Trisa Accessoires AG

What Trisa Accessoires AG does

Trisa Accessoires AG is a Swiss distributor and brand operator specializing in fashion accessories and beauty products, headquartered in Triengen, Canton of Luzern, and operating exclusively in the Swiss market. The company runs a dual model: an own-brand portfolio of more than ten labels (Trisa Fashion, Daily GO, CELEBRIDE, Body Mind Soul, SØLEY, Trisa Eco-Line, nVisio, Belize, Latitude, Cape North, Martinique, Genius) and a brand representation arm that distributes international beauty and accessories brands (Eylure, Elegant Touch, Astra Make Up, Franck Provost, Flaviel, JJDK, David Jones, Marina Galanti, Omnia Botanica, Barb' XPERT) across roughly 1,200 Swiss retail outlets.

The operational backbone consists of trend scouting, product range design, sourcing and assortment planning, plus full sales logistics from warehousing and inventory management to direct-store delivery, executed through a fully digitized, paperless mobile ordering system and integrated supply chain data platform. A field sales force of more than 30 POS service professionals conducts weekly visits to major retailers (Manor, Drogerie Müller, Coop City, k kiosk, Press & Books, avec shops) and online partners (haar-shop.ch, Zalando), covering approximately 19,000 SKUs.

The company sits within the broader TRISA Group (parent: Trisa Holding AG), which reports consolidated 2025 sales of 222.4 million CHF across roughly 1,017 group employees. Revenue is generated through B2B wholesale distribution of own and represented brands and through fee-based brand distribution services for third-party brand owners seeking Swiss market access. The company is privately held, holds ISO 9001/14001/45001, FSC, BSCI and GRS certifications, is a member of SBTi and earned an EcoVadis Silver Medal in January 2026.

Name

Trisa Accessoires AG

Legal name

Trisa Accessoires AG

Website

https://trisa-accessoires.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trisa Accessoires AG is a Triengen, Switzerland-based distributor and brand operator that runs a portfolio of own labels (Trisa Fashion, Daily GO, SØLEY, CELEBRIDE and others) and represents international beauty and fashion accessory brands across more than 1,200 Swiss retail outlets via a dedicated 30+ person field sales and logistics team.

Ownership category

akta.pro rank

Product category

Fashion Accessories and Beauty Distribution

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Fashion accessories wholesale
• Beauty products distribution
• POS merchandising services
• Brand representation services
• Swiss retail supply

Headquarters

HQ city

Triengen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Wholesale Distribution: Trisa Accessoires generates revenue through wholesale distribution of fashion accessories and beauty products to Swiss retailers. They sell their own brand collections (Trisa Fashion, Daily GO, CELEBRIDE, Body Mind Soul, SØLEY) and represent third-party brands (Eylure, Elegant Touch, Astra Make Up, Franck Provost, Flaviel, JJDK, David Jones, Marina Galanti, Omnia Botanica, Barb' XPERT) through retail channels including Manor, Drogerie Müller, Coop City, and online partners.
2. Brand Distribution Services: Revenue from distribution and brand representation services for third-party beauty and accessories brands in Switzerland, handling full supply chain from inventory management to retail delivery

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Trisa Accessoires AG designs, sources and distributes fashion accessories and beauty products to Swiss retailers under its own brands (Trisa Fashion, Daily GO, CELEBRIDE, Body Mind Soul, SØLEY and others) and as the exclusive Swiss distributor for international brands (Eylure, Elegant Touch, Astra Make Up, Franck Provost, Flaviel, JJDK, David Jones, Marina Galanti, Omnia Botanica, Barb' XPERT). The company also operates B2B services including POS merchandising, sales logistics, product range design and brand representation, serving more than 1,200 retail outlets weekly across Switzerland.

