Round Two
Round Two is a privately held Compton-based lifestyle and clothing brand operating a Shopify-powered direct-to-consumer e-commerce storefront. As of available data, the company is in a pre-launch phase, building community through Instagram, TikTok, and YouTube, and capturing demand via an email waitlist ahead of public launch.
- Company typePrivate
- Founded2013
- HeadquartersCompton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Round Two does
Round Two is a privately held lifestyle and clothing brand founded in 2013 and headquartered in Compton, California, operating with a headcount of 11–50. The company is positioned as a direct-to-consumer fashion brand with a stated focus on influencing fashion through responsible means and methods, though no specific products, pricing, sustainability certifications, or customer segments are publicly disclosed in the source material.
The company's commercial infrastructure consists of a Shopify-powered e-commerce storefront that, as of the available data, is gated behind a 'Down for maintenance' splash page and an email-capture waitlist for launch notifications. Underlying technology is therefore limited to standard Shopify e-commerce tooling plus owned social channels on Instagram (@roundtwobyroundtwo), TikTok (@roundtwo_official), and YouTube (RoundTwo). There are no disclosed integrations, APIs, proprietary platforms, or data assets beyond typical Shopify storefront metadata.
The business model is direct e-commerce sales to consumers via the company's own Shopify storefront, described as a transaction-fee revenue model. The go-to-market motion is product-led growth with community building across social media, and the company captures demand through an email waitlist ahead of public launch. Leadership comprises co-founders and co-owners Lucas Fracher and Chris Russow, with Vahid Redjal serving as Head of Corporate Development & Brand Strategy. No funding rounds, investors, partnerships, customer references, or revenue figures are disclosed.
Round Two firmographics
Firmographics- Name
- Round Two
- Website
- https://roundtwostore.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Round Two is a privately held Compton-based lifestyle and clothing brand operating a Shopify-powered direct-to-consumer e-commerce storefront. As of available data, the company is in a pre-launch phase, building community through Instagram, TikTok, and YouTube, and capturing demand via an email waitlist ahead of public launch.
- Ownership category
- akta.pro rank
Round Two industry classification
Industry- Product category
- Streetwear and lifestyle apparel
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)
Keywords
Where Round Two is headquartered
LocationHeadquarters
- HQ city
- Compton
- HQ country
- United States
- HQ region
- North America
Markets served
Round Two business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct E-commerce Sales: E-commerce retail model selling products directly to consumers through the company's Shopify storefront.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Round Two product offering
Product offeringCore offering
Round Two is a lifestyle and clothing brand that sells its own branded apparel directly to consumers through a Shopify-powered e-commerce storefront. The online store is currently in a pre-launch/maintenance phase ("Down for maintenance. We will be back shortly!"), with brand awareness being built through Instagram, TikTok, and YouTube ahead of a public launch. The offering is positioned around influencing fashion through responsible means and methods.
Product overview
Round Two operates an e-commerce store powered by Shopify. The available source material is a maintenance/coming-soon page with no specific product listings, pricing information, or product portfolio details disclosed.
Differentiator
Problem solved
Functional benefit
Products and services
- Round Two branded lifestyle and streetwear apparel Round Two's own branded lifestyle and streetwear clothing line, intended for individual consumers and sold through the company's Shopify D2C storefront. The store is currently in pre-launch/maintenance ("Down for maintenance. We will be back shortly!" / "Opening soon") and no specific SKUs, categories, or pricing are publicly disclosed in the source material.
Companies that use Round Two
Customer profileIdeal customer profiles1 record
Round Two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Round Two partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Round Two competitors and assessment
Company assessmentDirect peers
- Grailed: Online marketplace for curated menswear and streetwear resale. Comparable to Round Two because both target fashion-forward consumers seeking vetted secondhand apparel and streetwear, with authentication and curation as core value drivers.
- StockX: Resale marketplace for sneakers, streetwear, and collectibles with bid/ask pricing. Comparable to Round Two in the curated streetwear/sneaker resale category and in appealing to the same hype-driven consumer base.
- GOAT: Leading sneaker resale platform with authentication. Comparable because Round Two's vintage/streetwear assortment overlaps GOAT's curated sneaker and apparel inventory, and both compete for the same authenticated-resale customer.
- The RealReal: Online luxury consignment and resale platform. Comparable as a curated, authenticated resale destination targeting fashion consumers — directly aligned with Round Two's 'responsible fashion' positioning and DTC resale model.
- ThredUp: Online thrift and resale platform for women's and children's apparel. Comparable as a circular-fashion DTC operator, addressing the same resale-conscious consumer that Round Two's brand targets.
- Depop: Peer-to-peer social resale marketplace popular with Gen Z. Comparable because Round Two's Instagram/TikTok-led GTM mirrors Depop's social-native resale approach in the secondhand fashion category.
- Poshmark: Social marketplace for buying and selling new and used fashion. Comparable as a DTC-facing resale platform with similar community-driven and social-discovery mechanics to Round Two's channels.
- Vestiaire Collective: Global authenticated luxury and designer resale platform. Comparable as a high-trust, curated resale destination operating on a global DTC model — directly aligned with Round Two's responsible-fashion premium positioning.
- Flight Club: Sneaker resale retailer with physical storefronts and e-commerce. Comparable to Round Two's hybrid physical/online streetwear-resale model and in catering to sneakerheads and streetwear collectors.
- Stadium Goods: Premium sneaker and streetwear marketplace with retail locations. Comparable as a curated streetwear-resale peer targeting the same consumer demographic and operating at the intersection of physical retail and DTC e-commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Round Two social profiles
Digital presenceRound Two financial estimates
Financial estimateRevenue estimate
Valuation estimate
Round Two leadership team
Management profileNumber of profiles
Profiles3 records
Round Two funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Round Two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Round Two
What does Round Two do?
Round Two is a lifestyle and clothing brand that sells its own branded apparel directly to consumers through a Shopify-powered e-commerce storefront. The online store is currently in a pre-launch/maintenance phase ("Down for maintenance. We will be back shortly!"), with brand awareness being built through Instagram, TikTok, and YouTube ahead of a public launch. The offering is positioned around influencing fashion through responsible means and methods.
Is Round Two a public or private company?
Round Two is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Round Two founded?
Round Two was founded in 2013. It employs 11 to 50 people.
Where is Round Two based?
Round Two is headquartered in Compton, United States, in the North America region.
How does Round Two make money?
One revenue line is on record: direct E-commerce Sales.
Who are Round Two's main competitors?
Direct peers on record are Grailed, StockX, GOAT, The RealReal, ThredUp, Depop, Poshmark, Vestiaire Collective, Flight Club and Stadium Goods.
Does Round Two have an API?
No public API is recorded for Round Two.
What industry is Round Two in?
Round Two's product category is Streetwear and lifestyle apparel. Its primary akta.pro industry code is CRAFAGAK, Rental-to-Resale / Circular Fashion Platforms. Its NAICS code is 459510 and its SIC code is 5600.