Ease2Pay

What Ease2Pay does

Ease2Pay N.V. (Euronext: EASE2P) is a Rotterdam-based IoT activation and payment platform that connects physical self-service devices to mobile apps, enabling users to start, monitor, and pay for parking, fueling, EV charging, shore power, market electricity, RV park utilities, and laundry without cash or staff. The company operates nine branded labels (On the GO, AanUit, Marktstroom, Walstroom, NomadPower, YoreON, Book & Park, Prettig Parkeren, and the Miele-partnered appWash) under a single platform, with consumer apps distributed on iOS and Android and an operator admin portal (portal.ease2pay.com) for tariff and device management. The core technology stack is an IoT bridge layer that integrates with hardware at parking meters, fuel pumps, quayside power pedestals, washing machines, and market stalls, with an electronic wallet (Elektronisch Tegoed, capped at EUR 150 and held by Stichting Derdengelden Ease2pay) and ISO/IEC 27001:2022-certified security controls.

The business generates revenue from three streams: per-transaction processing fees (for example, EUR 0.19 per Rabo Parkeren session), platform and managed services sold to operators of gas stations, parking facilities, ports, markets, and truck stops, and white-label/embedded licensing fees from partners such as Rabobank and Miele. Distribution is hybrid: a product-led growth motion via app store self-serve, plus an OEM/embedded channel where Ease2pay technology is integrated into the Rabobank banking app, reaching 140 Dutch cities. The customer base spans individual drivers, barge owners, truck drivers, market vendors, and RV campers on the consumer side, and enterprise operators and white-label partners on the B2B side.

In FY2025, Ease2Pay reported revenue of EUR 3.9 million (+34% year-on-year), platform revenue of EUR 3.7 million, 6.2 million transactions (+67%), positive EBITDA of EUR 1.0 million, and net profit of EUR 0.3 million, a turnaround from a EUR 0.8 million loss in 2024. The company has 11-50 employees, is publicly listed on Euronext Amsterdam, and is exposed to a known step-down in revenue from 2027 onward as the Miele appWash partnership terminates in October 2026 (with a EUR 1.2M goodwill write-off). The company has a track record of bolt-on M&A (MyOrder in 2018, Prettig Parkeren and Involtum in 2021) and is positioning for the 2030 EU shore power mandate, which acts as a structural tailwind for its Walstroom product line already used by 6,000+ barge owners across Europe.

Name

Ease2Pay

Legal name

Ease2pay N.V.

Website

https://ease2pay.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ease2Pay is a Rotterdam-listed IoT payment and activation platform that connects parking meters, fuel pumps, shore power points, and similar self-service devices to mobile apps. It operates nine branded labels serving consumers, barge owners, truck drivers, market vendors, and RV users across Europe, with revenue from transaction fees, operator services, and white-label licensing.

Ownership category

akta.pro rank

Product category

Mobile Payment Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Mobile payment platform
• EV charging services
• Parking payment solutions
• Marina utility services
• IoT payment infrastructure

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Payment Processing Fees: Ease2pay charges transaction fees for each payment processed through its platform. The platform enables operators (parking, fueling, electricity providers) to accept digital payments and takes a percentage or fixed fee per transaction. For Rabo Parkeren specifically, a transaction fee of EUR 0.19 is charged to end users.
2. Platform Services to Operators: Revenue from providing self-service infrastructure to operators of gas stations, parking garages, ports, markets, truck and RV sites. Operators gain access to the IoT platform, app integration, payment processing, and admin portal services.
3. White-label/Embedded Licensing: Revenue from embedding Ease2pay technology into partner applications (e.g., Rabobank app) where Ease2pay acts as the underlying payment and activation engine, generating licensing or revenue-share fees.
4. appWash Partnership Revenue: Revenue from the Miele appWash partnership for laundry self-service activation and payment processing. The partnership will terminate in October 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ease2pay operates an Internet of Things (IoT) payment and activation platform that enables consumers to pay for and activate everyday services such as parking, EV charging, fueling, marina utilities, market electricity, and shared laundry through a unified mobile app and electronic wallet. The company also provides merchant admin tools, white-label capabilities, and embedded payment integrations for operators, municipalities, and brand partners such as Rabobank.

Product overview

Ease2Pay operates as an intelligent IoT activation and payment platform organized as a core platform with nine branded labels serving niche markets in transportation, logistics, and recreation. The platform's core proposition is enabling self-service activation and payment for electricity, water, parking, and fuel through mobile apps. The main product family includes On the GO (parking and fueling for cars), AanUit (shore power, water and lodging for boats/campers), Marktstroom (market vendor electricity), Walstroom (shore power for vessels across Europe), and NomadPower (electric truck cooling/charging). Supporting services include Book & Park (parking reservations), Prettig Parkeren (parking rate comparison), appWash (laundry self-service via Miele partnership), and YoreON (European RV park bookings). The On the GO Zakelijk variant serves business fleet customers. All services follow a 'Book, Stay, Use & Pay' principle and operate through the Ease2pay digital wallet or direct payment integrations.