Product overview

Trisa Accessoires AG is a leading Swiss provider of innovative fashion accessories and beauty concepts. The company offers a comprehensive portfolio organized into two main categories: (1) own brands including Trisa Fashion, Daily GO (functional hair accessories), CELEBRIDE (festive accessories), Trisa Eco-Line (sustainable/CO2-neutral products), Body Mind Soul, SØLEY (Nordic minimalist), and additional labels like nVisio, Belize, Latitude, Cape North, Martinique, and Genius; and (2) distributed international brands including Astra Make Up, Franck Provost, Flaviel, JJDK, Elegant Touch, Eylure, David Jones, Marina Galanti, Omnia Botanica, and Barb' XPERT. Product categories span hair accessories, fashion jewelry, reading aids/eyewear, bags, toiletries, manicure accessories, and sunglasses. The company also provides B2B services including POS services (over 1,200 outlets), sales logistics, product range design, and brand distribution throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• CELEBRIDE: Online shop selling festive, opulent hair accessories and fashion jewellery
• Trisa Fashion
• Daily GO
• Body Mind Soul
• SØLEY
• nVisio
• Belize
• Latitude
• Cape North
• Martinique
• Genius

Products and services

• Hair Accessories Comprehensive range of hair accessories including hair clips, hair ties, headbands, hair bands and scrunchies in various styles and materials, sold to Swiss retailers and through the company's own POS service and online partners.
• Fashion Jewelry Costume jewelry and fashion accessories combining style with sustainability, including pieces made from recycled materials, distributed to Swiss retail partners.
• Reading Aids / Eco Eyewear Reading glasses from the Eco collection with frames made from rPCTG recycled plastic, recycled PMMA lenses and cases made from 80% rPET; GRS certified and distributed through kiosk and convenience retail.
• Bags and Necessaires Fashionable bags and toiletries/necessaires including options made from recycled PET bottles, sourced from brands such as JJDK, David Jones and Marina Galanti and distributed to Swiss retailers.
• Sunglasses Sunglasses and eye wear accessories in fashionable designs distributed through Swiss retail channels.
• Manicure Accessories Manicure tools and nail care accessories for professional and personal use, including distributed brands such as Elegant Touch false nails.
• POS Services Point-of-sale services for retail partners including product placement, maintenance, digitized order entry, inventories, reporting and on-site product advice, delivered by a team of 30+ service professionals covering over 1,200 Swiss sales outlets weekly.
• Sales Logistics Warehousing, inventory management, order picking, packaging, assembly and direct store delivery or cross-docking shipping services operated from the company's own logistics facilities in Triengen.
• Product Range Design Custom accessories collection creation including trend scouting, product range planning, purchasing and assortment management for retail partners in Switzerland.
• Brand Distribution Services Distribution and brand representative services for international third-party beauty and accessories brands (e.g., Eylure, Elegant Touch, Astra Make Up, Franck Provost, Flaviel, JJDK, David Jones, Marina Galanti, Omnia Botanica, Barb' XPERT) entering or operating in the Swiss market.
• SØLEY Brand Nordic-inspired hair accessories brand under the Trisa own-brand portfolio, characterized by minimalist style, timeless elegance and simple beauty, distributed to Swiss retailers and online partners.
• Trisa Fashion, Daily GO, CELEBRIDE, Body Mind Soul and Other Own Brands Trisa's portfolio of own hair accessories and fashion accessory brands including Trisa Fashion (trendy everyday hair accessories), Daily GO (functional hair accessories), CELEBRIDE (festive, opulent hair accessories and fashion jewelry), Body Mind Soul (wellness-inspired accessories), Trisa Eco-Line (CO2-neutral sustainable accessories), nVisio, Belize, Latitude, Cape North, Martinique and Genius, distributed across Swiss retail channels.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Swiss ClimatecoreStrategic or Co-development PartnerPartnership for CO2 footprint analysis and climate protection. Swiss Climate conducted life cycle assessments of ECO hair jewelry products following GHG Protocol and ISO 14067 standards. Trisa offsets 100% of unavoidable emissions from ECO products through a Swiss forest climate protection project in Canton Schwyz (7,279 hectares of forest).
• Forest Climate Protection Project Canton SchwyzminorOthersSwiss forest climate protection project supporting CO2 storage and sustainable forest management of 7,279 hectares in Canton Schwyz. Protects climate, preserves biodiversity, and enables renewable energy production from wood.
• EylurecoreChannel Partner/ Reseller/ DistributorUK-based false eyelashes brand with over 70 years of beauty industry experience. Trisa distributes Eylure products in Switzerland through retail channels including drugstores and department stores.
• Elegant TouchcoreChannel Partner/ Reseller/ DistributorUK's number one false nails brand rapidly expanding across Europe. Trisa distributes Elegant Touch false nails and nail care products in Switzerland.
• Astra Make UpcoreChannel Partner/ Reseller/ DistributorMakeup brand distributed by Trisa Accessoires in Switzerland. Products include eyeshadow palettes, eyeliners, and mascara.
• Franck ProvostcoreChannel Partner/ Reseller/ DistributorFrench hair care and styling brand distributed by Trisa in Switzerland. Franck Provost is a renowned French hairdressing brand.
• Barb' XPERTcoreChannel Partner/ Reseller/ DistributorMen's beard accessories brand launched in 2017 by Franck Provost. Barb' XPERT achieved 35% growth in 2019 and is a key player in the men's beard accessories market. Products include beard care accessories, multi-function hair clippers, and beard cosmetics made in France.
• FlavielcoreChannel Partner/ Reseller/ DistributorFrench hair accessories brand offering high-quality, Made in France hair accessories. Trisa distributes Flaviel products in Switzerland.
• JJDKcoreChannel Partner/ Reseller/ DistributorPremium beauty bags and toiletry bags brand. Trisa distributes JJDK necessaire and cosmetic bag products in Switzerland, including products made from recycled materials.
• David JonescoreChannel Partner/ Reseller/ DistributorFrench fashion bags brand from Paris offering diverse designs from classic to trendy styles. Trisa distributes David Jones handbags and fashion bags in Switzerland.
• Marina GalanticoreChannel Partner/ Reseller/ DistributorItalian fashion bags brand designing fashionable handbags since 1999. Marina Galanti bags combine Italian creativity with international production, featuring functional and versatile designs with careful workmanship.
• Omnia BotanicacoreChannel Partner/ Reseller/ DistributorEnvironmentally-friendly body care accessories and cosmetics brand from Italy. Omnia Botanica products are vegan, Cosmos Natural certified, and feature Mediterranean ingredients in eco-friendly packaging made from wood shavings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HEMA: Dutch variety retailer with broad everyday product portfolio including substantial fashion accessories and beauty categories. Larger and broader than Trisa, but operates in adjacent mass-market consumer goods retail with shared customer overlap.
• Pandora A/S: Danish jewelry brand with global wholesale and concept-store distribution, ~6,800 POS. Highly comparable as a fashion-jewelry/wholesale business, though much larger and jewelry-focused; relevant comparable for category economics.
• Sephora (LVMH): Global multi-brand beauty retailer owned by LVMH. Adjacent in the beauty and accessories distribution space; much larger scale and vertically integrated, useful for benchmarking the wholesale-to-retail transition of beauty brands Trisa represents.
• Coty Inc. Global beauty manufacturer and brand owner with extensive wholesale relationships across European drugstores, department stores, and specialty channels. Adjacent at the manufacturing/brand-distribution layer where Trisa operates on the agency side.

