
Differentiator
Problem solved
Functional benefit
Products and services
- New Harley-Davidson Motorcycles Sale of new Harley-Davidson motorcycles from current model year inventory across five categories: Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike. Targeted at individual motorcycle enthusiasts and Harley-Davidson brand buyers. New motorcycle prices range approximately CAD $22,396 to $49,000.
- Pre-Owned Motorcycles Sales of pre-owned/used Harley-Davidson motorcycles. Every used motorcycle undergoes comprehensive inspection by trained service technicians. Prices range approximately CAD $10,408 to $43,608 and include doc fees and VSA.
- Motorcycle Service and Maintenance Factory-trained service department providing maintenance and repair services for Harley-Davidson motorcycles. Targeted at existing Harley-Davidson owners.
- Parts and Accessories Genuine Harley-Davidson parts and accessories for repairs and motorcycle customization. Targeted at Harley-Davidson owners needing replacement parts or customization products.
- Motorcycle Financing Flexible financing options through partnership with top lenders for new and pre-owned motorcycle purchases. Online credit application processing through Harley-Davidson credit platform. Targeted at individual motorcycle buyers needing purchase financing.
- Motorclothes (Apparel and Riding Gear) Sale of Harley-Davidson branded apparel and riding gear including jackets, helmets, gloves, and other riding gear, available in-store and through online Shopify store. Targeted at motorcycle riders and brand enthusiasts.
- Motorcycle Rentals Short-term motorcycle rental services offered through Riders Corner section, allowing customers to experience Harley-Davidson motorcycles before purchasing or for short-term riding enjoyment.
- Harley Owners Group (HOG) Membership Official HOG chapter hosting rides, events, and community activities for Harley-Davidson motorcycle owners and enthusiasts. Targeted at the Harley-Davidson owner community.
- Learn to Ride Program Rider training and education program for first-time riders and skill development. Targeted at new and prospective Harley-Davidson riders.
Quantifiable outcome
- Every used motorcycle undergoes comprehensive inspection by trained service technicians
- +1 more outcomes
Companies that use Trev Deeley Motorcycles
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Trev Deeley Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Trev Deeley Motorcycles partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Harley-Davidson Motor CompanycoreAuthorized Harley-Davidson dealership (Dealer #9400) representing the Harley-Davidson brand in Vancouver, British Columbia. The dealership sells new Harley-Davidson motorcycles, provides authorized service, and offers genuine Harley-Davidson parts and accessories. National promotions and manufacturer incentives are available through this partnership.
- Power GocoreWebsite creation and hosting provider for trevdeeley.com. Power Go powers the powersports dealer website with content management, inventory integration, and digital marketing capabilities.
- Shop A RideminorNetwork membership providing cross-dealership visibility and potential customer referrals. Trev Deeley Motorcycles is a member of the Shop A Ride network of powersports dealerships.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Trev Deeley Motorcycles competitors and assessment
Company assessmentDirect peers
- RevZilla: Premier online retailer of motorcycle gear, parts, and accessories (acquired by Cycle Gear). Comparable to Trev Deeley's Shopify-based motorclothes and accessories e-commerce channel serving the same enthusiast customer base.
- Cycle Gear: Largest US specialty retailer of motorcycle parts, accessories, and apparel with both physical stores and online presence (now owner of RevZilla). Comparable to Trev Deeley's motorclothes/accessories retail arm and the broader motorcycle enthusiast customer base.
- Rocky Mountain ATV MC: Large US powersports retailer with both online and offline channels selling motorcycles, parts, gear, and accessories. Comparable in scale of e-commerce operations and breadth of powersports product offering.
- Boucher Powersports: Multi-brand powersports dealer in the US Midwest operating a full-line motorcycle, ATV, and service business. Comparable in dealership operating model, although multi-brand versus Trev Deeley's Harley-Davidson exclusivity.
- Powerhouse Harley-Davidson: Authorized Harley-Davidson dealer operating in British Columbia with a comparable full-service model spanning new/used motorcycle sales, service, parts, and accessories. Directly competes with Trev Deeley for the same BC Harley-Davidson customer base.
- Highway 2 Harley-Davidson: Authorized Canadian Harley-Davidson dealership in Ontario offering a similar authorized-dealer sales, service, parts, motorclothes, and financing model. Comparable in business structure and target customer segment.
Broad incumbents
- Triumph Motorcycles: British motorcycle OEM with a global authorized dealer network selling Classic, Cruiser, Adventure, and Sport models. Comparable as a competing premium-brand OEM whose dealer model (sales, service, parts, apparel) mirrors Trev Deeley's structure.
- Indian Motorcycle (Polaris): Major American motorcycle OEM (owned by Polaris) operating an authorized dealer network selling Cruiser and Touring motorcycles that directly compete for the same heavyweight, lifestyle-oriented buyer as Harley-Davidson. Comparable as a competing OEM with franchise dealer economics.
Emerging players
- LiveWire (Harley-Davidson): Electric motorcycle brand spun out of Harley-Davidson, selling premium EV motorcycles through a separate dealer concept. Comparable as it shares Harley-Davidson's brand DNA but represents the electric transition that may disrupt Trev Deeley's traditional ICE franchise model.
- Zero Motorcycles: Electric motorcycle OEM competing for the premium motorcycle buyer that Trev Deeley serves. Represents an emerging competitive threat that could erode Harley-Davidson's traditional ICE customer base over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trev Deeley Motorcycles social profiles
Digital presenceTrev Deeley Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trev Deeley Motorcycles leadership team
Management profileNumber of profiles
Trev Deeley Motorcycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trev Deeley Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trev Deeley Motorcycles
What does Trev Deeley Motorcycles do?
Trev Deeley Motorcycles is an authorized Harley-Davidson dealership in Vancouver, BC, selling new and pre-owned Harley-Davidson motorcycles across Touring, Cruiser, Sport, Adventure Touring, and Trike categories. The dealership also provides factory-trained service and maintenance, genuine Harley-Davidson parts and accessories, motorclothes apparel, in-house financing, motorcycle rentals, and HOG community membership.
Is Trev Deeley Motorcycles a public or private company?
Trev Deeley Motorcycles is a private company. It is classified as unknown and is currently operating.
When was Trev Deeley Motorcycles founded?
Trev Deeley Motorcycles was founded in -1. It employs 11 to 50 people.
Where is Trev Deeley Motorcycles based?
Trev Deeley Motorcycles is headquartered in Vancouver, Canada, in the North America region.
How does Trev Deeley Motorcycles make money?
Six revenue lines are on record. Motorcycle Sales are the primary driver. The others are service and Maintenance, parts and Accessories, financing Services, motorcycle Rentals and motorclothes.
Who are Trev Deeley Motorcycles's main competitors?
Direct peers on record are RevZilla, Cycle Gear, Rocky Mountain ATV MC, Boucher Powersports, Powerhouse Harley-Davidson and Highway 2 Harley-Davidson. Broad incumbents are Triumph Motorcycles and Indian Motorcycle (Polaris). Emerging players are LiveWire (Harley-Davidson) and Zero Motorcycles.
Does Trev Deeley Motorcycles have an API?
No public API is recorded for Trev Deeley Motorcycles.
What industry is Trev Deeley Motorcycles in?
Trev Deeley Motorcycles's product category is Motorcycle Dealership. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227 and its SIC code is 5500.