Appwash

What Appwash does

Appwash, legally operated as Miele Operations & Payment Solutions GmbH and branded 'appWash by Miele', is a Germany-headquartered platform company that digitizes shared laundry rooms in multi-unit residential and hospitality properties. Founded in 2019 and based in Gütersloh, the company builds and operates a cloud-connected laundry management system consisting of three core products: the appWash by Miele mobile application for digital reservation and cashless payment of washing machines and dryers, the appWash tap & go NFC/card terminal that enables contactless payment without registration, and an Operator Portal providing 24/7 machine monitoring and transaction oversight for property managers.

The platform is tightly integrated with Miele Professional commercial laundry hardware and is deployed, installed, and serviced through Miele's European service network of thousands of technicians. Appwash serves a B2B2C customer base, selling the full laundry room solution through enterprise field sales to property operators in student housing (Greystar, Amro Estudiantes, Nodis, Odalys Campus), hospitality (hotels, serviced apartments, holiday parks), camping grounds, and residential multi-family buildings, while end users access the service via a self-serve iOS/Android app or contactless card terminal. The company earns revenue primarily through transaction fees (a take rate on each cashless laundry payment it processes for operators) and professional services for installation and technical planning, with no public pricing disclosed and fees set individually by each property operator.

The business is operated through wholly-owned regional subsidiaries in Germany, the United Kingdom, Spain, and Australia, with customer deployments additionally evidenced in the Netherlands, Poland, and Italy. Appwash is not venture-backed; it is funded and controlled as a subsidiary within the Miele corporate group, with payment processing handled by partners ease2pay and Involtum and supported by 24/7 in-app chat in 20 languages.

Name

Appwash

Legal name

Miele Operations & Payment Solutions GmbH

Website

https://appwash.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Appwash (appWash by Miele) provides a cloud-connected cashless laundry management platform — mobile app, contactless card terminal, and operator dashboard — for shared laundry rooms in student housing, hospitality, camping, and residential properties across Europe and Australia.

Ownership category

akta.pro rank

Product category

Laundry Management Software

NAICS

Coin-Operated Laundries and Drycleaners (812310)

akta.pro primary industry

Card/App-Based Self-Service Laundromats (HSAJAAAB)

akta.pro secondary industry

24/7 & Unattended (Automated) Laundromats (HSAJAAAD)

Keywords

• Cashless laundry payment
• Laundry room management
• Shared laundry software
• Mobile laundry reservation
• NFC payment terminal

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees (Take Rate): appWash collects payment on behalf of property operators and retains a commission/fee for processing transactions. Operators set their own pricing; appWash charges for the payment processing and platform services.
2. Operator Services and Setup: Technical planning, design consultation, and installation services for property operators implementing appWash laundry rooms. Includes ongoing support through Miele's service network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

appWash provides a cloud-connected laundry management platform for shared laundry facilities in multi-unit properties. The platform consists of a mobile app (appWash by Miele) for digital machine reservation and cashless payment, an NFC card terminal (appWash tap & go) for contactless payment without registration, and an Operator Portal that gives property operators 24/7 machine monitoring and complete transaction oversight. The system is sold primarily to property operators (student housing, hotels, serviced apartments, campgrounds, residential buildings) who deploy it together with Miele Professional washing machines and dryers.

Product overview

appWash is a unified laundry room management platform consisting of two core products: the appWash App for end-users to reserve and pay for washing machines and dryers via smartphone, and the appWash tap & go Terminal for contactless card payments without registration. Both products connect to an Operator Portal that provides machine monitoring and transaction management. The platform is operated by Miele Operations & Payment Solutions GmbH as part of the Miele Group, with services available across Europe including Germany, Spain, UK, Netherlands, Italy, Poland, Australia, and other countries.

Differentiator

Problem solved

Functional benefit

Brands

• appWash App: Mobile application for digital reservation and payment of washing machines and dryers
• appWash tap & go

Products and services

• appWash App (appWash by Miele)

Quantifiable outcome

• 66% CO2 reduction in Miele washing machines and dryers using green steel
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• ease2paysupportingTechnology or IntegrationExternal payment service provider based in Rotterdam, Netherlands (Burg, Oudlaan 50, 3062 PA Rotterdam). Handles payment processing for appWash transactions including pre-paid credit topping up and card payments.
• InvoltumsupportingTechnology or IntegrationActs as a processor bound by instructions for individual payment processing operations within the appWash service ecosystem.
• MielecoreOEM/ Whitelabel/ Licensing PartnerappWash is a subsidiary of Miele Operations & Payment Solutions GmbH. Uses Miele Professional washing machines and dryers, and leverages Miele's service network for installation and maintenance. appWash is branded 'appWash by Miele'.
• Google Ireland Limited (Google Analytics)supportingTechnology or IntegrationGoogle Analytics is used within the appWash app to analyze user behavior and optimize the app in line with requirements. IP anonymization (masking) is applied. Data linked to cookies is deleted after 14 months.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Miele: Parent company and global premium appliance manufacturer providing the Miele Professional laundry hardware integrated with appWash. Comparable as the incumbent ecosystem in which appWash sits; relevant because hardware supply, brand, and service network are appWash's primary advantages.
• CSC ServiceWorks: Large commercial laundry route operator serving multi-family housing, universities, and hospitality across North America. Comparable as a broader incumbent in shared laundry with overlapping operator relationships; competes with appWash when multifamily operators choose route-operated service instead of digitized in-room laundry rooms.

Direct peers

• CleanCloud: Cloud-based laundry management and POS platform widely used by laundromats and dry cleaners globally. Comparable because it digitizes and manages cashless payments and machine booking — directly paralleling appWash's core operator-portal + cashless payment functionality.
• Washlava: Smart laundry platform providing mobile app, notifications, and cashless payment for shared laundry facilities. Comparable because it serves the same user-facing value (machine reservation, mobile payment) and operator-facing management for multi-unit properties.
• LaundryCard: Cashless laundry payment system serving multi-housing, college, and laundromat operators. Comparable because it provides card-based and app-based payment plus operator management dashboards — the same value proposition appWash delivers to European PBSA and hospitality operators.
• PayRange: Mobile payment app for laundry, vending, and amusement machines. Directly comparable because PayRange enables cashless, app-based payments on shared machines — the same core use case appWash addresses in student housing and hospitality.
• Cents: Mobile payment platform purpose-built for laundromats and shared laundry rooms. Comparable because it converts coin-operated machines into app-driven cashless transactions with operator dashboards — directly competing with appWash's app + Operator Portal stack.
• KioSoft: Cashless payment and IoT management solutions for laundry, car wash, and other unattended equipment. Comparable because it sells card-reader hardware plus a back-end management platform to multi-housing and laundromat operators — overlapping with appWash's tap & go terminal + Operator Portal.

Emerging players

• Tidee: European digital laundry pickup-and-delivery marketplace. Comparable as an emerging digital laundry player in Europe targeting similar end-user pain points (friction in shared laundry) through a different model — useful to flag as adjacent competition for end-user mind-share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/appWashpoweredbyMiele
• LinkedInlinkedin.com/company/miele-operations-payment-solutions-gmbh
• Instagraminstagram.com/appwash_bymiele

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appwash