Direct peers

• Flying Tiger Copenhagen: Danish variety retailer (~1,000+ stores) with a large fashion-accessories and beauty assortment at low price points. Highly comparable impulse-buy accessory and beauty product mix serving similar value-conscious retail shoppers.
• Depot (Gries Deco Company): German lifestyle retail chain (~580 stores) selling decorative accessories, seasonal items, and gifts. Comparable assortment breadth, mid-market positioning, and physical-store merchandising focus in DACH.
• Bijou Brigitte AG: German fashion jewelry and accessories retail chain operating ~940 stores across Europe. Similar product mix (fashion jewelry, hair accessories, beauty accessories) targeting the same mid-market, female-skewed consumer; closest pure-play comparable by category breadth though more retail-weighted than Trisa's wholesale-plus-brands model.
• Velmar GmbH: German B2B wholesale distributor of fashion accessories and impulse-buy items to retail. Closest business-model parallel to Trisa Accessoires: combines proprietary lines with distributed brands, supplies drugstores, kiosks, and supermarkets across DACH.

Regional players

• Müller Holding GmbH & Co. KG: Large German/European drugstore chain with extensive beauty and fashion-accessories assortment. Direct Trisa customer (Drogerie Müller Switzerland) and a category peer in drugstore-format beauty and accessories retail.

Emerging players

• Legami Srl: Italian branded lifestyle and stationery/accessories company expanding internationally through wholesale and own retail. Comparable as a smaller branded-accessories player using wholesale channels to scale; partial overlap in product universe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/trisa_accessoires
• LinkedInlinkedin.com/company/trisa-accessoires-ag

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trisa Accessoires AG