True Colours Children's Health Trust

Name

True Colours Children's Health Trust

Legal name

True Colours Charitable Trust

Website

https://truecolours.org.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Health Charity Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Medical Complexity & Medically Fragile Childcare (G-tube, trach, seizure care) (HSAAAIAG)

Keywords

• Children's palliative care
• Family bereavement support
• Pediatric counselling services
• Community health charity
• Family social work

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Community Donations and Fundraising: Entirely community funded organization relying on donations, trust grants, and fundraising events. Services are free to families.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

True Colours Children's Health Trust provides a free integrated model of care for children with chronic, life-limiting or life-threatening illness and their families in the greater Waikato region of New Zealand. Services combine counselling, therapy, specialist nursing care, and bereavement support, including support for parents receiving a prenatal diagnosis and bereaved families. The trust is entirely community funded through donations, grants, and fundraising events.

Product overview

True Colours Children's Health Trust is a children's charity offering a single integrated model of care service rather than a technology product portfolio. The core service provides free counselling, nursing care, therapy, and bereavement support to children with serious health conditions and their families in the Waikato region. Additionally, the organization operates a merchandise shop selling items such as the Butterfly Badge and Umbrella, and maintains a regular giving programme called True Colours Wings for sustainable funding.

Differentiator

Problem solved

Functional benefit

Brands

• True Colours Wings: A regular giving programme launched to help establish a sustainable source of income for the organization.

Products and services

• True Colours Integrated Care Services A free integrated model of care delivering counselling, therapy, specialist nursing care, and bereavement support to children with chronic, life-limiting or life-threatening illness and their families, including support for parents receiving a prenatal diagnosis and bereaved families.
• True Colours Wings A regular giving programme that enables supporters to contribute on a recurring basis to fund the charity's services for children and families.
• Butterfly Badge A silver badge with blue, pink and green butterfly detailing, priced at $5.00, sold to raise funds and symbolize the True Colours vision that all children with serious health conditions and their whanau have access to support.
• True Colours Umbrella A navy and white umbrella priced at $35.00 featuring the quote 'I'll be your umbrella until you want to dance in the rain,' sold to raise funds for the charity.

Quantifiable outcome

• Over 2000 families helped in 15 years

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kerr & LadbrookcoreGTM or Marketing PartnerAnnual sponsors of the True Colours Long Lunch fundraiser on Melbourne Cup Day. Chefs David Kerr and Ryan Ladbrook from Pumice Food Group serve at the event.
• Annah StrettoncoreStrategic or Co-development PartnerFashion designer and entrepreneur who provided the charity's premises on Joffre Street in Hamilton. Original inspiration for the Long Lunch fundraiser and early supporter.
• Northern District Cricket AssociationcoreGTM or Marketing PartnerOfficial charity partner. Hosted family fun days with SKYCITY Northern Knights and Northern Spirit cricket teams.
• Tim and Neil FinncoreOthersMusicians who serve as patrons of True Colours, supporting the charity and attending fundraising events.
• Elektron Group LtdcoreStrategic or Co-development PartnerInvolved since inception 10 years ago. Provided electrical, data, air-conditioning services, furniture, sponsorship of events, and promotes Trust on website.
• Colors Hair CompanyminorGTM or Marketing PartnerHolds annual pamper day for mums supported by True Colours, donating their time and expertise.
• Westfield ChartwellminorGTM or Marketing PartnerFree Christmas gift wrapping service raised $7,218 for True Colours during December campaign.
• Various Schools (Frankton School, St Josephs Morrinsville, St Josephs Matamata, Te Awamutu Intermediate, Te Kowhai School)minorGTM or Marketing PartnerSchools holding mufti days and fundraising events with proceeds coming to True Colours.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cure Kids: NZ charity funding child health research and supporting affected families. Comparable in pediatric health focus, NZ-wide brand recognition, and community/donor funding model.
• Starship Foundation: Fundraising arm of NZ's Starship Children's Hospital, supporting seriously ill children. Comparable in serving seriously ill NZ children and families, large-scale community fundraising, and national brand presence.
• Ronald McDonald House Charities New Zealand: Supports families of sick children receiving hospital treatment across NZ. Comparable in mission (family support during pediatric serious illness), charity funding model, and reliance on community fundraising.
• Heart Kids New Zealand: NZ charity supporting children with congenital heart disease and their families. Comparable in disease-specific pediatric focus, family-centred care model, and community-funded non-profit structure.
• Child Cancer Foundation: NZ charity providing support to children with cancer and their families, including counselling and family-whanau support. Closely comparable to True Colours in mission (family-wide pediatric health support), funding model (community donations), and service scope (counselling + practical support).
• Skylight Trust: NZ organization supporting children, young people and families through grief, loss and trauma. Closely comparable to True Colours in bereavement support, counselling focus, and community-funded delivery model.
• Hospice Waikato: Waikato-based hospice service. Comparable as the originating institution of True Colours' CEO; provides palliative care model reference, regional focus, and community-funded delivery.
• Parent to Parent New Zealand: NZ organization supporting families of children with disabilities and health conditions through peer support and information. Comparable in family-whanau support focus, community-funded non-profit model, and regional service delivery.

Emerging players

• Bellyful New Zealand: NZ charity providing meals to families with newborn babies or families under stress including those with sick children. Comparable in supporting vulnerable families with young children, community-funded model, and volunteer-driven service delivery.

Broad incumbents

• IHC New Zealand: Largest NZ disability support organization. Broader scope than True Colours but comparable in mission (family support for children with serious conditions), community fundraising model, and established NZ non-profit presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/true-colours-children-s-health-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Colours Children's Health Trust