TRIED AND TRUE CO.

What TRIED AND TRUE CO. does

TRIED AND TRUE CO. (operating as Tried And True Co. Vintage) is a privately held, Los Angeles-based curator and direct-to-consumer retailer of vintage apparel and accessories, specializing in nostalgia-driven sportswear, streetwear, and pop culture memorabilia primarily from the 1980s through 2000s. Its catalog of 1,351 SKUs spans vintage footwear, t-shirts, sweaters, outerwear/jackets, bottoms, and accessories carrying brand pedigree (Nike, Adidas, Champion, Starter, FILA, Reebok) and pricing from approximately $25 to $1,500 per item.

The business operates an omnichannel retail model. The technology backbone is a Shopify storefront with SSL encryption, Shopify Payments (PCI-DSS compliant), and the platform's PCI-DSS managed checkout supporting major credit cards, PayPal, Venmo, and Zelle. Two physical retail locations in Los Angeles — the Anderson Warehouse (660 S. Anderson St.) and the ROW DTLA store (777 S. Alameda St., Building M2 Suite 116) — provide in-person sales channels. A proprietary garment condition grading system (NWT, NWOT, Like New, Excellent, Very Good, Good/Play, Fair, Poor) standardizes quality disclosure for online buyers. Shipping is handled by USPS domestically (free on orders over $50) and USPS/FedEx internationally. The single identified technology integration beyond Shopify is Google Analytics for traffic analytics.

Revenue is generated through one-time transaction sales of curated vintage items across the three channels. Pricing is fixed per unit with no subscription or membership layer, and all sales are final. The customer base is fragmented across nostalgic collectors, fashion-conscious vintage consumers, and sports/music/sneakerhead enthusiasts (~45 employees). Marketing is concentrated in organic Instagram and an email newsletter. No founding year, no disclosed funding, no parent company, no management team bios, and no M&A activity are evidenced in the source material.

Name

TRIED AND TRUE CO.

Legal name

TRIED AND TRUE CO.

Website

https://triedandtrueco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TRIED AND TRUE CO. is a Los Angeles-based, privately held DTC retailer that curates and sells vintage 1980s-2000s sportswear, streetwear, and pop culture apparel via Shopify e-commerce and two physical LA stores.

Ownership category

akta.pro rank

Product category

Vintage Clothing Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

Keywords

• Vintage clothing retail
• Curated vintage apparel
• Vintage streetwear
• Vintage sportswear
• Secondhand clothing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vintage Clothing Retail: One-time transaction sales of curated vintage clothing and accessories including footwear, t-shirts, sweaters, outerwear, bottoms, and accessories. Revenue generated through direct purchases on the e-commerce platform and in-store sales at physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

TRIED AND TRUE CO. is a Los Angeles-based vintage clothing retailer that curates and sells authenticated vintage apparel and accessories across six categories: footwear, t-shirts, sweaters, outerwear/jackets, bottoms, and accessories. The inventory spans brands such as Nike, Adidas, Champion, FILA, Reebok, and Starter, with a focus on nostalgic sportswear, streetwear, and pop culture memorabilia from past decades. Items are individually graded using a proprietary condition system and sold through an online Shopify storefront and two physical retail locations in Los Angeles.

Product overview

Tried and True Co. is a vintage clothing retail store specializing in curated vintage apparel from the 1980s through 2000s. The company operates as a single unified e-commerce platform offering vintage footwear, t-shirts, sweaters, outerwear/jackets, bottoms, and accessories. The product portfolio centers on nostalgia-driven fashion featuring sports team merchandise (NBA, MLB, NFL, tennis tournaments), athletic wear from brands like Nike, Adidas, FILA, Reebok, Champion, and Starter, music tour merchandise, and pop culture collectibles. Items are graded using a garment condition guide ranging from NWT (New with Tags) to Poor, with all sales being final.

