Child Cancer Foundation

What Child Cancer Foundation does

Child Cancer Foundation is a registered New Zealand charity (Charity Registration CC20434) founded in 1978 and headquartered in Auckland, with additional offices and Family Places in Christchurch and Wellington. The organisation delivers practical, emotional, and financial support to New Zealand families of children aged 0–16 diagnosed with cancer, serving more than 1,300 families annually against a national incidence rate of approximately three new diagnoses per week. Its service portfolio includes Family Support Coordinators delivering personalised one-on-one guidance nationwide, the licensed Beads of Courage® programme that symbolically tracks treatment milestones, The Counselling Project, Whānau Connect Groups for peer support, Personal Development Grants, petrol and grocery vouchers, SIBS Camps for siblings, and physical facilities including Family Places and holiday homes in Taupo and Arrowtown.

The foundation operates entirely on donated income, receiving no government funding and requiring $6.5 million NZD per year to maintain services. Revenue is generated through individual donations (one-off and recurring giving), corporate partnerships, and community fundraising events. Major recurring fundraising channels include the annual Wig Wednesday campaign (September), the Sparkle for Hope Gala Dinner in Christchurch, the Crusaders Long Run, and Winter Appeals. Long-tenured corporate partnerships anchor the funding base — most notably Professionals Real Estate Group (partner since 1994, $5M+ cumulative), New Zealand Firefighters Sports Association (since 1990, $1M+ raised via annual calendar sales), Scenic Hotel Group (since 2014, accommodation sponsorship), and Z Energy (Good in the Hood programme since 2015, $700,000 distributed). Diversification is ongoing through consumer-product tie-ins such as Manuka Royale honey, And Beyond Socks, MR GROCER reusable bags at New World, and partnerships with Honda, EcoStore, The Warehouse, and others.

The foundation's underlying technology infrastructure is intentionally lightweight: an online donation platform built on Raisely, a WooCommerce-based charity shop, standard web analytics (Google Analytics, Facebook Pixel, Hotjar), and PCI-compliant payment gateways, with no proprietary technology or AI/ML systems in evidence. Competitive differentiation rests on brand longevity (nearly 50 years operating as New Zealand's primary childhood-cancer family support charity), membership in the International Confederation of Child Cancer Parent Organisations, the licensed Beads of Courage® programme, and the nationwide Family Support Coordinator network. Recent strategic moves include a 2026 Request for Proposals for a health-economics study on the lifetime economic burden of childhood cancer in New Zealand and a formal submission on the Disability Support Services Bill, signalling expansion into research and policy advocacy alongside the traditional service-delivery model.

Name

Child Cancer Foundation

Legal name

Child Cancer Foundation

Website

https://childcancer.org.nz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Child Cancer Foundation is a New Zealand registered charity founded in 1978 that provides practical, emotional, and financial support to more than 1,300 families annually affected by childhood cancer, funded entirely through donations, corporate partnerships, and community fundraising events.

Ownership category

akta.pro rank

Product category

Childhood Cancer Family Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Childhood cancer support
• Family support services
• Charitable fundraising
• Nonprofit family care
• Cancer counseling services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting children with cancer and their families. Regular giving programmes allow donors to set up automatic contributions.
2. Corporate Partnerships: Long-term partnerships with businesses including Professionals Real Estate Group (since 1994, $5M+ donated), Scenic Hotel Group (accommodation sponsorship), Z Energy (Good in the Hood), and product donation programmes from retailers.
3. Fundraising Events: Annual events including Wig Wednesday, Sparkle for Hope Gala, Long Run, and various community fundraisers. Each calendar sold by NZ Firefighters Sports Association donates $2 to the foundation.
4. Online Fundraising Platform: Uses Raisely platform for online fundraising pages and donation processing. PCI compliant payment gateways handle secure transactions.
5. Personal Development Grants: Provides grants to children with cancer and their siblings for personal development activities such as swimming lessons, music lessons, and educational courses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Child Cancer Foundation is a New Zealand registered charity that provides practical, emotional, and financial support services to families with children (aged 0-16) diagnosed with cancer. Its offerings include personalised one-on-one Family Support Coordinator assistance, the Beads of Courage® programme, professional counselling, Personal Development Grants, Whānau Connect peer-support groups, physical Family Places for rest and amenities, holiday accommodation, and financial assistance such as petrol and grocery vouchers. The foundation supports more than 1,300 families per year across New Zealand at no cost to recipients.

Product overview

Child Cancer Foundation is a New Zealand charity providing comprehensive support services for children with cancer and their families. The organisation offers a unified portfolio of support services including Family Support Coordinators who provide personalised one-to-one support, the Beads of Courage® programme for tracking milestones, counselling services, Personal Development Grants, Whānau Connect Groups for peer support, and practical assistance including petrol vouchers and holiday homes. The foundation also operates Family Places (physical facilities in Auckland and Wellington), organises fundraising events like Wig Wednesday and Sparkle for Hope, and funds research into childhood cancer. Services are provided at no cost to families, with the organisation relying on public donations and partnerships to fund its $6.5 million annual operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Support Coordinators