Differentiator

Problem solved

Functional benefit

Brands

• appWash: Self-service laundry activation and payment app in partnership with Miele Operations & Payment Solutions GmbH. Available in various countries from Italy to Norway.
• On the GO
• AanUit
• Marktstroom
• Walstroom
• NomadPower
• YoreON
• Prettig Parkeren
• Book & Park

Products and services

• On the GO Consumer-facing mobile app that lets users pay for and activate services such as parking, EV charging, fueling, and market electricity across multiple locations in the Netherlands and Europe.
• AanUit Mobile app providing access to and payment for recreational activities and outings.
• Marktstroom Service for managing electricity access and payments at outdoor markets and market stalls.
• Walstroom Service providing utility hookups (electricity and water) and payment for boats at marinas and ports, including a deployment at the Port of Antwerp-Bruges.
• NomadPower Mobile power and charging services for truckers, RVers, and nomadic users at truck stops and RV parks.
• Book & Park Parking reservation and payment service for drivers.
• Prettig Parkeren Dutch-market parking payment service providing a consumer-friendly parking experience.
• appWash Mobile app enabling consumers to pay for and operate shared washing machines and dryers, including a partnership with Miele.
• YoreON EV charging payment and access service.

Quantifiable outcome

• 67% transaction volume growth to 6.2 million transactions in 2025
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Port of Antwerp-BrugescoreTechnology or Integration · 16 April 2025Partnership to provide Ease2pay Walstroom (shore power) services at Port of Antwerp-Bruges. Boaters and vessels can now activate and pay for shore power through the Ease2pay Walstroom app. This expands Ease2pay's presence to one of Europe's largest ports and supports EU environmental regulations requiring shore power from 2030.
• Miele Operations & Payment Solutions GmbH (appWash)coreStrategic or Co-development Partner · 22 December 2023Ease2pay provides the IoT platform, payment processing infrastructure, and mobile app development for Miele's appWash laundry self-service solution. Miele sells washing machines to laundromats, apartment buildings, and student housing; Ease2pay digitizes these locations enabling mobile activation and payment via the appWash app. Services include digital wallet integration (PayPal, iDEAL), transaction reporting, and merchant admin portals. This is a flagship showcase partnership. The partnership will terminate in October 2026, triggering a termination fee and expected revenue decline from 2027 onward.
• RabobankcoreOEM/ Whitelabel/ Licensing PartnerEase2pay powers parking payment services embedded within the Rabobank mobile banking app. Rabobank customers in the Netherlands can pay for street parking in 140 cities through the Rabo App, with Ease2pay handling the transaction processing. Users pay EUR 0.19 per parking session. This gives Ease2pay access to Rabobank's large customer base without requiring separate app downloads.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Flowbird: Flowbird provides parking terminals, ticketing machines, and integrated mobile payment solutions for transport and parking. Comparable to Ease2pay's IoT activation platform for parking and self-service transport payments.
• ParkMobile: ParkMobile is one of the largest mobile parking payment platforms in the US and Europe, allowing drivers to pay for parking via app. Directly comparable to Ease2pay On the GO for the parking payment vertical.
• Cavotec: Cavotec is a specialist in shore power and port electrification solutions, overlapping with Ease2pay Walstroom. Both serve the EU regulatory push for shore power adoption from 2030.
• PayByPhone: PayByPhone offers mobile parking payments across thousands of cities globally, directly competing with Ease2pay's On the GO parking product in the European market.
• Cale Group: Cale Group supplies parking payment terminals and digital payment solutions across Europe. Comparable to Ease2pay's parking and self-service payment infrastructure.
• EasyPark: EasyPark is a leading European parking app providing digital parking payments across multiple countries. Closely comparable to Ease2pay's parking and fueling offerings across Europe.

Emerging players

• Nayax: Nayax provides cashless payment and IoT solutions for unattended retail, including fuel, vending, and EV charging. Comparable to Ease2pay's IoT payment activation across fueling and self-service verticals.
• JustPark: JustPark is a UK-based parking reservation and payment marketplace. Comparable to Ease2pay's Book & Park and Prettig Parkeren for parking booking and rate comparison.

Broad incumbents

• Mollie: Mollie is a major European payment service provider offering payment processing APIs and terminals. Comparable as a broader European payments competitor that could expand into Ease2pay's self-service niches.
• Adyen: Adyen is a global payment platform processing in-person and online payments. A broad incumbent whose payment orchestration infrastructure overlaps with Ease2pay's payment processing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ease2pay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ease2Pay