Differentiator

Problem solved

Functional benefit

Products and services

• Vintage Footwear Curated collection of vintage footwear including sneakers and shoes from past decades, sold to individual consumers through the Shopify storefront and in-store at the Los Angeles locations.
• Vintage T-shirts Vintage t-shirts featuring sports, music, and pop culture designs from various eras including US Open tennis events, music tours, and sports championships, sold to individual consumers.
• Vintage Sweaters Vintage sweaters including crewnecks, pullovers, and track jackets from brands like Nike, Adidas, Champion, and university collections, sold to individual consumers.
• Vintage Outerwear/Jackets Vintage jackets including starter satin jackets, track jackets, varsity jackets, athletic jackets, and starter jackets featuring sports teams from brands like Adidas, Nike, FILA, and Reebok, sold to individual consumers.
• Vintage Bottoms Vintage bottoms including athletic pants, shorts, and jeans from various brands and eras, sold to individual consumers.
• Vintage Accessories Vintage accessories including hats, bags, and other fashion accessories from past decades, sold to individual consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the online store. Provides the infrastructure for product listings, shopping cart, checkout processing, and order management.
• United States Postal Service (USPS)coreOthersPrimary shipping carrier for all domestic US orders and international shipments. Orders over $50 receive free standard shipping within the US.
• FedExminorOthersAlternative international shipping carrier option alongside USPS for international orders.
• Shopify PaymentscoreOthersIntegrated payment processing through Shopify's payment gateway, supporting major credit cards with PCI-DSS compliant secure processing.
• PayPalcoreOthersAccepted electronic payment method alongside Venmo and Zelle for checkout.
• VenmocoreOthersAccepted electronic payment method alongside PayPal and Zelle for checkout.
• ZellecoreOthersAccepted electronic payment method alongside PayPal and Venmo for checkout.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The RealReal: Authenticated luxury resale platform with white-glove consignment model — tangentially comparable as a trust/grading-anchored resale brand targeting premium collectible apparel buyers, although positioned one tier above Tried and True Co.'s core price band.
• GOAT: Authenticated sneaker and streetwear resale platform with expanding apparel categories — comparable audience of sneakerheads and sportswear enthusiasts and an authentication-anchored trust model relevant to vintage.
• StockX: Authenticated resale marketplace that began in sneakers and has expanded into apparel including vintage sportswear and streetwear — overlapping assortment and target buyers with a more capital-intensive, authentication-led approach.
• eBay (vintage clothing category): The largest general online marketplace with deep secondary-market penetration in vintage apparel, sneakers, and sports memorabilia — relevant as a catch-all competitor for both entry-level and collector-tier vintage buyers.
• Etsy (vintage apparel category): Large online marketplace with a substantial vintage clothing and accessories category and a parent-company relationship to Depop — competes for the same niche vintage buyer and tail-demand on rare collectible items.

Direct peers

• Grailed: Online marketplace and authentication-led platform dedicated to men's curated and vintage streetwear, with overlapping buyer personas (sneakerheads, sportswear collectors, music-culture shoppers) and similar inventory types including tees, outerwear, and sneakers.
• Beyond Retro: Established vintage clothing retailer with curated apparel and a multi-store physical plus online model — directly comparable in category (vintage apparel retail), DTC-plus-stores structure, and brand-driven merchandising.
• Round Two: Multi-store vintage streetwear and sportswear retailer with strong brand affinity across Starter, Champion, Nike, and Adidas — overlapping product mix, customer base, and physical retail model with Tried and True Co.
• Depop: Peer-to-peer resale marketplace with a strong Gen Z vintage apparel following; directly comparable assortment (vintage tees, jackets, athletic wear) and target customer segments to Tried and True Co.

Regional players

• Rally House: US multi-store retailer focused on licensed sports merchandise, fan gear, and sports apparel — overlapping sports-team merchandise and outerwear assortment with comparable retail-store operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/triedandtrueco
• LinkedInlinkedin.com/company/tried-and-true-co-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIED AND TRUE CO.