Quantifiable outcome

• Supports more than 1,300 families per year
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Manuka RoyaleminorGTM or Marketing Partner · 1 January 2021Manuka honey brand based in Whangārei. Pledges to donate $1 to Child Cancer Foundation for every jar of honey purchased. Co-founded by Elena Brambilla and Wojtek Czyz who have background in not-for-profit work.
• And Beyond SocksminorGTM or Marketing Partner · 1 January 2021Premium sock manufacturer. Donates 10% of profits to Child Cancer Foundation. Products made with Supima cotton.
• HondaminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• EcoStoreminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• The WarehouseminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• SaveMartminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• Cardinal LogisticsminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• RCPminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• BOCminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• NZ CouriersminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• SupergenerousminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• Latitude Financial ServicesminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• CBREminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• Fire and Emergency New ZealandminorGTM or Marketing Partner · 1 January 2021Corporate partner supporting Child Cancer Foundation.
• Lions Club InternationalminorGTM or Marketing Partner · 1 January 2021Community service partner supporting Child Cancer Foundation.
• MR GROCERminorGTM or Marketing Partner · 1 January 2021New reusable bag design available online and at New World stores nationwide, with proceeds supporting Child Cancer Foundation.
• Starship HospitalcoreStrategic or Co-development Partner · 1 January 2021National children's hospital in Auckland where many children with cancer receive treatment. Child Cancer Foundation has Family Place on site and coordinates support with hospital staff.
• Z EnergycoreGTM or Marketing Partner · 1 January 2015Partner in Good in the Hood programme for 10+ years. Customers vote for charities to receive share of $700,000. Foundation has been part of programme since the beginning.
• Scenic Hotel GroupcoreGTM or Marketing Partner · 1 January 2014Superhero Partner for more than 10 years. Provides sponsored room nights for staff and families needing accommodation. Major sponsor of Sparkle for Hope Gala Dinner since 2019. Passionate supporter of Crusaders Long Run event.
• Crusaders RugbycoreGTM or Marketing Partner · 1 January 2013Organize the annual Long Run event raising funds for Child Cancer Foundation. Staff and families participate in fundraising run in Christchurch. Aaron Webb from Crusaders personally supports children with cancer.
• Professionals Real Estate GroupcoreGTM or Marketing Partner · 1 January 1994Long-term partner since 1994, donating more than $5 million. Contributions include: purchase of Taupo and Arrowtown holiday homes, Family Place in Wellington, National Office in Auckland. Supports Family and SIBS Camps since 2016. Professionals branches hold fundraisers and contribute from every house sold.
• New Zealand Firefighters Sports AssociationcoreGTM or Marketing Partner · 1 January 1990Close relationship for nearly 30 years. Produces annual calendar featuring children with cancer and firefighters. Donates $2 from each calendar sold. Has raised more than $1 million over the partnership.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Redkite (Australia): Redkite is Australia's largest childhood cancer support charity, providing financial assistance, counselling, and education support to families. Closest international peer with comparable service model (financial aid, counselling, family support) but operates across Australia rather than New Zealand.
• CLIC Sargent (UK, now Young Lives vs Cancer): Young Lives vs Cancer (formerly CLIC Sargent) is the UK's leading childhood cancer charity providing social, financial, and emotional support to families. Comparable in service breadth (clinical liaison, financial grants, accommodation, peer support) and serves as a model for international peer organization comparison.

Direct peers

• KidsCan Charitable Trust: KidsCan is a New Zealand charity providing practical support to disadvantaged children including food, clothing, and healthcare. While not cancer-specific, it operates a comparable New Zealand nonprofit model relying on corporate partnerships (similar partner brands) and donation-funded service delivery to families in need.
• Ronald McDonald House Charities New Zealand: Ronald McDonald House Charities New Zealand provides accommodation and family support services for families with seriously ill children receiving hospital treatment, including cancer care. Comparable in providing wraparound practical and emotional support, including holiday accommodation, to New Zealand families facing childhood illness.
• Starship Foundation: Starship Foundation is the official fundraising arm of New Zealand's national children's hospital where many childhood cancer patients are treated. Strategic partner to Child Cancer Foundation (which operates a Family Place on-site), it competes for healthcare-focused donors while funding adjacent pediatric medical and family support services.
• Make-A-Wish New Zealand: Make-A-Wish New Zealand grants wishes to children with critical illnesses, predominantly cancer, in New Zealand. Comparable as a New Zealand-based childhood illness charity reliant on donations, corporate partnerships, and volunteers to deliver tangible family experiences during treatment.
• Camp Quality New Zealand: Camp Quality New Zealand provides recreational camps and resilience programmes for children with cancer and their families in New Zealand. Directly comparable in mission (childhood cancer family support in NZ), funding model (corporate partnerships, events), and service approach (creating positive experiences during treatment).
• Leukaemia & Blood Cancer New Zealand: Leukaemia & Blood Cancer New Zealand (LBC) supports patients and families affected by blood cancers including childhood leukaemia. Directly comparable in providing family support services, counselling, and educational resources to New Zealand families facing childhood cancer.
• Canteen Aotearoa (New Zealand): Canteen Aotearoa is a New Zealand nonprofit providing support to young people aged 12-24 affected by cancer, including those with their own diagnosis or in their family. Directly comparable to Child Cancer Foundation in mission focus on cancer-related family support, though Canteen serves an older age bracket (12-24 vs 0-16).

Broad incumbents

• Cancer Society of New Zealand: Cancer Society of New Zealand is the country's largest cancer charity providing support across all cancer types and age groups. While broader in scope than Child Cancer Foundation's childhood focus, it provides overlapping services (accommodation, support coordination, counselling) and competes for the same corporate and individual donor pool.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChildCancerFoundationNZ

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Child Cancer Foundation